An Analysis on BSC Performance by adoption level of e-Commerce Activities in Korean Small Businesses

전자상거래 적용수준에 따른 BSC 성과 분석 - 소기업을 중심으로 -

The key aim of this research is to address the relationship between adoption level of e-commerce usage and performance based on Balanced scorecard perspectives. In order to identify the e-commerce adoption characteristics of small businesses, we carried out principal component analysis and cluster analysis by means of a survey with interview. The association of the e-commerce adoption level currently reached by a small businesses with internal process, learning/growth, customer perspectives performance is investigated and discussed.