• 제목/요약/키워드: Dual process

검색결과 1,000건 처리시간 0.031초

중국의 웨이신(WeChat) 기반 소셜커머스에서 온라인 구전 신뢰성의 결정요인: 휴리스틱-체계적 모델(HSM)의 적용 (Determinants of Credibility of Electronic Word-of-Mouth (eWOM) in WeChat-based Social Commerce: Applying the Heuristic-Systematic Model)

  • 곡민;최수정
    • 한국정보시스템학회지:정보시스템연구
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    • 제26권4호
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    • pp.107-135
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    • 2017
  • Purpose Along with the growth of smart phones and social networking service (SNS), social commerce continues to expand. Although online reviews have become an important source of the information that consumers use to make purchasing decisions, theoretical development and empirical testing in this area are still limited. Thus, there is a need to develop further understanding about the influence of electronic word-of-mouth (eWOM). Drawing upon the heuristic - systematic model (HSM) which is one of the dual-process theories, this study develops a research model that explains key factors influencing consumers' eWOM credibility. Furthermore, this study verifies that consumer's eWOM credibility is a key determinant of eWOM and purchase intentions. Design/methodology/approach The proposed model is empirically tested with 493 users who have experience in WeChat-based social commerce. The structural equation model (SEM) analysis is used to evaluate the research model and hypotheses. Findings The major findings are as follows. First, argument quality of eWOM (a systematic factor) has a positive effect on eWOM credibility. Second, source credibility and recommendation consistency of eWOM (heuristic factors) are positively associated with eWOM credibility. Finally, purchase and eWOM intentions greatly depend on eWOM credibility. These results confirm the effectiveness of HSM in explaining eWOM mechanisms in SNS-based social commerce. The details of findings and implications are presented.

다중인지갈등 상황에서 전구의 밝기에 대한 초등학생들의 사전개념 변화 (Elementary School Students' Conceptual Change through Multiple cognitive conflicts Strategy-Regarding Preconceptions about the Brightness of an Electric Bulb)

  • 정미영;차영;권재술;경재복
    • 한국초등과학교육학회지:초등과학교육
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    • 제25권1호
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    • pp.70-88
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    • 2006
  • The purpose of this study is to investigate the effect of a multiple cognitive conflict strategy at remedying student's misconceptions. Elementary students have many misconceptions about the brightness of the electric bulb in simple dual circuits. Most of the misconceptions can be summed up as 'the more batteries or the fewer bulbs, the brighter is the output.' The students have learned about the brightness of the electric bulb while connected to a battery in Grade 4 and the brightness of multiple electric bulbs in Grade 5. However, about $50%$ of the students remain with the firm misconception that the brightness of the bulb is related to the number of source batteries. This strong misconception may not lead to a conceptual change in the case of only one cognitive conflict. This study used a multiple conflict strategy while tackling the cognitive conflicts in the students as they solved the problems many times. It involved 160 grade 5 students. The result was they often changed their misconceptions and used more scientific thinking than the same grade students of other schools. It remains to be seen if this success will transfer to other schools and students and we intend on studying further the differences in students regarding this learning process.

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NST알고리즘을 이용한 비동기식 16비트 제산기 설계 (Design of Asynchronous 16-Bit Divider Using NST Algorithm)

  • 이우석;박석재;최호용
    • 대한전자공학회논문지SD
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    • 제40권3호
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    • pp.33-42
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    • 2003
  • 본 논문에서는 NST (new Svoboda-Tung) 알고리즘을 이용한 비동기식 제산기의 효율적 설계에 관해 기술한다. 본 제산기설계에서는 비동기 설계방식을 사용하여 제산연산이 필요할 때에만 동작함으로써 전력소모를 줄이도록 설계한다. 제산기는 비동기식 파이프라인 구조를 이용한 per-scale부, iteration step부, on-the-fly converter부의 세부분으로 구성된다. Per-scale부에서는 새로운 전용 감산기를 이용하여 적은 면적과 고성능을 갖도록 설계한다. Iteration step부에서는 4개의 division step을 갖는 비동기식 링 구조로 설계하고, 아울러 크리티컬 패스(critical path)에 해당하는 부분만을 2선식으로, 나머지 부분은 단선식으로 구성하는 구현방법을 채택하여 하드웨어의 오버헤드를 줄인다. On-the-fly converter부는 iteration step부와 병렬연산이 가능한 on-the-fly 알고리즘을 이용하여 고속연산이 되도록 설계한다. 0.6㎛ CMOS 공정을 이용하여 설계한 결과, 1,480 ×1,200㎛²의 면적에 12,956개의 트랜지스터가 사용되었고, 41.7㎱의 평균지연시간을 가졌다.

다중 대역 필터 설계를 위한 필터 합성법 (A Filter Synthesis Method for Multi-Band Filter Design)

  • 이혜선;이자현;임영석
    • 한국전자파학회논문지
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    • 제21권11호
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    • pp.1259-1268
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    • 2010
  • 본 논문에서는 새로운 다중 대역 필터의 LC 프로토 타입 합성 방법을 제안하였다. 주어진 주파수 응답을 갖는 다중 대역 필터를 합성하기 위해, 극점과 영점의 배열 구조를 제안하였고, 최적화 알고리즘을 이용하여 극점과 영점의 최적화된 위치를 찾는 과정을 제안하였다. 또한, 극점과 영점으로 계산된 전달 및 반사 함수를 이용하여 다중 대역 필터의 준 타원 LC 프로토 타입을 합성하는 일련의 과정을 보였다. 제안된 다중 대역 필터의 LC 프로토 타입 합성법을 이용하여 GSM(880~960 MHz), ISM(2,400~2,500 MHz) 대역에서 동작하는 이중 대역 필터와 GSM(880~960 MHz), ISM(2,400~2,500, 5,725~5,850 MHz) 대역에서 동작하는 삼중 대역 필터를 설계 및 제작하였다.

핵의학 영상기기의 최근 진보 (Recent Advances in Nuclear Medicine Imaging Instrumentation)

  • 정진호;최용;홍기조;민병준;호위;강지훈
    • Nuclear Medicine and Molecular Imaging
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    • 제42권2호
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    • pp.98-111
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    • 2008
  • This review introduces advances in clinical and pre-clinical single photon emission computed tomography (SPECT) and positron emission tomography (PET) providing noninvasive functional images of biological processes. Development of new collimation techniques such as multi-pinhole and slit-slat collimators permits the improvement of system spatial resolution and sensitivity of SPECT. Application specific SPECT systems using smaller and compact solid-state detector have been customized for myocardial perfusion imaging with higher performance. Combined SPECT/CT providing improved diagnostic and functional capabilities has been introduced. Advances in PET and CT instrumentation have been incorporated in the PET/CT design that provide the metabolic information from PET superimposed on the anatomic information from CT. Improvements in the sensitivity of PET have achieved by the fully 3D acquisition with no septa and the extension of axial field-of-view. With the development of faster scintillation crystals and electronics, time-of-flight (TOF) PET is now commercially available allowing the increase in the signal-to-noise ratio by incorporation of TOF information into the PET reconstruction process. Hybrid PET/SPECT/CT systems has become commercially available for molecular imaging in small animal models. The pre-clinical systems have improved spatial resolution using depth-of-interaction measurement and new collimators. The recent works on solid state detector and dual modality nuclear medicine instrumentations incorporating MRI and optical imagers will also be discussed.

입력전압을 감지하지 않는 전류연속/임계동작모드 Active Power Factor Correction Circuit (A Continuous Conduction mode/Critical Conduction Mode Active Power Factor Correction Circuit with Input Voltage Sensor-less Control)

  • 노용성;유창식
    • 전자공학회논문지
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    • 제50권8호
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    • pp.151-161
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    • 2013
  • 본 논문에서는 입력전압을 감지하지 않는 전류연속/임계동작모드 active power factor correction(PFC) circuit을 제안하였다. 기존의 입력전압을 감지하지 않는 PFC circuit의 경우 출력전류가 낮은 경 부하 조건에서 DCM 동작을 수행하고, 이에 따라 PF가 감소하는 문제가 발생한다. 제안한 PFC circuit은 70KHz의 주파수로 CCM 동작을 수행하고, 경 부하 조건에서 최대 200KHz까지 스위칭 주파수가 가변되는 CRM 동작을 수행하도록 하였다. 이를 통해 경 부하 조건에서 PF가 감소하는 문제를 해결하였다. PFC controller IC는 $0.35{\mu}m$ BCDMOS 공정을 이용하여 제작하였으며, 240W급 PFC prototype을 제작하여 실험하였다. 제안한 PFC circuit은 기존의 PFC circcuit 대비 최대 10%의 역률이 향상되었고, IEC 61000-3-2 Class D 규격에 따른 경 부하 조건에서는 최대 4% 역률이 향상되었다.

채널 3.2/6.4 Gbps 이중 전송률 송신기 (4-Channel 3.2/6.4-Gbps Dual-rate Transmitter)

  • 김두호;최우영
    • 대한전자공학회논문지SD
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    • 제47권7호
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    • pp.37-43
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    • 2010
  • 영상데이터의 용량이 늘어남에 따라, 시리얼 링크의 전송속도는 점점 빨라지고 있다. 따라서 기존에 제시되었던 상용화규격도 계속해서 전송속도를 상향시킨 차기 버전을 제안하고 있다. 차기 버전은 기존 버전과 호환성을 갖춰야 하므로 두 가지 이상의 전송속도로 동작할 수 있는 송수신기 회로가 필요하다. 본 논문에서는 4개의 채널을 가지며, 3.2 Gb/s 또는 6.4 Gb/s의 전송속도로 동작하는 송신기를 설계하였다. 이 송신기는 1, 1.5, 2, 3배의 pre-emphasis를 선택적으로 사용할 수 있으며, 출력 스윙을 200, 300, 400, 600 mVdiff,p2p로 선택할 수 있다. 설계된 송신기는 $0.13{\mu}m$ CMOS 공정을 이용하여 제작되었으며, COB 패키징을 이용하여 PCB에 실장되어 검증되었다.

정보기술 투자 효과 평가방법에 관한 연구 (An Evaluation Model of IT Investment Effect)

  • 김락상
    • 디지털융복합연구
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    • 제16권2호
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    • pp.27-36
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    • 2018
  • 재무적 IT 투자 효과 측정 방법들은 기업의 요구를 충족시킬 수 없었다. 그러므로, IT 투자에 대한 종합적이고 비 재무적 성과측정 모형에 대한 많은 요구가 있었다. 본 연구에서는, 이러한 요구에 부응하기 위해 기업의 업무 프로세스에 기반 한 IT 성과측정 모형을 제시하고 있다. 본 연구에서 제시된 모형은 기업의 IT목표와 전략적 조정을 측정변수로 사용하여 기업의 성과측정 모형을 제시한다. 국내 125개 기업을 IT에 대한 목표에 따라 다음과 같이 네 개의 그룹으로 분류하여 데이터를 수집하였다: "무 중심", "운영 중심", "시장 중심", "이중 중심". 분석결과를 통해서 우리는 IT에 대한 더 높은 집중(중심)을 갖고 있는 기업일수록 보다 더 높은 IT 투자 성과를 인지하고, 또한 이는 IT에 대한 기업 목표의 정도가 IT 투자의 성과를 측정하기 위한 척도가 된다는 것을 알 수 있었다.

철릭에 대한 사회학적 분석 (An Analysis on Cholik in Social Aspect)

  • 이은주
    • 한국의류학회지
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    • 제13권4호
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    • pp.319-329
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    • 1989
  • The present paper mainly cocerns, in social aspect of the cultural change, with how cholik was introduced and accepted in $Kory\v{o}$ dynasty. It was through cultural transmission in political relations with Won dynasty that $ch\v{o}$ lik was first listed on our own costume system in later $Kory\v{o}$ dynasty. The acceptance by $Kory\v{o}$ society can be interpreted as the twofold effects; positively, it enriched our costume system and, negatively, it brought about various conflicts, which in turn caused some unwelcome reactions. Once it had permeated into $Kory\v{o}$ culture. it could not avoid being changed by social conditions. The changing process can be defined as the dual cycles of fashion. The first one startd at mid peroid of $Kory\v{o}$ when King $Chung-ry\v{o}$l provided a law to wear the $W\v{o}n$ costume and. ended at larter $Kory\v{o}$ of King Kong-min's reign. The second cycle rose in the period between King Sejong's reign and late $Chos\v{o}n$. Each of the two cycles appeared to have its own characteristics; 1. The first cycle. 1) In spite of the long period of a century, the cycle was very abrupt both in development and decline. 2) The abrupt pattern of the cycle can be attributed to the nation-wide law provided by the ruler. 2. The second cycle. 1) Compared with the first cycle, the curve was rather slow. 2) The fashion originated from the hyperimitation of the government officials, since the costume was the royal gift by Chinese Emperor. 3) The main cause of the development of the fastion was the wars, rather than the public preference. 4) The main cause of the decline of the fashion was that it could no more differentiate the social status, that the wearer was laughed at by the Chinese, and that the long period of wearing the same dress stimulated the fashion psychology. 5) The increasing size of the costume rather decreased the very function of the costume.

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보편 양화사 (UNIVERSAL QUANTIFIER)에 대한 아동들의 해석 양상

  • 강혜경
    • 한국언어정보학회:학술대회논문집
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    • 한국언어정보학회 2001년도 학술대회 논문집
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    • pp.237-257
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    • 2001
  • This paper investigates the idiosyncratic understanding of universal quantifiers such as every, each or all by young children at the ages of 4 to 7, and argues that the phenomenon is explicable in terms of the maturation of both the cognitive system and the linguistic system. Evidence for this dual explanation comes from the fact that the visual input, a picture, plays a key role in determining the children’s conceptual representation, suggesting the need for the central integration of visual and linguistic elements; and from the fact that a quantifier in the linguistic input has an intrinsic property, i.e. a <+focus> feature. I have tried to explain the nature of the cognitive factors in terms of the function of the central system, suggesting a modified form of Smith & Tsimpli’s (1995) version of Fodor’s (1983) modularity hypothesis. Conceptual representations of two kinds are in competition with each other and they are integrated into a neutral LOT (Language of Thought) representation at some point . In the process of this integration, the representations from the visual input predominate over those from the auditory input, though the quantize. (treated as new information provided by the latter) is salient in the final representations. When visual conceptual representations predominate over purely linguistic ones, quantifier spreading errors occur. By contrast, when the relevant grammatical knowledge has developed sufficiently to counteract the conceptual representations, this peculiar behaviour by children should disappear. It is argued that children have to learn two kinds of grammatical fact with regard to universal quantification: (i) they have to learn the status of the quantifier as a functional head of DP so that it has to be positioned inside DP; and (ii) they have to learn the Left-Branch Condition which specifies that movement of an element in the left-branch position is possible only by pied-piping the entire phrase.

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