• 한국학교ㆍ지역보건교육학회지
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• 제20권1호
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• pp.29-41
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• 2019

Objects: This study examined the relations among college students' personality characteristics, drink motivation, and drinking behavior. This study also examined the mediating effect of drink motivation on the relationship between college students' personality characteristics and drinking behavior. Methods: The subjects of this study were 210 college students(male: 50, female: 160) attending a university in Chungnam. College students completed the personality characteristics, drink motivation, and drinking behavior scales. The data was analyzed by means of Pearson's correlation coefficients and regressions. Results: Results indicated that college students' neuroticism and extroversion were significantly related to drinking behavior. Also, college students' social motivation and coping motivation were significantly related to drinking behavior. Especially, social motivation fully mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Coping motivation fully and partially mediated the relationship between college students' neuroticism and extroversion and drinking behavior. Conclusions: In this study, the personality characteristics directly influence the drinking behavior, but they found the influence on the drinking behavior through the drink motivation. In particular, it is very necessary to intervene in the development of health education programs that can intervene in drink motivation for college students with neurotic characteristics.

• 보건의료산업학회지
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• 제14권2호
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• pp.79-91
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• 2020

Objectives: The purpose of this study was to identify a regional difference among drinking behaviors, sober motivation, and drinking problems. Methods: The subjects included 600 citizens living in two regions, Busan. Descriptive analysis, t-test, correlation, and path analysis were used to confirm the regional difference. Results: The path of drinking method on sober motivation was statistically significant in both regions and drinking attitude was found to be a common factor that weakens an individual's sober motivation. Besides, the path of social networking on sober motivation had a difference in statistical significance between the two regions. Finally, the influence of social networks of District N (comparison region) on sober motivation was statistically significant and stronger than that of District D. Conclusions: A social environment-centered intervention to address drinking problems is essential in District N because of its people's tendency to drink together. On the other hand, an individual-focused intervention is preferred in District D where sober motivation is mainly affected by drinking method and attitude.

• 한국직업건강간호학회지
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• 제16권2호
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• pp.197-204
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• 2007

Purpose: This paper is to analyze motivation and behavior of alcohol use of employees, and effects of social pressure on alcohol use of employees. Methods: A cross-sectional study was performed with 341 employees in Industrial Complex. Data were collected from June 26, 2007 to July 11, 2007. Collected data were analysed through Frequency, ANOVA, One-way ANOVA test. Result: Social motivation showed the highest mean among motivation of alcohol use, man showed higher mean than woman on confirmity motivation and affirmation motivation. Dangerous alcohol use showed the highest mean among behavior of alcohol use, man showed higher mean than woman on behavior of alcohol use. Effects of peer showed higher mean than effects of family, generally the more high effects of peer is, the more higher confirmity motivation, dangerous and dependent alcohol use showed. Conclusion: Therefore, to decrease alcohol use of employees must be prepared an alternatives to change drinking culture and recognition, and developed for working man and individual workplaces.

• 한국산학기술학회논문지
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• 제15권8호
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• pp.5053-5061
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• 2014

본 연구의 목적은 여자대학생의 음주동기, 생활스트레스, 문제음주행위의 관계를 알아보고 음주동기와 생활스트레스가 문제음주행위에 미치는 영향을 확인하기 위함이다. 자료수집은 충북 Y군에 위치한 일개 4년제 대학에 여대생을 대상으로 편의 추출하였다. 대상자는 259명으로 연구목적을 설문에 동의한 자를 대상으로 구조화된 설문지로 조사하였다. 사용한 도구는 일반적특성, 음주동기, 생활스트레스, 문제음주행위이다. 수집된 자료는 IBMSPSS/WIN 19.0을 이용하여 빈도와 백분율, 평균과 표준편차, t-test, ANOVA, Pearson's correlation, Stepwise regression으로 분석하였다. 연구결과 대상자의 문제음주 행위에 영향을 미치는 요인은 음주동기(t=8.904, p<.001), 주거형태(t=3.624, p<.001), 흡연여부(t=2.065, p=.040) 로 구성되었으며 35.7%의 설명력을 보였다. 본 연구결과를 통하여 향후 여대생의 문제음주행위를 예방할 수 있는 중재프로그램 개발이 필요할 것을 알 수 있었다.

• 한국콘텐츠학회논문지
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• 제21권8호
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• pp.559-570
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• 2021

음주를 유발하는 사회환경요인 중 하나인 주류광고와 마케팅 규모는 매년 확대되고 있으며, 음주폐해 또한 그 심각성이 증가하고 있다. 본 연구는 성인 2000명을 대상으로, 주류광고, 주류 판촉마케팅 노출 경험이 음주동기, 음주수준을 매개로 음주폐해에 끼치는 영향에 대해 살펴보았다. 연구 결과 주류광고와 주류 판촉마케팅 노출 경험은 여성보다 남성이 더 높았으며, 음주동기, 음주수준, 음주폐해 또한 남성이 더 높게 나타났다. 주류광고와 주류 판촉마케팅 노출 경험은 음주폐해에 직접적으로 영향을 끼치며, 경험이 많을수록 음주폐해도 큰 것으로 나타났다. 또한 음주동기와 음주수준은 주류광고와 주류 판촉마케팅의 노출 경험이 음주폐해에 끼치는 영향을 부분적으로 매개하는 것으로 나타났다. 따라서, 음주폐해예방을 위해 음주 폐해를 발생시키는 사회 환경인 주류광고와 주류 판촉마케팅에 대한 규제를 강화하고 음주폐해예방을 위해 개인의 인식 개선 접근과 함께 환경적·제도적 차원에서의 개입이 유기적으로 이루어져야함을 제언하였다.

• 한국직업건강간호학회지
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• 제24권1호
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• pp.48-56
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• 2015

Purpose: The purpose of this study was to examine relationships between drinking motivation, drinking refusal self-efficacy, job stress and problem drinking, and identify contributing factors on employees' problem drinking. Methods: A total of 191 employees recruited from two worksites. Data were analyzed using descriptive statistics, t-test, ANOVA, and Pearson's correlation coefficient, and multiple regression. Results: A 65.5% of employees has shown as hazardous drinking. Employees' problem drinking was significantly influenced by coping motives as a sub-factors of drinking motives (${\beta}$=.25) and social pressure as a sub-factors of drinking refusal self-efficacy(${\beta}$=-.57), explained 51.2% of the total variance. Conclusion: Considering the results of this study, healthy workplace culture for preventing employees' problem drinking should be builded. In addition, alcohol education program and effective employee assistance program need to be developed.

• 대한간호학회지
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• 제51권3호
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• pp.265-279
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• 2021

Purpose: This study examined the impact of a drinking reduction program on drinking motivation, drinking refusal self-efficacy, and problematic drinking behaviors in college students with problematic drinking habits. Methods: This study incorporated a non-equivalent control group prepost-test design. Study participants included 58 college students who scored 12 or more in the AUDIT-K test (Alcohol Use Disorders Identification Test-Korean version) (experimental group: 30; control group: 28). The intervention consisted of eight sessions and was conducted once a week. It was designed to promote autonomy, competence, and relatedness-the three elements of basic psychological needs in self-determination theory. The participants were assessed before the intervention, immediately after, and four weeks post intervention. Data were collected from October 12 to December 31, 2017. The analysis employed the chi-square test, Fisher's exact test, independent t-test, and repeated measures ANOVA using SPSS/WIN 22.0. Results: The mean age of participants was 21.8 years. There were 30 men (51.7%) and 28 women (48.3%). The differences in drinking motivation, drinking refusal self-efficacy, and problematic drinking behaviors were statistically significant for the group by time interaction (F = 42.56, p < .001; F = 54.96, p < .001; F = 39.90, p < .001, respectively). Conclusion: The findings indicate that the intervention effectively decreases drinking motivation, increases drinking refusal self-efficacy, and decreases problematic drinking behaviors. It can be an efficient strategy for college students with problematic drinking habits to enhance their self-determination ability.

• 한국산학기술학회논문지
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• 제19권12호
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• pp.161-169
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• 2018

본 연구는 여대생의 음주 동기가 음주 행동에 미치는 영향을 살펴보고자 시행되었으며, 여대생의 음주 행태를 살펴보는 것은 본인의 학업과 건강뿐만 아니라 미래의 출산을 위해서 필요하다. 연구 대상은 20대 여대생 296명을 대상으로 진행하였고, 연구 자료는 SPSS 24.0과 AMOS 22 통계프로그램을 이용하여 분석하였다. 연구의 결과, 여대생의 스트레스에 가장 영향을 주는 것은 학업과 인간관계였다. 또한, 음주가 학업에 미치는 영향에 따른 인식은 음주 문제의 요소가 더 크고, 음주 문제를 통하여 불안을 인식한 여대생은 음주의 행동을 변화하고자 하였다. 다음으로 음주의 동기 중 개인의 내적, 외적 동기에서 음주가 유익하다고 생각하면, 음주 행동을 유지하고, 음주의 문제를 느끼면 음주의 행동에 변화를 주는 것으로 나타났다. 위 결과를 통하여, 여대생이 선호하는 음주를 파악하고, 음주 동기에 따른 음주문화를 살펴보는 것으로, 음주에 대한 부정적 위험을 줄이는 방법에 이바지하고자 한다.

• 한국식생활문화학회지
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• 제34권3호
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• pp.277-283
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• 2019

This study explore the market segmentation based on beer consumers' purchase motivation 1) to analyze beer consumers and markets more closely and 2) to demonstrate the characteristics of each market segment and contribute to marketing strategies with beer consumer segment. Using -administrated questionnaires asked questions recognizable beer purchase within 6 months by over 20-years-olds, this study 201 surveys online 22 days. The results as follows: beer consumers' purchase motivation consisted of three factors enhancement, social orientation, and value enhancement. Cluster analysis based on beer purchase showed that there were three groups motivation multi-motivation and motivation group based on average value of beer purchase motive factors and relative load per factor. demographic,beer drinking characteristics and group difference according to cluster gender and monthly average income, and beer drinking characteristics also significantly different by preferred beer, preferred beer type, occasion and drinking place.

• 한국지역사회생활과학회지
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• 제15권2호
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• pp.73-82
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• 2004

There are many concerns about the use and abuse of both licit and illicit substances among adolescents. This study was performed to understand the drinking status and drinking behaviur of middle school students. Self reports on drinking behaviur, dietary habits and one-day dietary records were obtained from 213 boys and 202 girls using anonymous questionnaires. One hundred and forty five of 415 students(34.9%) have experienced drinking and 48.3% of them initiated it at primary school. The motivation for first drinking was different between boys and girls; ' after sacrificial rite' for boys, ' curiosity' for girls. The most plausible reasons for drinking were ' boredom' and ' stress reduction' , and they felt the strongest desire to drink when they felt ' anger or frustration' Drinking behavior was not significantly different between male and female student except in the motivation for first drinking. But interestingly, the girls drank with friends mostly, while the boys drank with their parents. Drinking-experienced students showed significantly high rates of skipping meals and in particular skipping breakfast. DVS was found as $14.71\pm{4.51}$ and $13.95\pm{4.69}$ in non-drinking and drinking, respectively. This study showed that the drinking experience of middle school students were initiated earlier in primary school, and that drinking behavior of female students was not different with that of male student.