• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.477-492
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• 2021

The purpose of this paper is to examine the problems caused by the lack of institutional establishment of broadcasting contents' concept, to present the categories and significance of broadcast contents concepts, and to promote discussions on defining broadcasting contents concepts. As the pattern of enjoying contents becomes fragmented, broadcasting contents such as dramas, entertainment, and documentaries are enjoyed in various ways through N-screens, beyond the distribution structure of the traditional broadcasting industry. But, the concept of broadcasting contents is subordinate to(or even absent from) the distribution structure of the broadcasting industry. This paper seeks to correct this problem by proposing a new definition of broadcasting contents. First of all, as a result of looking at the need to define the concept of broadcasting contents in various ways in principle, legal, and industrial aspects, broadcasting contents needed to be defined as a new concept independent of broadcasting media. Based on this, the existing discussions on the concept and type of broadcasting contents were reviewed to confirm the direction for establishing broadcasting contents concepts, and to define broadcasting contents into higher categories (liberal arts, entertainment), and lower categories ('documentaries, current affairs, education', 'dramas, animation, music, variety, sports').

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.734-743
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• 2021

TV drama , aired on JTBC in 2018, used several fictional and linguistic clues on the murder case. It effectively delayed the process of inferring the perpetrator by utilizing 'ambiguity' and 'trap', which enabled the double interpretation of the the main character's diaglogue and action. This delay could be made by employment of genre hybrid, cognitive process and knowledge of viewers about typical romance plot and mystery plot in TV drama. In other words, could be evaluated as a special genre hybrid case that disturbs viewers' perception of genre in that the correct reasoning process began from the point that overturned the viewer's expectation about typical romance genre dramas in which male main characters mostly devoted to love. The complicating mystery structure shown in is against the opinion that the traditional mystery structure is difficult to succeed in TV dramas. Also, from the perspective of hybrid genre, it is different from the usual mechanical combination of two different plots. These characteristics in are worth to highly evaluated.

• Asia-Pacific Journal of Business
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• v.13 no.3
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• pp.157-170
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• 2022

Purpose - The purpose of this study is to understand the motivating factors of Chinese audience who watch the interactive drama, and suggest the effects of audience' motivation on viewing flow, satisfaction, and loyalty. Design/methodology/approach - To achieve the purpose of the study, a questionnaire survey on the Internet was conducted from September 26, 2021 to October 14, 2021, and data from 332 Chinese respondents were collected. Findings - Findings of this study are 1) audience motivation of watching the interactive drama is composed of 6 factors including the pursuit of entertainment and information, curiosity, interaction, sense of control and indirect experience; 2) the pursuit of entertainment and information, interaction and indirect experience have positive effects on viewing flow; 3) all six factors of audience motivation have positive effects on audience satisfaction; 4) four motivating factors including the pursuit of entertainment, curiosity, interaction and indirect experience have positive effects on audience loyalty. 5) viewing flow and audience satisfaction respectively has some partial mediating effects on the relationship between audience motivation and audience loyalty. Research implications or Originality - Results of this study suggest that in order to increase audience loyalty to interactive dramas, in addition to fulfilling the pursuit of entertainment, which is the basic motive for watching any drama, it is important to fulfill motivating factors related to the unique characteristics of interactive dramas such as curiosity, interaction, and indirect experience. In order for these motivating factors to lead to audience loyalty, it is more effective when viewing flow and audience satisfaction are accompanied.

• The Journal of the Korea Contents Association
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• v.21 no.7
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• pp.171-180
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• 2021

Places exposed to mass media induce behavior by forming curiosity and expectations for potential travelers. The places reported through mass media influence viewers. Among TV programs, the most influential genre is drama, and reality programs that provide immersion with different characteristics from dramas influence viewers' choice of destination. CVM is mainly used for estimating the value of objects that cannot be evaluated in the market, such as tourist destinations. This study conducted an economic valuation of filming locations for dramas and travel entertainment programs using CVM, and then compared and analyzed the research results of the two filming locations. Linear and log logit analysis were performed to measure the willingness to pay for the filming location of the drama/travel entertainment program, and the payment amount was derived. The conclusion of the study is that as the travel cost required to visit the filming location of the drama/travel entertainment program increased, the intention to visit decreased. The amount payable when visiting the filming location of the drama/travel entertainment program was higher than the average consumption amount for a day trip, and the amount payable for the drama was higher than that of visiting the filming location of the travel entertainment program.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.2
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• pp.131-139
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• 2015

This study suggests that the application of split screen as visual media can attain the effect of diversity through providing rich information and accepting diverse contents as gorgeous aesthetics. Single images are analyzed as appropriate to a demanded concentration genre such as news and dramas, entertainment. In contrast, images with natural images and ads images those are more appropriate and analyzed as the genre of the split-screen which is highly efficiency to the contents and also highly efficiency to the spatial diversification. In introducing various genres of digital contents into split screen, the synergy of contents is induced by placement in consideration of the characteristics of split screen position. In order to increase the concentration of the split-screen image, using the left area and right area above it, can increase the effectiveness of the content.

• International Journal of Contents
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• v.10 no.1
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• pp.36-42
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• 2014

Previous studies of the Korean wave have focused mainly on fan clubs by taking an ethnographic approach in the context of countries in Southeast Asia and, in a minor extension, Europe. This study fills the gap in the literature by providing a social network analysis of Tweets in the context of Mexico. We used the Twitter API in order to collect Twitter comments with the hashtag #kpop from March to August 2012, analyzing them with a set of webometric methodologies. The results indicate that #kpop power Twitterians in Mexico were more likely to be related to the public television broadcast. The sent Tweets were usually related to their programs and promotion for Kpop artists. These Tweets tended to be positive, and according to URLs, not only Kpop but also Korean dramas had considerable influence on the Korean wave in Mexico.

• Korean Journal of Human Ecology
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• v.14 no.5
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• pp.785-794
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• 2005

This is an empirical research on the effect of the product placement advertisement on the consumption behavior of college students. A structured survey to 342 students in and near Seoul shows that life style of the students significantly matters to the effect. That is, beauty-oriented students are more sensitive to the PPL than other student groups (i.e., career-oriented, saving-oriented, leisure-oriented, or freedom-oriented students). On the other hand, the freedom-oriented students are not sensitive to the PPL at all. Some statistical methods including factor analysis and multiple regression analysis were employed in order to get those results.

• Korean journal of communication and information
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• v.34
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• pp.98-131
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• 2006

The objective of this study is to review diverse determinants of windowing in Korean drama such as rating, theme, type of drama, quantity of newsbreak and independent production. The after-market will be overseas market, domestic cable TV and emerging two revenue sources such as VOD and DVD. Korean dramas aired on free TV between 2000 and 2004 will be analysed by chi-square.

• Journal of the Korea Society of Computer and Information
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• v.21 no.7
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• pp.39-46
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• 2016

In this paper, we proposed an application which can conduct to take repetition images for special effect shooting at movies or drama using Bluetooth of smart device. The proposed application can move a camera with motors several times as the same moving after saving of the control data based on the application during specific time using Bluetooth. At the repetition moving, we do not permit to control motors of the camera by person for keeping the same start position and end position after saving the moving data. The camera motors are only moved remotely by saving data of the proposed application. We developed the proposed application and a hardware which works motors with camera to check performance evaluation. Then, we confirmed that the proposed application exactly did the same moving to the motors with camera several times according to saved data. Therefore, because the proposed application can take a same images as control remotely the motors of camera, it will be a useful technology for special effect shooting of movies or dramas.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.3
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• pp.554-565
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• 2016

This study analyzed expressive effects of King Henry VIII's costumes in films based on DeLong's (1988) theory. Theoretical analysis was done through a literature research of previous studies from both domestic and international. Empirical research was used as a research tool for visual media such as , , and . An analysis on movie costumes indicated that King Henry VIII's costume almost matched DeLong's (1998) expressive effect on excitement, calmness, strength, and delicacy. King Henry VIII's costumes in films based on DeLong's (1988) theory expressed significant of strength and excitement in terms of expressive effects with some elegance. King Henry VIII's costumes had their expressive effects different according to the intentions of film productions, even for the identical event scenes with the same purpose. The findings of this study can be used as basic data for the research of design and costumes as well as the production of drama stages for historical dramas during King Henry VIII's reign.