• 제목/요약/키워드: E-Commerce Advantage

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The Impact of TOE Framework on E-Commerce Advantage Among Small Medium Enterprise (SME's) Digital Channel In Malaysia

  • TAMIN, Masran;ABDUL ADIS, Azaze-Azizi
    • 유통과학연구
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    • 제20권8호
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    • pp.33-46
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    • 2022
  • Purpose: This study aims to understand the impact of e-commerce's advantage among SME's digital channel in Malaysia. To achieve the objective, this study used Technology, Organization, Environment (TOE) framework, Diffusion of Innovation (DOI) theory and Resource-Based View (RBV) theory. Research design, data and methodology: This study is quantitative method involve 195 SMEs online business in Malaysia. The integrated framework highlights the conceptual insight in multidimensional technology context (i.e. relative advantage, compatibility, and complexity); organizational context (i.e. top management support, innovation capability, branding capability, market-sensing capability, and human and organization capability); and environmental context (i.e. government support and supplier pressure). Results: The findings revealed that complexity, branding capability, human and organization capability, government support, and supplier pressure have significant positive relationship with e-commerce advantage. Meanwhile, relative advantage, compatibility, innovation capability, and market-sensing capability have significant negative relationship with e-commerce advantage. However, top management support has found no significant relationship with e-commerce advantage. Conclusions: The extended theoretical framework dimension improves existing knowledge on e-commerce advantage as well as the prospect of SMEs digital channel.

E-Commerce Performance Based on Knowledge Management and Organizational Innovativeness

  • LESTARI, Setyani Dwi;MUHDALIHA, Eryco;PUTRA, Aditya Halim Perdana Kusuma
    • 유통과학연구
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    • 제18권2호
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    • pp.49-58
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    • 2020
  • Purpose: This study focuses on the performance of the strategy of Indonesia's companies in facing the development of e-commerce business. The relationship between Knowledge Management (Organizational Memory, Knowledge Sharing, Knowledge Absorption, Knowledge Acceptance), Organizational Innovativeness, Competitive Advantage (Time, Quality, Cost, Flexibility) and E-Commerce (Humanistic Factors: Management, Competence, Organizational Structures) examined in this case study. Research design, data, and methodology: This study uses two types such us qualitative and quantitative. A survey approach were conducted to collect data from the Group of Companies (Director and Manager), Academician (Lecturer), Regulator (Head of Government Institution Division), and Master of Management (at least five years). Total of 114 samples was collected and processed for statistical analysis using Smart PLS. Results: This study provide the findings proved that Knowledge Management and Organization Innovativeness simultaneously have positive influence on Competitive Advantage, while Knowledge Management, Organization Innovativeness, and Competitive Advantage simultaneously have positive influence on E-commerce where Competitive Advantage positively influence to E-commerce. Conclusions: The implementation of strategies or steps in this study are expected to steer and motivate an organization to successfully implement a good knowledge management system to pass on knowledge from generation to generation in the company Organizational Innovativeness strategies to improve e-commerce performance.

Study on Virtual Reality and E-commerce

  • Lee, Soowook;Oh, Younghwan
    • International Journal of Advanced Culture Technology
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    • 제4권4호
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    • pp.70-74
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    • 2016
  • Electronic commerce (E-commerce) using virtual reality (VR) has the advantage of being able to purchase products without restrictions of time and location by overcoming the limitations of existing offline transactions. It is still a rudimentary but fast growing technology, and the use of E-commerce in VR is expanding. The barriers that consumers might face in utilizing E-commerce in VR is the relevance to Information and Communications Technologies (ICT) technology. Fundamentally, it requires Internet access and use through PCs or mobile devices such as smart phones. Because unlike off-line markets, it is difficult to determine the purchase patterns of customers, customer purchasing behavior analysis must be done using computer access records. In order to expand and develop E-commerce in VR in the future, learning ability should be improved through combining with artificial neural network by deep learning that is recently in the spotlight, and the ability to overcome errors need to be improved to enable use in various fields.

국내 전자상거래 현황 분석 및 경쟁력 제고 방안에 관한 연구 (A Study on the Current Status and Strategies of Electrode Commerce in Korea)

  • 황경태;조남재;김정덕
    • 한국전자거래학회지
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    • 제3권2호
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    • pp.17-35
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    • 1998
  • Global Electronic Commerce (EC) is currently being pursued by most of the developed countries. Domestically, EC has just started and still has lots of problems to solve in terms of both technology and institutions. EC has a great potential to affect a country's competitive advantage. For EC to be adopted and diffused early, it is necessary to analyze the current status of EC and to establish the strategies to strengthen the competitive position. Therefore, the major objectives of the study are to review the current status of EC in Korea and to propose for both public and private sectors the strategies to strengthen the competitive advantage.

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Fresh Produce E-Commerce Supply Chain Coordination Considering Promotional and Freshness-Keeping Efforts

  • Xiaowei Hai;Tian Liao;Chanchan Zhao
    • Journal of Information Processing Systems
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    • 제19권4호
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    • pp.513-526
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    • 2023
  • Supply chain coordination plays a critical role in improving the enterprise performance and the competitive advantage of fresh e-commerce. This study explores the coordination problem of a two-echelon fresh produce e-commerce supply chain comprising a fresh e-commerce enterprise and a fresh supplier in a novel framework. In this framework, the fresh e-commerce sells fresh produce and provides promotion effort; meanwhile, the fresh supplier deliveries fresh produce and provides freshness-keeping effort. Specifically, the optimal decisions under centralized and decentralized decision-making are compared, and it is found that centralized decision-making is more profitable. Based on this work, we created a cost-sharing and revenue-sharing combination contract. This study demonstrates that this contract effectively coordinates the supply chain and makes both parties achieve Pareto optimization when the parameters meet certain conditions. Finally, the feasibility and validity of the contract are presented through a numerical example.

전자상거래 도입요인에 대한 대기업과 중소기업의 비교연구

  • 김효정;이동만;유상진
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 추계학술대회
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    • pp.547-552
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    • 2007
  • This study compares the reasons why Small and Large companies are adopting electronic commerce(e-commerce) by these two groups of companies. Two surveys that were undertaken contemporaneously on the use of e-commerce by Small and Large companies in the Korea were used as the empirical basis for this study. Based on theories from the technological innovation literature, we developed an integrated model of e-commerce adoption in Korea. The research model hypothesized nine factors as significantly influencing e-commerce adoption in Small and Large companies: Customers, Suppliers, Partner Firms, Competitors, Relative Advantage, Cost, Compatibility, CEO's innovativeness, CEO's involvement.

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전자상거래에서의 소비자 피해에 관한 연구 (Research for the Consumer's Damage in Electronic Commerce)

  • 장현선
    • 가족자원경영과 정책
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    • 제9권4호
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    • pp.41-61
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    • 2005
  • As e-commerce is expanding rapidly, the consumer's damage in the e-commerce is also dramatically increased. This research was mainly focused on the consumer's damage experiences through the e-commerce, the consumer's behavior's when they were confronted with troubles, and the way to handle their damages in the e-commerce. Main findings are as follows. 1) More than $90\%$ of respondents answered that they had experienced troubles at least once out of 49 troubles listed in the questionnaire. 2) Most consumers did complain their damages actively and tried to obtain proper cure from the seller. 3) Normally, they were used to adjust their purchasing behaviors to avoid the problems rather than actively taking advantage of the official authorities or private consumer organizations to solve the problems.

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전자상거래 도입요인에 대한 연구 : 대기업, 중소기업 비교 분석 (Study of Adopting factors for Electronic Commerce through Comparative Analysis with Large and Small Companies)

  • 김효정;이동만;안현숙
    • 한국정보시스템학회지:정보시스템연구
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    • 제17권3호
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    • pp.59-77
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    • 2008
  • This study compares the reasons why targe and Small companies are adopting electronic commerce(e-commerce) based on an assumption of difference between two groups of companies. We collected data for contemporaneous analysis by classification with two groups of companies in Korea and developed an integrated model from the empirical studies and made Question papers for inspection of created hypothesis. Hypothesis is composed with nine factors ; Customers, Suppliers, Pertner Firms, Competitors, Relative Advantage, Cost Compatibility, CEO's Innovativeness and CEO's Involvement. The research shows Large company is influenced significantly by Customers, Relative Advantage, Cost, CEO's Innovativeness and Small company is by Competitors, CEO's Involvement.

이동 에이전트 기반 저자사걸 시스템에서의 안전한 이동 에이전트 전송 프로토콜 (A Secure Mobile Agent Transfer Protocol in Mobile Agents Based E-Commerce System)

  • 한승완;임형석
    • 한국정보처리학회논문지
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    • 제7권5S호
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    • pp.1657-1665
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    • 2000
  • Mobile agents based e-commerce system has many advantage than traditional e-commerce-information gathering on goods, price settlement and payment, delivery of the goods purchased, and so on. However, due to the security vulnerability that stems from mobile agent's mobility, mobile agents based e-commerce system has additional security problems. Therefore, in order to do e-commerce securely in th system, first of al the security issues on mobile agents must be addressed. It this paper, we propose a mobile agent transfer protocol that provides confidentiality and integrity of mobile agent in transit and mutual authentication for communicating hosts. We further show the security of the protocol against many possible attacks. Also, we suggest the location management mechanism of mobile agents based on the trust center. This mechanism is capable of finding their locations transparently and detecting mobile agent clones.

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공기업의 전자조달시스템 활성화 방안에 관한 연구 -한국전력공사의 사례를 중심으로- (A Study on Utilization of E-Procurement System of Korea Electric Power Corporation)

  • 이충배;이성수
    • 통상정보연구
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    • 제6권3호
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    • pp.245-268
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    • 2004
  • The application of Internet-technologies to support inter-business transactions and relationships (also termed business-to-business, B2B, electronic commerce) has recently received tremendous attention. Recognizing the importance of the Internet as a powerful business tool, many companies including public organization such as KEPCO(Korea Electronic Power Corporation) have moved quickly to take advantage of electronic commerce. This study explores the impact of Internet-based technology on the procurement function, howe-procurement is helping organizations to enhance their competitiveness and the challenges to its adoption. The study also presents the findings from a survey conducted to gain insight into the adoption of e-procurement by KEPCO. Specifically, it seeks to uncover the prevalence of and extent to which public organization is adopting e-procurement, the benefits reaped and the barriers encountered in the course of implementation.

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