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http://dx.doi.org/10.6115/fer.2016.035

A Study on the Effect of Environmental Education Using the Advertisement on Children's Eco-Friendly Attitude and Environmental Preservation Knowledge  

Lim, Soo Min (Little Hands Childcare Center)
Ahn, Hyojin (Department of Early Childhood Education, Incheon National University)
Publication Information
Human Ecology Research / v.54, no.5, 2016 , pp. 451-459 More about this Journal
Abstract
This study was to develop environmental education activities using advertisement as well as investigate the effect of environmental education using advertisements on children's eco-friendly attitudes and environmental preservation knowledge. The effect of the environmental education activity using advisements was examined based on 24 children aged five attending a daycare center located in Incheon metropolitan city (12 in the experimental group and 12 in the control group). This study was executed 12 times (twice a week) in both the experimental group and comparative group as the environmental education using advertisements was developed and executed in the experimental group as environmental education according to the life theme's in the Nuri curriculum of the comparative group. The instruments used in this study were the children's eco-friendly attitude scale (two factors, 18 items) and environmental preservation knowledge scale (four factors, 16 items). Children's eco-friendly attitude and environmental preservation knowledge were assessed by pre-tests and post-tests using the SPSS ver. 18.0 program. Results indicated that after 6 weeks application, the experimental group exhibited higher scores than the control group in the children's eco-friendly attitude as well as environmental preservation knowledge. This study showed that environmental education activities using advertisement had a positive effect on children's eco-friendly attitudes and environmental preservation knowledge.
Keywords
environmental education; advertisement; eco-friendly attitudes; environmental preservation knowledge;
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