• Title/Summary/Keyword: E-서비스품질

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The Effect of the Privatization and Competitiveness on Perceived Mobile Telecommunication Service Quality (민영화, 경쟁도입 및 경쟁심화가 지각된 이동통신 서비스품질에 미치는 영향에 관한 탐색적 연구)

  • Park, Ki-Nam
    • Asia pacific journal of information systems
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    • v.13 no.2
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    • pp.47-66
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    • 2003
  • Economists have advocated that the privatization and market competitiveness improve the firm's productivity and eventually its service quality. However, the previous researches did not provide the empirical results enough to prove that the privatization and competitiveness do improve the service quality. In this paper, we conducted an empirical research to find whether the privatization and competition induces the quality of service. The mobile telecommunication industry was chosen since it went through bringing the privatization and increasing the competition along with a high attention. We found that the privatization and competition itself does not guarantee the quality of mobile telecommunication service. It is the intensity of competition that improves the mobile telecommunication service quality. The service quality depends mainly on the competitor's competence, i.e. the intensity of competition rather than the competition itself. In sum, when we want to improve the service quality as well as the productivity, we had better increase the intensity of competition by allowing many new strong entries.

The Model for Churn Defense using Alternation of Mobile-phone (핸드폰 기기변경을 통한 해지방어 모델 개발)

  • Seo, Jong-Hyen;Chang, Yoong-Soon
    • 한국IT서비스학회:학술대회논문집
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    • 2006.11a
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    • pp.375-380
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    • 2006
  • 각 이동통신사들은 통화품질 수준이 비슷하게 유지 됨으로써 단말기 불만이 해지의 중요한 요소로 파악되고 있으며, 기기변경을 통해 고객의 이탈을 방지하는 전략을 펴고 있으며 이는 실제 상당한 효과가 있는 것으로 알려져 있다. 또한 2004년부터 시행된 번호이동성 도입으로 기기변경에 대한 캠페인이 중요한 이슈로 부각되고 있다. 따라서 이 연구에서는 고객 분석을 통해 기기변경에 대한 욕구가 높은 고객을 선별할 수 있는 모델을 수립하고 타겟된 고객을 기변 요인에 따라 그룹핑하여 개인화된 캠페인을 실시하는 방법을 제시하고자 한다. 기존의 regression, decision tree, neural networks 등을 이용하여 기변에 큰 영향을 미치는 변수들을 선별하고, 이를 바탕으로 캠페인 성공률을 높일 수 있는 고객을 선별하게 된다.

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Design and Implementation of eBPF-based Virtual TAP for Inter-VM Traffic Monitoring (가상 네트워크 트래픽 모니터링을 위한 eBPF 기반 Virtual TAP 설계 및 구현)

  • Hong, Jibum;Jeong, Seyeon;Yoo, Jae-Hyung;Hong, James Won-Ki
    • KNOM Review
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    • v.21 no.2
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    • pp.26-34
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    • 2018
  • With the proliferation of cloud computing and services, the internet traffic and the demand for better quality of service are increasing. For this reason, server virtualization and network virtualization technology, which uses the resources of internal servers in the data center more efficiently, is receiving increased attention. However, the existing hardware Test Access Port (TAP) equipment is unfit for deployment in the virtual datapaths configured for server virtualization. Virtual TAP (vTAP), which is a software version of the hardware TAP, overcomes this problem by duplicating packets in a virtual switch. However, implementation of vTAP in a virtual switch has a performance problem because it shares the computing resources of the host machines with virtual switch and other VMs. We propose a vTAP implementation technique based on the extended Berkeley Packet Filter (eBPF), which is a high-speed packet processing technology, and compare its performance with that of the existing vTAP.

Shared Resource Management Scheme in Advance and Immediate Reservations for Effective Resource Allocation (효율적인 자원 할당을 위한 사전 예약과 즉석 예약 간 공유 자원 관리)

  • 이동훈;김종원
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.7B
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    • pp.685-696
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    • 2004
  • Real-time multimedia applications that require large amount of bandwidth need resource reservation before starting service for providing the QoS(i.e., Quality of Service). To reserve resources in advance, each reservation request has to notify its expectation on the required amount of resources and service duration. Using this information, a resource manager can schedule advance reservations. However, most existing resource management systems are adopting straightforward call admission control process (i.e., only immediate reservation) by checking currently available resources without considering the service duration. Hence, the resource management system that supports advance reservation has to manage confliction caused by indefinite service duration of immediate reservation. Even though the separation of resource pool according to type of reservation can prevent the confliction, it causes low resource utilization. In this paper, we propose an effective resource management scheme that supports both immediate and advance reservations by sharing resources dynamically. Using network cost function, the proposed scheme determines and adaptively adjusts resource boundary according to the confliction rate by varying weight parameters. And also, we define user utility function to quantify user satisfaction based on how well the reserved resource is guaranteed during service time. Simulation results using NS-2 network simulator show that the proposed scheme can achieve better resource utilization with preferable QoS than other schemes like static resource partitioning.

Fast Channel Changing Technique to Deliver Enhanced IPTV User Experience (IPTV 사용자를 위한 빠른 채널 변경 기법)

  • Song, Young-Ho;Kwon, Taeck-Geun
    • Journal of Korea Multimedia Society
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    • v.12 no.9
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    • pp.1201-1209
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    • 2009
  • Recently, the convergence of the telecommunications industry through the development of network media has brought along interactive data services in addition to the traditional broadcast services by providing direct connections between the users and the broadcasters. This can be easily achieved by the combination of existing network technology and multimedia technology, but in reality, as seen in the actual implementation of IPVT, it's difficult to provide satisfactory levels of service to users due to issues of network bandwidth and problems of streaming system. In particular, a network which is able to fully support Qos/QoE, and also a fast enough channel changing technology that is satisfactory to the user, are prerequisites for IPTV success. Therefore this thesis proposes a fast channel changing technique to delivery enhanced IPTV user experience. Recent IP set-top-boxes use only a small portion of the CPU to feed Ethernet packets to the hardware decoder and play them. Thus, by making IP set-top-boxes share cached channel information and content with each other, reducing the load on the server and enhancing the channel changing time is made possible.

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A Study on Improvement of Market Share Rate in Open Market through Service Quality Improvement (서비스 품질 개선을 통한 오픈 마켓의 시장 점유율 향상에 관한 연구)

  • Lee, Won-Hyung;An, Jin-Oh;Kim, Yong-Soo
    • Journal of Korean Society for Quality Management
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    • v.38 no.3
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    • pp.340-353
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    • 2010
  • Properly designed and well-executed services enable e-commerce companies to capture the unique needs and preferences of customers, help them build customer loyalty, and thereby, strengthen their competitiveness in the marketplace. An object of this study is the new open-market company and it has only 3 percent of the market share. Therefore, it is needed to raise the market share by improving the service qualities. This article presents a six sigma project for service quality improvement in the open-market company. This study was carried out based on five steps of DMAIC which is six sigma technique. First, a defect rate was defined as unsatisfaction rate. In addition, 50-people data was analyzed and it was shown that the defect level was 2.5 sigma level. In this study, in order to raise the sigma level, novel eight action items were determined based on SIPOC, FDPM, cause and effect diagram, matrix chart, Pareto chart and statistical analysis.

A Web Service Development Process with MDA Applied (MDA를 적용한 웹서비스 개발 프로세스)

  • Yun Hong-ran;Park Jae-nyun
    • The KIPS Transactions:PartD
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    • v.12D no.4 s.100
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    • pp.583-588
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    • 2005
  • Being able to resolve huge problems deriving from integration of information systems in-house or business to business, the web service that uses the XML standard technology has recently taken a quick dominance the next generation e-business bases. It's one constant concern how to integrate, change, and maintain such systems as based on certain technologies according to the changes to information technology, which is on the ongoing process of evolution. To help solve those problems, OMG suggested a new software architecture called MDA(Model Driven Architecture). MDA runs a process that establishes a platform independent model(PIM), which is an analysis model used as part of the existing development procedures, and automatically converts it into a platform specific model(PSM), a design model, based on the established PIM. Such automatic conversion has lots of benefits including easy support for diverse platforms, reducing the coding time that usually consume a great deal of the developer's effort, and facilitating quality control in the aspect of development processes. By applying the MDA development process to a new web service development, you can choose web service as the target platform at the PIM of MDA and express PSM with a web service model, WSDL. This study set out to classify the web service development or integration processes by the provider md requester to identify the types of web service development processes, and to apply the MDA development process to web service development, thus suggesting a new kind of web service development process that can be referred to by both the web service provider and requester.

Study on Chinese Repurchase Intention of Group-buying Social Commerce:The Moderating Role of Shopping Habit (공동구매형 소셜커머스에 대한 중국 소비자의 재구매 의도에 관한 연구:쇼핑습관을 조절변수로)

  • Cheng, Shuang;Lee, Kyeong-Rak;Lee, Sang-Joon
    • Journal of the Korea Convergence Society
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    • v.8 no.2
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    • pp.169-181
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    • 2017
  • This is a study to examine the factors that affect group-buying social commerce users' repurchase intention. In order to verify research hypotheses, this paper collected data from 396 users who currently use the group-buying social commerce in China. We used the AMOS 22.0 analysis. The results show that value, trust and satisfaction are the strong predictors of repurchase intention. And Information quality, System quality and Service quality are the significant antecedents of value, trust and satisfaction. Finally, perceived value exerts stronger effect on repurchase intention for high-shopping habit customers, where as trust and satisfaction have higher influence on repurchase intention for low-shopping habit customers. Implications and limitations are discussed.

Effects of Service Quality in Internet Shopping Mall on Electronic Commerce Performance (인터넷쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향)

  • Yoo, Il;Na, Kwang-Yoon;Choi, Hyuk-Ra
    • The Journal of Society for e-Business Studies
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    • v.4 no.3
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    • pp.77-94
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    • 1999
  • The Electronic Commerce is expected as one of the most prospective industries in the 21th century, This research performed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall, Service quality measures five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.

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E-Learning Technology Trends (이러닝 신기술 동향)

  • Noh, J.A.;Lee, S.J.;Yun, J.H.;Cho, H.W.;Kang, S.B.
    • Electronics and Telecommunications Trends
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    • v.29 no.1
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    • pp.41-49
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    • 2014
  • 최근 산업 전반에 걸쳐 가상세계와 현실세계, 방송과 통신, IT 기술과 전통산업 등 다양한 분야에서 융합연구가 진행되고 있다. 그리고 교육분야에서는 주입식 교육을 탈피하는 창의력 중심으로의 교육 패러다임의 변화를 고려하고, 교육격차 해소와 교육복지 실현을 위한 새로운 교육서비스 제공이 요구되고 있으며, 결과적으로 자기주도형 미래 인재를 육성하기 위한 고품질의 인터랙티브 교육콘텐츠 기술이 시급히 요구되고 있는 실정이다. 이에 따라 최근에는 ICT(Information & Communication Technology) 기술을 교육과 융합하여 학습자에게 실재감과 몰입감을 제공하고 학습자의 체험 기반 학습을 지향하는 이러닝 콘텐츠 기술이 개발되고 있다. 본고에서는 증강현실 기반 실감형 학습기술, 가상현실 기반 체험형 학습기술, 인터랙티브 e-book 기술 관련 신기술 개발동향에 대해 살펴보고자 한다.

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