• 유통과학연구
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• 제20권8호
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• pp.123-133
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• 2022

Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

• 한국통신학회논문지
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• 제19권8호
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• pp.1518-1527
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• 1994

본 논문에서는 배전선을 통하여 전송된 BPSK 신호를 마이크로프로세서를 이용하여 복조하는 알고리즘을 개발하고 구현하였다. 배전선 BPSK 복조를 마이크로프로세서를 실현하기 위해서는 무엇보다 배전선을 통하여 수신된 BPSK 신호를 2진 신호로 바꿔주어야 한다. 그러므로, 본 논문에서는 먼저 전송된 BPSK 신호를 2진 신호로 바꿔주는 하드웨어를 설계하였다. 그런 다음 반송파의 주파수가 피변조 2진 신호 주파수의 우수배이면 변조점이 피변조 2진 신호의 상승에지(rising edge)와 하강에지(falling edge)에서 각각 다른 방향으로 나타난다는 사실과 배전선으로부터 수신된 BPSK 신호를 여과하고, 증폭하고, 크리핑하고, 정형하는 과정을 조절하면 변조점에서의 2진 신호 길이가 다른 점에서의 2진 신호 길이의 2배로 된다는 것에 착안하여 배전선 BPSK 신호를 복조하는 알고리즘을 개발하고, 이 알고리즘에 의한 마이크로프로세서 복조시스템을 실제로 구현하였다. 구현된 이 복조시스템은 실제의 배전선 복조에서 비트오류율(bit error rate)이 0.02% 이하이었다.

• 산업경영시스템학회지
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• 제18권34호
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• pp.15-23
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• 1995

We study how to determine backorder cost at the warehouse in a one-warehouse/N-retailer distribution system such that channel efficiency (minimizing total system costs) is improved. We define backorder costs as compensation that the warehouse pays to the retailer for the number or orders delayed due to stockout at the warehouse. We answer two questions : (1) "Should the warehouse compensate for his backorder\ulcorner" and (2) "Is there any equilibrium for both the warehouse and retailer while they are seeking for their own profits\ulcorner" We show that : (1) "The warehouse should pay backorder costs for the sake of channel efficiency." and (2) "There exists an equilibrium that is infiuenced by the amount of compensation." First, we prove the existence of a mutually acceptable equilibrium for both the warehouse and the retailer, which is different from Nash equilibrium because they independently maximize their respective profits with incomplete information about each other. Second, we prove that the equilibrium moves to a point such that channel efficiency is improved if the warehouse compensates the retailers for his backorders. We show the existence of an optimal compensation that minimizes total system costs. Third, we show that the amount of optimal compensation increases as the ratio of mean lead time for the warehouse to that for the retailer increases.ouse to that for the retailer increases.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 1994년도 춘계공동학술대회논문집; 창원대학교; 08월 09일 Apr. 1994
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• pp.303-312
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• 1994

The problem of optimally allocating available communication channels in a cellular mobile system with nonuniform traffic distribution is considered. This problem is to minimize the weighted average blocking probability subject to cochannel interference constraints. We use the concept of pattern to deal with the problem more conveniently. Using Lagrangian relaxation and subgradient optimization techniques, we obtain high-quality solutions with information about their deviations from true optimal solutions. Computational experiments show that our method works very well.

• 경영과학
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• 제11권1호
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• pp.73-90
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• 1994

Recently the recongnition of Logistics becomes important to enterpries as a means for improving their competition, but the Korea enterpries falls for far behind in management techniques for analyzing realities and problems in the Logistics compare to the advanced countries. Especially the function of inventory control which is most undeveloped in them should be improved in Korea. Inventory is very important in Logistics, but there exists trade-off between inventory level and customer in the service level. It is difficult to coordinate both the reduction in the inventory level and the enhancement in the service level. Its effective technique is a DRP system. In general, it deals with arborescent distribution network in which a given channel member has a single source of supply. This article aims to present a DRP system, and more a DRP system which is flexible and responsive in the multisourcing, multi-echelon distribution network. Related research issues are discussed. Finally, using a DRP system on logistics and the management performance. So we can help the physical distribution improvement of the Korean enterprises.

• 한국통신학회논문지
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• 제19권4호
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• pp.649-659
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• 1994

페이딩 통신로에서의 통신용량은 가우스 잡음 통신로에서의 통신용량보다 줄어든다. 더욱이 정보전송을 위해 신호를 변조할 때에는 통신용량이 더욱 줄어질 것이 예상되거나 이에대한 통신용량값은 구하기가 매우 어렵다. 잡음 통신로에서의 다상 위상변조(M-ary PSK) 신호에 대한 통신용량을 구하는 식은 기존에 유도되어 있는데 복소적분석을 이용하는 관계로 매우 복잡하다. 그러므로 본논문에서는 다상 위상변조 신호의 평균심벌오율을 이용하여 간단하게 통신용량을 구하는 식을 유도하였다. 그리고 유도된 식을 이용하여 가우스 잡음 통신로 뿐만 아니라 Rician 페이딩 통신로와 m-분포 페이딩 통신로에 이TDj서의 다상 위상변조 신호의 통신용량을 각각 구하였다. 본논문에서 구한 가우스 잡음 통신로에서의 통신용량값은 기존 문헌에 구해져 있는 통신용량값과 거의 같다는 것을 확인하였다. 그리고 M-ary PSK 신호의 통신용량은 신호 대 잡음 전력비(SNR)가 커짐에 따라 심벌당 비트 수(log M)에 수렴한다는 것도 알아냈다.

• 한국방재학회:학술대회논문집
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• 한국방재학회 2008년도 정기총회 및 학술발표대회
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• pp.799-802
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• 2008

General behaviors based on hydraulic characteristics of natural streams and channels have been recently analyzed and developed via various numerical models. However in the states of natural hydraulics, an experimental research must be performed simultaneously with the mathematical analysis due to effects of hydraulic properties such as meander, sediment, and so on. In this study based on 2-D advection-dispersion equation, flow and tracer experiments were performed in the S-curved meandering laboratory channel with a rectangular cross-section. The channel was equipped with instrument carriages which was equipped with an auto-traversing system to be used with velocity measuring sensors throughout the depth and breadth of the flow field. To measure concentration distribution of the salt solution was adjusted to that of the flume water by adding methanol and a red dye (KMnO4) was added to aid the visualization of the tracer cloud, the tracer was instantaneously injected into the flow as a full-depth vertical line source by the instantaneous injector and the initial concentration of the tracer was 100,000 mg/l. The secondary current as well as the primary flow pattern was analyzed to investigate the flow distribution in the meandering channels. The velocity distribution of the primary flow for all cases skewed toward the inner bank at the first bend, and was almost symmetric at the crossovers, and then shifted toward the inner bank again at the next alternating bend. Thus, one can clearly notice that the maximum velocity occurs taking the shortest course along the channel, irrespective of the flow conditions. The result of the tracer tests shows that pollutant clouds are spreading following the maximum velocity lines in each cases with various mixing patterns like superposition, separation, and stagnation of pollutant clouds. Flow characteristics in each cases performed in this study can be compared with tracer dispersion characteristics with using evaluation of longitudinal and transverse dispersion coefficients(LDC, TDC). As expected, LDC and TDC in meandering parts have been evaluated with increasing distribution and straight parts have effected to evaluate minimum of LDC and TDC due to symmetric flow patterns and attenuations of secondary flow.

• Journal of Ginseng Research
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• 제25권4호
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• pp.171-177
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• 2001

인삼관련 환경이 급속히 변화하고 있는 실정에서 지금부터라도 우리의 인삼산업전략을 근본적으로 재검토하여 새로운 경쟁력을 확보할 수 있는 기회를 마련하는 것이 절실히 필요하다. 고려인삼과 육안으로 식별이 곤란한 위조삼과 유사품의 유통됨으로 인하여 세계에서 가장 큰 인삼시장인 홍콩에서 조차 고려인삼의 지위가 위축되고 있는 실정이다. 문제점은 위조삼에 그치지 않고 고려인삼의 왜곡된 정보에도 큰 원인이 있다. 본 논문에서는 현재 국제적으로 보호되고 있는 지리적 표지제도와 인터넷을 연계하여 고려인삼 진품을 확인할 수 잇도록 하고 고려인삼에 대한 정확한 정보를 제공함으로써 위조 및 유사 고려인삼과 관련된 문제를 해결하고 나아가 우리 농산물을 보호하여 농업경쟁력을 강화할 수 있는 방안과 전략을 제시한다.

• 지구물리
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• 제7권2호
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• pp.151-155
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• 2004

도시 수해 문제를 해결하기 위해서는 충분한 펌핑 시스템과 하천 유하능력을 확보하여야 하나 하천의 유하 능력을 넘어서는 유출이 발생하는 경우 각 소유역 별로 이들 유량을 일시적으로 저류 할 수 있는 유수체계의 설치가 필요할 것이다 그러나 이러한 유수체계의 설치에도 불구하고 강우 분포의 변화 및 유량의 이동 지체에 따라 오히려 첨두 유량이 증가하는 문제를 발생시킬 수도 있으므로 상류와 하류에 위치한 각 유수지의 저류량과 유출 펌핑량 간의 시간문제 등 상호 관련성을 고려한 유수체계의 설치 모형이 필요하므로 IDP(Incremental Dynamic Programming) 기법을 적용하여 강우 분포에 따른 유수지 상호간의 영향을 고려한 설계 모형을 제시하였다

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제14권8호
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• pp.3550-3566
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• 2020

As a widely used way to exfiltrate information, wireless covert channel (WCC) brings a serious threat to communication security, which enables the wireless communication process to bypass the authorized access control mechanism to disclose information. Unlike the covert channel on the network layer, wireless covert channels on the physical layer (WCC-P) is a new covert communication mode to implement and improve covert wireless communication. Existing WCC-P scheme modulates the secret message bits into the Gaussian noise, which is also called covert digital communication system based on the joint normal distribution (CJND). Finding the existence of this type of covert channel remains a challenging work due to its high undetectability. In this paper, we exploit the square autocorrelation coefficient (SAC) characteristic of the CJND signal to distinguish the covert communication from legitimate communication. We study the sharp increase of the SAC value when the offset is equal to the symbol length, which is caused by embedding secret information. Then, the SAC value of the measured sample is compared with the threshold value to determine whether the measured sample is CJND sample. When the signal-to-noise ratio reaches 20db, the detection accuracy can reach more than 90%.