한국전자거래학회:학술대회논문집 (Proceedings of the CALSEC Conference)
- 한국전자거래학회 2003년도 종합학술대회 논문집
- /
- Pages.281-286
- /
- 2003
전자상거래 적용수준에 따른 BSC 성과 분석 - 소기업을 중심으로 -
An Analysis on BSC Performance by adoption level of e-Commerce Activities in Korean Small Businesses
초록
The key aim of this research is to address the relationship between adoption level of e-commerce usage and performance based on Balanced scorecard perspectives. In order to identify the e-commerce adoption characteristics of small businesses, we carried out principal component analysis and cluster analysis by means of a survey with interview. The association of the e-commerce adoption level currently reached by a small businesses with internal process, learning/growth, customer perspectives performance is investigated and discussed.