• 한국컴퓨터정보학회논문지
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• 제7권2호
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• pp.179-186
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• 2002

웹에서는 고객을 대상으로 하는 e-CRM을 실현하기 위해 개인의 취향과 습관을 고려하여 서비스를 제공하는 '개인화(Personalization)'가 인터넷 서비스 업체 및 사용자들의 관심을 모으고 있다. 즉, 개인화가 e-비즈니스(business)의 새로운 경쟁전략으로 떠오르고 있는 것이다. 본 연구에서는 인터넷상에서 고객 관계를 중요시하는 e-CRM(Customer Relationship Management)의 기본이 되는 개인화에 대해서 살펴보았으며. e-CRM(Customer Relationship Management)을 이용하여 개인화를 실현하기 위한 마케팅 전략의 발전방향에 대해서 논의하겠다. 또 이를 근간으로 본 논문에서는 현재 진행되고 있는 일대일(one-to-one) 마케팅을 기본으로 하는 개인화(Personalization)의 문제점이 무엇인지 알아보고, 보다 진보한 e-CRM구축을 위해 야후!(Yahoo.com)의 마케팅 담당 부사장인 세스고딘(Seth Godin)의 퍼미션 마케팅(Permission Marketing)을 적용한 새로운 개인화(Personalization) 기법을 제시한다.

• 농업과학연구
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• 제32권1호
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• pp.95-106
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• 2005

This study was focused on analyzing the impacts of e-commerce on the farmer's management behavior and suggesting alternatives for the development of e-commerce in agricultural industry. For this study, survey was conducted for 24 farmers who sell agricultural products through e-commerce in Chungnam province. The results of study are as follows; First, farmers have changed their management practices in terms of production, marketing and processing by using the information of consumers' preferences while doing e-commerce business. Second, farmers have attempted to differentiate their product through product brand and customer relationship marketing, because they recognized the importance of developing marketing techniques adapted to e-commerce system for more revenues. Third, if quality certification system of agricultural products is introduced under e-commerce, farmers would use it for their environmentally sounded farming because they expect to increase their income. Fourth, 75% of the farmers sold their product at retail price. It means that e-commerce farmers act as a price maker rather than price taker at e-commerce market, who will be encouraged to have larger business size resulting in more added value. Based on the results of study, we suggest that there should be reduction of service charge for credit card, and encouragement of B2B transaction for the economy of scale and introduction of quality certification system so as to establish e-commerce system of agricultural industry as soon as possible.

• The Journal of Asian Finance, Economics and Business
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• 제8권10호
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• pp.19-28
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• 2021

The present study aims to evolve the value cycle of e-business through value co-creation during the Coronavirus pandemic. The population of the study is experts consisting of university professors in the fields of marketing management, e-commerce, and managers of organizations and companies in Iran. Using the snowball sampling method, 50 of them were selected as the sample. This study employs the factor analysis method and structural equation modeling (SEM) approach for identification of the factors. The findings of this study reveal that 10 factors affect the evolution of the value chain into the value cycle, including customer relationship management, e-literacy, value co-creation, e-readiness, and integrated value creation, the logic of service dominance, shared value creation, virtual culture, e-trust, and network economics. Despite the difficulties that COVID-19 has created for businesses worldwide, the evolution of the e-business value cycle through value co-creation in the Coronavirus pandemic can be considered as a positive aspect of the pandemic. In fact, with more pandemics and more customers turning to e-businesses due to the co-creation of customer value, e-businesses can cover their weaknesses and improve their strengths by engaging customers and receiving their feedback, thus transforming their value chain into the value cycle.

• The Journal of Asian Finance, Economics and Business
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• 제8권9호
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• pp.35-43
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• 2021

This study aims to investigate factors affecting eBook acceptance and learning outcomes among students experiencing online distance learning. As conventional textbooks are now switched into eBooks, the effects of contextual factors including lecturer, student computer competency, content and design of the course, access ability, infrastructure, and university support on eBook acceptance and learning outcome needs to be evaluated. The sample of this study is represented by students at the Universiti Teknologi MARA, City Campus Melaka, undertaking 'strategic management course'. Non-probability random sampling was selected as the sampling technique and a purposive sampling method was chosen to select the samples. The samples comprised 171 students randomly selected through Google Form. The questionnaire data was analyzed by using PLS-SEM. The results indicated that these factors contributed 62.3% variations in the eBook acceptance and 67.1% variations in the learning outcomes. The strongest factor affecting both dependent variables was content and design of course. Managerial implication suggested that the content for all courses taught through the eBook platform needs to be revisited and improved in accordance with the mode of online deliverance. Tutorial on how to navigate the eBook platform is important to all users as this would enhance acceptance and produce better learning outcomes among students.

• 컴퓨터교육학회논문지
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• 제10권4호
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• pp.93-102
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• 2007

이 연구에서는 대학의 혼합학습 환경에 참여한 학습자를 대상으로 학업성취도, 학습만족도, 학습참여도에 영향을 미치는 e-러닝 학습전략의 요인을 조사하고자 하였다. 이 연구를 위해 K대학교에서 혼합학습(BL)에 참여하는 58명을 선정하였다. 연구를 위하여 e-러닝 학습전략, 학업성취도, 학습만족도를 측정하였고, 학습참여도는 LMS의 로그인 정보를 분석하였다. 자료 분석방법으로는 학습자들의 e-러닝 학습전략의 수준을 알아보기 위해 평균과 표준편차를 구하였다. 학업성취도, 학습참여도, 학습만족도를 예측할 수 있는 e-러닝 학습전략을 알아보기 위해서는 선형 회귀분석을 하였다. 연구결과, 학업성취도를 예측하는 변인으로는 시간관리전략, 과부하관리전략으로 규명되었다. 학습참여도를 예측하는 변인으로는 자기주도전략, 시간관리전략, 과부하관리전략으로 규명되었다. 학습만족도를 예측하는 변인으로는 다중토론관리전략, 비동시성관리전략, 사회성으로 규명되었다. 이 연구에서 규명된 예측변인을 토대로 교육효과를 높이기 위해 고려 할 사항을 제언하였다.

• 대한인간공학회지
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• 제31권5호
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• pp.609-616
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• 2012

Objective: The aim of the study is to evaluate the difference of legibility between e-book and paper-book by using eye-tracker. Background: Despite of many researches on the e-book and paper-book, there are few researches on the difference between e-book and paper-book. In addition, the researches on the e-book were only dependent on the e-book reader. This study focused on the comparison of e-book and paper-book controlled with the same environments. Method: This study was conducted with $2{\times}3$ within-subject design. Independent variables include the types of book (e-book, paper-book) and font sizes (8pt, 10pt, 12pt). Dependent variables are four measures of fixation duration, saccade length, blink rate and subjective discomfort. Analysis of Variance (ANOVA) with repeated measured design was used to investigate the main and interaction effects of independent variables on each of the dependent variables. The multiple comparisons were performed by post hoc analysis and Bonferroni correction was applied. Results: Fixation duration at e-book was longer than paper-book (p<0.01). Saccade length at e-book was shorter than paper-book (p<0.05). Blink rate at e-book was higher than paper-book (p<0.1). Subjective discomfort at e-book was higher than paper-book (p<0.1). Legibility at 8pt was better than 10pt, 12pt (p<0.01) in fixation duration, saccade length and subjective discomfort. Conclusion: It was found that the legibility at e-book are worse than paper-book from this study. These results indicated that the legibility of e-book was needed to be validated and improved to replace the paper-book. Application: This study suggests improving something related to fixation duration, saccade length, blink rate and subjective discomfort for betterment of e-book.

• 디지털산업정보학회논문지
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• 제14권3호
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• pp.103-113
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• 2018

The purpose of this study supports the establishment of national e-learning policy by analyzing e-learning status and current status of higher education. Enhance the competitiveness of higher education through sharing information between universities. And to improve e-learning quality management. We surveyed the current status of e-learning in 341 universities and questionnaires about e-learning content, e-learning application form, e-learning platform status was surveyed through each school's learning management system. As a result, the infrastructure of e-learning, the rate of platforms secured, and the contents are increasing gradually each year; however, still, not all students can receive the services equally. Dedicated servers and learning management systems were secured by more than 70% of general universities. In the current development status of e-learning content, multimedia, animation, and text forms are gradually decreasing, but video contents are increasing every year. Most of the online contents were used in the e-learning contents by application type, and blended learning, flipped learning, and mooc is not yet actively used since they are still in the beginning stage. Learning analysis techniques should be supported in order to easily use online learning contents such as flipped learning and mooc. We suggest that the effectiveness of e-learning should be measured and the current state of learning analysis for customized learning should be done. This study aims to contribute to the improvement of competitiveness of higher education by sharing information about e-learning among universities as a basis for improvement of e-learning policy. Future tasks are to improve the customized learning environment by adding whether the system environment for learning analysis is provided at the time of the survey.

• 경영과정보연구
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• 제19권
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• pp.129-143
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• 2006

The internet industry is gradually increasing according to the explosive explosion of internet and development of information communication industry. Specially, The payment method of settlement means is diversed with development of e-commerce. In this paper, we propose a settlement method using e-settlement in the network. and we suggest a security method for efficiency of e-money. Also, we propose a reform plan of e-settlement system.

• 한국경영과학회지
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• 제31권3호
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• pp.127-143
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• 2006

While e-learners' satisfaction would be determined by qualify of e-learning environment including learning management systems, learning contents and interactions, the influence of quality on satisfaction can be changed by e-learners' self-regulated efficacy The objective of this study is to show difference of the relationship between qualify and satisfaction In e-learning by self-regulated efficacy. For this purpose, we propose a research model which consists of five quality factors in e-learning as explaining variables, satisfaction as a result variable and self-regulated efficacy as a control variable. For empirical test of this model, the sample is collected from e-learning classes in a college and divided into two groups by self-regulated efficacy in order to analyze the effects of control variable. By multi-group analysis, we show two groups are different from each other in the relationship between quality and satisfaction of e-learning environment.

• 정보관리학회지
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• 제6권1호
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• pp.15-36
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• 1989

마이크로 컴퓨터의 급속한 성장에 따라 그 이용 범위 또한 넓어지게 되었다. 본고에 서는 이러한 마이크로 컴퓨터를 이용해 원자력 정책 자료 검색 시스템을 설계하였다.