• Title/Summary/Keyword: Distribution strategies

Search Result 1,440, Processing Time 0.025 seconds

A Study of Predicting the Degree of Donors' Philanthropic Effort in Nonprofit Social Welfare Arena (후원 활동에 참여하는 사람들의 일반적 특징과 그들의 후원 노력에 영향을 미치는 요인들에 관한 연구)

  • Kang, Chul-Hee
    • Korean Journal of Social Welfare
    • /
    • v.35
    • /
    • pp.1-30
    • /
    • 1998
  • The primary objectives of this research is to identify (1) demographic and behavioral characteristics of donors for social welfare organizations in Korea and (2) factors that predicts the degrees of donors' philanthropic effort measured by the fraction of personal income given to these organizations. This study uses the data based on the responses of 191 participants among 500 donors selected randomly from the donor population of 5 major social welfare organizations. In the demographic aspect, this study showed that donors have higher frequencies in college education, Christianity, married status, age of 30s & 40s, and middle class. In the behavioral aspect, this study showed that donors have higher frequencies in inner motivation for philanthropic participation ("joy of giving"), satisfaction about the activities of social welfare organizations, trust toward funds administration of social welfare organizations, and active participation ("solicitation to others") about donation. This study also showed that donor's duration is distributed around 3 years (median) and donors' donation amount is distributed around 20,000 Won (median). This study found that the median value of donors' philanthropic effort is 1.2 percent and the distribution of philanthropic effort by income has the U shape. Finally, using polynomial regression analysis, this study found that the first power and second power of donor's income, age, continuation motivation of donation, and degree of active participation are statistically significant in predicting the degree of donors' philanthropic effort. This study will contribute to expanding knowledge about donors' characteristics and provide a practical implication for financial resource mobilization strategies in nonprofit nongovernmental sector.

  • PDF

Estimating the Elasticity of Crude Oil Demand in Korea (한국 원유수요의 탄력성 추정)

  • Lee, Kyung-Hee;Kim, Kyung-Soo
    • Management & Information Systems Review
    • /
    • v.37 no.3
    • /
    • pp.65-81
    • /
    • 2018
  • This study estimated the long-run and the short-run price and income elasticity of crude oil demand by using the ARDL model in Korea. First, the long-run cointegration relationship existed between crude oil demand and price or income in the ARDL-bounds tests. Second, the long-run own price, the cross price elasticity and the income elasticity were both statistically significant elastic and sensitive in the ARDL. Third, there was autocorrelation of the residuals, but no misspecification errors and heteroscedasticity, and then the residuals showed a normal distribution. And the CUSUM & CUSUMSQ tests showed that the coefficients were stable. Fourth, the short-run own price, the cross price elasticity and the income elasticity were both statistically significant elastic and sensitive in the ARDL-RECM. The ECM with the short-run dynamics showed rapid adjustments in the long-run equilibrium of oil demand after the economic crisis. In the short-run, the sensitivity of crude oil demand to price and income changes has moved in the same direction as the long-run case. Korea, depending too much on foreign crude oil, is vulnerable to the shocks of oil prices, so rising oil prices can certainly have a negative impact on Korea's trade balance. And the elasticity of long-run oil prices may help to control and manage Korea's oil demand. The government needs to strengthen monitoring of the country's policies and market trends related to crude oil, establish strategies to customize national policies and market conditions, and strengthen active market dominance efforts through pioneering new market and diversification.

The Approach of Sociology of Law on Counter-Terrorism using Internet (인터넷을 활용한 테러 대응의 법사회학적 접근 - 예방 홍보 관리방안을 중심으로 -)

  • Park, Yong-Hyun
    • Journal of the Korea Society of Computer and Information
    • /
    • v.12 no.3
    • /
    • pp.225-234
    • /
    • 2007
  • This research is based on the purpose of awaking the importance to publicity of terrorism prevention in the environment of neo-terrorism and presenting the direction of effective publicity activities of terrorism prevention in the counter-terrorism system. Government publicity through public media plays a significant role in promoting people's participation and improving the awareness. So, to strengthen the terrorism prevention in environmental changes of terror occurrence, active method available for people must be found as publicity method of terrorism prevention suitable for high information society. For this method, this research argued first about relationship between police organization and public as counter-terrorism system and about effective publicity methods of terrorism prevention through active erection of these relationships. This research suggested the operation method through introduction of e-CRM and etc, with ultimate purpose about maximizing the publicity effect of terrorism prevention by using as the advantage of internet these days as possible. And needs of information service activities and other administration strategies of publicity of terrorism prevention are suggested through enlarging the distribution scope of governmental counter-terrorism information materials by strengthening the national publicity activities and using media.

  • PDF

The Comparative Analysis of Health Risk Factor according to HbA1c Level of Elderly Women Dwelling in Jeonla Province - Blood Health Status, Food Habit and Nutrient Intake - (전라도에 거주하는 여자노인의 당화혈색소 수준에 따른 건강위험인자의 비교분석 - 생화학적 요인, 식습관 및 영양상태 -)

  • Oh, Se In;Kwak, Chung Shil;Lee, Mee Sook
    • The Korean Journal of Food And Nutrition
    • /
    • v.29 no.3
    • /
    • pp.392-403
    • /
    • 2016
  • The purpose of this study was to investigate the relations between HbA1c level and health risk factor. For analysis, 330 elderly women aged 65 years and over were recruited in Jeonla province, Korea. The subjects were classified into two groups according to their HbA1c level; the diabetic group (HbA1c level${\geq}6.5%$, n=68, 20.6%) and control group (HbA1c level<6.5%, n=262, 79.4%). Demographic characteristics were collected, as well as information on physical measurements, blood tests for biochemical indicators, a health status and health-related life style, dietary behavior, favorite food groups, consumption frequency of food groups and nutrient intake. Educational level of the diabetic group was significantly lower than that of the control group. The height of the diabetic group was shorter, and percentage fat of the diabetic group was higher than those of the control group. In the diabetic group, the higher concentrations of creatinine and activity of alkaline phosphatase were found to be significantly unfavorable factors. Therefore, the diabetic group was assumed to be at risk of decreased liver and renal function. The self-rated health level of the diabetic group has a declining tendency, while the medicine intake was significantly higher than that of the control group, but there are no significant differences in visiting frequency of hospital and community health center. The distribution of physical activity showed a significant difference between the groups. Although there are no significant differences in nutrient intake, the diabetic group had relatively inferior nutrient intake of diet, especially vitamin C, as contrasted with the control group. In conclusion, the weight control and increasing physical activity may be effective in the prevention of the diabetes and continuous education and intervention by specialized nutritionists will be needed for diabetic patients. These results could be useful to plan effective strategies to increase the health-life expectancy and the prevention of the diabetes of Korean elderly people living in rural areas.

A Study on Element Features and Research Frames of Game Trailers (게임 트레일러의 유형 및 산업적 연구 프레임에 관한 고찰)

  • Kwon, Jae-Woong
    • Cartoon and Animation Studies
    • /
    • s.41
    • /
    • pp.187-222
    • /
    • 2015
  • The quantitave increase and qualitative development in the game industry leads to bitter competition and makes game companies struggle to find better ways promoting their own games. The game trailer is one of the critical ways to publicize diverse games by showing visual images directly. There are three reasons why the game trailer comes into the spotlight these days; the rapid growth of the Internet speed handling the large size of files, the remarkable development of visual image quality just like digital movies, and the advent of video websites such as You Tube that shows huge amount of videos regardless of the type and size. However, there are not enough amount of research on the game trailer because using game trailers as the marketing source is still at an early stage. Therefore, this research focuses on providing characteristics of game trailers that are available for practical market analysis. First, this research shows that game trailers can be divided by the category of display, style, and contents type. Second, this research provides the component parts of game trailers that are divided into contents factors such as characters, backgrounds, events and promotional factors such as title, production company name, distribution company name. Third, this research explores research frames that would be needed to analyze marketing strategies, effects of game trailers, production pipelines and so on. These categorizations would be useful for producing game trailers efficiently and utilizing them effectively.

Design of Communication Protocol for Developing WISDOM(Wireless Interface Signal Control System for Dynamic and Optimal Management) (WISDOM(차세대 신호제어시스템) 개발을 위한 통신 프로토콜 설계)

  • Jung, Sung-Dae;Lee, Sang-Sun;Yoon, Young-Bum;Kim, Jong-Bok;Moon, Young-Jun
    • The Journal of The Korea Institute of Intelligent Transport Systems
    • /
    • v.7 no.1
    • /
    • pp.92-100
    • /
    • 2008
  • The existing transportation systems is emerged as a major obstacle to solve the problems such as a traffic jam and the increasing cost for a distribution and a traffic safety. In hun, ITS targeting intellectual vehicles and transportation infrastructure like road and signals is getting more important and the standards of ITS wireless communication is also getting attention. New traffic control strategies are being developed to utilize real-time traffic information collected by detection method using ITS wireless technology. Especially, DSRC system is being expanded wit ETCS and the use of OBU is spreading. These infrastructures will have much influence on ITS industry and a profound study on the method of utilizing a present infrastructure is going on in various fields. The optimum traffic signal control system using quality real-time information through these infrastructure is under development and so is WISDOM. Accordingly, this paper proposes communication protocol utilizing DSRC to collect real-time traffic information in WISDOM.

  • PDF

A retrospective study of the incidence of clinical mastitis found in large-scale dairy herds in Korea (대규모 젖소목장의 임상형 유방염 발생에 관한 후향적 연구)

  • Kang, Ju-Hoe;Kim, Seon-Deuk;Park, Jun-Young;Cho, In-Young;Hur, Tai-Young;Jung, Young-Hun;Choi, Chang-Yong;Jung, Ji-Young;Shin, Sung-Shik;Son, Chang-Ho;Ok, Ki-Seok;Suh, Guk-Hyun
    • Korean Journal of Veterinary Service
    • /
    • v.34 no.4
    • /
    • pp.369-378
    • /
    • 2011
  • Incidence of mastitis is highest in dairy cows and it is a leader of all diseases and the economic losses, in dairy farms. The objective of this study is to analyse the incidence of clinical mastitis using the lactation number, lactation month and season of calving. In this study, we used 3,779 lactation data and animal health records collected from 1990 to 2006 at the National Institute of Animal Science. Out of 3,779 cows, a total of 1,721 cows were reported with clinical mastitis, which was 46.3%. The frequency of mastitis increased from 36.9% from first lactation to 56.0% by the fifth lactation. As many as 766 cows (46.9%) showed a recurrence of mastitis after 14 days, apart for two or more and chronic mastitis that were recorded for 657 cows (20.3%). This came to a total of 3,010 cases that had clinical mastitis in the herd for sixteen years. The distribution of incidence of clinical mastitis was highest during the first month of lactation at 24.4%, and it reached to 43.4% by the third month. The incidence of mastitis was even higher for cows in first lactation, showing 28.6% in the first month, and 42.9 percent by third month of lactation. Cows calved during the summer and winter months showed higher rate of incidence with 59.9% and 57.9% within 30 days of lactation, respectively. It is urgently needed to establish a preventative management for heifer cows during their expected first lactation and the clinical specific dry-period management strategies that influence the rate of clinical mastitis during the next lactation. The aim of this study is to present information that might be useful to improve clinical mastitis prevention.

Land Use and Greenspace Structure in Seoul - Case of Kangnam-gu and Junglang-gu - (서울시의 토지이용 및 녹지구조 - 강남구 및 중랑구를 대상으로 -)

  • 조현길;이경재;권전오
    • Korean Journal of Environment and Ecology
    • /
    • v.12 no.1
    • /
    • pp.30-41
    • /
    • 1998
  • This study analyzed urban greenspace area and vegetation structure by land use types for Kangnam-gu and Junglang-gu in Seoul different in income and building construction date. The study districts had a similar areal distribution of land use types. Residential lands accounted for about 32~37% of total area, natural lands, 19~22%, commercial and industrial lands(including transportation), 13~18%, and institutional lands, 13~17%. Greenspace covered only 20~30% of urban residential and commercial area in which human activities of living concentrate. Canopy stocking level in urban lands (all land uses except natural and agrecultural lands) was about 39% for Kangnam-gu and 50% for Junglang-gu, showing tree planting potential slightly higher in Kangnam-gu than in Junglang-gu. Woody plant cover was approximately 13%, and tree density was 3 trees/100m$^{2}$ forurban lands in both districts. The tree-age structure was largely characterized by young, growing tree population, and species diversity within a diameter class decreases as the diameter classes get larger. Urban lands of both districts had quite a similar species composition of woody plants (similarity indez of 0.70). Income and bulding construction date did not result in significant diference between the two districts in vegetation structure for urban lands. Some strategies were ezplored to solve problems found in the present greenspace structures. They included increase of biomass and greenspace area through minimization of unnecessary impervious surfaces, creation of multilayered and multiaged vegetation structures, and avoidance of intensive tree pruning and relocation of above ground utility lines.

  • PDF

A study on the Activation Schemes of Cold Chain Logistics System in Incheon Port (인천항 콜드체인 물류체계 활성화 방안에 관한 연구)

  • Kim, Hong-seop;Shang, Yufei
    • Journal of Korea Port Economic Association
    • /
    • v.35 no.3
    • /
    • pp.19-40
    • /
    • 2019
  • Ports have been facing the adverse impacts of the global recession. In terms of imports, with a vast consumption hinterland, the Incheon Port has developed as the metropolitan's gateway. Additionally, the port's exports to China has been increasing due to a consistent increase in the demand of cold chain foods in the country. Considering the short distance between the Incheon Port and the ports in Northern China, the Incheon Port can serve as a logistics hub and a distribution center for exporting processed foodstuffs to China. The establishment of a cold chain logistics system at the Incheon Port will prove to be a robust strategy. After reviewing studies and interviews from various departments, this study suggested strengths, weaknesses, opportunities, and threats (SWOT) facing the Incheon Port, based on a SWOT analysis; it also recommended competitive strategies for the port. Additionally, the study used the analytic hierarchy process (AHP) to identify important factors such as the infrastructural, operational, cost, and technology factors. This study identified the infrastructural factor to be highly critical to the activation of the Incheon Port's cold chain system. Based on the results, the study proposed policies and strategy directions.

The Effects of Franchisor's Promotion Strategies on Food Service Franchisee Trust and Business Performance (외식 프랜차이즈 가맹본부의 프로모션 활동이 가맹점의 신뢰와 경영성과에 미치는 영향에 관한 연구)

  • An, Sang-Joon;Kim, Tae-Hwan;Chang, Jun-Suk
    • Journal of Convergence for Information Technology
    • /
    • v.7 no.6
    • /
    • pp.259-265
    • /
    • 2017
  • This study reviewed the existing studies in order to set up a strategy that can achieve the trust and business performance of the franchisers, who are actually operating franchised business, breaking from the research trend centered around franchise headquarters and added the factors of the franchise headquarters' strategy for expanding franchises, including word-of-mouth communication and advertising & publicity and added the exercise of recruitment agency outsourcing, flagship store, recently utilized often as preceding variables to verify the causal relation between the trust of the franchiser and the business performance of the franchise. The implications of this study, it can be concluded that the government authority for the attraction of healthy franchises can continuously attract franchises and enter the market can continuously attract franchises by increasing the trust of the franchises, and powerfully investing and managing them for the effort through word-of-mouth marketing. It is expected that this study will be helpful in the establishment of a business strategy for forming a continuous relationship as well as the franchise head office's strategy for the recruitment of new franchises.