• Journal of Digital Convergence
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• v.19 no.11
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• pp.471-483
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• 2021

The purpose of this study is to find out audience' response of virtual influencer at the starting line of virtual influencer marketing. Therefore, posts, comments, number of likes, and video reviews were collected from Instagram of virtual influencers active in Korea. Python 3.7 and Textom were used for data collection and analysis. Sentimental analysis showed that the rate of positivity was higher than the rate of negativity and neutrality. The appearance of virtual influencer was found to be a major factor in both positive and negative. Consumers' interest in virtual influencer could be inferred from the neutral sensibility. This study is meaningful in that it presented data to help establish strategies for virtual influencer marketing by examining consumer reactions to virtual influencer and identifying factors of positive and negative emotions toward virtual influencer.

• Journal of Digital Convergence
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• v.17 no.9
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• pp.375-381
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• 2019

Recently, the recommendation system has attracted the attention of users as customized recommendation services have been provided focusing on fashion, video and music. But these services are difficult to provide users with proper service according to many different contexts because they do not use contextual information emerging in real time. When applied contextual information expands dimensions, it also increases data sparsity and makes it impossible to recommend proper music for users. Trying to solve these problems, our study proposed a music recommendation system to recommend proper music in real time by applying association rules and using relationships and rules about the current location and time information of users. The accuracy of the recommendation system was measured according to location and time information through 5-fold cross validation. As a result, it was found that the accuracy of the recommendation system was improved as contextual information accumulated.

• Journal of Astronomy and Space Sciences
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• v.27 no.3
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• pp.221-230
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• 2010

A 4+12+16 amplitude phase shift keying (APSK) modulation outperforms other 32-APSK modulations in a nonlinear additive white Gaussian noise (AWGN) channel because of its intrinsic robustness against AM/AM and AM/PM distortions caused by the nonlinear characteristics of a high-power amplifier. Thus, this modulation scheme has been adopted in the digital video broadcasting-satellite2 European standard. And it has been considered for high rate transmission of telemetry data on deep space communications in consultative committee for space data systems which provides a forum for discussion of common problems in the development and operation of space data systems. In this paper, we present an improved bits-to-symbol mapping scheme with a better bit error rate for a 4+12+16 APSK signal in a nonlinear AWGN channel and propose a simple signal detection algorithm for the 4+12+16 APSK from the presented bit mapping.

• The Journal of Economics, Marketing and Management
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• v.11 no.4
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• pp.41-52
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• 2023

Purpose: The study examines the effect of TechTubers' unboxing videos on consumer buying behavior by highlighting the role of product touch, visual and verbal sensory cues. The study integrates the vicarious touch and the dual coding theory to analyze the Smartphone purchase behavior of Generation Z. Research design, data and methodology: The study collected data from 349 respondents who were viewers of YouTube unboxing videos. A structured questionnaire using a 5-point Likert scale was employed as a survey instrument. Convenience sampling technique was utilized to select the samples. The data were analyzed using structural equation modeling (SEM). Results: Results reveal that vicarious touch and verbal description have a statistically significant positive effect on Generation Z's purchase intention of Smartphone. Moreover, purchase intention positively affects Generation Z's actual purchase behavior of Smartphone. However, the visual images did not significantly affect purchase intention. Conclusions: The study offers significant theoretical and practical implications. The study adds new knowledge to the extant literary field by highlighting the impact of digital product presentation in the form of Unboxing videos on purchase intention for technology products. Moreover, the study suggests content sponsorship and advertising opportunities for marketers in collaboration with the TechTubers on YouTube unboxing video platform.

• IEIE Transactions on Smart Processing and Computing
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• v.3 no.5
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• pp.325-330
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• 2014

The era of convergence is being applied to all areas of Information and Communication Technology (ICT). The convergence of broadcasting service and communication service almost occurs on smart devices including smartphone. The smart hybrid Digital Multimedia Broadcasting (DMB) is a typical example of the convergence of broadcasting and wireless communication service. The hybrid mobile broadcasting service can support seamless video, 3D, high quality, and additional data services based on network connection between the broadcasting and wireless network. The gateway and terminal (including apps on the smartphone) take the role of the main components on the hybrid service. This paper presents the service concept, main components structure, the implementation of gateway and terminals, and field test to the urban areas for the mobile hybrid system.

• The Journal of Information Technology and Database
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• v.6 no.2
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• pp.19-28
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• 1999

Digital image and video libraries require new algorithms for the automated extraction and indexing of salient image features. Eigen values of an image provide one important cue for the discrimination of image content. In this paper we propose a new approach for automated content extraction that allows efficient database searching using eigen values. The algorithm automatically extracts eigen values from the image matrix represented by the covariance matrix for the image. We demonstrate that the eigen values representing shape information and the skewness of its distribution representing complexity provide good performance in image query response time while providing effective discriminability. We present the eigen value extraction and indexing techniques. We test the proposed algorithm of searching by eigen value and its skewness on a database of 100 images.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• v.3 no.2
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• pp.69-80
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• 1999

Recently in telecommunication, BISDN ( Broadband Integrated Service Digital Network ) has received considerable attention for its capability of providing a common interface for future communication needs including voice, data and video. Since all information in BISDN are statistically multiplexed and are transported in high speed by means of discrete units of 53-octet ATM ( asynchronous Transfer Mode ) cells, appropriate traffic control needs. For traffic shaping of voice, the output cell discarding scheme has been proposed. We analyze the scheme with a MMPP/$D_1$, $D_2$/1/B queueing system to obtain performance measures such as loss probability and waiting time distribution.

• Journal of Korea Game Society
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• v.9 no.1
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• pp.11-20
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• 2009

This study explores the effects of 'save and load' on game storytelling. In video games, a player can control the game she plays by repeatedly saving and loading game data until she reaches her intended goal. As a consequence, a player can manage the game time. In this article, game time is divided into two parts; play time and story time in order to examine how player's intentions are reflected in game storytelling. This is what distinguishes game narrative from others in that the player generates her own story by saving and loading.

• 한국정보디스플레이학회:학술대회논문집
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• 2006.08a
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• pp.1553-1560
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• 2006

The idea of displaying hologram electronically has been existed since mid $1960^{th}$. But it is still in the beginning stage due to the lacks of proper means of displaying and recording, which will bear the large amount of data contained in the hologram though holographic video and digital holography have demonstrated the possibility of displaying and photographing hologram electronically. It is expected that holography based 3 dimensional imaging system will be introduced much later than that on multiview 3 dimensional imaging methods which are being developed to generate more realistic and natural image than high definition plane images.

• ETRI Journal
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• v.31 no.1
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• pp.65-67
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• 2009

We introduce an advanced terrestrial digital multimedia broadcasting (AT-DMB) system that overcomes the limitation of data transmission rates of T-DMB by doubling it with the same frequency bandwidth. In this letter, we propose an efficient algorithm which generates a scalable transport stream in AT-DMB by multiplexing certain types of elementary streams encoded using scalable video coding and an MPEG-surround audio coder for high-quality multimedia services.