• Information Systems Review
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• v.5 no.2
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• pp.1-21
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• 2003

In this paper, we investigate industrial product intermediary's transformation strategy by exploiting advantages afforded by web based information technologies. Our motivation for this research stems from exploring intermediary's responding strategy to cope with supplier's threatening to disintermediation. From transaction cost perspective, internet can induce both the vertical quasi-integration (electronic hierarchy) and outsourcing (electronic market). Our rationale on directing one of these bi-directional movements is specified on intermediary's value adding on the supply chain. As such, we investigated supply chain performance, IT effects on customer's requirement of channel functions, and channel power structure. Propositions to suggest contingent e-transforming strategic alternatives are logically derived from dyadic nature of supply chain characteristics such as efficiency versus customer services, and supplier dominant versus easy replaceability of suppliers. The contingent e-transformation framework developed from intermediary's perspective is reviewed through longitudinal industry case analysis. Implications from the industry case analysis give us insights for the effectiveness of the framework to combine supply chain characteristics with intermediary's e-transformation.

• Journal of Information Technology Applications and Management
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• v.15 no.3
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• pp.27-41
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• 2008

This paper examines the relationship between IT investment and the improvement of efficiency from the perspective of organizational contingency by the type of organizations and their maturity in IT use in terms of their history of e-commerce use. Organizations are divided into private and public in nature, and into experienced and inexperienced in e-commerce. An analysis was performed on data from 286 organizations in tourism industry. Comparison among the four groups showed differences in competitive and operational efficiency.

• Proceedings of the Korean Information Science Society Conference
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• 2001.10c
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• pp.469-471
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• 2001

초기 연구에서 볼 수 있듯이 현재가지는 기술과 마케팅에 대한 연구가 별개로 이루어졌다. 그러나 인터넷에 맞는 마케팅 전력에 대한 연구가 필요한데 이를 e-마케팅 전략이라고 한다. 현재 많이 나오고 있는 통신 소프트웨어들은 e-마켓시장에서 활용이 되며 이 곳에서 홍수 같은 정보들이 존재하며 이 정보로 인하여 잠재적인 구매자로 하여금 많은 혼돈을 일으키게 하며 현존하고 있는 e-business 전략들이 구매자에 게 최선의 결정을 이르지 못하게 한다. 본 논문은 마케팅과 결정지원 시스템 분야에서 나온 학습 모델을 합성하여 e-commerce 전략을 지원하기 위한 솔루션을 제시하는 소프트웨어의 설계 구조를 구축한다.

• Journal of Information Technology Applications and Management
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• v.10 no.4
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• pp.51-63
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• 2003

This study designs and implements a new approach to the classification of e-mail requests from customer based on machine learning techniques. The work on building an electronic mall classifier can be cast into the framework of text classification, since an e-mail is a viewed as a document, and judgement of interest is viewed as a class level given to the e-mail document. It is also implemented an e-mall based automated response system that integrate with Call Center in a practical use.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 1999.04a
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• pp.506-507
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• 1999

• Proceedings of the Korean Vacuum Society Conference
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• 2008.02a
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• pp.288-288
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• 2008

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2003.11a
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• pp.3-19
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• 2003

• Journal of the Korean Academic Society of Industrial Cluster
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• v.3 no.1
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• pp.26-38
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• 2009

Many economic development practitioners view cluster theory and analysis as constituting a general approach to strategy making in economic development, which may lead them to prioritize policy and planning interventions that cannot address the actual development challenges in their cities and regions. This paper discusses the distinction between strategy formation and strategic planning, where the latter is the programming of development strategies that are identified through a blend of experience, intuition, and analysis. Cluster theories and analytical tools can provide useful informational inputs into a strategy making effort and they can also be helpful for programming specific interventions (i.e., strategic planning). However, they should not be used as the exclusive or even predominant framework for filtering information about the competitive advantages of a region or for formulating strategy. To do so forces strategy making into a conceptual box defined by only one highly stylized theory of regional growth and development.

• Proceedings of the CALSEC Conference
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• 2005.03a
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• pp.18-23
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• 2005

• Proceedings of the CALSEC Conference
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• 2005.03a
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• pp.143-148
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• 2005

The purpose of this paper is to analyze pricing strategies between conventional offline retailers and Internet retailers and discuss which strategy is more profitable when a bricks-and-mortar firm transforms into a clicks-and-mortar firm.