• 제목/요약/키워드: Distribution Strategy

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Citizens' Perceptions of the Smart City Distribution Strategy and Its Impact on Quality of Life: A Generational Perspective

  • Yooncheong CHO;Jooyeol MAENG
    • 유통과학연구
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    • 제22권4호
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    • pp.115-126
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    • 2024
  • Purpose: This study aims to explore the citizens' perceptions of the smart city distribution strategy and its impact on quality of life, classifying generations into two groups: Generation X with Baby Boomers, and Millennials with Generation Z. This study formulated research questionsto explore how both generational groups perceive the impact of smart city experience, government's role, technology development, economic, social, and environmental factors, and institutional improvement on quality of life. Additionally, this study explored the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Research design, data and methodology: This study employed an online survey conducted by well-known research organization. This study utilized factor and regression analysis for data analysis. Results: This study revealed that the impact of smart city experience, technology development and social value on quality of life demonstrated significance in both generational groups. Additionally, the study identified significant results regarding the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Conclusions: The findings suggest that, for the development of smart cities, stakeholders should particularly consider economic value and environment aspects, as these factors ultimately impact on quality of life.

A Study of Servitization Strategy for Electric Vehicles

  • Lee, Sang-Hyun
    • 유통과학연구
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    • 제14권9호
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    • pp.5-13
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    • 2016
  • Purpose - This study proposes a framework for service innovation strategy to cope with the emergence of electric vehicles. Research design, data, and methodology - This study designs an electric-vehicle lease program and collects the resulting data to analyze. By analyzing the previous studies on the electric-vehicle market with cases, a theoretical framework based on existing theories is to be set. Results - This study proposes a strategy for the rapid diffusion of electric vehicles. First, a partitioned-pricing system is proposed to create an advantage for electric vehicles in terms of initial purchasing cost relative to traditional internal combustion vehicles. Second, focusing on reducing switching costs is important because electric vehicles have relatively low resale values due to the uncertainty of battery life. Third, a battery-leasing strategy is supposed to reduce the cost of switching from a traditional internal combustion vehicle to an electric vehicle. Conclusions - This paper can provide strategic guidance for decision makers in firms that have already entered the electric-vehicle leasing market by making a recommendation such as a service innovation strategy. The proposed strategy can be considered as an electric vehicle market in the future and can contribute to the wider diffusion of electric vehicles.

해외의류브랜드의 국내 유통경로별 상품경쟁력 요소의 소비자 구매결정 영향 차이에 관한 실증 연구 (An Empirical Study On Differences of Influencing Consumers' Buying Decisions with Products' Competitiveness by Domestic Distribution Channels of Foreign Clothing Brands)

  • 박수홍
    • 통상정보연구
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    • 제10권2호
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    • pp.235-261
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    • 2008
  • The purpose of the study is to test differences in consumers' satisfactions on products' competitiveness by domestic distribution channels of foreign clothing brands. Domestic distribution channels of foreign clothing brand consist of 5 channels as multi channel strategy. And product's competitiveness consists of prices, qualities, brand image and services. The results from the research show that there are differences in satisfaction by distribution channels. And they imply that distribution channel strategy is used with 5 channels in Korea, which are emphasized with different products' competitiveness. The contribution of the study is to analyze differences in consumer's satisfaction by 5 channels with data from consumer's perspectives, not firms' viewpoints.

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A Note on the Two Dependent Bernoulli Arms

  • 김달호;차영준;이재만
    • Journal of the Korean Data and Information Science Society
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    • 제13권2호
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    • pp.195-200
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    • 2002
  • We consider the Bernoulli two-armed bandit problem. It is well known that the my optic strategy is optimal when the prior distribution is concentrated at two points in the unit square. We investigate several cases in the unit square whether the my optic strategy is optimal or not. In general, the my optic strategy is not optimal when the prior distribution is not concentrated at two points in the unit square.

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소매바이어의 관점에서 본 갈등해결을 위한 교섭전략

  • 한동철;한장희;성희승
    • 한국유통학회지:유통연구
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    • 제2권2호
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    • pp.27-44
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    • 1997
  • In channels of distribution, buyers and vendors are often in conflict. In order 새 resolve conflicts, they usually use three types of strategies: problem solving, compromise and aggressive. Previous studies have focused on the choice of these three strategies. Nevertheless, it is unknown whether the strategies chosen in the early stage are maintained or changed over time. This articles main focus in on testing how the strategies are being affected by conflict resolution processed. Based on the literature review, six hypotheses are formulated. Data obtained from sixty-eight buyers of four different department stores are analyzed. Three hypotheses are fully accepted, two are partially accepted and one is rejected. Problem solving strategy and compromise strategy are either maintained or changed, but aggressive strategy is maintained, not changed. Since the nature of this study is exploratory, more empirical research is urgently needed.

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Coordinated State-of-Charge Control Strategy for Microgrid during Islanded Operation

  • Kim, Jong-Yul;Jeon, Jin-Hong;Kim, Seul-Ki
    • Journal of Electrical Engineering and Technology
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    • 제7권6호
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    • pp.824-833
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    • 2012
  • In this paper, a coordinated state-of-charge (SOC) control strategy for the energy storage system (ESS) operating under microgrid islanded mode to stabilize the frequency and voltage was proposed. The proposed SOC control loop is made up of PI controller, which uses a SOC state of the energy storage system as an input and an auxiliary reference value of secondary control as an output. The SOC controller changes the auxiliary reference value of secondary control to charge or discharge the ESS. To verify the proposed control strategy, PSCAD/EMTDC simulation study was performed. The simulation results show that the SOC of the ESS can be regulated at the desired operating range without degrading the stabilizing control performance by proposed coordinated SOC control method.

국내 완성차 물류 네트워크 합리화 방안 연구 (A Study on the Outbound Logistics Network Rationalization of Domestic Automobile Industry)

  • 김대기;조한홍
    • 한국유통학회지:유통연구
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    • 제7권1호
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    • pp.1-20
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    • 2002
  • Many of logistics-related research in automobile industry has focused on inbound logistics and procurement. Research into outbound logistics is relatively few. As a starting research into outbound logistics in automobile industry, this paper examined its logistics network problems with three aspects - location strategy, inventory strategy and transportation strategy. We proposed alternatives of logistics network design resolution, and presented three practical scenarios based on those alternatives. Based on interview, on-site visit and internal data collection processes, we identified major domestic outbound logistics problems such as redundant logistics bases, inefficient delivery policy, insufficient inventory capacity, inventory stock quality deterioration, inefficient transportation system, and etc. In order to cope with those problems, we proposed such strategic alternatives as introduction of hub-and-spoke system, integration of logistics bases, introduction of (automatic) parking building, diversification of transportation mode, and etc. At the same time, we constructed three practically executable scenarios based on those ideas. The first is "Center Hub" scenario, the second is "Metropolitan Hub" scenario. The third and last scenario is "Regional Consolidation of Warehouses (distribution centers)".

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거래비용이 상이한 복수의 유통채널에 대한 다자간 협상전략에 관한 연구 (Strategic Analysis of the Multilateral Bargaining for the Distribution Channels with Different Transaction Costs)

  • 조형래;이민호
    • 산업경영시스템학회지
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    • 제38권4호
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    • pp.80-87
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    • 2015
  • The proliferation of the Internet and communication technologies and applications, besides the conventional retailers, has led to a new form of distribution channel, namely home sopping through the telephone, TV, catalog or the Internet. The conventional and new distribution channels have different transaction costs perceived by the consumers in the following perspectives: the accessibility to the product information, the traffic cost and the opportunity cost for the time to visit the store, the possibility of 'touch and feel' to test the quality of the product, the delivery time and the concern for the security for the personal information. Difference in the transaction costs between the distribution channels results in the different selling prices even for the same product. Moreover, distribution channels with different selling prices necessarily result in different business surpluses. In this paper, we study the multilateral bargaining strategy of a manufacturer who sells a product through multiple distribution channels with different transaction costs. We first derive the Nash equilibrium solutions for both simultaneous and sequential bargaining games. The numerical analyses for the Nash equilibrium solutions show that the optimal bargaining strategy of the manufacturer heavily depends not only on the degree of competition between the distribution channels but on the difference of the business surpluses of the distribution channels. First, it is shown that there can be four types of locally optimal bargaining strategies if we assume the market powers of the manufacturer over the distribution channels can be different. It is also shown that, among the four local optimal bargaining strategies, simultaneous bargaining with the distribution channels is the most preferred bargaining strategy for the manufacturer.

The Marketing Strategy for Domestic Fashion Multi-shop Dealt with Imported Products only (II) (Focusing on Distribution Strategy / Promotion Strategy)

  • Kim, Seung-Eun;Kim, Sun-Hwa
    • 한국복식학회:학술대회논문집
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    • 한국복식학회 2003년도 International Costume Conference
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    • pp.74-74
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    • 2003
  • The study was done to provide domestic fashion multi-shops with basic information about the marketing strategies through an investigation the marketing strategies for domestic multi-shop dealt with imported product only.

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