• 제목/요약/키워드: Distribution channel

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SMC 금형의 가열채널레이아웃 평가기술에 관한 연구 (A Study of Evaluation Technology for Heating Channel Layout in SMC Molds)

  • 이성희;고영배;이종훈
    • 한국정밀공학회:학술대회논문집
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    • 한국정밀공학회 2004년도 추계학술대회 논문집
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    • pp.580-584
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    • 2004
  • In the present study, an evaluation technology for heating channel layout was investigated in SMC molding system design. Conventional design rules of cooling channel in injection molding process were applied to the present work. Finite element thermal analysis with ANSYSTM was performed to evaluate the temperature distribution of mold surface. SMC mold was manufactured to test the effect of a proposed heating channel layout system on the temperature distribution of mold surface and infrared camera was applied to a measurement of temperature. It was shown that infrared camera application was possible in a measurement of temperature distribution on mold surface.

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미백화장품 국내외 시장경쟁력 확보방안 연구 (The research of the way to gain domestic and foreign market economy force of whitening cosmetics)

  • 박준수;김흥기
    • 국제지역연구
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    • 제21권2호
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    • pp.121-141
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    • 2017
  • 세계 미백화장품시장은 복합된 기능을 포함한'복합기능성화장품'시장으로 빠르게 넘어가고 있다. 또한 고기능성화장품시장인 코스메슈티컬시장은 복합기능성화장품 시장과 함께 성장하고 있다. 더불어 복합기능성화장품 시장에서 미백기능을 포함한 천연화장품 시장은 전세계에서 성장하고 있다. 전세계 기능성화장품 유통채널은 '미용과 디지털(Beauty and Digital)'을 통한 디지털 커뮤니케이션(digital communication)이다. 글로벌 기업들은 브랜드와 소비자 사이에서 새로운 공간에 관계를 추가하고 있다. 그렇기에 전세계적인 미백화장품 유통 채널의 변화현상은 기존과 다른 공간에서 고객과 소통될 수 있어야 한다는 중요성을 시사를 할 것이다. 국내 미백화장품시장은 2015년 기준 연평균성장률 -3.61%로 감소하고 있다. 반면에 복합유형시장은 연평균성장률 33.28%로 지속적인 성장을 나타내고 있다. 국내 미백화장품시장은 2008년 이후로 기존의 방문판매 중심의 유통채널에서 변화되었다. 특히 온라인채널은 오프라인채널 대비 약1/6 수준이지만, 2014년 기준으로 온라인쇼핑의 전년대비증가율이 27.1%를 나타냈다. 향후에는 오프라인의 판매비중과 비슷해지거나 뛰어넘을 것으로 예측된다. 미백화장품의 유통채널은 변화하고 있고, 온라인 유통채널은 성장하고 있어, 국내 기업들은 새로운 미백화장품 유통채널과 기존의 오프라인 채널을 동시에 공략하는 전략이 필요할 것으로 사료된다. 신규기업의 미백화장품시장 진출 시, 기존의 미백화장품시장보다 복합기능성화장품 내의 천연화장품으로의 진입을 고려해야 할 것으로 판단된다. 국내 미백화장품 시장 경쟁력을 확보하기 위해서는 브랜드 차별성을 확보하거나 유통채널의 변화를 추구하여 기업과 고객이 새로운 공간에서 커뮤나케이션을 구축할 수 있는 진출방안을 모색할 필요가 있다.

Strengthening Partnerships in Fair Trade Alternative Distribution Channels: A Case Study of Beautiful Coffee

  • Kim, Soeun;Kim, Alex Jiyoung
    • 유통과학연구
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    • 제14권12호
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    • pp.43-51
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    • 2016
  • Purpose - The purpose of this paper is to discuss success factors behind ATO distribution channels by examining successful partnerships between producers and alternative trading organizations (ATOs). Research design, data, and methodology - This is a case study, an analytical approach, which illustrates how the partnership between producers and ATOs has strengthened the fair trade and the performance of participants in the trade based on the example of the trading relationship between Beautiful Coffee, an alternative trading organization dealing coffee related products, and the coffee cooperative union (CCU), a coffee producing cooperative in Gulmi, Nepal. Results - Beautiful Coffee in the partnership with HELVETAS empowered small coffee farmers by a successful institutionalization of CCU that consolidated the distribution channel to be more efficient. Also, Beautiful Coffee and its partnership with KOICA have tried to increase productivity and quality of coffee beans. Conclusions - The case of Beautiful Coffee demonstrates that the partnership between producers and alternative trading organizations (ATOs) has benefited the fair trade partners. In other words, Beautiful Coffee's partnerships with a NGO working in the local producing area, HELVETAS, and a government aid agency, KOICA could strengthen the relationship between the producers and the ATO, and thus contributes to the whole distribution channel.

Impact of Economic Value in the O2O Distribution Channel on Brand Attractiveness and Performance

  • Seok-Beom, CHOI;Hye-Young, JOO;Hokey, MIN;Qaiser Farooq, DAR;Young-Hyo, AHN
    • 유통과학연구
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    • 제21권2호
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    • pp.7-20
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    • 2023
  • Purpose: With the unique feature of O2O, consumers are now able to check the profile of the services and products online and then consume them in offline venues or vice versa. This study provides motivation and practical implications about online-to-offline (O2O) distribution channels and investigates the relationship between economic values, service consistency and brand identity attractiveness in the O2O distribution channel. Then identify the impact of brand identity attractiveness on the performance (reputation and reuse intention). Research design, data, and methodology: Structural equation modeling (SEM) has been used to investigate the relationship between economic value and brand identity attractiveness, which affects the reputation and reuse intention of services in O2O. Results: Empirical results show the positive and significant impact of economic value and service consistency on brand identity attractiveness which results the positive and significant impact on performance (reputation and reuse intention) in O2O. Conclusion: In the O2O distribution channel, economic value is an important aspect for the attractive image and brand identity. On the other side, brand identity attractiveness is important for the bright future of O2O services, continuous growth, achieving the distinct goal, keeping good promises with customers, and a better reputation of O2O services in distribution channels.

온라인 쇼핑을 이용하는 소비자 특성이 옴니채널 전략에 미치는 영향 (The Effects of Consumer Characteristics Using Online Shopping on Omni-Channel Strategy)

  • 오형술;조수연;유정상
    • 대한안전경영과학회지
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    • 제19권2호
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    • pp.173-180
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    • 2017
  • Omni-channel strategy is an innovative paradigm for integrated information distribution of inventory, sales, operations, marketing, delivery, pickups and returns in supply chain management. Recently the distribution strategy faces new challenges with the advent of mobile distribution channels. Social media with countless apps imposes additional stress on supply chain operations. Due to these changes, distribution network in supply chain is changing naturally and rapidly from multi-channel to omnni-channel platform. Recently numerous domestic distributors establish and adapt this new supply chain optimization tool as a part of seamless flow of movements of goods from one channel to other channels. The objective of this paper is to present a preliminary findings on how omnni-channel affects the supply chain management. A survey is used to ascertain in the degree of omnni-channel implementation and statistical evidence is provided to test sets of hypothesis. The results of the questionnaire showed that consumers' purchasing styles differed by gender, age, purchase purpose, and product type. In particular, women consider purchasing experience in omni-channel to be important. As food and household goods can be conveniently shipped, consumers prefer online purchasing it. Conversely, consumers tend to favor omni-channel strategy in connection with offline experience in IT products.

Analysis of Delay Distribution and Rate Control over Burst-Error Wireless Channels

  • 이준구;이형극;이상훈
    • 한국통신학회논문지
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    • 제34권5A호
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    • pp.355-362
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    • 2009
  • In real-time communication services, delay constraints are among the most important QoS (Quality of Service) factors. In particular, it is difficult to guarantee the delay requirement over wireless channels, since they exhibit dynamic time-varying behavior and even severe burst-errors during periods of deep fading. Channel throughput may be increased, but at the cost of the additional delays when ARQ (Automatic Repeat Request) schemes are used. For real-time communication services, it is very essential to predict data deliverability. This paper derives the delay distribution and the successful delivery probability within a given delay budget using a priori channel model and a posteriori information from the perspective of queueing theory. The Gilbert-Elliot burst-noise channel is employed as an a Priori channel model, where a two-state Markov-modulated Bernoulli process $(MMBP_2)$ is used. for a posteriori information, the channel parameters, the queue-length and the initial channel state are assumed to be given. The numerical derivation is verified and analyzed via Monte Carlo simulations. This numerical derivation is then applied to a rate control scheme for real-time video transmission, where an optimal encoding rate is determined based on the future channel capacity and the distortion of the reconstructed pictures.

제조업 유통경로관리 특성과 개선방향

  • 박윤재
    • 한국유통학회지:유통연구
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    • 제1권1호
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    • pp.65-81
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    • 1996
  • Despite the impressive economic growth over the past several decades, Korea's distribution sector has remained quite underdeveloped. Until recently, management of the marketing channels also has been staying at an unsophisticated level. The Korean marketing channel system is largely characterized by 1) undifferentiated channel types among the competing manufacturers, 2) dominance by the manufacturers over the other channel members, 3) high level of conflicts among the channel members, 4) inefficient marketing information system, and 5) lack of managers properly trained in channel operation and management. Currently, major change factors emerged and has begun to directly affect the Korean marketing channel system. The most salient changes surrounding the Korean marketing channel system are 1) complete opening of the marketing channels for the foreigners, 2) emergence and spread of new types of channels 3) adoption of advanced information technology by the various channel members, 4) increase in flexibility in production and supply systems, 5) shift of power toward the retailers away from the manufacturers, 6) growing trend for cooperation and alliance among the traditional marketing institutions. To these changes the manufacturers have been reacting, rather than proacting, mostly using defensive measures. The proactive measures that are recommended on behalf of the manufacturers include 1) installation of the strategic channel management system, 2) development of the skills for efficient interorganization management, 3) investing in efficient system for marketing information and logistics management, 4) more efficient management of brands, and 5) maintenance of price-competitiveness.

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국내 수산물 유통구조 재설계와 수산물 SCM에서의 RFID 효과 (Future Impacts of RFID on Supply Chain Management and Redesigning the Distribution Structure of Seafood in Korea)

  • 박명섭;박상철;김종욱
    • 무역상무연구
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    • 제36권
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    • pp.143-170
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    • 2007
  • In order to analyze the distribution channel of marine products in Korea, this study shows SCM approach to redesign of the marine distribution channel with case study related to previous literatures. In view of the supply chain and the future impact of RFID on the marine SCM on the recognition of the importance of the seafood traceability system, this study also provides the possibility to accomplish effective SCM for integration of production, storage, transportation, delivery, and sale when RFID is used in the seafood distribution channel based on the expansion of awareness on the marine product traceability. The traceability system for seafood is considered as the distribution infrastructure established in RFID deployment. By introducing Lotte mart case, this case study also discusses the marine distribution structure in view of the supply chain, to present an effective foundation for supplying seafood throughout production, distribution, and consumption. This is achieved by introducing RFID in an ubiquitous environment, and suggesting far more efficient control planning throughout the seafood distribution channel in view of the expected effects resulting from the introduction. In addition, as the alternative of solving this situation, this study propose the supply chain in seafoods by comprehensive management in whole distribution channels. In the SCM in seafood perspectives, HACCP can take into account the whole seafood chain from the point of supply to the point of consumption when assessing hazards. As the contributions of this study, this study emphasizes the seafood industry first should require the establishment of the relevant infrastructure, for which the efforts of the government and demonstrative project participants are essential.

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중국의 유통경로구조와 정책에 관한 연구 (A Study on the Structure and Policy of Distribution Channels in China)

  • 이상윤
    • 유통과학연구
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    • 제3권2호
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    • pp.57-75
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    • 2005
  • By the research seen by examining plan which can improve at least systematization of a distribution sector, reform opening got into stride to Chinese distribution channel structure by improvement of a premodern Chinese circulation system and non-efficiency-structure. The competition means of the China distribution industry, the development direction, and the Chinese distribution channel strategy are received focusing on the 1990s, and it is going to show a way proposal.

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The Analysis of Breakdown Voltage for the Double-gate MOSFET Using the Gaussian Doping Distribution

  • Jung, Hak-Kee
    • Journal of information and communication convergence engineering
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    • 제10권2호
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    • pp.200-204
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    • 2012
  • This study has presented the analysis of breakdown voltage for a double-gate metal-oxide semiconductor field-effect transistor (MOSFET) based on the doping distribution of the Gaussian function. The double-gate MOSFET is a next generation transistor that shrinks the short channel effects of the nano-scaled CMOSFET. The degradation of breakdown voltage is a highly important short channel effect with threshold voltage roll-off and an increase in subthreshold swings. The analytical potential distribution derived from Poisson's equation and the Fulop's avalanche breakdown condition have been used to calculate the breakdown voltage of a double-gate MOSFET for the shape of the Gaussian doping distribution. This analytical potential model is in good agreement with the numerical model. Using this model, the breakdown voltage has been analyzed for channel length and doping concentration with parameters such as projected range and standard projected deviation of Gaussian function. As a result, since the breakdown voltage is greatly changed for the shape of the Gaussian function, the channel doping distribution of a double-gate MOSFET has to be carefully designed.