• 패션비즈니스
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• 제20권6호
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• pp.135-147
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• 2016

Online supporters are the group of people selected by companies for the online promotion of their products or services and focus on generating messages that are conducive to stimulating hands-on experiences with companies' products and services to create advertising effects. This study examined how reviews offered by blogs operated by fashion brands' online supporters influence consumer's brand attitudes and purchase intentions. Specifically, this study examined how brand awareness and directions of review messages influences consumers' brand attitudes and purchase intentions. This study employed a 2 (brand awareness: high awareness vs. low awareness) ${\times}$ 3 (review direction: one-sided positive, two-sided positive & negative, one-sided negative) between-subject factorial design. In total, 180 respondents participated, thus garnering 30 responses for each of the six conditions. The results of two-way ANOVA revealed the significant main effect supporters' review message direction on consumers' brand attitudes and purchase intentions. Two-sided messages were rated high for brand attitude and purchase intention compared to one-sided positive or negative or positive directions. The interactions between brand reputation and message direction were significant for brand attitude, but not for purchase intention.

• 복식문화연구
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• 제21권4호
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• pp.478-493
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• 2013

The purpose of this study is to examine the online WOM effect of blog review depending on brand awareness and message direction. The theory of planned behavior was applied to understand online WOM acceptance. A survey was conducted targeting female in 20s and 30s and 312 questionnaires were used for analysis. Frequency analysis, reliability analysis, t-test, and regression analysis were conducted using SPSS ver. 18.0. The results are as follows. First, purchase intention and online re-WOM intention are higher when brand awareness is higher. Second, subjective norm, perceived behavioral control, WOM acceptance intention, purchase intention and off-line re-WOM intention show higher values when negative information is afforded. Third, in type 1 (high brand awareness/positive message) and type 3 (low brand awareness/positive message), attitude, subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. In type 2 (high brand awareness/negative message), subjective norm and attitude have a positive effect on WOM acceptance intention. In type 4 (low brand awareness/negative message), subjective norm and perceived behavioral control have a positive effect on WOM acceptance intention. Forth, in type 1 and type 3, WOM acceptance intention has a positive effect on purchase intention, offline re-WOM intention and online re-WOM intention. In type 2 and type 4, WOM acceptance intention has a negative effect on purchase intention, and a positive effect on offline re-WOM intention. The results show that blog review has ripple effect on consumer behavior by affecting purchase intention and offline re-WOM intention.

• 한국콘텐츠학회논문지
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• 제15권12호
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• pp.177-184
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• 2015

본 연구는 지역주민들의 지방자치에 대한 인식과 더불어 지방자치 주체들의 참여와 관련한 기본적 기능에 대한 인식, 그리고 주민들의 참여인식과 의지를 분석하고 주민참여를 위한 정책방향을 찾고자 하였다. 분석결과 지방자치에 대한 인식과 주민참여제도 및 의견수렴에 있어 긍정적인 응답이 낮게 나타나고 있었다. 주민들의 참여는 정책의 갈등을 줄이고 성과를 높일 수 있으며 주민들에게는 지역에 대한 관심과 개인적 정치참여를 통한 행복감을 높여 줄 수 있다. 우리나라의 지방자치가 지속적이고 안정적으로 성장할 수 있도록 주민참여에 대한 인식전환에서부터 효율적 제도운영까지 다양한 문제들에 대하여 재점검과 개선의 노력이 요구된다.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2014년도 추계학술대회
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• pp.93-95
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• 2014

본 논문은 계층적 클러스터 구조에서, 상황인식 이동성 예측모델을 통해 예측된 이동성으로 효율적인 포워딩 경로를 산출하는 기법을 제안한다. 이동성으로 인하여 노드 간 연결이 쉽게 변화하는 환경에서 통신의 불안정성을 극복하기 위해, 제안하는 알고리즘은 상황인식 이동성 예측모델을 통해 얻은 클러스터의 예측된 속성정보를 활용한다. 예측정보를 통해 클러스터간의 연결성을 매트릭스의 형태로 정리하며, 마스킹 기법을 응용한 포워딩 경로 산출 기법을 통해 효율적인 경로를 도출한다. 모의실험 결과, 제안하는 알고리즘으로 클러스터의 이동성을 고려하여 노드 간의 연결이 오래 지속될 수 있는 포워딩 경로를 선택 후에 전송함으로써 지연시간이 줄어드는 결과가 기대된다.

• 한국치위생학회지
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• 제23권5호
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• pp.403-410
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• 2023

Objectives: To confirm the awareness of child abuse and attitudes toward mandatory reporting among dental hygiene students in the Gwangju and Jeonnam regions. Methods: The level of awareness of child abuse according to general characteristics, attitudes toward reporting obligation, and awareness of the mandatory reporting system were analyzed using t-test or one-way analysis of variance (ANOVA) analysis, and correlation was analyzed using Pearson correlation coefficient. Results: Awareness of child abuse was 3.76, 3.68, 3.67, and 3.18 points for neglect, sexual abuse, physical, and emotional abuse, respectively. The attitude toward reporting obligation were 3.60 and 2.62 points for positive and negative reporting attitudes, respectively. Regarding awareness of child abuse, a significant positive correlation was observed between positive reporting attitude (r=0.326, p<0.01) and awareness of mandatory reporting system (r=0.272, p<0.01). Conclusions: To increase the reporting rate among dental hygienists, awareness should be improved starting from the undergraduate level, perceptions of prospective dental hygienists should be reflected in the development and direction of educational programs, and it is necessary to increase accessibility to educational opportunities and continuously seek institutional and policy measures.

• 한국컴퓨터정보학회논문지
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• 제22권5호
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• pp.41-49
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• 2017

Digital works such as computer programs, music, photographs, movies and dramas are copyrighted. Even if there were more than 1,000 violations per year for digital works, the punishment was very weak. Especially copyright infringement by teenager is increasing. This study aims to present the direction of future development through questionnaires on the perception and direction of college students about copyright. 157 college students were surveyed about copyright awareness, perception of detailed legal provisions, cost of monthly expenses, copyright violation, and direction of copyright protection. As a result of the questionnaire survey, awareness was high at 69%, but in detailed law was low at 17.2% and 22.3%. In the future direction of copyright policy, 72.6% of them answered that they should be "strengthened" and "more and more strengthened". In order to protect copyrights, enforcement of crackdowns, public relations activities, expansion of the legal market, and technical protection should be done. In order to do this, copyright-related education for elementary, middle, high school and college students are needed more and it is necessary to expand the legal market where high quality contents are traded. More research is needed on copyright protection technological methods.

• The Journal of Korean Physical Therapy
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• 제33권4호
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• pp.193-201
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• 2021

Purpose: The aim of this study was to compare dementia awareness among physiotherapists and occupational therapists who treat dementia patients and provide opportunities to increase dementia awareness as medical technicians, expand the scope of treatment, and enhance professionalism. Methods: An online survey was conducted from January 8th to 19th, 2021 for physical therapists who are members of the Korean Physical Therapist Association and Occupational therapists who are members of the Korean Occupational Therapists Association. The collected data were analyzed using the SPSS 21.0 program. To verify the difference in the awareness of dementia among medical technicians, a t-test was performed, and the chi-square test was used to analyze the difference in the responses for each question. Results: In this study, occupational therapists had a significantly higher average and standard deviation than physical therapists. Occupational therapists also had a significantly higher level of dementia awareness, including dementia symptom-related, dementia disease-related, and dementia therapy knowledge. Conclusion: The results of this study indicate that various educational initiatives and systems should be developed to help medical professionals increase their awareness and interest on dementia as a community, which can enable them to move in the same treatment direction with a common goal.

• 한국환경과학회지
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• 제30권1호
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• pp.11-17
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• 2021

This research was conducted to propose the basic direction of a smart city plan for the satisfaction of residents of Gangwon-do. Initially, the awareness of smart cities among the residents of Gangwon-do was as follows: The response "I have no idea" was 21.7% higher and "I do not know the details, but have heard of it" was 15.1% lower than the awareness among residents across the nation. Based on these results, it was confirmed that awareness was very low despite the government's smartification reinforcement policy. In addition, the residents of Gangwon-do expected that their time would be saved and their living convenience would increase but were worried that their privacy would be invaded and that the conflict between generations would intensify. Thus, it is necessary to develop a plan to enhance the awareness of smart cities, as well as a plan to enhance digital awareness. Second, based on the importance of and satisfaction with the urban problem response system examined among the residents of Gangwon-do, it seems necessary to prioritize improvements in public space control and administrative problem responses involving deteriorated parks/plazas, pedestrian environment, and administrative processing inefficiency and fairness. Additionally, the first prioritization priority of the residents of Gangwon-do was "health/welfare/medical service" (27.7%); the second and third highest priorities were "transportation service" (26.3%) and "environmental service" (19.0%), respectively. In particular, as "transportation service" was highly preferred in the Chuncheon and Wonju regions and "health/welfare/medical service" was highly preferred in the Gangneung, Sokcho, and other southern regions, it was confirmed that the level of urbanization is deeply associated with smart services.

• 한국융합학회논문지
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• 제13권2호
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• pp.103-113
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• 2022

본 연구는 보건의료를 전공하는 한국 대학생과 베트남 대학생을 대상으로 진로 의식을 조사하여 진로교육에 기초자료를 제공하는 것이다. 이를 위해 보건의료를 전공하는 한국 대학생과 베트남 대학생을 대상으로 2020년 2월1일부터 20일까지 설문조사를 하였고, 유효한 설문지 200부를 SPSS 20.0으로 분석하였다. 분석 결과, 첫째, 국가 간 진로 의식에서 유의미한 차이가 있는 것으로 나타났다. 둘째, 국적 내 진로 의식 차이 검증에서도 한국 대학생들은 본인이 희망하는 '진로 방향이 명확'하고 '진로에 대한 본인 의지가 확고'한 반면, 베트남 대학생들은 '진로에 대한 고민을 미루어두거나 방관' 및 '주위 조언에 많은 영향을 받는' 것으로 나타났다. 본 연구 결과를 바탕으로 대학생들이 효과적인 진로 준비를 할 수 있도록 문화 다양성을 반영한 융복합 진로 교육 프로그램을 개설하여 국제교류프로그램에 활용할 필요가 있음을 알 수 있다.

• 한국항공운항학회지
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• 제21권3호
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• pp.27-40
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• 2013

Rotorcraft operating in the domestic aviation safety techniques are applied CRM training is conducted but, aircraft accidents caused by human factors has not shown a declining trend. Thus, knowledge of aviation safety and human factors for the spread of awareness of improved rotorcraft flight operations department managers to understand the complexity of nature and culture, and to perform high-risk mission helicopter pilot study of local activation and enhance safety awareness research was conducted in order to. In this study, the development direction of CRM training studies in order to identify the leading NOTECHS (Non-Technical Skills; non-technical pilot skills) of the four categories as the independent variable and the dependent variable corresponding to the resulting effect on the key variables awareness of the differences were studied. In addition, the direction and strength of the relationship were analyzed to determine the relationship of each independent variable to assess the impact on the dependent variable regression analysis was performed. Pilot training and evaluation of non-technical skills related to the teaching reflected in the CRM training and assessment must be carried out with 5 star rating scale was preferred. Therefore, to meet our country rotorcraft operating environment 'NOTECHS' aviation safety by developing training programs reflected in the educational process, implementation, and periodic training and assessment is done in future research on this analysis and feedback is done to reflect the specific performance expect.