• 유통과학연구
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• 제20권3호
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• pp.33-43
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• 2022

Purpose: More and more marketers use social media platforms to create and spread information called Marketer Generated Content (MGC) to inform consumers of products. MGC often embeds product purchase links, thus directing consumers to online distribution channels for online purchases. This study examined the effect of social media MGC on consumers' willingness to buy online in the anchor of consumers' perspective to answer the question of "how social media generated content support corporate online distribution". Research design, data, and methodology: According to the means-end-chain theory, we introduce perceived value and continuous following intention as chain mediators to explain the mechanism of MGC influence on consumers' online purchase intention and consider product type to discuss boundary conditions. Two experiments were designed to test hypothesizes. Results and Conclusion: First, emotional MGC (vs. informational MGC) has lower (higher) perceived utility (hedonic) value. Second, perceived value has a significant mediate role in the effect of MGC on continuous following intention. Third, perceived value and continuous following intention significantly and sequentially mediated the effect of MGC on online purchase intention. Through the sequential mediations of perceived utility value and continuous following intention, Informational MGC of search products significantly increase online purchase intentions. Another parallel sequential mediation, including perceived hedonic, emotional MGC of experience products, partially enhanced online purchase intentions. Finally, this study gives implications for how corporates can use social media MGC to promote product sales online.

• Asian Journal of Business Environment
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• 제6권1호
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• pp.25-30
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• 2016

Purpose - The study aims to examine the students' perspective (stream wise) of parameters affecting the undergraduate engineering education system present in a private technical institution in NCR, Haryana, India. Research design, data, and methodology - It is a descriptive type of research in nature. Questionnaire Based Survey has been used to collect the data. The sample size for the study is 500 comprising of the students respondents. The sample has been taken randomly and the questionnaire was filled by the students (pursuing B. Tech) chosen on the random basis from a private technical educational institution in NCR, Haryana, India. For data analysis and conclusion of the results of the survey, statistical tool like F test was performed with the help of high quality software; SPSS. Conclusion - Analysis of variance revealed statistically no difference between the mean number of the groups (stream wise) for the parameters "Selection", "Academic Excellence", "Infrastructure", "Personality Development and Industry Exposure" and "Management and Administration". While Analysis of variance revealed statistically difference between the mean numbers of the groups for the parameter "Placements".

• Journal of the Korean Data and Information Science Society
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• 제23권6호
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• pp.1195-1202
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• 2012

본 논문에서는 최소수리의 비용이 시스템의 수명시간에 의존하는 경우에 연장된 보증이 주어진 수리가 가능한 시스템에 대하여 사용자 측면에서의 총기대비용을 구하였다. 이를 위해서 연장된 보증을 정의하고 사용자 측면에서 연장된 보증이 종료된 이후의 교체모형을 가정하였다. 특히, 시스템의 교체모형에서 사용자가 연장된 보증을 선택하기 위한 기준을 제시하였으며, 시스템의 고장시간이 와이블 분포를 따를 때 수치적 예를 통하여 이를 설명하였다.

• Asia pacific journal of information systems
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• 제5권2호
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• pp.51-78
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• 1995

This paper suggests a contingent perspective for analyzing information systems issues of the Korean firms. The contingent perspective includes such corporate characteristics as industry, organizational size, strategy, and value-added application function. This research surveyed 119 corporations in manufacturing, banking, distribution, and construction industries. Among those samples 104 data of corporate IS managers turned out to be statistically valid. As a result, those issues are ranked as the most urgent and important IS issues: strategic IS planning, system integration, application of database, process standardization, and network planning and implementation. Furthermore, factor analysis says that thirty issues to be surveyed are to be grouped into seven factors such as IS planning, user/education, database, applications of IT, system management, distributed computing technology, and network applications. It also found through Pearson correlation and ANOVA that organizational characteristics highly influences the IS issues the corporations face.

• 디지털산업정보학회논문지
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• 제8권2호
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• pp.1-10
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• 2012

In this study, software products developed in the course of testing, software managers in the process of testing software test and test tools for effective learning effects perspective has been studied using the NHPP software. The finite failure nonhomogeneous Poisson process models presented and the life distribution applied exponential and log shaped type hazard function. Software error detection techniques known in advance, but influencing factors for considering the errors found automatically and learning factors, by prior experience, to find precisely the error factor setting up the testing manager are presented comparing the problem. As a result, the learning factor is greater than autonomous errors-detected factor that is generally efficient model could be confirmed. This paper, a failure data analysis of applying using time between failures and parameter estimation using maximum likelihood estimation method, after the efficiency of the data through trend analysis model selection were efficient using the mean square error and coefficient of determination.

• 대한디지털의료영상학회논문지
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• 제13권1호
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• pp.7-11
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• 2011

As applications of radiation grow wider from use in the early detection of lesions and preventive diagnosis purposes to the treatment of diseases, the possibilities for patients and working professionals to be exposed to radiation are becoming greater than ever. This can not only directly bring about an increase in patient's individual radiation exposure, but also brings about an increase in the annual radiation dose of working professionals. Therefore, research and countermeasures to reduce radiation dosage are required. In this study, space dosimetry has been divided into two separate measuments with an understanding of the increasing number of angiography procedures: front perspective and side perspective. According to the results of the isodose curve, a way to minimize radiation exposure in working professionals has been suggested. This was made possible by workers through awareness of suitable working positions.

• The Journal of Asian Finance, Economics and Business
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• 제8권12호
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• pp.399-409
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• 2021

The demographic characteristics of a leader are important for small businesses during the COVID-19 pandemic. Several researchers have proven that demographic characteristics affect business success. Unfortunately, business success has only been analyzed from a financial perspective and has not been compared to the owner's interests perspective. This study examines business success from both perspectives. This study aims to analyze the demographic characteristics of small entrepreneurs and their impact on business success. Demographics consist of age, experience, education, and gender. Meanwhile, business success is seen from two perspectives: financial performance and the owner's interest. The study used an explanatory survey method. The number of samples is 155 entrepreneurs who are also the leaders of their businesses. The research was conducted in Bandung City, Indonesia, in 2021. The data was processed using descriptive statistics and multiple regression. The study results found that age only affects financial performance. Experience is proven to affect financial performance and the interests of the owner. Gender only affects the interests of the owner. This study concludes that in difficult times such as the COVID-19 pandemic, having young leaders who are experienced will make it easier to achieve business success.

• 시스템엔지니어링학술지
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• 제19권1호
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• pp.14-28
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• 2023

The spin-off where the principal technology developers take the lead in the active and initiative pursuit of the commercialization of technologies is increasingly drawing attention, breaking away from the traditional means through the technology transfer or licensing of the public technologies created by the developers. This study aimed to determine the reasons for such differences from the perspective of the institutional theory. The results show that only the start-up support system, profit distribution system for researchers, degree of participation in the technology marketing, entrepreneurship of researchers, the use of start-up systems affected the number of start-ups of spin-off companies. Furthermore, an analysis of success factors and a study on the exploration of success paths for the RSOs will also be required

• Journal of Korea Trade
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• 제25권3호
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• pp.153-168
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• 2021

Purpose - In this study, we aim to explore new distribution strategies for sustainable growth in the era of the 4th industrial revolution, focusing on SMEs (small and medium-sized enterprises) in Korea, and suggest ways to upgrade the government's official distribution channel to the next level. Design/methodology - First of all, this paper explored the prior research, the current status of sales support for SMEs, and the changes in the distribution industry due to COVID-19 pandemic. Based on Moon (2016)'s ABCD strategic model - Agility, Benchmarking, Convergence, and Dedication, the study then derived directions in which official distribution channels should move and the new distribution strategy for Korean SMEs to secure competitive advantage. Findings - First, in terms of 'Agility', in order to upgrade official distribution channels, which are currently at some competitive disadvantages compared to private distribution companies, we must quickly introduce technologies for the 4th industrial revolution, such as AI, Big Data, etc., and establish precise strategies to strengthen the capabilities of SMEs. Second, in terms of 'Benchmarking', the use of "Chamelezones" has been increasing to enhance the competitiveness of offline stores in line with recent ontact trends. Therefore, official distribution channels should also benchmark such cases, strengthening their competitiveness by utilizing offline spaces more efficiently and effectively. Third, in terms of 'Convergence', in line with the rapidly changing trend of the times, official distribution channels should also promote active partnerships with media commerce, e-commerce and ICT platforms, as well as cooperation with private retailers, and focus on creating synergy effects through them. Finally, from the perspective of 'Dedication', digitalization should be promoted step by step, finding the sector that can accelerate digital among the value chains of official distribution channels, and continuing to discuss how to digitize it realistically. Originality/value - Based on this analysis, we have presented strategies and implications for innovating official distribution channels for SMEs, which will contribute to enhancing the competitive advantage of official distribution channels in the post COVID-19 pandemic era.

• 전력전자학회:학술대회논문집
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• 전력전자학회 2003년도 춘계전력전자학술대회 논문집(1)
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• pp.359-362
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• 2003

In recent years, the Photovoltaic(PV) industries have been Increasing steadily by an average of 30$\%$ per year. However, it is necessary to reduce PV module cost and to improve conversion efficiency to be promoted distribution of PV Japan, USA and Europe have been researching cost and efficiency of that. In this paper, we try to review diffusion status and policy of PV in these countries. From the results, we will intend to suggest a suitable future course for domestic PV distribution.