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South Korean Culture Goes Latin America: Social network analysis of Kpop Tweets in Mexico  

Choi, Seong Cheol (Department of Media & Communication, Yeungnam University)
Meza, Xanat Vargas (Department of Media & Communication, Yeungnam University)
Park, Han Woo (Department of Media & Communication, Yeungnam University)
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Previous studies of the Korean wave have focused mainly on fan clubs by taking an ethnographic approach in the context of countries in Southeast Asia and, in a minor extension, Europe. This study fills the gap in the literature by providing a social network analysis of Tweets in the context of Mexico. We used the Twitter API in order to collect Twitter comments with the hashtag #kpop from March to August 2012, analyzing them with a set of webometric methodologies. The results indicate that #kpop power Twitterians in Mexico were more likely to be related to the public television broadcast. The sent Tweets were usually related to their programs and promotion for Kpop artists. These Tweets tended to be positive, and according to URLs, not only Kpop but also Korean dramas had considerable influence on the Korean wave in Mexico.
K-pop; Kpop; Mexico; Korean Wave; Twitter; Social Network Analysis;
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Times Cited By KSCI : 2  (Citation Analysis)
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