Proceedings of the CALSEC Conference (한국전자거래학회:학술대회논문집)
- 2005.03a
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- Pages.143-148
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- 2005
Hybrid Channel and e-Transformation strategies in Electronic Commerce
- Chun, Se-Hak (Seoul National University of Technology) ;
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Kim, Jae-Cheol
(KAIST)
- Published : 2005.03.23
Abstract
The purpose of this paper is to analyze pricing strategies between conventional offline retailers and Internet retailers and discuss which strategy is more profitable when a bricks-and-mortar firm transforms into a clicks-and-mortar firm.
Keywords