• Title/Summary/Keyword: E commerce

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An Analysis on BSC Performance by adoption level of e-Commerce Activities in Korean Small Businesses (전자상거래 적용수준에 따른 BSC 성과 분석 - 소기업을 중심으로 -)

  • 김진한;이윤석;김성홍
    • Proceedings of the CALSEC Conference
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    • 2003.09a
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    • pp.281-286
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    • 2003
  • The key aim of this research is to address the relationship between adoption level of e-commerce usage and performance based on Balanced scorecard perspectives. In order to identify the e-commerce adoption characteristics of small businesses, we carried out principal component analysis and cluster analysis by means of a survey with interview. The association of the e-commerce adoption level currently reached by a small businesses with internal process, learning/growth, customer perspectives performance is investigated and discussed.

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The Dynamic Research of Mobile and PC Online Media Visit Activities Effects on The E-Commerce Site Visit (모바일, PC온라인 매체 방문 행동이 쇼핑 사이트 방문에 미치는 영향에 대한 동태적 연구)

  • Lee, Dong Il;Kim, Hyun Gyo
    • Journal of the Korean Operations Research and Management Science Society
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    • v.39 no.4
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    • pp.85-95
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    • 2014
  • In the e-commerce, the conversion into the multi-media is the important issue. According to the research by Nielsen Korea, the 83% of customers who purchase the products in the e-commerce utilize multi-channel to buy the products such as mobile and online [3]. Thus, to effectively implement online advertising, marketers should understand the customers' path [15] in the multi-channel. The study of the multi-site activities plays an important role to predict customers' purchase [28]. To explain the e-commerce site visit activities of customers, we have developed research model in terms of the online advertising. This research model is based on the study of Moe and Fader [23]. There are two types of composition in the research model. First, general site visit as an exploratory search have net effect on the shopping site visit because customers could acquire or develop information on the e-commerce site via online advertising. Secondly, the e-commerce site visit as a goal-directed search cause threshold of the e-commerce site visit because customers could achieve their goal. When the threshold is increased, the probability of a shopping site visit is decreased and vice versa. Thus, we have investigated the impact of customers' previous visit activities (general site visit and shopping site visit) on the next e-commerce site visit in terms of dynamic view. Research data was provided by Cheil World Wide. This panel data include mobile and online log data of panelists from Jan. 2013 to March 2013. As the results, the customers' e-commerce site visit on the online media would decrease the probability of e-commerce site visit because these visit activities increase the threshold of e-commerce site visit. This result is similar with the previous study [23]. Otherwise, since e-commerce site visit on the mobile media decrease the threshold, the customers' probability of e-commerce site visit would increase In summary, the site visit activities on the mobile could improve the probability of e-commerce site visits.

Buyer Category-Based Intelligent e-Commerce Meta-Search Engine (구매자 카테고리 기반 지능형 e-Commerce 메타 서치 엔진)

  • Kim, Kyung-Pil;Woo, Sang-Hoon;Kim, Chang-Ouk
    • IE interfaces
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    • v.19 no.3
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    • pp.225-235
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    • 2006
  • In this paper, we propose an intelligent e-commerce meta-search engine which integrates distributed e-commerce sites and provides a unified search to the sites. The meta-search engine performs the following functions: (1) the user is able to create a category-based user query, (2) by using the WordNet, the query is semantically refined for increasing search accuracy, and (3) the meta-search engine recommends an e-commerce site which has the closest product information to the user’s search intention by matching the user query with the product catalogs in the e-commerce sites linked to the meta-search engine. An experiment shows that the performance of our model is better than that of general keyword-based search.

Research for the Consumer's Damage in Internet Shopping Mall -Fashion Goods on Internet Shopping Mall- (인터넷쇼핑몰 관련 소비자 피해에 관한 대응행동 -패션상품 구매를 중심으로-)

  • Chang, Hyun-Sun
    • Journal of Family Resource Management and Policy Review
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    • v.10 no.3
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    • pp.149-169
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    • 2006
  • As e-commerce is expanding rapidly, the consumer's damage in the e-commerce is also dramatically increased. This research was mainly focused on the consumer's damage experiences through the e-commerce, the consumer's behavior's when they were confronted with troubles, and the way to handle their damages in the e-commerce. This research was made with the intention of not only supplying the academic data on the consumer's damage but also understanding the consumer's basic behavior patterns in e-commerce. This research was supported by the surveys conducted to consumers who had previously experienced fashion e-commerce. Total 1230 questionnaires out of returned questionnaires were sampled for the final analysis. Main findings are as follows. 1) More than 90% of respondents answered that they had experienced troubles 2) Most consumers did complain their damages actively and tried to obtain proper cure from the seller.

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A Study on the Future of eCommerce Systems (전자상거래의 미래에 대한 연구)

  • Choi, Se Ill
    • Smart Media Journal
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    • v.4 no.3
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    • pp.68-73
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    • 2015
  • This paper addresses the trends of e-Commerce systems. Most of the people around us might think that the e-Commerce system be saturated functionally and socially, and might be skeptic against the advancement of the e-Commerce system. But this paper analyzed the problems embedded in the current e-Commerce systems and compared those problems with IT trends to figure out possible functions in future e-Commerce systems.

Peculiarities of the E-commerce Development in the Conditions of Digital Economy

  • Ivanova, Nataliia;Kublitska, Olena;Krupitsa, Iryna;Dybchuk, Luidmyla;Koval, Kristina;Hanieieva, Tetiana
    • International Journal of Computer Science & Network Security
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    • v.21 no.12
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    • pp.193-202
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    • 2021
  • The article is devoted to current issues of the development of e-commerce, which is gaining more importance in the conditions of widespread quarantine restrictions. As a result, of the research the importance of digitalization as a driver of economic development is substantiated and the main business models of e-commerce and their modifications are examined. The peculiarities of e-commerce in the context of digital economy were analyzed and their current state was established. Identified the main trends in the development of e-commerce at the current stage, which allowed to identify problem areas that require further study and evaluation. Presented the results of the market research of decorative cosmetics, based on which the summarized set of problems that affect the online sales in this segment of the market.

Artificial Intelligence and the Virtual Multi-Door ODR Platform for Small Value Cross-Border e-Commerce Disputes

  • Chung, Yongkyun
    • Journal of Arbitration Studies
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    • v.29 no.3
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    • pp.99-119
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    • 2019
  • In recent times, the volume of cross-border e-commerce has witnessed an upward trend and has been accompanied by increased disputes, with cross-border e-commerce being characterized mainly by low value and large volume issues. For this reason, Online Dispute Resolution (ODR) was formed to carry out dispute resolutions in cross-border e-commerce. A virtual multi-door ODR platform for small value, cross-border disputes in e-commerce is then proposed in this paper. For a couple of decades, researchers have tried to employ Artificial Intelligence (AI) to Law. However, it turns out that they were faced with a couple of obstacles to integrate AI to Law since it is highly difficult to program AI to process the common sense of a human being. For example, AI cannot assimilate the affective side of a human being, and it is problematic to integrate a human being's common sense into the AI system. Considering this situation, this study puts forward an ODR model for cross-border e-commerce in the evolutionary perspective.

International discussions and enactment directions for e-business (e-비즈니스 관련 법규의 논의동향과 제정방향)

  • Kyung, Yeun-Beom
    • The Journal of Information Technology
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    • v.7 no.1
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    • pp.23-41
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    • 2004
  • It is estimated that electronic commerce facilitates international trade and lower transaction cost and help firms make the best of the opportunities of market access. The comprehensive programs had been implemented to provide better electronic commerce environments by international organizations such as OECD, UNCITRAL, APEC, ICC and etc. Especially, WTO plays the most important role to implement efficient forms and rules on electronic commerce after Doha Ministerial Conference. Member countries recognize the need to conduct the electronic commerce in compliance with the principles and rules of WTO. However, there are many issues to be solved such as the clarifications of concepts and definitions, the possibility of adaptation of technological neutrality in GATS, the imposition of taxation in electronic commerce transactions and the methods of protecting copying as well as trademark. The Implementation of concrete forms and rules of electronic commerce in the WTO will be influential to international trade as the member countries have to adapt them in their transactions. Considering that further discussion will be continued in GATS, we need to analyze the problems and strategies for electronic commerce. As there are not concrete international laws for e-commerce, the existing laws must be revised and changed and each country need to present the enactment direction of e-commerce law to streamline e-commerce and to prevent trading partners from conflicting due to legal problems.

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Legal Issues and Policy Implications of Electronic Commerce Chapters of the Korea·China FTA (한·중 FTA 전자상거래 협정의 주요쟁점과 활용과제)

  • Kwon, Soon-Koog
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.9-17
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    • 2015
  • China is the largest e-commerce market in the world. The Chinese online retail market is almost 40% larger than the US, and together these markets account for more than 55% of worldwide e-commerce. The Korea China FTA is likely to facilitate e-commerce activity between the two countries, as well as trade in the goods and services that enable e-commerce. Korean consumer goods can enjoy the benefits of the FTA because it has a competitive advantage in the Chinese market in terms of technology and quality. The purpose of this study is to examine legal issues of e-commerce chapters of the Korea China FTA and policy implications. Results of the study show that several implications based on the export vitalization of cross-border e-commerce of Korean products are offered. The Korean government needs to do the following: prepare for the subsequent negotiation of the e-commerce agreement, prepare for the classification issue of electronic transmissions, require mutual recognition of electronic authentication and electronic signatures, prepare for e-commerce dispute settlement mechanism and establish of strategies for the export vitalization of e-commerce.

Consumers′ Information Search and Satisfaction in Electronic Commerce (전자상거래시 소비자정보탐색과 소비자만족에 관한 연구)

  • 김선량;정순희;차경욱
    • Journal of Families and Better Life
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    • v.20 no.6
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    • pp.95-107
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    • 2002
  • This study examined which factors were related to the amount of consumer information and the level of consumer satisfaction in electronic commerce. The sample (n= 426) was composed of those who had already engaged in e-commerce. T-test and ANOVA were completed to investigate how the amount of information and the level of satisfaction differ by socioeconomic, internet-related, and purchase-related characteristics of the consumers. The results of this study were as follows: First, consumers who were female and college graduates were more likely to search lots of information in e-commerce. The amount of consumer information was positively related to both the years of internet experiences and the time used on internet per day. Second, consumers who were male, aged on 30s, and who were college graduates with higher incomes were more likely to gather information about product functions, while consumers who were female with less experiences of internet shopping were more likely to consider the brand name. Third, income and education level were positively associated with the level of consumer satisfaction in e-commerce. Those who have experienced lots of purchase in e-commerce were generally satisfied with the shopping in e-commerce. Fourth, the amount of consumer information was positively related to the level of consumer satisfaction, especially satisfaction regarding product qualify and the convenience of shopping in e-commerce.