• 패션비즈니스
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• 제23권6호
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• pp.37-48
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• 2019

This paper aims to stretch the technology acceptance model (TAM) approach by investigating a clothes rental network. One of the understudied geographies of the world economy is the large-scale international trade in clothes, which are consumed by Chinese consumers. An online (www.sojump.com) survey was conducted by including 303 Chinese respondents. Structural equation modeling (SEM) was used to test the proposed hypothesis. The results indicated that external influence has a significant impact on the perceived ease of rental. Furthermore, consumers' perceived ease of rental influences the attitude towards renting, and perceived ease of rental plays a complete mediating role between them. However, external influence has no significant impact on perceived usefulness, and consumers' perceived usefulness has no impact on rental intention. In addition, attitude towards renting works as an indispensable mediation between perception and behavior. This study highlights the role of perception, attitude, behavior on clothes rental, and provides guidance and suggestions for clothes rental platform.

• 한국정보시스템학회지:정보시스템연구
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• 제17권3호
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• pp.111-134
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• 2008

As students can purchase textbooks online or from local bookstores, we proposed a model to study the predictors of textbook purchasing from online bookstores based on the theory of reasoned action (TRA) and technology acceptance model (TAM). The survey instrument consisted of 51 items to assess 10 constructs of the proposed model, where the items used to measure the constructs were adapted from previous literature. Pre-testing and pilot testing of the measures were conducted by selected users of online bookstores. Data were collected from 220 university students who have purchased and intend to purchase their textbooks from online bookstores. The findings of this research are summarized as follows. First, navigation, previous experience, and innovation have a significant impact on the buyer's perception of ease of use. Second, price and delivery services have a significant impact on the buyer's perception of usefulness. Third, the perception of ease of use also has a significant impact on the buyer's perception of usefulness. Fourth, the perception of ease of use, perception of usefulness, and subjective norms all significantly support the purchasing intention in the case of online bookstores.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.617-624
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• 2021

The purpose of this study is to develop a Technology Acceptance Model (TAM), to determine differences in gender perceptions in adopting non-cash transactions. In this study, the authors provide a measurement of differences in gender perceptions in adopting cashless, which refers to perceived usefulness, perceived ease-of-use, and perceived security. Respondents in this study were students from the millennial generation who are very familiar with the use of technology, especially non-cash transactions. The data collection technique used in this study was a survey, by distributing questionnaires to 260 respondents. The data were processed statistically through Structural Equation Modeling (SEM). The results of this study indicate that for men, ease-of-use of transactions does not increase the use of non-cash transactions. Meanwhile, for women, perceived ease-of-use has a significant and positive effect on the use of non-cash transactions. Furthermore, perceptions of usability and security have a positive and significant impact on using non-cash transactions. It was also found that female students had a positive, but not significant, effect on the use of non-cash transactions. This means that there has been a difference in the perception of gender, between men and women, in responding to the use of non-cash transactions.

• International Journal of Advanced Culture Technology
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• 제11권4호
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• pp.302-309
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• 2023

Wearable devices, attached to the human body, track and enhance users' activities, health, and communication. Therefore, considering ergonomic factors in product design is crucial. However, previous research has somewhat overlooked the importance of integrating ergonomic design elements into a broad spectrum of design factors. This study aims to examine the impact of physical attributes inherent in smart wristbands and smartwatches on the perceived functional value, specifically, perceived usefulness, ease of use, and fit. A survey was conducted among 289 US adults who had experience using smart wristbands or smartwatches. The collected data were analyzed using descriptive statistics, factor analysis, Cronbach's alpha, t-test, MANOVA, and regression analysis in SPSS version 29. The results showed that the shape of the front display significantly influenced perceived ease of use, and the product's weight had a substantial impact on both perceived ease of use and fit. Furthermore, distinct technical features on the front display had varied effects on perceived usefulness, ease of use, and fit. Notably, the presence of activity tracking, alarm, and calendar functionalities led to distinct differences in ease of use and fit. Features such as distance tracking, phone call, social media notifications, text messaging, and time display functions showed significant influences on the perception of fit. These findings provide insights into the physical values of smart wristbands and smartwatches as perceived by users.

• Journal of Korea Trade
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• 제27권1호
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• pp.192-210
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• 2023

Purpose - Vietnam has the fastest growing digital economy in Southeast Asia and is emerging as a critical overseas market for Korean banks in the post-COVID-19 era. Accordingly, many Korean banks entered the Vietnamese market to overcome the limitations of the saturated domestic financial market and create new revenue sources. This study examined the current status of digital finance in Vietnam and the cases of Korean banks that have succeeded in the Vietnamese market. Then, importance-performance analysis (IPA) was conducted on local customers, managers and staff members of Korean banks in Vietnam. Design/methodology - In this study, we analyzed the importance and satisfaction factors of mobile banking app usage in Vietnam through IPA. In particular, we identified the differences between the two groups by considering the viewpoint of customers who use mobile banking apps and that of managers and staff members who provide mobile banking services. Findings - The IPA results from the customer group and managers and staff members group were generally similar, but differences were observed in Ease of Use (Technology), Innovativeness (Organization), and Increase in Revenue (Economic). In the case of the customer group, Ease of Use (Technology) is located in the second quadrant, which shows low satisfaction compared to high importance. However, in the managers and staff members group, Ease of Use (Technology) is located in the first quadrant, which indicates high importance and high satisfaction. This difference in perception can cause complaints from local customers; thus, it is necessary to change the perception of the technological aspect for ease of use of mobile banking apps in consideration of the customer's position. In addition, it is necessary to allocate the resources invested in the Innovativeness (Organization) and Increase in Revenue (Economic) to Ease of Use (Technology). Originality/value - In this study, based on the HOTE framework, factors for using mobile banking apps were derived, and IPA was conducted targeting local customers (app user) and managers and staff members (app provider) of Korean banks in Vietnam. Through this, we presented the results of empirical analysis that can help Korean banks efficiently utilize limited resources and budgets.

• 한국정보시스템학회지:정보시스템연구
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• 제17권4호
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• pp.233-260
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• 2008

Universities have recognized e-Learning Systems as the critical IT resources which contribute to improving the competitiveness of the universities as well as the quality of the traditional class-based lectures. Instructors deliver the main contents in the class. Other supplementary activities like online discussions, sharing of teaching-learning materials, submission of homeworks, communication among the learners and between the instructors and the learners, and so on can be efficiently facilitated using e-Learning Systems. In other words, e-Learning Systems enable a blended learning combined class-based lectures and e-learning in a variety of ways. Nonetheless, compared to the level of implementation of e-Learning Systems, the usage of both the instructors and the learners is not high. Accordingly, this study examines the determinants to affect on the usage of e-Learning Systems from the learners perspective. To draw the key determinants, we review the IS literatures related to adoption or use of the IS like Media Richness Theory (MRT), Technology Acceptance Model (TAM), Social Influence Model (SIM), and Self-efficacy Model. The variables are drawn out to be expected on the usage of e-Learning like Media Richness, Ease of Use from MRT, TAM and Instructor's Influence, Co-learner's Influence from SIM, and Self-efficacy. To test our model and hypotheses, we have collected data in the class-based lectures using e-Learning System complementary. The results of the test with 192 data are as follows: Firstly, it shows that the Instructor's Influence and the Media Richness are the influential determinants to affect on the Perception of Usefulness of e-Learning Systems. Additionally, the Co-learner's Influence and Ease of Use in order is significant to the Perception of Usefulness. Secondly, as to the degree of use of the e-Learning Systems, the Co-leaner's Influence, the Media Richness, and the Ease of Use are, in that order, the significant determinants. The Perception of Usefulness, also, founded a key factor on increasing the use of e-Learning Systems. On the other hand, the Instructor's Influence is not significant to the use of e-Learning Systems. Finally, it has been found that Self-efficacy is significant to the Perception of Media Richness, Ease of Use, but not significant to the Perception of Usefulness.

• 한국전자통신학회논문지
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• 제6권3호
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• pp.363-369
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• 2011

본 논문은 기술발전에 따라 등장하게 된 융합미디어에 대한 수용자 인지가 실제 이용 의도에 어떠한 영향을 미치는지 분석하였다. 분석결과, 융합미디어에 대한 인지된 유용성이 높다고 생각할수록 이용의도가 높아지며, 인지된 용이성이 높을수록 이용의도 역시 높아지는 것으로 나타났다. 이용 의도는 실제 이용도에 유의미한 영향을 미치는 것으로 나타났는데, 이용의도가 높을수록 융합미디어를 많이 이용한다는 것을 의미한다. 반면 혁신저항이 높을수록 인지된 유용성, 사용의도, 매체 친밀도는 낮아는 것으로 나타났다. 결국 혁신저항으로 인해 매체 이용의도가 낮아지고, 융합 미디어 수용이 지연되는 결과를 가져올 수 있다.

• 한국의류학회지
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• 제28권12호
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• pp.1605-1616
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• 2004

본 연구는 개개인에게 최적 맞음새를 제공하는 남자 맞춤 재킷 소비자들을 대상으로 신체 부위별 치수 및 재킷 치수를 측정하여 여유량을 산출하였고, 또한 여유량 특성을 파악하기 위해 각 여유량을 신체 특성, 연령, 신체 인식정도 및 선호하는 재킷 실루엣별로 비교 분석하였으며 동시에 소비자들이 재킷 전체 맞음새를 고려할 때 중요하게 여기는 부위를 연령 및 체격별로 분석하였다. 신체 치수에 따라 가장 민감하게 여유량이 변화한 부위는 가슴둘레였으며 허리둘레와 엉덩이둘레의 여유량은 신체 치수보다는 재킷 실루엣을 위해 조정되는 부위였다. 신체 치수 다음으로 맞음새와 여유량에 가장 큰 영향을 미치는 요인은 연령이었다. 또한 재킷의 전체 맞음새를 위해 소비자들이 가장 중요하게 여기는 부위는 어깨의 맞음새였으며 특히, 피트되는(fit)스타일을 선호하는 소비자들은 전체적으로 각 부위별, 특히 허리 맞음새에 특별한 관심을 보였다. 자신의 신체에 대한 인식 중 엉덩이에 대한 인식에 따라 가슴둘레, 허리둘레, 엉덩이둘레에서의 선호 맞음새가 달랐다. 또한 뚱뚱하다고 생각하는 소비자들이 오히려 여유가 적은 허리둘레 맞음새를 선호하였으며 이는 허리둘레 여유량을 조정함으로써 전통적인 재킷 실루엣을 유지하기 위한 것으로 해석 할 수 있다. 이상과 같이 각 체격별로, 연령별로 그리고 선호 스타일별로 중요하게 여기는 맞음새 부위와 실제 재킷 부위별 여유량이 달랐으므로 기성 재킷 생산 업체에서는 타겟 체형 및 타겟 연령에 따라 재킷 부위별 여유량과 맞음새 중요 순위 및 그 정도를 달리하여야 소비자 만족도를 높일 수 있을 것이다.

• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.65-77
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• 2009

This study explores the major factors that are likely to affect the acceptance and resistance of innovative products and services. The TAM (Technology Acceptance Model) has been widely used for understanding consumer acceptance of new technology. This model displays perceived usefulness and perceived ease of use as antecedents of intention to adopt and use. However, research has reported a variety of preceding variables for technology acceptance. In addition, considering paradoxes of technology, research regarding both acceptance and resistance in an integrated model can explain consumer perception and behavior in detail. The results of this study states that relative benefits, degree of innovation in technology, perceived usefulness and perceived ease of use have had positive influence on the intention to adopt but negative impact on that of resistance. However, alterations of usage and perceived risk positively affects resistance, but also have negative effects on the intention to adopt. Finally, intention to adopt has comparatively greater influence than that of resistance on intention to use. Theoretical and managerial implications of the results are also discussed.

• Journal of Information Science Theory and Practice
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• 제11권1호
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• pp.1-13
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• 2023

This study determines how social media users (SMUs) verify the information they come across on the Internet. It determines SMUs' perception of online fact-checking services in terms of their ease of use, usefulness, and trust. By conducting a focus group discussion and key informant interviews, themes were derived in determining fact-checking practices while a survey was further conducted to determine such perceived ease of use, usefulness, and trust in fact-checking services. The thematic analysis revealed major information verification practices, such as cross-checking and verifying with other sources, inspecting comments and reactions, and confirming from personal and social networks. The results showed that SMUs considered fact-checking services easy to use. However, a concern was raised about their usefulness stemming from the delayed action in addressing the information issues that need to be verified. As to perceived trust, it was found that SMUs have reservations about fact-checking services. Finally, it is believed that fact-checking services are expected to be credible and need to be promoted to mitigate any form of fake news, particularly on social media platforms.