• Title/Summary/Keyword: Digital orientation

Search Result 388, Processing Time 0.023 seconds

Effects of Informal Learning and Positive Psychological Capital on Job Satisfaction and Customer orientation (무형식 학습과 긍정심리자본이 직무만족 및 고객지향성에 미치는 영향)

  • Kim, Joon-Hwan
    • Journal of Digital Convergence
    • /
    • v.15 no.12
    • /
    • pp.195-202
    • /
    • 2017
  • Previous studies on salesperson's performance have concentrated on increasing job satisfaction through compensations and benefits or effective communication processes and have not sufficiently considered the emotional aspect of salesperson's selling behaviors. The purpose of this study is to investigate informal learning and positive psychological capital on the relationship between job satisfaction and customer orientation of IT salespeople. Data were collected from 159 IT salespeople and analyzed by structural equation modeling (SEM). As a result, it was found that the informal learning of IT salesperson had a significantly positive impact on positive psychological capital. Positive psychological capital was significantly affect on job satisfaction and customer orientation. Positive psychological capital mediated the relationship between informal learning and job satisfaction/customer orientation. The results of this study suggest that there is a need to develop informal learning based on positive psychology and to strengthen the reflected job satisfaction and customer orientation.

The Influence of Innovation-oriented Organizational Culture on Management Performance - Focusing on the Mediating Effect of Proactive Entrepreneurial Behaviour and Market Orientation - (혁신지향 조직문화가 경영성과에 미치는 영향 -진취적 기업가행동과 시장지향성의 매개효과를 중심으로-)

  • Joo, Cheol-Keun
    • Journal of Digital Convergence
    • /
    • v.18 no.8
    • /
    • pp.119-131
    • /
    • 2020
  • The purpose of this study is to examine the mediated effects of entrepreneurship and market orientation on organizational culture and management performance as the cause of the reversal phenomenon of startups defeating traditional giants. Through the research method of bootstrapping proposed by Hayes (2013), the total effect, direct effect and indirect effect analysis were conducted. As a result, there was no direct impact relationship between organizational culture and management performance, but it was confirmed that it had a positive impact on management performance by mediating both entrepreneurial behavior and market orientation in the relationship between organizational culture and management performance. This study is meaningful in that it is linked to existing theories such as entrepreneurship and market orientation and it extends the scope of competency targets required for business performance to an organizational culture. Companies need to create an innovation-oriented organizational culture for management performance and value creation, and they have to open up their culture with entrepreneurial behavior and market orientation by breaking away from the inertia of organization.

The Entrepreneurship of Convergence Companies Affect Learning Orientation (융합기업의 기업가정신이 학습지향성에 미치는 영향)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
    • /
    • v.15 no.4
    • /
    • pp.243-250
    • /
    • 2017
  • Since the global financial crisis in 2008, countries around the world have emphasized the activation of entrepreneurship and entrepreneurship as essential strategies for survival. In the case of developed countries, the United States, the European Union and China actively promote entrepreneurship and entrepreneurship. In Korea, on the other hand, the importance of entrepreneurship is emphasized by stagnating growth of companies and strengthening their competitiveness through convergence within companies or companies. The purpose of this study is to investigate the relationship between entrepreneurship and learning orientation in order to enhance competitiveness of Korean companies and to be the basis of management strategy for growth of convergence companies based on this. For the progress of this study, the convergence companies were targeted and the hypothesis was verified through the questionnaire survey through the statistical program. The results of the study showed that Innovation influenced learning orientation. Second, Initiative was found to affect learning orientation. Finally, it is shown that risk sensitivity does not affect learning orientation.

An Empirical Study on the Emotional Intelligence and Customer Orientation Call center Consultants in e-Business Marketing (e-비즈니스 마케팅에서 콜센터 상담사의 감정지능과 고객지향에 대한 분석)

  • Song, Hyung-Cheol
    • Journal of Digital Convergence
    • /
    • v.19 no.10
    • /
    • pp.203-208
    • /
    • 2021
  • This study is to investigate the impact of emotional intelligence of online shopping mall call center counselor on customer orientation. The SPSS 25.0 ststistics program was applied for the empirical analysis 148(87.05%)of 170 copies are used for final data analysis. The implications of results are as follows. First, use of emotion, a subfactor of emotional Intelligence, has shown to have a significant positive effect on customer orientation. Second, other's emotional appraisal, a subfactor of emotional Intelligence, has shown to have a significant positive effect on customer orientation. Third, self emotional appraisal, a subfactor of emotional Intelligence, has shown to have a significant positive effect on customer orientation. Fourth, regulation of emotion, a subfactor of emotional Intelligence, has shown to have a significant positive effect on customer orientation.

A Empirical Study on Effects of Dynamic Capabilities and Entrepreneurial Orientation of SMEs on Big Data Utilization Intention (중소기업의 동적역량과 기업가지향성이 빅 데이터 활용의도에 미치는 영향에 관한 실증연구)

  • Han, Byung Jae;Yang, Dong Woo
    • Journal of Digital Convergence
    • /
    • v.16 no.11
    • /
    • pp.237-253
    • /
    • 2018
  • In a rapidly changing environment, dynamic resources have become important factors for companies, the use of Big Data come into focus new core value of business but researches on the major resources and capabilities of companies are insufficient. In this study, the effect of dynamic capability and entrepreneurial orientation in the SMEs on the intention of Big Data utilization are explored. For the purpose of empirical analysis, the survey condusted of 364 domestic SMEs to analyze the effect of dynamic capability on the intention of Big Data utilization through entrepreneurial orientation, performed a parallel multi-parameter analysis of using SPSS Win Ver.22.0 and PROCESS macro v3.0. The results of hypothesis testing showing that dynamic resources and entrepreneurial orientation had positive influence intention of big data utilization. For the determinants of Big Data utilization related to AI it provide suggestions thereby improving the understanding of dynamic capabilities and entrepreneurial orientation and helping to improve the management of SMEs.

The Effect of Customer Orientation on Customer Loyalty and Organizational loyalty Mediated by Ethical and Discretionary Responsibility (고객지향성이 윤리적 책임과 재량적 책임을 매개로 고객충성도와 조직충성도에 미치는 영향)

  • Cha, SuJin;Hwang, Kumju
    • Journal of Digital Convergence
    • /
    • v.16 no.11
    • /
    • pp.201-209
    • /
    • 2018
  • This study seeks to examine the effect of customer orientation on customer loyalty and employee loyalty mediated by two dimensions of corporate social responsibility (CSR), discretionary and ethical dimensions. This study examined the effects of customer orientation on discretionary responsibility and ethical responsibility. Additionally, it examined the effect of discretionary responsibility and ethical responsibility on customer loyalty and organizational loyalty. In order to verify the hypothesis, we surveyed the employees of large companies and analyzed 239 valid data. First, customer orientation has a significant positive impact on discretionary responsibility. Second, customer orientation has a significant positive impact on ethical responsibility. Third, discretionary responsibility has a significant positive impact on customer loyalty. Fourth, discretionary responsibility has a significant positive impact on organizational loyalty. However, ethical responsibility does not predict customer loyalty and organizational loyalty. Theoretical and practical implications of the results of this study, limitations and directions for future research are discussed.

Analysis of Three Dimensional Position According to Photographing Position in Close-Range Digital Photogrammetry (촬영위치에 따른 근접수치사진측량의 3차원 위치 해석)

  • Lee, Jong-Chool;Seo, Dong-Ju;Roh, Tae-Ho;Nam, Shin
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
    • /
    • 2003.10a
    • /
    • pp.181-186
    • /
    • 2003
  • As the approach close-range digital photogrammetry has a variety of merits, the application of precision requiting fields is in Increase for its scope expansion. In the meantime, in case of photographic surveying by use of films, a lot of studies on experiment analysis and theoretical forecast models about a change of the exactness as per photographing coordinates have been conducted, but experiments about approach close-range digital photogrammetry are not enough yet. In consequence, this study has made photographing respectively by changing the photographic distance, converging angle, picturing direction by use of Rollei d7 metric and d7 metric$\^$5/ that is a measurement digital camera. And also in order to minimize the errors happened at the relative orientation, we have sorted out the prototype target that the relative orientation is automatically on the programming and have calculated RMSE by carrying out the bundle adjustment. We think that such a study could be used as very important basic data necessary in deriving the optimal photographic conditions by the close-range digital photogrammetry and in judging such a degree.

  • PDF

A Study on the Effect of Ethical Orientation on Digital Piracy (윤리적 성향이 디지털 콘텐츠 불법복제에 미치는 영향연구)

  • Kim, Mi Ryang;Kim, Tae Ung
    • The Journal of Korean Association of Computer Education
    • /
    • v.19 no.1
    • /
    • pp.77-86
    • /
    • 2016
  • This paper is concerned with identifying the determinants of committing digital piracy in university settings. Using a theoretical model based on Theory of Reasoned Action, the causal relationship among the research variables, including intention to commit digital piracy, attitude, subjective norm and fear of legal consequences, is developed. Results from 295 survey responses indicate that fear of legal consequences affect the subjective norm and the attitude, which in turn influence the intention to commit digital piracy. In addition, relativism based on EPQ(Ethics Perception Questionnaire) is introduced as a moderating variable. The relative influences of path coefficients are investigated and implications from findings are also discussed.

Hospital Management Strategy in Digital Era (터지털 시대의 병원경영전략 수립에 관한 연구 - 병원경영자의 경영개선활동에 관한 인식을 중심으로 -)

  • Seo, Young-Joon
    • Korea Journal of Hospital Management
    • /
    • v.6 no.2
    • /
    • pp.173-201
    • /
    • 2001
  • This study purports to examine the current management and information technology related strategy of Korean hospitals and suggest the effective management strategy in the 21st century when is digital era. Specifically the study tries to analyze the changing trends of strategic orientation and investigate the general management and information technology strategy of Korean hospitals. Self-administered Questionnaires were distributed to 721 hospitals nationwide and finally 98 Questionnaires were analyzed for the study. The results of the study are as follows : 1) Half of the respondent hospitals reported that they have an analyzer orientation in 2000, whereas 19.4% were prospectors, reactors 16.4%, and defenders 14.3%. However, the respondent hospitals intended to have a prospector orientation in the future (2002), while 29.6% planned on being analyzers, 17.3% reactors, and 3.1% defenders. 2) Hospital services for improving patient satisfaction were the most common. strategy for the respondent hospitals, followed by cost containment, organizational restructuring, employee education, purchasing system change, specialization of clinical services, quality improvement of medical care, strengthening the networking with the stakeholders, public relations and marketing strategy, diversification, and installing the information system. However, the strategies of annual salary system, retrenchment of unprofitable services, merit payment based on performance were still not popular for the respondent hospitals. 3) As for the strategies related with information technology, most hospitals have not implemented actively, except for the establishment of home-pages, order communication systems, and insurance claims through electronic data interchange system. 4) There were significant differences in the level of strategy implementation in terms of the ownership, bed size, financial performance, and the top managers I knowledge of information technology. The larger bed size, the higher financial performance, the better knowledge of information technology the top managers have, the more strategies the respondent hospitals implemented. The managerial and political implications for Korean hospitals in digital era were also discussed.

  • PDF

Image Resampling for Epipolar Geometry in Digital Photogrammetry (數値寫眞測量에 있어서 epipolar 幾何狀態를 形成하기 위한 映像再配列)

  • Yeu, Bock-Mo;Youn, Kyung-Chul;Jeong, Soo
    • Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
    • /
    • v.10 no.2
    • /
    • pp.25-30
    • /
    • 1992
  • Most algorithms in computer vision and digital photogrammetry assume that digital stereo pairs are registered in epipolar geometry. But, an aerial stereo pair is not likely to be in epiplar geometry since the attitude of the camera at the instant of exposure is different at every exposure station. In this paper, stereo digital imagery is obtained from aerial stereo pair by scanner. Then procesure to resample the digital imagery to epipolar geometry using exterior orientation elements after absolute orientation is described. As a result, a stereo imagery in epipolar geometry is produced from stereo digital imagery. Epipolar imagery in this paper is applied to the image matching method by digital image correlation technique. Then, a digital elevation model is produced from the result of image matching. The digital elevation model in this paper is compared to the other digital elevation model produced by analytical plotter. As a result, an economical method to generate digital elevation model is presented.

  • PDF