Journal of Information Technology Applications and Management
- Volume 15 Issue 3
- /
- Pages.27-41
- /
- 2008
- /
- 1598-6284(pISSN)
- /
- 2508-1209(eISSN)
Analyses of Business Values from E-Commerce Adoption in SMEs : Public and Private Organizations in Tourism Industry
- Cho, Nam-Jae (School of Business, Hanyang University) ;
- Joun, Hyo-Jae (Korea Culture and Tourism Institute) ;
- Oh, Seung-Hee (Korea Culture Information Service)
- Published : 2008.09.30
Abstract
This paper examines the relationship between IT investment and the improvement of efficiency from the perspective of organizational contingency by the type of organizations and their maturity in IT use in terms of their history of e-commerce use. Organizations are divided into private and public in nature, and into experienced and inexperienced in e-commerce. An analysis was performed on data from 286 organizations in tourism industry. Comparison among the four groups showed differences in competitive and operational efficiency.