• 산경연구논집
• /
• 제9권9호
• /
• pp.45-52
• /
• 2018

Purpose - This case study is dedicated to the study of the presence of KIA Motors in the Kingdom of Saudi Arabia (KSA) and its market and entry strategies for strategic globalization that allowed the company to establish itself within a conservative and clustered marketplace dominated by American and Japanese international brands. Research Design, data, and methodology - The main information for the case was gathered through an interview and questionnaire from the executives of the KIA Al Jabr, which got the exclusive dealership in Saudi Arabia. Moreover, secondary data were obtained from reliable and authoritative sources such as the Saudi government agency publications, newspapers, international business journals. Other related periodicals based on the results from previous and current studies on similar topics were critically reviewed as well. Results - The findings of this paper show the different business environments of the Saudi market and the importance of various points regarding the company's global entry strategy even if the host market culture is quite different in many ways from other international markets. Conclusions - This case can provide Korean companies interested in the Middle East with insight into market penetration and global strategy, and present various perspectives and implications for global market access as well.

• 한국의류산업학회지
• /
• 제9권2호
• /
• pp.211-220
• /
• 2007

The purpose of this study is to analyze characteristics and marketing strategies of the British, French and Italian luxury fashion brands. The subjects of this study are 27 fashion brands which have more than 50 years of tradition and are also members of the Walpole, Comit$\acute{e}$ Colbert, and Altagamma. The common marketing strategies of the luxury fashion brands were; the renewals in the product concept which harmonized traditional elements with modern elements which are designed to meet the needs of new target consumers, the renewals in the promotion such as the large scale of advertising, the frequent publications about the brands, sponsorship of events, the renewals and expansion of distribution channels in global fashion cities, the opening of flagship shop and the renovation of existing shops. Simultaneous renewals in product concepts, in promotion and in distribution will be an effective marketing strategy. Also, a continuous investment in renewal strategies is a key to the success of luxury fashion brand renewals.

• Nuclear Engineering and Technology
• /
• 제53권2호
• /
• pp.484-497
• /
• 2021

This paper proposes an extended time uncertainty analysis approach in Level 2 human reliability analysis (HRA) considering severe accident management (SAM) strategies. The method is a time-based model that classifies two time distribution functions-time required and time available-to calculate human failure probabilities from delayed action when implementing SAM strategies. The time required function can be obtained by the combination of four time factors: 1) time for diagnosis and decision by the technical support center (TSC) for a given strategy, 2) time for strategy implementation mainly by the local emergency response organization (ERO), 3) time to verify the effectiveness of the strategy and 4) time for portable equipment transport and installation. This function can vary depending on the given scenario and includes a summation of lognormal distributions and a choice regarding shifting the distribution. The time available function can be obtained via thermal-hydraulic code simulation (MAAP 5.03). The proposed approach was applied to assess SAM strategies that use portable equipment and safety depressurization system valves in a total loss of component cooling water event that could cause reactor vessel failure. The results from the proposed method are more realistic (i.e., not conservative) than other existing methods in evaluating SAM strategies involving the use of portable equipment.

• 보건교육건강증진학회지
• /
• 제32권3호
• /
• pp.43-55
• /
• 2015

Objectives: The aim of this study was to identify the associations with social support, stress coping strategy and depression among some urban middle-aged men and women. Methods: Considering the regional distribution 4 districts of Seoul were conveniently selected for this study and a total of 329 middle-aged men and women participated in the self-administered survey. The survey questionaries included social support, stress coping strategy, depression and general characteristics. Results: Avoidance and problem solving strategies were significant independent variables to the men's depression scores, but social support was not significant. However middle aged female's social support more explained the variance of the depression scores than the problem solving strategy. Conclusions: Significant sociopsychological factors that affected middle-aged depression were different by sex and according to the results, stress coping strategy for men and social support for woman were significant factors on depression control in urban middle-aged population.

• 대한전기학회:학술대회논문집
• /
• 대한전기학회 2005년도 제36회 하계학술대회 논문집 B
• /
• pp.1687-1689
• /
• 2005

In this paper, novel concept of a photovoltaic(PV) power generation system adding the function of active filter(AF) is proposed. Even PV power generation system can be treated to a harmonics source for the power distribution system, it is necessary that the function of AF system in grid connected PV power generation system. Active Filters intended for harmonic solutions are expending their functions from harmonic compensation of nonlinear loads into harmonic isolation between utilities and consumer, and harmonic damping throughout power distribution system. So, the PV system combined the function of AF system can be usefully applied in power distribution system. Here, the control strategy of PV-AF system is introduced.

• KIEE International Transactions on Power Engineering
• /
• 제5A권3호
• /
• pp.269-279
• /
• 2005

This paper presents an application of the parallel Adaptive Evolutionary Algorithm (AEA) to search an optimal solution of a reconfiguration in distribution systems. The aim of the reconfiguration is to determine the appropriate switch position to be opened for loss minimization in radial distribution systems, which is a discrete optimization problem. This problem has many constraints and it is very difficult to find the optimal switch position because of its numerous local minima. In this investigation, a parallel AEA was developed for the reconfiguration of the distribution system. In parallel AEA, a genetic algorithm (GA) and an evolution strategy (ES) in an adaptive manner are used in order to combine the merits of two different evolutionary algorithms: the global search capability of GA and the local search capability of ES. In the reproduction procedure, proportions of the population by GA and ES are adaptively modulated according to the fitness. After AEA operations, the best solutions of AEA processors are transferred to the neighboring processors. For parallel computing, a PC-cluster system consisting of 8 PCs·was developed. Each PC employs the 2 GHz Pentium IV CPU, and is connected with others through switch based fast Ethernet. The new developed algorithm has been tested and is compared to distribution systems in the reference paper to verify the usefulness of the proposed method. From the simulation results, it is found that the proposed algorithm is efficient and robust for distribution system reconfiguration in terms of the solution quality, speedup, efficiency, and computation time.

• 전기학회논문지
• /
• 제56권9호
• /
• pp.1521-1526
• /
• 2007

This paper presents the application of Adaptive Evolutionary Algorithm (AEA) to search an optimal setting of overcurrent relay coordination to protect ring distribution systems. The AEA takes the merits of both a genetic algorithm (GA) and an evolution strategy (ES) in an adaptive manner to use the global search capability of GA and the local search capability of ES. The overcurrent relay settings and coordination requirements are formulated into a set of constraint equations and an objective function is developed to manage the overcurrent relay settings by the Time Coordination Method. The domain of overcurrent relays coordination for the ring-fed distribution systems is a non-linear system with a lot of local optimum points and a highly constrained optimization problem. Thus conventional methods fail in searching for the global optimum. AEA is employed to search for the optimum relay settings with maximum satisfaction of coordination constraints. The simulation results show that the proposed method can optimize the overcurrent relay settings, reduce relay mis-coordinated operations, and find better optimal overcurrent relay settings than the present available methods.

• 대한산업공학회지
• /
• 제39권2호
• /
• pp.105-108
• /
• 2013

Drivers' sitting strategies are considered in car seat design. Existing research has identified representative sitting strategies by visual inspection of seating pressure measurements collected from a small sample size of drivers. The present study recruited 20 female and 20 male participants, measured seating pressure, and classified sitting strategies by cluster analysis. The participants' sitting postures were classified based on seating pressure distribution into mid-back and scapular, mid-back and lumbar, and lumbar sitting strategies for the upper body and hip concentrated, hip and mid-thigh concentrated, and hip and mid-thigh distributed sitting strategies for the lower body. The effects of gender and occupant package layout (OPL) on sitting strategy were nout found significant. The identified sitting strategies would be of use for the design and evaluation of an OPL and a seat.

• 산업경영시스템학회지
• /
• 제33권3호
• /
• pp.48-54
• /
• 2010

S plastic injection molding factory located at Namdong Industrial Complex in Incheon produces plastic parts for semiconductor, vacuum cleaners, office furniture, etc. It produces the parts to customers' order and delivers them directly to customers at due dates using the trucks of freight company. In recent years, it has been suffered from the excessive production cost, high lost sales rate, rigid response to customers' order, and high delivery cost, which affect negatively on its profit. This paper introduces a case study on the profit increase through a newly proposed production and distribution method which applies a make-to-stock and multi-visit delivery strategy at S plastic injection molding factory. The proposed method is evaluated by comparing with the current method with respect to sales profit using the historical data of customer demand. It is confirmed through the computational experiments that the proposed production and distribution method yields almost double increase in profit resulted from the increased production, reduced lost sales, reduced production cost, and reduced delivery cost.

• 유통과학연구
• /
• 제17권1호
• /
• pp.47-56
• /
• 2019

Purpose - This case study illustrates the story of eBay Korea, which owns two most leading Korean open market companies, AUCTION and Gmarket. The main concerns are to take over the Korean top domestic companies one by one, then, emerge these two giants through its well-developed post-merger Integration by eBay, an American multinational corporation. Research design, data, and methodology - This case explores various secondary resources such as periodicals, annual reviews, magazine, news articles, commentaries, even some interview materials related to 'eBay Korea' and industry source on condition of anonymity based on the critical reviewing of existing studies on these topics as well. Results - The findings of this study show the merger and acquisition of two market leaders in Korea is the only successful case in Asian Markets. The eBay's choice of entry mode is appropriate considering the timing, synergy and efficiency by sharing their resources. Conclusions - This study examines the successful entry and settlement process of foreign, multinational company through mergers and acquisitions in the Korean market. This would be a valuable in the studies of International Business and Global entry or distribution strategy in the e-commerce and open market dealing with M&A and its post-merger integration.