1 |
Balasubramanian, S., Mail versus Mall : A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers. Marketing Science, 1998, Vol. 17, No. 3, pp. 181-195.
DOI
|
2 |
Brynjolfsson, E. and Smith, M.D., Frictionless Commerce? A Comparison of Internet and Conventional Retailer. Management Science, 2000, Vol. 46, No. 4, pp. 563-585.
DOI
|
3 |
Cho, H.R., Rhee, M., and Lim, S.G, Strategic Analysis of the Multilateral Bargaining among the Manufacturer, the Online and the Offline Distribution Channels. J. of Soc. Korea Ind. Syst. Eng., 2014, Vol. 37, No. 4, pp. 145-153.
DOI
|
4 |
Cho, H.R., Ryu, J.S., Cha, C.N., and Lim, S.G, Analysis of Pricing and Efficiency Control Strategy between Online and Offline Marketing Channels. Journal of the Korean Institute of Industrial Engineers, 2001, Vol. 27, No. 2, pp. 181-189.
|
5 |
Feng, Q., Lai, G., and Lu, L.X., Dynamic Bargaining in a Supply Chain with Asymmetric Demand Information. Management Science, 2014, Vol. 61, No. 2, pp. 301-315.
DOI
|
6 |
Gans J.S., Vertical contracting when competition for orders precedes procurement. J. Industrial Economics, 2007, Vol. 55, No. 2, pp. 335-346.
|
7 |
Guo, L. and Iyer, G., Multilateral Bargaining and Downstream Competition. Marketing Science, 2013, Vol. 32, No. 3, pp. 411-430.
DOI
|
8 |
Kim, K.S. and Ree, S.B., A Study on the Interrelationship among Service Quality, Customer Satisfaction and Customer Loyalty by Distribution Channel in the Dehumidifier Goods Industry. J. of the Korean Society for Quality Management, 2014, Vol. 42, No. 4, pp. 665-684.
DOI
|
9 |
Majumdar, S.K. and Ramaswamy, V., Going direct to market : The influence of exchange conditions. J. of Strategic Management, 1995, Vol. 6, pp. 353-372.
|
10 |
Nash, J.F., The bargaining problem. Econometrica, 1950, Vol. 18, No. 2, pp. 155-162.
DOI
|
11 |
Peterson, R.A., Balasubramanian, S., and Bronnenberg, B.J., Exploring the Implications of the Internet for Consumer Marketing. J. of Acad. Marketing Science, 1997, Vol. 25, No. 4, pp. 329-346.
DOI
|
12 |
Zettlelmeyer, F., Expanding to the Internet : Pricing and communication strategies when firms compete on multiple channels. Working paper, University of Rochester, 1997.
|