• Title/Summary/Keyword: Distribution Channel System

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KD-SQS Service Quality in Discount-Based Retail: Service Guarantee Adjustment Effect, Service Value, and Store Loyalty

  • Lee, Young-Chul;Kim, Jong-Lak
    • Journal of Distribution Science
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    • v.12 no.7
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    • pp.53-61
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    • 2014
  • Purpose - This study focuses on "large-scale marts," which is a typical discount-based retail channel (hereinafter, DRC), and provides practical managerial implications by applying the KD-SQS service quality factor based on customers' experiential perspective by developing and applying existing service measures. Research design, data, and methodology - The research subjects include adults who have experienced "large-scale marts." The research involved SPSS 20.0 and AMOS 19.0 packages; path analysis is used to analyze structural relationships. Results - First, physical aspects, human interaction, and additional convenience aspects of service quality have statistically significant influence on service value. Second, physical aspects, human interaction, and policy have statistically influence on store loyalty. Third, service value influences store loyalty. Fourth, service guarantee adjusts the relationship between service quality, service value, and store loyalty in terms of human interaction and policy. Conclusion - Among service quality measures, improving service value through personal service needs to be prioritized, while we need to develop different methods for the service guarantee system to effectively influence service value and store loyalty.

Priority Factors of Service Recovery Strategy in Distribution Channel

  • Han, Sang-Lin;Jung, Kyung Sik;Lee, Myoung Soung;Lee, Jong Won
    • Asia Marketing Journal
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    • v.17 no.2
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    • pp.97-125
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    • 2015
  • In this study, we tried to evaluate the relative importance and find out the differences in consumer perceptions regarding service recovery strategies and the service provider in the distribution industry by using AHP (Analytic Hierarchy Process) analysis method. Therefore in this study, we tried to systematize various recovery strategies which were considered very important during service failure process in the distribution industry and analyze the relative importance for each recovery strategy. We set hierarchy composed of four items of monetary, action-oriented, psychological, and assured level as primary selection criteria and a total of 16 items(indemnity, refund, gift, gift certificate, prompt resolution, exchange, manager support, explanation, apology, empathy, acknowledge, kindness, assortment, after service, manage subcontractor, manage employee) as secondary selection criteria. We tried to take one step further from the service sector and study service recovery strategies specialized in distributor services. This study suggests various implications about service recovery strategies of distributors. First, this study can provide practical implications - e.g. service recovery efforts should be applied differently depending on service channels. There is a perceptual difference with respect to the importance of the types of service recovery strategies between service provider and final customer. Second, we can find theoretical implications in terms of identifying the priorities through hierarchy design of new recovery strategies and comparison of each element from the classifications of the current fractional recovery strategies. We hope to help service providers to build more efficient recovery strategy system based on the results of this study.

Simplified approach for symbol error rate analysis of SC-FDMA scheme over Rayleigh fading channel

  • Trivedi, Vinay Kumar;Sinha, Madhusudan Kumar;Kumar, Preetam
    • ETRI Journal
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    • v.40 no.4
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    • pp.537-545
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    • 2018
  • In this paper, we present a comprehensive analytical study of the symbol error rate (SER) of single-carrier frequency-division multiple access (SC-FDMA) with zero-forcing frequency domain equalization (ZF-FDE) over a Rayleigh fading channel. SC-FDMA is considered as a potential waveform candidate for fifth-generation (5G) radio access networks (RANs). First, the $N_C$ fold convolution of the noise distribution of an orthogonal frequency-division multiplexing (OFDM) system is computed for each value of the signal-to-noise ratio (SNR) in order to determine the noise distribution of the SC-FDMA system. $N_C$ is the number of subcarriers assigned to a user or the size of the discrete Fourier transform (DFT) precoding. Here, we present a simple alternative method of calculating the SER by simplifying the $N_C$ fold convolution using time and amplitude scaling properties. The effects of the $N_C$ fold convolution and SNR over the computation of the SER of the SC-FDMA system has been separated out. As a result, the proposed approach only requires the computation of the $N_C$ fold convolution once, and it is used for different values of SNR to calculate the SER of SC-FDMA systems.

Design of Cell Frame Structure of Unit Cell for Molten Carbonate Fuel Cell Using CFD Analysis (CFD를 통한 용융탄산염 연료전지 단위전지용 셀 프레임 구조 설계)

  • LEE, SUNG-JOO;LIM, CHI-YOUNG;LEE, CHANG-WHAN
    • Transactions of the Korean hydrogen and new energy society
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    • v.29 no.1
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    • pp.56-63
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    • 2018
  • In this study, a $100cm^2$ cell frame for a molten carbonate fuel cell was designed using CFD analysis. Electrochemical reactions, gas flow, and the heat transfer in $100cm^2$ cell frame were modeled using COMSOL Multiphysics. Two design variables such as the height of the cell frame and the length of the gas input area were determined to obtain minimized temperature distribution and uniform gas distribution. With two design parameter such as height of the cell frame and the length of the gas flow channel, the temperature difference in the cell fame was decreased to $5^{\circ}C$ and the gas uniformity in the flow channel were achieved.

PIV Measurement of Airflow in a Vertical Channel With Square Heat Source (정방형 발열체를 갖는 수직채널 내부의 공기유동 관한 PIV계측)

  • Bae, S.T.;Kim, D.K.;Kim, S.P.;Cho, D.H.;Lee, Y.H.
    • Solar Energy
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    • v.17 no.3
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    • pp.35-41
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    • 1997
  • An experimental study was carried out in a vertical channel with square heat source by visualization equipment with laser apparatus. The image processing system consists of one commercial image board slit into a personal computer and 2-dimensional sheet light by Argon-Ion Laser with cylindrical lens and flow picture recording system. Instant simultaneous velocity vectors at whole field were measured by 2-D PIV system which adopted two-frame grey-level cross correlation algorithm. Heat source was uniform heat flux(5W). The obtained results show various flow patterns such as the kinetic energy distribution and the turbulent kinetic energy distribution.

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A Study about Implementation Method of Multi-Interface Multi-Channel 2.4GHz Active RFID Reader Protocol (다중인터페이스 다중채널 2.4GHz 능동형 RFID 리더 프로토콜 구현방법에 관한 연구)

  • Kim, Dong-Hyun;Lee, Chae-Suk;Kim, Jong-Doek
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.14 no.4
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    • pp.1005-1014
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    • 2010
  • When reader collect tags, we found that they tend to get together to specific interface in Multi-Interface Multi-Channel 2.4GHz Active RFID system. To solve this problem, we designed the LP-Combind and AP-Balanced protocol for load distribution between interfaces, then verified its superiority of the performance through the simulation. There are three problems to implement designed protocols in hardware of firmware-level. first, tag selects randomly the channel of reader and reader need the method which can change the channel of tags. second, reader has the synchronization problem between reader and tag. third, reader has problem that MCU of reader have to operate simultaneously dual interface. To slove this problems, we designed the message and implemented method for tag channel change and the protocol in order to adjust synchronization between reader and tag, Therefore, we compared and analyzed the performance of protocols by experiment. If LP windows size is same, the performance of LP-Combined protocol and AP-Balanced protocol which lower collision probability by its load distribution is more outstanding than single interface protocol performance.

The Effect of Salesperson Control System on Customer-oriented Selling Behaviors and Sales Performance in Pharmaceutical Distribution Channel (제약유통채널에서 영업사원에 대한 통제시스템이 고객지향적 판매와 영업성과에 미치는 영향)

  • Jung, Yeon-Sung;Hong, Geum-Pyo;Yi, Ho-Taek
    • Journal of Distribution Science
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    • v.15 no.1
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    • pp.105-114
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    • 2017
  • Purpose - Recently, domestic pharmaceutical market is growing steadily, but top-tier companies are concentrating on sales growth. In this market, SMEs, which account for more than 80% of the entire market, suffer from the problem of lower margins and increasing inventory costs. According to the government's policy changes related to pharmaceuticals, it is pointed out that the management of existing customers and the control of salespeople are important issues for pharmaceutical companies. This study investigates the effect of the control system on the salesperson in domestic pharmaceutical distribution channel on customer-oriented selling behaviors and sales performance. Research design, data, and methodology - To verify the proposed research model and test hypotheses, the authors selected 244 MR(medical representatives)'s responses which have currently relationship with doctors or pharmacists. This study carefully investigated the reliability, content validity, convergent validity, and discriminant validity of the proposed model. Results - The authors find out the following results: capacity control, activity control, and self control have positive effects on customer-oriented selling behaviors and customer-oriented selling behaviors have a positive effect on sales performance. In addition, we present alternative model to check the direct effect between the control systems and the sales performance, but control system factors except self control have no direct influence. Conclusions - First of all, competency control and activity control increases the customer-oriented selling behavior of the salesperson. This means that the salesperson's sales skill, negotiation skill, customer access skill, presentation ability, monitoring, direction and evaluation are important and it is also important to control activities to check the number of visits to customers, report preparation, and customer service etiquette. Second, the fact that self-control of salesperson affects the customer-oriented selling behavior suggests that self-control is not controlled by external factors but rather establishes short/long-term goals. Therefore, it is important for sales organization to create an environment in which members can induce persistent incentives for self-control. Finally, output control did not affect customer-oriented sales behavior, which is less likely to form confidence or motivation to MRs when output control is perceived as a means of monitoring, supervising, or controlling rather than providing information to salespeople.

A Study on the Diagnostic Technique for Distribution Transformers using Multi-Channel Wireless Communication Network (다채널 무선 통신망을 이용한 배전용 변압기 진단 기법에 관한 연구)

  • Kim, Jae-Chul;Choi, Joon-Ho;Kim, Dong-Hyun;Moon, Jong-Pil;Kim, Oun-Seok
    • The Transactions of the Korean Institute of Electrical Engineers A
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    • v.50 no.3
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    • pp.131-139
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    • 2001
  • As increasing the accident of Distribution Transformer (DT), we need to manage them efficiently. In this paper, we discusses with the possibility of the diagnostic technique for distribution transformer using relative ageing rate calculation in this paper. The relative ageing rate of the DT could be calculated from the measured top oil temperature, ambient temperature and load current. In order on apply the proposed diagnostic technique we developed an on line Monitoring and Diagnostic System (MDS) which has hardware and software part. Diagnostic device is developed to measure the state information of DT and to send them with R/F(radio frequency) communication. Host computer monitors and saves the receive data. The database is constructed from the data of distributed DT and it is used for estimating loss-of-life in the MDS.

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A Study on Causes of Franchisee's Conflict in Distribution Channel of small and middle sized Franchise Industry (중소형 프랜차이즈 유통시스템에서 가맹점의 갈등에 관한 질적 연구 - 토대이론 접근법을 활용하여-)

  • Jeon, Ta-sik
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.21-40
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    • 2006
  • Small and middle sized Franchise system channels experience conflicts because of constant interaction between franchiser and franchisee. However, it is rarely that attempt has been made to identify causes of conflicts in distribution of franchise industry. The purpose of this study was to explore cause of conflicts from the franchisee. For the study, data were collected from the owner or the shop-manager with a contractor in franchise systems. By means of in-depth interviews with multiple informants, their statement was analyzed qualitatively. From analysis of the resulting data, the causes of conflicts were associated with two broad sets, attitudinal and structural differences between franchisers and franchisees. First, attitudinal sources of conflict were identified as perception of subordinated relationships between channel members, delayed announcement on order changes, difficulties in communication by doing irresponsible behavior, different expectations between channel members in market territory and lack of consistent-supporting. Second, structural sources of conflict involved unilateral decision on interior, payment method, unreasonable delivery issue, treat franchisee with discrimination by the sales, in controlling against free management. There are limitations on generalization due to the results based on interview, but this study will be a useful exploratory step before designing a large scale survey.

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A Study on the Flow Characteristics of an Intermittent Fuel Spray (간헐적인 연료분무의 유동특성에 관한 연구)

  • Kim, Won-Tae;Gang, Sin-Jae
    • Transactions of the Korean Society of Mechanical Engineers B
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    • v.21 no.9
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    • pp.1198-1206
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    • 1997
  • The flow characteristics of an intermittent fuel injection into a stationary ambient air were investigated using gasoline. The measurements were made by two-channel, air cooling type Phase Doppler Anemometer(PDA) system (DANTEC, 750 MW). And a pintle type injector of MPI (Multi-point Port Injection) system was utilized as a fuel injector. The PDA receiver optic was set up in a 60.deg. C forward scatter arrangement to obtain the optimum scattering signal of fuel droplets. The data were obtained by synchronizing PDA system with the fuel injection period, and the axial and radial velocity and turbulent components of fuel droplets were mainly measured for the analysis of temporal and spatial distribution depending upon the fuel injection pressures.