A Study on the Structure and Policy of Distribution Channels in China

중국의 유통경로구조와 정책에 관한 연구

  • 이상윤 (명지대학교 유통정보연구센터)
  • Published : 2005.09.01

Abstract

By the research seen by examining plan which can improve at least systematization of a distribution sector, reform opening got into stride to Chinese distribution channel structure by improvement of a premodern Chinese circulation system and non-efficiency-structure. The competition means of the China distribution industry, the development direction, and the Chinese distribution channel strategy are received focusing on the 1990s, and it is going to show a way proposal.

Keywords