• 한국산학기술학회논문지
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• 제2권1호
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• pp.67-78
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• 2001

본 연구는 현재의 B2C 중심의 e-비즈니스 환경에서 B2B로의 활성화를 위한 방안으로 ERP의 도입을 제시하고 있다. 최신 경영정보기술로서 ERP는 B2B의 문제점들을 해결할 수 있는 수단으로서 작용할 수 있다. 따라서 본 연구는 ERP의 특징에 관한 논의를 B2B 실행상의 문제점 해결 가능성에 초점을 두어 다루었다. 또한 ERP가 기업간 e-비즈니스에 적용되었을 때 어떠한 가치를 창출하고 어떠한 효익을 제공할 수 있는지를 파악하였다. 마지막으로는 ERP 도입을 통한 e-비즈니스의 가치창출이 예견된다면 기업의 입장에서 ERP도입 방안과 정부의 입장에서 어떠한 제도적 지원이 있어야 하는지를 논의하였다.

• 한국실천공학교육학회논문지
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• 제2권1호
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• pp.77-83
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• 2010

공학교육에서의 이러닝 실습의 효과성에 영향을 미칠 수 있는 요인은 온라인 시뮬레이션이 포함된 콘텐츠의 내용 구성방법과 완료된 콘텐츠의 활용방법이다. 공학분야에서 실습을 온라인으로 구현하려는 교수자는 실습 시뮬레이션을 만드는 것뿐만 아니라 온라인 실습을 효과적으로 실행하도록 다양한 학습활동을 구성해야 한다. 실습을 지도하는 교수자도 온라인 시뮬레이션의 효과를 담보하는 교수학습활동이 무엇인지를 알아야 한다. 즉, 공학교육의 모든 교수자는 이러닝 콘텐츠에서 온라인 실습의 효과를 높이기 위해서 어떠한 교수학습 활동 및 전략이 필요한지를 파악하여야 한다. 이를 위해 본 연구는 온라인 실습의 개발 유형을 구분하며 이 유형에 따른 교수학습활동을 분류하는 것을 목적으로 하였고 교수학습활동을 교육 이론과 비교, 검토하여 온라인 실습의 효과성을 높이기 위해 필요한 교수방법 및 전략의 방향을 제시하였다.

• Educational Technology International
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• 제15권2호
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• pp.89-115
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• 2014

This research aims to develop an elementary school English e-learning system based on the 'Self-determination theory (SDT)', which is widely applied to traditional face-to-face foreign language classes. The study also attempts to verify whether SDT-a traditional motivational theory that has been applied to face-to-face classes- is effective in an e-Learning environment with students who use this newly developed system. For the purposes of this project, the following three actions were carried out. First, a motivational strategy based on SDT was deduced. In SDT, the needs for autonomy, competence, and relatedness were introduced as basic psychological needs, and assumed that these three needs provided the natural motivation for learning, growth, and development. Second, an e-Learning system was created based on the deduced motivational strategy. Third, the system was implemented in 115 private tuition academies, and education was provided to 1,400 users for one year across the country. Afterwards, by surveying users, correlation between the role of the three psychological needs in learning English, and also the correlation between each need and motivation were investigated. Research results showed that traditional motivational theories used in face-to-face classes so far were effective in an e-Learning environment.

• Educational Technology International
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• 제11권1호
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• pp.47-68
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• 2010

The purpose of this study was to analyze majors trends and issues of e-Learning curriculum for human resource development in the corporate context. The e-Learning curriculum was chosen as the subject of research consists of 2,710 lectures that were given from 2007 to July 2009 for the recent three years by providing at Ministry of Labor and Korea Research Institute for Vocational Education & Training. In order to investigate trends and issues, it was employed theme analysis which is one of the types of document analysis that approach a qualitative research methodology. As a result of this research, 7 major trends and issues in e-Learning curriculum for HRD in the field of corporate education were drawn; ① Strengthening expertise through learning of job related professional knowledge, ② Cultivation of common & essential knowledge for a job to increase work performance efficiency ③ Organizational management strategy for improving performance, ④ Organizational management and operational strategy for actively responding to environmental changes, ⑤ Leadership as a strategy for cultivating core personnel and field-centered practical leadership. ⑥ Creating a happy workplace through the work-life balance, ⑦ Strengthening global communication skill. Based on these analysis, practicals and theoretical implications of e-Learning professionals and HR researchers for HRD were suggested.

• 한국경영과학회지
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• 제31권4호
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• pp.49-68
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• 2006

E-business strategy has interests in Issues of strategic positioning and its impact on firm performance. These studies address the environmental factors as antecedents to strategic decision makings and its consequences such like firm performance. However most studies has not considered the role of business models In explaining e-business firm performance. We adopt Porter's generic strategies to the e-business context. We Identify business models and e-business environmental factors as antecedents and then examine these factors Influence on firm performance. We find that uncertainty of environment has a negatively related to the strategic choices of e-Business firms; in contrast, market turbulence positively affects the level of adoption of all the strategies. Among the strategies, marketing differentiation only makes an Impact on firm performance.

• 한국항만경제학회지
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• 제22권2호
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• pp.109-133
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• 2006

The Study investigated economic effects and the conditions in the public Shipping e-marketplace. For efficient operation of the public Shipping e-marketplace, this study analyzed how do the participation and community actualize in the public Shipping e-marketplace actualize. According to the research results of the Shipping Cooperations, For Promoting participation in the public Shipping e-marketplace, the Cyber-intermediary operating public Shipping e-marketplace provides timely shipping information, needs publicity strategy generating more benefits than offline transaction, and gives a conviction of the searching costs and transaction costs decrease. Second For promoting community, the Cyber-intermediary must playa major role in electronic community and drive forward continuous publicity strategy in the public Shipping e-marketplace.

• 산업진흥연구
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• 제6권4호
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• pp.11-21
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• 2021

본 연구는 콘텐츠 산업 대표 기업인 CJ E&M를 대상으로 기업 성장성 요인을 분석하고자 하였다. 먼저 CJ E&M 성장 동력을 분석하고자 마이클 포터의 다이아몬드 모델을 활용하여 핵심요인을 검토하였으며, 이후 4P 모델을 기준하여 향후 기업 성장을 도모할 수 있는 방향을 제시하고자 하였다. 연구결과, 기업 성장요인으로는 생산조건 측면에 다양한 장르에 기준한 미디어 콘텐츠와 스타급 인재 영입을 제시할 수 있으며, 수요조건 측면에서는 중국시장 수요조건을 충족 시켜왔다. 또한 관련 산업 측면에 K-Culture를 겨냥한 한류 산업을 뽑을 수 있으며 경영 여건 즉 전략, 구조, 경쟁 측면에 '투 트랙 전략인 글로벌·글로컬 전략, 미디어 커머스 전략이 유효하였다. 향후 발전 방향을 제시해 보면, 계열사 협업체계에 기초한 다양한 제품, 가격 측면에서 넷플릭스를 벤치마킹한 티빙을 제시하고자 하며, 유통경로 측면에서는 OTT 플랫폼의 글로벌 확장과 촉진 측면에서는 틱톡 플랫폼을 활용한 챌린지 마케팅을 활성화 시켜나갈 필요성이 있다.

• 유통과학연구
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• 제19권3호
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• pp.61-70
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• 2021

Purpose: This paper reviews the attitudes of consumers related to the consumption crisis response strategy (i.e., defensive vs. receptive) that companies implement during crises. Research design, data, and methodology: We discuss the interaction between the crisis response strategy and the consumption crisis type (i.e., corporate ability vs. corporate social responsibility). We used SAS ver. 9.4 software to analyze the results. We applied a 2 × 2 intergroup experimental design to our sample of subjects, who were undergraduate and graduate students at a university in Seoul, South Korea. The three experimental variables considered were the entity's risk response strategy, the crisis type, and public relations strategy. The experiments were conducted by presenting a hypothetical scenario to eight groups. Prior to this experiment, five preliminary surveys were conducted to determine the three variables just mentioned. Preliminary surveys were conducted on the basis of these criteria. For eight selected product lines, 320 undergraduates were required to enter the product lines that are frequently used in the assessment center up to the fourth priority. Results: Analysis of variance revealed that experiments related to crisis response strategy, type of enterprise crisis, and type of public relations message were successful. Conclusions: Our results verify the impact of different types of social initiatives on distribution marketplaces.

• 디지털융복합연구
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• 제12권1호
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• pp.177-192
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• 2014

본 연구는 기업의 경영전략이 경영성과에 어떠한 영향을 미치고 있는지를 파악하고자 한다. 또한, 본 연구는 경영전략의 전형으로 간주되고 있는 Miles & Snow의 '적응전략'과 Michael E. Porter의 '본원적 경쟁전략'을 동시에 적용해서 기존의 기업을 대상으로 적용될 수 있는 경영전략 유형을 비교하여 재무성과와 비재무성과 평가를 목적으로 하고 있다. 이상의 연구의 결과를 요약하면 다음과 같다. 첫째, 경영전략은 경영성과에 영향을 미칠 것이라는 가설에 대하여 '적응전략'중 공격형전략과 방어형전략은 경영성과 재무성과와 비재무성과에 긍정적인 영향을 미치는 것으로 확인되었다. 둘째, 경영전략은 경영성과에 영향을 미칠 것이라는 가설에 대하여 '본원적 경쟁전략'중에 원가우위전략과 차별화전략은 경영성과 재무성과와 비재무성과에 긍정적인 영향을 미치는 것으로 확인되었다. 따라서, 경영전략이 경영성과에 유의한 정(+)의 영향을 미치며, 경영전략의 특성과 경영성과 간의 관계에서 정보기술 활용도의 조절효과가 있는 것을 알 수 있었다.

• 한국의류학회지
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• 제27권7호
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• pp.809-818
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• 2003

The purpose of this study was to identify importance of gender in dynamic relationship structure in fashion internet shopping mall and to provide marketers e-CRM marketing strategy. Out of 473 customers, 470 who had purchased fashion products in fashion Internet shopping mall were surveyed for this study. The data was analyzed by factor analysis, 1-test, correlation analysis, Structural Equation Model(SEM) using AMOS program. As the results, both men and women had ‘relationship maintenance intention’ in e-CRM. However, only women had ‘intention to discontinue relationship’, when shopping mall made mistakes to them. Also, in men's group, ‘service’ only had effect on ‘Trust’, while ‘service’and ‘financial benefit’ had effects on‘Trust’ in women's group. If women would be dissatisfied with a shopping mall, they have a strong intention to disconnect with it. Based on these results, it could be concluded that men have more tolerance for shopping mall's mistakes than women have. Therefore, the results of this study provide e-CRM marketing strategy for fashion internet marketers.