• Title/Summary/Keyword: Digital orientation

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The Effects of Shopping Orientation of Students Majoring in Beauty On Satisfaction In Beauty Contents and Purchasing Behavior (뷰티전공 대학생의 쇼핑 성향이 뷰티 콘텐츠 만족도와 구매 행동에 미치는 영향)

  • Mo, Jeong-Hee
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.411-420
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    • 2021
  • This study investigated the effect of shopping orientation of college students majoring in beauty on satisfaction in beauty contents and purchasing behavior. For the study, a survey was made and with the use of Spss 21.0, a frequency analysis, an exploring factor test, a reliability test, a correlation analysis, and a linear regression analysis were conducted. The results of the investigation are presented: First, trend-pursuing, convenience-pursuing and pleasure-pursuing orientation had significant effects on satisfaction in beauty contents. Second, in respect to the effects shopping orientation had on purchasing behavior, pleasure-pursuing, trend-pursuing, brand-pursuing, convenience-pursuing and price-pursuing orientation had a positive effect on purchase behavior. Third, as for the effect of satisfaction in beauty contents on purchasing behaviors, the more satisfaction in beauty contents, the more purchase behaviors were found. Therefore, this study aimed to identify the cause and effects between purchase orientation, contents satisfaction and purchasing behaviors in beauty students and provide basic data for marketing strategies.

Understanding Seniors' Acceptance and Usage for Online Education Program: Based on Grounded Theory (온라인 교육 수용 환경에서 시니어들의 디지털 행동 이해: 근거이론 적용)

  • Jang, Hyun Yong;Park, Sang Cheol;Koh, Joon
    • Knowledge Management Research
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    • v.21 no.2
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    • pp.77-100
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    • 2020
  • This study conducted a qualitative study on 23 seniors over 55 years old to understand the digital behavior of seniors in the online education acceptance environment. Grounded Theory methodology was applied to the initial enrollment behavior, login behavior, and utilization behavior of online education program. Through the process of open coding, axis coding, and selective coding, the framework in the online education environment of the senior generation was finally derived. As a causal conditions for the senior generation to participate in the online education environment, goal orientation, relationship orientation, leisure orientation and external compulsory were derived, and shadow work appeared as the central phenomenon. Also, contextual conditions resulted in social change, physical and cognitive aging, and psychological atrophy. The intervening conditions included digital device acceptance, educational attitudes, environmental factors, and self-efficacy. Based on this, the action/interactions strategy formed a positive and negative attitude toward shadow work. As a result, positive response behavior, compromising behavior, and shadow work avoidance behavior were shown. It is hoped that this study will be reflected in future researches for the use of digital devices of the elderly and the expansion of online education participation and government policy.

The Effect of Perceived Customer Orientation to Emotional Presence, Commitment and Customer Satisfaction in E-Learning (e-learning에서 고객지향성에 대한 지각이 감성적 실재감과 학습몰입 그리고 고객만족에 미치는 영향)

  • Lee, Jun-Youb
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.139-146
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    • 2012
  • The emotional factor has not been focused in e-learning studies. But the emotions of student are very important in e-learning because it is a self-regulated learning. This study is focused on the emotional factor in e-learning. This study examines the effect of perceived customer orientation to emotional presence, commitment and customer satisfaction in e-learning. The results of this study showed that the perceived customer orientation effect to the commitment about the learning and the customer satisfaction in e-learning.

The Technique Development for 3D Deformation Analysis of Railroad Bridge Using the Non-metric Camera (비측정용 디지털 카메라를 이용한 철도교량의 3차원 변형해석 기법개발)

  • Lee, Hyo-Seong;Ahn, Ki-Weon;Park, Byung-Uk;Shin, Seok-Hyo
    • Proceedings of the Korean Society of Surveying, Geodesy, Photogrammetry, and Cartography Conference
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    • 2010.04a
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    • pp.129-131
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    • 2010
  • This study is to measure 3d deformation of railroad-bridge of steel structure using the non-metric high-resolution digital camera. Measuring the deformation is to be utilized relative orientation using the coplanarity for reduction of the field survey and efficiency of the work. The results are compared with deformation by exterior orientation parameters, which are computed from 3d measurement of control points by the Total-station. Then accuracy of the utilized method will be verified.

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The Relationship between Autonomy and Achievement Motivation of University Players (대학선수들의 자율성과 성취동기와의 관계)

  • Hwang, Sung-Geun
    • Journal of Digital Convergence
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    • v.14 no.3
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    • pp.465-471
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    • 2016
  • This study intends to figure out the relationship between autonomy and achievement motivation of the university players. For this purpose, Survey was performed to Seoul and Metropolitan area's 25 sports 396 Players., And using SPSS 18 and AMOS program descriptive statistics, exploratory factor analysis, confirmatory factor analysis, reliability analysis were conducted. Based on purified data through the process, the relationship between autonomy and achievement motivation was verified with correlation analysis and regression analysis. As a result, autonomy was recognized by male player higher than female player, and in goal-orientation of the access tendency of achievement goal orientation, male player showed higher scores. And in mastery-avoidance of avoidance, female player showed higher scores and in performance-avoidance, male player showed higher scores. According to regression analysis, autonomy affects mastery-approach and achievement goal orientation of the performance-approach.

A Study on the Relationship Between e-Service Orientation and Performance of Internet Business Organization (인터넷 비즈니스 조직의 e-서비스지향성 결정요인과 성과에 관한 연구)

  • 박상규;원구현
    • Journal of the Korean Operations Research and Management Science Society
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    • v.29 no.2
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    • pp.1-18
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    • 2004
  • Due to the change to the digital environments, the offer of services on the on-tine differs from one on the on-line. This paper Identifies what functions internet business organizations should fulfill to provide on-line services of good qualify and analyzes whether these functions lead effectively to the expected performance of Internet business firms. The components of service orientation in the Internet business organizations appear to be the servant leadership, customer treatment from the Internet service encounter, Internet service failure prevention and recovery, Internet service standards communication, Internet service training, and internet service rewards. Therefore, these determinants should be incorporated in the practices, Procedures, end routines of Internet business organizations in order to create and provide excellent Internet services. Furthermore, it is demonstrated that Internet service orientation has a significant effect on satisfaction by employees and customers, the value and quality of Internet service, and the firm's performance. This implies that the service orientation is an Important factor In the on-line service organizations and that the internet business can be successful when the service orientation is diffused throughout the firm's organizations. It is also shown that the important factors, which connect Internet service orientation and its performance, are the service quality, value of Internet service and customer satisfaction. That is, the service orientation can ultimately lead to the corporate performance when customers are satisfied after confirming the value and quality of Internet service by visiting the web site.

Analysis of Precision According to Photographing Position in Close-Range Digital Photogrammetry (근접수치사진측량의 촬영위치에 따른 정밀도 해석)

  • Seo, Dong-Ju;Lee, Jong-Chool
    • Journal of Korean Society for Geospatial Information Science
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    • v.11 no.3 s.26
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    • pp.3-11
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    • 2003
  • This study has made photographing respectively by changing the photographic distance, converging angle, picturing direction by use of Rollei d7 metric and d7 $metric^{5}$ that is a measurement digital camera. And also in order to minimize the errors happened at the relative orientation, we have sorted out the round target that the relative orientation is automatically on the programming and have calculated RMSE by carrying out the bundle adjustment. We think that such a study could be used as very important basic data necessary in deriving the optimal photographic conditions by the close-range digital photogrammetry and in judging such a degree.

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Estimation of Real Boundary with Subpixel Accuracy in Digital Imagery (디지털 영상에서 부화소 정밀도의 실제 경계 추정)

  • Kim, Tae-Hyeon;Moon, Young-Shik;Han, Chang-Soo
    • Journal of the Korean Society for Precision Engineering
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    • v.16 no.8
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    • pp.16-22
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    • 1999
  • In this paper, an efficient algorithm for estimating real edge locations to subpixel values is described. Digital images are acquired by projection into image plane and sampling process. However, most of real edge locations are lost in this process, which causes low measurement accuracy. For accurate measurement, we propose an algorithm which estimates the real boundary between two adjacent pixels in digital imagery, with subpixel accuracy. We first define 1D edge operator based on the moment invariant. To extend it to 2D data, the edge orientation of each pixel is estimated by the LSE(Least Squares Error)line/circle fitting of a set of pixels around edge boundary. Then, using the pixels along the line perpendicular to the estimated edge orientation the real boundary is calculated with subpixel accuracy. Experimental results using real images show that the proposed method is robust in local noise, while maintaining low measurement error.

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Convergence Study of The Effects of Nurses' Perceived Nursing Organization Culture and on Their Customer Orientation (간호사가 인식한 간호 조직문화가 고객지향성에 미치는 영향에 대한 융복합 연구)

  • Lee, Min-Jeong;Han, Jin-Sook;Jang, Young-Mi
    • Journal of Digital Convergence
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    • v.13 no.11
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    • pp.303-311
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    • 2015
  • The aim of this study was to identify the effect of organization culture perceived by nurses on the customer orientation. The participants in this were 442 nurses and data were collected from October 1 to 15, 2014. Data was analyzed using SPSS 21.0 programs. The nursing organizational culture positively correlated with nurses' customer orientation. The amount of customer orientation had interrelation with relationship orientated culture, rank orientated and task orientated culture, in charge nurse, and non-shift work as a working type in nursing organizational culture were significant variables which allowed to expect customer orientation. Therefore, hospital managers should put efforts to develop nursing organizational culture filled with internal members in order to improve nurses' customer orientation.

The Structure relationship between ski resort employee's ethical management, organizational identification and customer orientation (스키리조트 종사자가 지각하는 윤리경영과 조직동일시 및 고객지향성의 구조적 관계)

  • Song, Hong-Rak;Ryu, Won-Yong
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.583-591
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    • 2017
  • The purpose of this study was empirically to reveal the structure relationship between ethical management of ski resort employee, organizational identification and customer orientation. For the research, survey of 200 people working in domestic ski resorts was conducted. The survey was composed of three variables(ethical management, organizational identification and customer orientation). The following results were obtained by confirmatory analysis, reliability analysis, correlation analysis and structural equation model analysis. First, ski resort employee's ethical management had a positive correlation with organizational identification. Second, ski resort employee's ethical management had a positive correlation with customer orientation. Third, ski resort employee's organizational identification had a positive correlation with customer orientation. This study suggested that the ethical management of ski resorts had positive effects on the attitudes and behaviors of the employees who regarded the organization as a common fate and provided high quality service considering the customer's position.