• 제목/요약/키워드: Dissatisfaction

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인터넷 패션 쇼핑몰 고객 불만족, 불평행동 및 관계지향성에 관한 연구 (A Study on Customer Dissatisfaction, Complaining Behavior, and Long-Term Orientation of Internet Fashion Shopping Mall)

  • 주성래;정명선
    • 한국의류학회지
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    • 제32권12호
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    • pp.1866-1877
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    • 2008
  • 본 연구는 패션 유통업에서 급성장 하고 있는 전자상거래를 중심으로, 고객이 쇼핑몰과의 거래를 통해 경험하게 되는 불만족 요인을 파악하고, 불만족과 불평행동, 불평행동과 고객과 쇼핑몰간의 관계지향성의 영향 관계를 파악하고자 하였다. 본 연구를 위한 자료는 질문지를 이용하였고, 인터넷에서 패션제품을 구매한 후불만 혹은 불평행동을 해본 경험이 있는 275명의 대학생을 연구대상으로 하였다. 자료분석을 위해 기술통계분석, 요인분석, Cronbach' $\alpha$, 상관관계분석, 회귀분석을 실시하였다. 연구결과는 다음과 같다. 인터넷 패션 쇼핑몰에서의 구매 후 고객 불만족은 제품품질, 반품/교환/AS, 가격, 거래계약, 배달 및 결제관련 불만으로 분류되었으며, 비교적 품질과 배달관련 불만이 가장 높은 것으로 파악되었다. 고객 불만족, 불평행동 및 관계지향성간의 관련성이 높게 나타났으며, 고객 불만이 높을수록 불평행동도 높은 것으로 파악되었다. 한편, 불평행동이 높을수록 고객 충성은 낮아지고 태만 및 이탈행동은 높아지는 것으로 파악되었다. 특히 사적 불평행동이 높을수록 고객 충성은 낮아진 반면, 태만과 이탈은 높은 것으로 나타났다.

결혼불만족과 외로움, SNS중독의 관계 - 사회자본의 조절된 매개효과를 중심으로 - (The Relationship among Marital Dissatisfaction, Loneliness and SNS Addiction - The Moderated Mediating Effect of Social Capital -)

  • 김남희
    • 한국사회복지학
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    • 제69권1호
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    • pp.223-254
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    • 2017
  • 본 연구는 기혼자의 결혼불만족이 외로움을 통해 SNS중독에 미치는 매개효과가 연구 대상자가 지각하는 사회자본의 크기 및 구성 장면에 따라 차이를 보이는 지, 즉 조절된 매개효과를 나타내는 지 확인하고자 하였다. 연구대상은 전국 20~40대 성인 기혼 남 녀 714명이다. 온라인 전문 리서치회사에 자료 조사를 의뢰해 인구통계학적 비례에 따른 할당 표집을 기본으로 임의 선택의 과정을 거쳐, 연구자료를 수집하였다. 본 연구모형 검증을 위해 구조방정식을 사용한 조절된 매개효과 분석 절차를 따랐다. 주요 분석 결과는 다음과 같다. 첫째, 외로움은 기혼 성인의 결혼불만족과 SNS 중독 사이를 매개하는 것으로 확인되었다. 특히, 독립변수와 종속변수 간 관계가 비유의적인 것으로 나타나, 매개효과의 완전 혹은 부분 여부를 경쟁모형 비료를 통해 확인한 결과, $x^2$을 비롯한 다양한 적합도 지수가 상대적으로 양호한 완전매개 모형을 최종적으로 채택하였다. 둘째, 결혼불만족과 외로움, SNS 중독 간 매개모형에서 사회자본 크기가 조절된 매개효과를 나타냈다. 구체적인 경로를 살펴보면, 자신의 사회자본을 상대적으로 크게 인식하는 집단이 작게 인식하는 집단에 비해 외로움에서 SNS중독에 이르는 과정과 결혼불만족에서 SNS중독에 이르는 경로의 효과 크기를 더 크게 인식했다. 이와 함께, 사회자본 형태별로 비중 차이에 따른 조절된 매개효과도 확인했다. 즉, 사회자본의 형태를 면대면 그리고 SNS 장면으로 구분해 각각의 비중 차이에 따라 면대면 우세, SNS우세 집단으로 구분해 매개모형의 다집단분석을 실시한 결과 각 경로 간 효과크기에 차이가 나타났다. 자신의 사회자본이 면대면 보다는 SNS 온라인 상에 더 편중되었다고 느끼는 집단에서는 외로움이 SNS 중독에 미치는 영향을 더 크게 느끼는 것으로 나타났다. 이는 면 대 면과 SNS 사회자본 사이의 불균형이 결혼불만족과 외로움, SNS 중독 간의 관계에서 위험요인으로 작용함을 의미한다. 이러한 연구결과를 토대로 기혼 성인들의 SNS 중독에 대처하기 위한 정책적, 실천적 대응방안을 제언하였다.

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An Analysis on Fashion Model Types

  • Kim, Jung-Won;Bae, Jong-Kil
    • 한국의류산업학회지
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    • 제3권5호
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    • pp.415-422
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    • 2001
  • Focusing on working with fashion show as fashion model in South Korea, this study was develop a fashion model typology based on specific model characteristics related demographics and body, job satisfaction/dissatisfaction factors. The survey was done through questionnaire and 194 fashion models were used in the data analysis. The statistical analysis used in this study were frequency, ${\chi}^2$-test, cluster Analysis, MANOVA. ANOVA and Duncan multiple range test. The results of this study were as follows: 1) The majority of sample were as follows: unmarried, college graduate and undergraduate, resident in the Seoul, 20 to 24 yrs old female with 175-177 cm, 52-54 kg, B-W-H (33-24-35 inch). 2) The types of fashion model were classified into 4 types: showing type, lack of professionalism type, matured professionalism type, dissatisfaction with job-environment type. The model segments were profiled on levels of various job related attitude factors, job satisfaction/dissatisfaction, model education, working condition, human relation, regulation discrimination, fashion show stage level, the job of model, body & clothing, and promising job. 3) There were significant differences found between their sex, academic background, guarantee, and in all factors in their job related attitude factors, job satisfaction/dissatisfaction, model education, working condition, human relation, regulation discrimination, fashion show stage level, the job of model, body & clothing, style promising job.

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청소년의 외모 관련 사회적 압박감, 신체상 불만족이 정신건강에 미치는 영향 (Effect of Social Pressure Related to Appearance and Body Image Dissatisfaction on Mental Health in Adolescents)

  • 윤현정
    • 가정간호학회지
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    • 제27권1호
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    • pp.92-101
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    • 2020
  • Purpose: This study aimed to identify the influence of social pressure related to appearance and body image dissatisfaction on mental health in adolescents. Methods: Participants included 293 high school students. The data were collected from March 4 to 29, 2019, and were analyzed using t-test, ANOVA, Pearson's correlation coefficient, and multiple linear regression with SPSS ver. 21. Results: Mental health was positively correlated with social pressure related to appearance and body image dissatisfaction. Factors influencing mental health were peer pressure (β=.28, p<.001) and parental pressure (β=.22, p<.001) related to appearance; body image dissatisfaction (β =.11, p=.034); "high" (β=-.18, p=.004) and "moderate" (β=-.22, p<.001) perceived school achievement; and "satisfied" response to school satisfaction (β=-.27, p=.028). These factors explained 32% of the variance in mental health. Conclusion: These results imply the need to develop effective intervention programs that enhance body image satisfaction to prevent poor mental health in adolescents.

소비자불만족에 대한 대응행동 유형과 판별변수에 관한 연구 -학원 교육서비스를 중심으로- (A Study on the Complaining Behavior Type about Consumer Dissatisfaction and Its Discriminant Variables -focused on the Educational Services Services of Private Institute-)

  • 이은희;민남희
    • 대한가정학회지
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    • 제39권9호
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    • pp.153-174
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    • 2001
  • The objectives of this study were to examine the propensity and to analyze some determinants of complaining behavior about the educational services of private institutes. The survey was conducted by means of self-administered questionnaire with 546 university students Living in Seoul and Cheongjoo. They had an experience of studying in the educational services of private institutes in recent two years. Major findings were as following: (1) The propensity of private complaining behavior about the educational services of private institutes averages 3.36 points out of 5. This score is beyond the middle slightly. Whereas the propensity of pubic complaining behavior is very low. (2) According to the discriminant analysis, tuition fee, information supplied for solving the dissatisfaction, and altitude about the complaining behavior are the determinants to distinguish between complaining/non complains behavior group of private complaining behavior. (3) Information supplied for solving the dissatisfaction, kindness of the stars, the establishment, the way of making tuition fees, the degree of awareness of cost, the attitude about complaining behavior, the confidence of success for complaining behavior are the determinants to distinguish between complaining/non complains behavior group of public complaining behavior.

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베이커리 경영상의 애로사항이 영업과 직무 불만족에 미치는 영향에 관한 연구 - 제주 지역 자영 베이커리 경영자를 대상으로 - (A Study of the Effect of Bottleneck in Bakery Management on Sales and Job Satisfaction - Focusing on Bakery Owners in Jeju -)

  • 오명철;오창경;양태석
    • 한국조리학회지
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    • 제13권1호
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    • pp.179-191
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    • 2007
  • This paper aims to improve management and make the bakery business stable by investigating the difficulties in bakery management and the current management conditions of bakery businesses. Using Windows SPSS 11.0, the bottleneck in bakery management and its influence on sales and job satisfaction were analyzed. Besides, a regression analysis was conducted to investigate the effect of difficulties in bakery management on sales and job satisfaction. According to the analysis, a total of 44 variables were observed as the difficulties in bakery management. Among them, 34 variables were caused by 7 factors: facility, product, employee, finance, production, external advertisement. In the regression analysis, it has turned out that the difficulties in management had influence on sales dissatisfaction in facility, product, employee, finance, production, and external factors. Especially, employee factor turned out the most influential one on sales dissatisfaction. Furthermore, it has turned out that the bottleneck in management had influence on job dissatisfaction in all 7 factors. Above all, the external factor turned out the most influential one.

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인터넷 오픈마켓에서의 소비자 불만유형에 따른 공정성지각 효과의 비교 (The Effects of Perceived Justice According to Type of Consumer Complaints in the Internet Open Market)

  • 임정은;이진화
    • 한국의류학회지
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    • 제34권4호
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    • pp.563-574
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    • 2010
  • This study focused on the consumer post-complaint behavior in the Internet open market due to the rapid growth of Internet fashion markets and increased consumer dissatisfaction that has increased post complaint behavior. This study identifies the effect of perceived justice on consumer trust and repurchase intention, it then compares the effects of perceived justice on consumer trust and repurchase intention among the different types of dissatisfied groups. The respondents were 369 consumers who experienced dissatisfaction in the Internet open market. The data were analyzed by factor analysis, path analysis, ANOVA, cluster analysis using SPSS win 12.0 and Amos 7.0. In the research model, three components of perceived justice: distributive justice, procedural justice, and interactional justice have significant effects on trust. Trust has a positive effect on repurchase intention. Dissatisfied consumers were clustered into three types of those dissatisfied with 1) shopping mall/shipping, 2) service, and 3) products. The consumer groups classified by the types of dissatisfaction showed different effects of perceived justice on trust and repurchase intention in the Internet open market.

만족요인 분류를 통한 블로그 서비스 품질 개선 방안 연구

  • Kim, Tae-Won;Park, Sang-Hyun;Kim, Sang-Wook
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2008년도 춘계학술대회
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    • pp.400-410
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    • 2008
  • As the number of blog users has been increasing significantly, a lot of studies have been carried out to find out what makes people use a blog or feel satisfied with it. However, most of the previous studies assumed that dissatisfaction is the opposite of satisfaction and a person who is dissatisfied with a blog does not use it, failing to explain about blog users who do not feel satisfied with their blogs but use them continually. In addition, the studies found out just blog users' motives and satisfying factors in using blogs, and did not suggest any way to improve and promote blog services. Against this backdrop, this study conducted a survey of blog users in order to examine how the satisfying factors of a blog selected through a prior study affect both satisfaction and dissatisfaction of a user. The survey results showed that the satisfying factors are divided into two groups: group A which affect satisfaction and dissatisfaction equally, and group B which affect them differently. Based on the results, this study subdivides group A into high involvement factors and low involvement ones, and group B into motivators, which strongly affect satisfaction, and hygiene factors, which strongly affect dissatisfaction. According to characteristics of each group, this study suggests ways to improve and promote blog services.

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The Influence of Sociocultural Attitude toward Appearance and Narcissism on Body Stress

  • Park, Eunhee;Lee, Sangjoo
    • 패션비즈니스
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    • 제18권6호
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    • pp.1-18
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    • 2014
  • The purpose of this study is to examine the influence of sociocultural attitudes toward appearance and narcissism on body stress. Questionnaires are being administered to 206 women in their 20's-50's living in Deagu and Kyunbook province. The Frequency, factor analysis, reliability analysis, correlation analysis, regression analysis, ANOVA, and Duncan-test are used for data analysis. Sociocultural attitudes toward appearance are categorized into media appearance internalization and social recognition of appearance. Narcissism factors are found to be leadership/privilege, ostentation, and superiority. Body stress is categorized into 4 factors: weight stress, skin aging stress, body dissatisfaction, and hair stress. Sociocultural attitudes toward appearance was related to the sub-variables of narcissism, and body stress. Media appearance internalization is the sun-variable of sociocultural attitudes toward appearance and has significant effects on weight stress, skin aging stress, and body dissatisfaction sub-variables for body stress. Ostentation, and superiority being the sub-variables of narcissism, have significant effects on weight stress, skin aging stress, body dissatisfaction, and hair stress, the sub-variables for body stress. Ages of women display distinctions between the sub-variables in sociocultural attitudes toward appearance such media appearance internalization, and in narcissism such leadership/privilege, ostentation, superiority, and body stress such weight stress, skin aging stress, body dissatisfaction, and hair stress. This result can be a necessary base line data for adult women's appearance management by examining the influence of the attitude toward the appearance developed from the relationship with people around body stress.

소비자 불만족 및 통제소재에 의한 불평행동에 관한 연구 -냉장고 구매후 행동을 중심으로- (A Study of Dissatisfaction of Consumers and/or Complaining Behavior Due to Locus of Control)

  • 문숙재
    • 대한가정학회지
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    • 제26권1호
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    • pp.137-149
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    • 1988
  • In this study a series of approaches have been made to find out how complaining behavior would show according to the conviction in the locus of control as to where the general contents dissatisfied by consumers and the dissatisfied consumers would place the responsibility for the consequence of behavior and to test the difference of complaining behavior pursuant to demographic variables and the complaining behavior. The results of this study are described as follows: 1. The consumers have largely attributed the locus of responsibility for their dissatisfaction following the purchase of refrigerators to the relevant manufacturers, advertizers, consumer(herself) and distributors, and as for the dissatisfaction by an attribute of refrigerator, a high level of dissatisfaction was revealed on the price and items of properties. 2. There was no difference in the complaining behavior of consumers pursuant to the demographic features. 3. It was revealed that there wee many consumers, among those respondents to questionnaires, who have actually shown their complaing behavior, while most of them would act inthe form o private behavior, because the cases of acting positive way of public behavior, even though they were apt to show complaining behavior, appears to be extremely rare. 4. A significant difference was shown in the complaing behavior pursuant to the conviction in the locus of control.

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