• Title/Summary/Keyword: Digital promotion policy

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A study on Citizens Awareness Level of Seoul and 6Metropolitan's Digital Brand Slogan Promotion Policy (서울특별시 및 6대 광역시 디지털 브랜드 슬로건 홍보정책에 대한 지역주민 의식수준 연구)

  • Lee, En Kyung
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.129-142
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    • 2014
  • The age of local government has set in, most of the cities have made the brand slogan to create a competitive luxury city and to enable the local economy to keep pace for digital promotion policy with the regional branding. Age of limitless competition, local governments have continued to digital promotion policy the slogan, local people's awareness and satisfaction about the brand slogan is generally high, but this is noted in seven cities commonly that reflect the characteristics of the region and inconvenient distinctive identity design. This study is the meaningful to derived the problem of city brand slogan development policy through analysis the citizens awareness of seoul and 6metropolitan's brand slogan development digital promotion policy and help to become a future development and management of city brand slogan digital promotion management policy in Korea.

A Framework of Policy for Digital Contents Industry under the Convergence Environment (컨버전스 환경에서의 디지털콘텐츠산업 정책 프레임워크)

  • No, Si-Choon;Bang, Kee-Chun
    • Journal of Digital Convergence
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    • v.6 no.1
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    • pp.35-41
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    • 2008
  • The digital economic environment of next generation, which digital high-technology industry appears to be the economic center of the high degree of industry structure, is expected to be developed as the existing traditional industry is merged with high tech digital one. The developing system of contents policy for digital industry means the policy and vision, and strategic structure which get the mechanism of contents industry structure to work. The promotion organization of digital contents policy is requested to secure the framework of digital contents industry based on cluster, the infra framework of digital infra culture, the infra framework of industry-academic cooperation, and the overall digital contents based on motive policy for the vitality of the youth. The application of digital contents policy may lead to establish the framework of the growth for the every unit of industry with the cluster oriented system.

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A Study on the Present Conditions of Promotion Policy and Alternatives to Revitalize the Youth Start-up (청년창업 지원정책 실태와 활성화 방안)

  • Noh, Kyoo-Sung;Kang, Hyun-Jig
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.79-87
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    • 2012
  • While the youth unemployment problem has come to extend over a long period of time, because of the promotion policy of youth inauguration of an enterprise, many youths have been considering the start-up to be an alternative of the working. But it is said that many youths who had started an enterprise through the start-up education and related programs were unsuccessful mostly and dashed to get a job or became the delinquent borrower. This article will examine the actual conditions of the youth unemployment and the present conditions of promotion policy of the youth start-up, analyse problems as a result of this examination, propose alternatives of policy to revitalize the youth start-up.

A Study for the Direction of Tourism Information Policy in Korean Tourism Industry (한국 관광산업의 정보화정책방향 연구)

  • Kwon, Chang-Hee;Lee, Woong-Kyu
    • Journal of Digital Convergence
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    • v.2 no.1
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    • pp.25-42
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    • 2004
  • This study deals with an tourism information promotion plan that the government, businesses, and private sectors should consider implementing. Tourism information policy is crucial to tourism industry competitiveness by triggering changes in economy, culture, and society. Better tourism information policy should satisfy the tourist needs as well as create additional value for the tourism businesses.

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A study of International Comparative on Digital Textbook Utilization Policy (디지털교과서 활용 정책에 대한 국제 비교 연구)

  • Ahn, Sung Hun;Ahn, Seokhoon
    • Journal of Creative Information Culture
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    • v.7 no.2
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    • pp.111-118
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    • 2021
  • In order to establish the correct direction for the use of digital textbooks in the future, it is necessary to derive implications for improving the domestic digital textbook utilization policy by analyzing the actual conditions of other countries that are already using digital textbooks. Therefore, in this paper, we compared the policies of using digital textbooks in the United States, Canada, Malaysia, and China, and reviewed ways to improve Korea's digital textbook policies. First, each country's digital textbook promotion subject and strategy, scope of use, issuance system, and usage method were compared, and then the implications of each country's digital textbook policy were analyzed. And based on these implications, a plan to improve Korea's digital textbook policy was suggested. It is expected that this will be used as meaningful basic data in preparing policies for the development of digital textbooks in the future.

A Study on Management and Promotion Policy of Broadcasting Contents Production Support (방송프로그램 제작지원 사업 운영개선과 발전방안 정책연구)

  • Yu, Seung-Yeob
    • Journal of Digital Convergence
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    • v.9 no.5
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    • pp.21-30
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    • 2011
  • Broadcasting contents market is changing back of a smart TV appearance recently. This study proposed a contents industry view and government policy direction. We accomplished an depth interview with expert of Broadcasting Content Production Support. The data analysis method executed the content analysis. The research results presented in a three direction.

Analysis of Policy and System for Digital Library (디지털도서관의 정책과 제도의 분석)

  • Sim, Hyo-Jung
    • Journal of Information Management
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    • v.34 no.1
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    • pp.19-36
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    • 2003
  • The purpose of digital library is realized knowledge-based society through library. This paper review analysis of policy and system for digital library promotion and plan. So it consider an idea and goal of digital library carefully and propose a direction of the future.

A Preliminary Study on Promoting Policy for New IT Convergence Industry based on Brain Science (뇌과학 기반의 IT융합 신산업 육성에 관한 탐색적 연구)

  • Noh, Kyoo-Sung;Ju, Seong-Hwan
    • Journal of Digital Convergence
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    • v.10 no.5
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    • pp.199-206
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    • 2012
  • The New IT industry based on Brain Science, a new industry combined with brain science and IT, will develop new IT services based on Brain Science. And this industry will become the new growth engine industry. This study examines the vision/strategies of policy for the New IT Convergence Industry based on Brain Science. Therefore this article's purposes are below; first, structuring the ecosystem for New IT industry based on Brain Science, second, classifying the service types of this industry, and last, suggesting of promotion policy for this industry.

Recognition Analysis on Casino Related Policy of Closed Mine Area at Gangwon Province (강원도 폐광지역의 카지노 관련 정책에 대한 인식 분석)

  • Bang, Keuk-Taek;Choi, Jeong-Il;Lee, Ok-Dong
    • Journal of Digital Convergence
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    • v.12 no.8
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    • pp.35-47
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    • 2014
  • With the qualitative methods for casino-related policy analysis on sense of residents, the degrees of expectation, support, adequacy, awareness, participation, contribution, and benefit which were derived from results are as follows: Firstly, from the recognition analysis on casino related policy, recognition III ranked at the top, and benefit and contribution II followed next. From the result, promotion policy on closed mine area fell short of expectations. The second phase of development project and appropriate the dead-mine development fund for promotion of substitute industry by the needs of residents. Secondly, derived from the comparative evaluation of casino-related industry, all comparison targets ; awareness of promoting policy and contribution to regional development, participation and contribution to Regional development, benefits and contribution to regional development, participation in the closed-mine area and contribution to regional balanced development, and lastly benefits and regional balanced development) are related to each other.

A Study on Prioritization of Biopharmaceutical Industry Promotion Policy: Focusing on IPA analysis of Gyeonggi-do policy tasks (바이오의약품산업 육성 정책 우선순위 도출에 관한 연구 : 경기도 정책과제의 IPA 분석을 중심으로)

  • Kang, Jimin
    • Journal of Digital Convergence
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    • v.20 no.1
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    • pp.47-54
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    • 2022
  • The purpose of this study was to derive policy priorities for fostering the biopharmaceutical industry. In this study, the urgency and importance of the policy to foster the biopharmaceutical industry in Gyeonggi-do was investigated, and the priorities of the policy in the biopharmaceutical industry were analyzed through IPA analysis. As a result of the study, the top priority support tasks for the biopharmaceutical industry promotion policy were 'R&D support', 'Expert training', and 'commercialization support'. As a result of deriving policy priorities for each biopharmaceutical sector, 'R&D support' and 'Expert training' were found to be high in common, and differences in policy priorities for each industry such as cell therapy products and advanced bio-convergence products were confirmed. Also, as for the policy demand, R&D funding support, clinical trial support, and commercialization funding support were found to be high. Based on these results, the government's policy to foster the biopharmaceutical industry was supported with a focus on 'R&D support' and 'Expert training', and policy implications were drawn that customized support is needed in consideration of the characteristics of each industry field.