• 제목/요약/키워드: E-Journal Management

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대학 e-러닝 활성화를 위한 학습자 요구분석에 대한 연구 (Analysis of Learners' Demand for the Universities e-learning Vitalization)

  • 김기석;박의준;유수미
    • 디지털산업정보학회논문지
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    • 제7권1호
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    • pp.75-84
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    • 2011
  • The e-learning contents offered in the current educational system does not appropriately reflect the needs of actual users in the planning and development phases. Considering this problem, this study sets the following four topics as its research: Stability of e-learning; Obstacles of the applications of e-learning; e-learning contents that users wants to be offered besides lectures; and methods of e-learning, and based on these goals, it aims at determining the 'needs of the users for the promotion of e-learning. As the target of the study, a survey was conducted with 200 students who have experienced taking e-learning classes in four universities located in Eastern Seoul, which have introduced an e-learning system. The data collected from the survey went through data coding and data cleaning processes and were analyzed by year, major, and department using SAS 9 statistics package program. The result of this study showed that developing and offering services of e-learning contents that are customized to students based on their majors and year can become an effective plan for promoting e-learning.

항공사 유통경로에 대한 e-비즈니스 파급효과 (e-Business Impacts on Distribution Channel in Airlines)

  • 윤덕영;이휘영;김기웅;윤문길
    • 경영과학
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    • 제22권1호
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    • pp.149-165
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    • 2005
  • From the growth of internet technology, many e-commerce principles have been Introduced In airline industry. The computer reservation systems(CRS) has been considered as the first real-time business application and the earliest examples of e-commerce. in airlines, the early e-business activity was to build the web site for providing flight Information to customers. Recently, many airlines are expanding the capability of the web site for selling tickets on the web to make use of the cheaper distribution channel. In this paper, we focus on the impacts of airline e-business being implemented in airline distribution channels. Using the conjoint analysis, we suggest a model for estimating the change of market sales for each distribution channel. With the empirical survey, we can find some implications on the e-business strategy and the effective internet marketing tools for airlines.

콘텐츠 조직화를 통한 e러닝 학습환경 최적화에 관한 연구 (Exploring Optimal e-Learning Environment : The Role of Contents Organizing in e-Learning)

  • 박찬욱;강인원
    • 지식경영연구
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    • 제11권1호
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    • pp.115-128
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    • 2010
  • The dramatic increase in e-Learning enrollments in higher education is likely to continue. These e-Learning environments have made learning much more convenient by stretching the spatial and temporal barriers. Their effectiveness, however, remains to be examined. In this research, the author explore the importance of personalization, interactivity and the important role of contents organizing in online education environment. Furthermore, the authors divide e-learning outcome into psychomotor, cognitive, and affective outcome. Indeed, e-Learning for psychomotor outcome has been viewed as impossible. The authors discuss the implications of the findings for theory and practice.

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중소기업의 e-비즈니스 역량 및 수출성과에 관한 연구 (An Empirical Study on e-Business Competence and Export Performance of the Small and Medium Sized Firms)

  • 황경연
    • 통상정보연구
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    • 제12권3호
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    • pp.311-332
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    • 2010
  • This study investigate the effects of environmental and organizational characteristics on e-business competence and the influence of e-business competence on export performance in the small and medium sized firms. The development of the research model is based on the literature of e-business and the empirical studies of information technology competence. The data from the survey was analyzed using Partial Least Squares(PLS). The results from the empirical model suggest that e-business competence is affected by environmental uncertainty and market diversity as well as top management support and learning orientation. And, export performance is enhanced by e-business competence.

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전자상거래, 균형성과표, 조직간 정보교류와 공급망 성과 간의 관계 연구 (The Relationships among E-commerce, BSC, Inter-organizational Information Flow and Supply-Chain Performance)

  • 최종민
    • 경영과학
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    • 제30권1호
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    • pp.149-165
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    • 2013
  • This study empirically investigated the changes of performance evaluation systems under the environment of supply-chain e-commerce. The objectives of e-commerce include obtaining financial profit, internal innovation through processes integration, learning with information flow, and customer satisfaction through quick response. These objectives are generally consistent with the four evaluation measures of balanced scorecard(BSC). This study, first, demonstrated that perceived environmental uncertainty(PEU) has a significant effect on the adoptions of e-commerce and BSC, and severe competition positively influences the use of e-commerce. With cluster analysis and subgroup analysis, we also showed that under the high adoption levels of e-commerce, the high utilization of BSC can improve the supply-chain performance of a firm. In addition, it was found that the use of e-commerce indirectly and significantly affects supply-chain performance through inter-organizational information flow, and the supply-chain performance of a firm leads to the improvement of organizational performance.

QFD를 활용한 안전기능 전개에 관한 연구 (A Study of Safety Function Deployment for Using QFD)

  • 김건호;김윤성;권상면;이강복;박주식;강경식
    • 대한안전경영과학회지
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    • 제6권1호
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    • pp.25-35
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    • 2004
  • We achieved a Quantitative economic growth through rapid developed in 1970' and 1980'. It was confronted after IMF crisis that we needed to improve the past economic policy and the industrial structure. In line of that, the problem of the industrial structure like huge accidents of 1990' converted the recognition of safety. And to improve the conversion, the research of a safety management was needed. In this paper, we thought 4M1E(Man, Machine, Method, Material, Environment) as the cause of accident using the principal of process, assuming that output is accident. Applying 4M1E to the structure of QFD(Quality Function Deployment), we propose the safety function deployment, which has the flow line as followed; demand safety, safety characteristic, direct cause, 4M1E and safety management.

Customer Relationship Management for the E-Grocery Sector

  • Rha Jong-Youn;Hooker Neal H.;Widdows Richard
    • International Journal of Human Ecology
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    • 제6권1호
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    • pp.41-59
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    • 2005
  • In this paper, the e-grocery sector of the U.S. is used as an illustrative example of how to assess consumers' demands for customer relationship management and to investigate whether these demands coincide with effective Customer Relationship Management (CRM) strategies suggested by academic researchers and provided by practitioners. Surveys evaluating the perceived importance of CRM items were administered accordingly. The findings show that, overall, consumers' did not differ considerably to the experts. The results of descriptive analyses showed that academicians had a more closely in-lined view with consumers than did practitioners. Although not statistically significant, practitioners perceived loyalty programs to be more important than did consumers or academicians. This might suggest that loyalty programs are primarily serving as a way of data mining, and are thus failing to provide benefits to consumers. Overall, items related to technology deployment were perceived to be more important by practitioners than consumers or academicians.

트리 표현을 사용하는 전자상거래 웹 사이트의 HTML 구조 분석 (Analysis of HTML Structure in E-commerce Websites Using Tree Representation)

  • 호세 벤토라;박정선
    • 대한안전경영과학회지
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    • 제13권4호
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    • pp.201-205
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    • 2011
  • 개인화된 제품과 서비스에 대한 소비자의 요구는 성공적인 전자상거래 플랫폼을 기반으로 하고 있다. 성공적인 전자상거래 플랫폼을 개발함에 있어 자주 간과되고 있는 중요한 요소는 바로 웹 페이지의 HTML 구조이다. HTML 구조는 전자상거래 웹사이트의 속도와 랭킹을 결정짓는 기본적인 요소이다. 본 논문은 HTML 구조를 분석하기 위한 효율적이고 다소 생소한 시각화 기법을 제안하는데, 이러한 기법을 사용하여 개발자는 잠재적인 프로그래밍 오류와 개선 사항을 발견할 수 있다. 본 논문은 하나의 사례를 이용하여 제안된 기법을 더욱 구체화 시킨다.

Domestic Tourists' Perception of Hotel Websites in Thailand

  • Chitlada Pinthong;Sunny Sun;Huiyue Ye;Rob Law
    • Journal of Smart Tourism
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    • 제3권4호
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    • pp.5-15
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    • 2023
  • With the growing trend of online global market, customers have further technological capabilities in searching for information and online shopping on the Internet. In addition, electronic word-of-mouth (eWOM) is a significant factor that influences customer purchase intention. However, the perspective of online users on hotel websites is still in its infancy, especially in various cultural contexts. The current study examined a theoretical framework of hotel websites to understand how online users perceive the importance of hotel websites with regard to influencing purchase intention, within the content of Thai online users through an online questionnaire survey. Findings show that usability positively influences online Thai users' satisfaction. Moreover, eWOM has a significant positive influence on satisfaction, but eWOM has an indirect effect on the intention to purchase. Practical implications are further discussed.

전자상거래 경영측면의 전략과 경영실천유형 및 경영성과 간의 구조적 연구 (A Structural Study On The Relationships Among Business Strategies, Managerial Execution Types And Management Performances in the e-Business.)

  • 오상영
    • 한국산학기술학회논문지
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    • 제10권6호
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    • pp.1369-1375
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    • 2009
  • 본 연구는 전자상거래 사업을 추진하는 기업을 대상으로 연구하였다. 전자상거래 활성화를 위해 기업이 추진하는 경영전략, 마케팅, 구매/물류, 서비스 측면의 전략이 지식 경영 실천 유형인 시스템적 접근, 행동론적 접근 방식에 구조적으로 어떠한 영향을 미치는지 분석하였다. 또한 지식 경영 실천 유형은 경영성과에 어떠한 영향을 미치는지 분석하였다. 결과적으로 경영전략, 마케팅, 구매/물류, 서비스 측면의 전략은 시스템적 접근, 행동론적 접근 방식에 구조적으로 양의 영향을 미치는 것으로 나타났다. 또한 지식 경영 실천 유형도 경영 성과에 양의 영향을 미치는 것으로 나타났다.