• 제목/요약/키워드: Domestic Company

검색결과 1,153건 처리시간 0.035초

문화적 가치관에 따른 국제광고의 표준화, 현지화 광고의 효과 (The Effects in Advertising of Standardization and Localization of Global Enterprises from Culture Values)

  • 한광석;홍용기
    • 경영과정보연구
    • /
    • 제19권
    • /
    • pp.17-48
    • /
    • 2006
  • While the existing research took approach method that uniformly divided the cultural difference between specific countries into individualism - collectivism in the dimension of comparative culture, this research defines the cultural sense of value of domestic university students and company employees in accordance with horizontalism-verticalism pattern within it to corroboratively define the diverse effects of advertisements of standardization and localization of global enterprises. Researching the difference of cultural sense of value owing to this generation of Korean university students and company employees, Korean university students showed prominent propensity of vertical-individualism value and company employees, propensity of horizontal-collectivism value. Researching comparatively the effect of advertisements for standardization and localization of global enterprises in connection with Korean university students and company employees, it turned out Korean university students prominently prefer localization advertisement in the TV advertisement of global enterprises and company employees, standardization advertisement. Especially, the difference between standardization advertisement and localization advertisement of university students and company employees was very remarkable in trademark attitude and advertisement information rather than advertisement attitude. With respect to model appearing in the advertisement, it turned out university students prefer localization advertisement where domestic models appear and company employees prefer standardization advertisement where foreign models appear.

  • PDF

Store Identity Program(SIP)이 적용된 국내 가전매장 실내디자인에 관한 연구 - 삼성전자 가전매장의 사례를 중심으로 - (A Study on Interior Design of Domestic Electric Home Appliance Stores Applied with Store Identity Program(SIP) - Focused on Samsung Electric Home Appliance Stores -)

  • 노창영;김진우
    • 한국실내디자인학회:학술대회논문집
    • /
    • 한국실내디자인학회 2007년도 춘계학술대회 논문집
    • /
    • pp.160-165
    • /
    • 2007
  • Recently, the interior design of electric home appliance stores requires comprehensive image management with systemic marketing strategies and consistence in order to attract consumers to purchase products. However, the environment of domestic electric home appliance stores is complex and confused by indiscreet design factors and operation. Despite of the fact that company costs a lot of money to manage each store, consumers are not provided with selling environment with high quality. On the other hand, it is inevitable to compete with foreign specialized stores and discount malls due to opening distribution market. Besides, company has faced to attract customers with distinct strategies in order to survive in various competition system. In this sense, in store environment, there should be consistent image in interior design of the store based on management ideology of the company for the successful management of electric home appliance stores. The purpose of this research is to investigate and analyze the case of Samsung Electronics's electric home appliance stores among domestic electric home appliance stores that is applied with Store Identity Program (hereafter SIP) and to suggest solutions for the problems. Therefore, it is purposed to use as references for the stores that has the similar interior design plan. The result of this study is to upgrade the store image through providing basic data about role of data and distinct factors for competitive design as a part of Store Identity Strategy. Furthermore, it can be important data to optimize the profits and to make positive space for both consumer and company as company and products are credible with mental satisfaction of consumers if there is enough study on SIP and process and symbol of company and products to consumers, enough recognition and improvement on problems.

  • PDF

가사노동 참여에 관한 한국 대기업 남성들의 경험과 인식: S재벌 직장인을 중심으로 (The Experiences and Cognition on the Participation in Domestic Chores in Korean Male Workers of a Conglomerate Company)

  • 이재인
    • 가족자원경영과 정책
    • /
    • 제14권1호
    • /
    • pp.119-134
    • /
    • 2010
  • The article's purpose is to depict the experiences and cognition of Korean male workers on the relationship between work and family, in a conglomerate company. It examines the data of 11 interviews, especially focusing on the issue of participation in family lives. The cases consist of new comer employees, managerial officers, and executive personnel. According to the interviewee's report, Korean companies have drastically changed from a so called collectivistic culture to an individualisic one. In addition, the styles of their stories have changed drastically. New comers and managerial officers accentuate the importance of family in contrast to the attitudes of executive staff. These individuals also discuss the trend of increasing participation in domestic chores. However, the study does not illustrate a change in the younger generations' inner identities in relation to familial responsibility. Many of the interviewees' opinions taken from the study are almost similar in that these individuals do not encompass the lives of family in future plans. In conclusion, workers from large companiesin Korea maintain the attitude of focusing on official life one-sidedly.

  • PDF

한.미 FTA 정부조달 협정에 대한 국내 건설업체의 인식에 관한 연구 (A study and perceptions of domestic construction companies about the government procurement agreement on the US & Korea FTA)

  • 성주호;이진국;강중철
    • Journal of the Korean Data and Information Science Society
    • /
    • 제20권6호
    • /
    • pp.1029-1048
    • /
    • 2009
  • 본 연구는 2007년 체결된 한 미 자유무역협정 체결내용 중 정부조달협정이 건설회사에 미치는 일반적인 영향에 대한 조사와 함께, 그 영향력의 정도가 건설회사의 조직문화, 경영체제, 경영자의 리더십스타일, 경영전략 변수에 따라 달라지는지를 살펴보고자 하였다. 이러한 연구목적을 수행하고자 문헌연구와 설문조사를 통한 실증분석연구를 함께 병행하였다. 그 결과, 회사의 조직문화와 경영체제에 따라 한 미 자유무역협정에 대한 인식의 차이를 보였다. 특히 혁신 지향적 조직일수록 그리고 소유경영이 강할수록 한 미 자유무역협정에 적극적으로 대비하고 있는 것으로 나타났다.

  • PDF

국내 해운기업의 물류통합 전략에 대한 연구 (A Study on Logistics Integration Strategies of Korean Shipping Companies)

  • 전형진
    • 무역학회지
    • /
    • 제47권5호
    • /
    • pp.181-200
    • /
    • 2022
  • After the COVID-19 pandemic, a global economic downturn and a recession in the shipping market are expected, it is important for domestic shipping companies to establish appropriate strategy in response to the recession. Accordingly, domestic shipping companies should grow into integrated logistics companies that combine shipping and logistics in the future. And for this purpose, it is necessary to actively promote logistics integration with external shipping and logistics companies. This paper presents the direction of logistics integration for domestic shipping companies to develop as integrated logistics operators with competitiveness in the global shipping market, and presents detailed alternatives. Domestic shipping companies lack the infrastructure such as ships, port terminals, and warehouses, so they have a weak capacity to independently promote logistics integration. At the shipping company level, a logistics integration promotion strategy should be established, and accordingly, logistics infrastructure, service network, and logistics integration operating system should be established. The government should provide tax benefits for logistics integration, financial support for M&As led by domestic shipping companies, a standardized information sharing system, and preparation of educational courses for nurturing digital manpower.

프로세스 마이닝을 활용한 국내 중소기업 ERP 프로세스 분석에 관한 연구: 국내 화장품 제조기업의 사례를 중심으로 (Exploring the Analysis of Domestic ERP Process using Process Mining: A Case Study in a Korean Cosmetics Manufacturing Company)

  • 정진우;이영신;이보경;김정연;강영식
    • 경영정보학연구
    • /
    • 제20권1호
    • /
    • pp.81-98
    • /
    • 2018
  • ERP는 전사 비즈니스 프로세스의 자동화와 통합을 지원하고, 업무 수행에 관한 방대한 데이터를 기록하고 있다. 최근에 학계와 재계는 ERP 비즈니스 프로세스의 성과 개선과 컴플라이언스 강화를 지원할 수 있는 프로세스 마이닝에 많은 관심을 기울이고 있다. 그러나 이러한 관심은 SAP ERP와 같은 외산 ERP를 채택한 대기업의 비즈니스 프로세스 분석과 개선에 한정되어 있다. 사실, 외산 ERP에 비해 국산 ERP는 이벤트 데이터를 기록하고 관리하는 역량이 부족하다. 그러므로 국산 ERP에 프로세스 마이닝을 적용하는 것은 큰 도전과제이다. 이러한 도전과제를 극복하기 위해 본 연구는 프로세스 마이닝을 활용하여 국산 ERP의 프로세스를 분석하고자 한다. 이와 함께, 본 연구는 국내 화장품 제조기업의 사례에서 배운 교훈을 토론할 것이다. 본 연구의 결과는 국산 ERP를 채택한 국내 중소기업의 경쟁력 강화에 도움을 줄 것으로 기대되며 중소기업 ERP 구축에 투입된 한국 정부의 막대한 투자가 성과를 내는 것에 기여할 수 있을 것이다.

국내 수용가의 설문조사를 통한 수용가 정전비용 산출을 위한 수용가 특성에 관한 연구 (Study on the customer characteristics for the customer interruption cost analysis in term of the domestic customer survey)

  • 박수만;김재철;배주천;문기승;문승일
    • 대한전기학회:학술대회논문집
    • /
    • 대한전기학회 2003년도 하계학술대회 논문집 A
    • /
    • pp.142-144
    • /
    • 2003
  • Recently, the bidding between generating company and transmission company have been accomplished according to restructure of power system industry. And the bidding will develop to TWBP (Two-Way Bidding Pool)type. In this way, it will be important issue on optimum reliability maintenance of the power supply. Thus, in this paper illustrate to customer survey result for the interruption cost analysis. Actually the domestic customer survey is performed on 300 samples. Then the points at customer survey and direction are presented in this paper. Customer is divided into 5 types, total response of customer survey was 22 percent. Furthermore domestic customer survey result characteristics will be use for the basis data of the large scale customer survey.

  • PDF

한국 중소기업의 품질경영 실태분석에 의한 경쟁력 제고방안 연구 (A Study on Improving the Competitiveness of the Small & Medium-sized Company by TQM Survey)

  • 이재관;유한주
    • 품질경영학회지
    • /
    • 제32권3호
    • /
    • pp.94-108
    • /
    • 2004
  • TQM has been applied to the industry area regardless of the size of company. BNQA model should be identically applied to large companies and small & medium-sized company. However, there are many evidences that TQM model should be modified according to the size of company. In this study, we analyzed the practice of TQM in Korean small & medium-sized Company. Also, we tried to give some suggestions for improving the competitiveness of the small & medium-sized company. The result of this study is that leadership, work system, education and strategy development should be improved in domestic companies, and work system, education and strategy deployment should be improved in foreign companies.