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http://dx.doi.org/10.14400/JDC.2018.16.11.237

A Empirical Study on Effects of Dynamic Capabilities and Entrepreneurial Orientation of SMEs on Big Data Utilization Intention  

Han, Byung Jae (Dept. of Techno Management, Graduate School, Hoseo University)
Yang, Dong Woo (Dept. of Techno Management, Graduate School, Hoseo University)
Publication Information
Journal of Digital Convergence / v.16, no.11, 2018 , pp. 237-253 More about this Journal
Abstract
In a rapidly changing environment, dynamic resources have become important factors for companies, the use of Big Data come into focus new core value of business but researches on the major resources and capabilities of companies are insufficient. In this study, the effect of dynamic capability and entrepreneurial orientation in the SMEs on the intention of Big Data utilization are explored. For the purpose of empirical analysis, the survey condusted of 364 domestic SMEs to analyze the effect of dynamic capability on the intention of Big Data utilization through entrepreneurial orientation, performed a parallel multi-parameter analysis of using SPSS Win Ver.22.0 and PROCESS macro v3.0. The results of hypothesis testing showing that dynamic resources and entrepreneurial orientation had positive influence intention of big data utilization. For the determinants of Big Data utilization related to AI it provide suggestions thereby improving the understanding of dynamic capabilities and entrepreneurial orientation and helping to improve the management of SMEs.
Keywords
Dynamic capability; Opportunity search capability; Resource acquisition capability; Entrepreneurial orientation; Big data utilization intention;
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Times Cited By KSCI : 4  (Citation Analysis)
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