• Journal of Distribution Science
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• v.21 no.2
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• pp.21-34
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• 2023

Purpose: The goal of this study is to examine what makes young people more likely to use digital banking. This is because digital banking services and their distribution channels are technologically advanced, which can be a double-edged sword between ease of use and resistance to technology. Research design, data and methodology: This study included 320 participants from generation Z in Jakarta who use digital bank and used a quantitative method with PLS-SEM. Results: This study explains how, in addition to usefulness, costs, and self-efficacy, resistance to technology has a direct effect on usage attitudes. Meanwhile, if the attitude of use is preceded by aspects of usefulness, self-efficacy, and awareness, resistance to technology will be felt indirectly. Conclusions: This demonstrated that most discussed factors, such as Ease-of-Use and security of use, are important for Generation Z users but no longer a major consideration in accepting digital banking. Aside from being more open to the use of technology in digital banks, Generation Z also desires a balance of technology services and benefits. The limitations of this study are that it excludes social variables, uses certain generations, and limits the research area to one large city, which can be expanded in future studies.

• Journal of Distribution Science
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• v.22 no.12
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• pp.35-45
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• 2024

Objective: In Indonesia's dynamic FMCG industry, establishing brand loyalty is crucial. This study examines the impact of marketing strategies such as digital advertising, sales promotions, and effective distribution logistics on brand loyalty through customer satisfaction, focusing on the Wafer Tango brand. Methodology: Using a quantitative survey methodology, research finds that marketing strategies and distribution logistics influence customer satisfaction, with perceived quality having the most substantial effect. Customer satisfaction acts as a mediator, linking these strategies to brand loyalty. Findings: Prioritizing customer satisfaction is essential for fostering brand loyalty in Indonesia's FMCG market. Effective digital advertising, appealing sales promotions, and efficient distribution enhance customer satisfaction and brand loyalty. Maintaining high perceived quality is critical for brand success. Conclusion: The implications of this research are significant for FMCG companies in Indonesia, as it highlights the importance of customer satisfaction as a mediator in the relationship between marketing strategies and brand loyalty. Sales promotions significantly drive brand loyalty, while perceived quality influences it indirectly through customer satisfaction. Surprisingly, digital advertising lacks a statistically significant direct effect on brand loyalty or customer satisfaction. The study underscores the importance of effective distribution strategies to ensure marketing efforts reach the intended audience.

• Journal of Distribution Science
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• v.16 no.2
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• pp.89-99
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• 2018

Purpose - In this study, we discuss the current status and barriers of digital transformation focused on small businesses. More specifically, this study consists of two studies. The purpose of study 1 is to investigate the effect of digitization of small businesses on the sales of stores and the number of visiting customers. The purpose of Study 2 is to examine the status and obstacles of online channels use by small businesses. Research design, data, and methodology - In Study 1, we will examine the changes in sales and visitor numbers of stores that are rapidly adapting to digital transformation among small business. For this, we utilize the actual situation of store management survey conducted by the Small Enterprise and Market Service. Specifically, multiple regression equations were used to determine whether blogs and online shopping malls were operating, and the proportion of credit cards to sales as independent variables and sales and number of visiting customers as dependent variables. Next, in Study 2, we surveyed the 15 small business owners in the latest survey on the actual situation of store management survey conducted in 2015, and conducted an in-depth interview to examine the barriers to the use of online channels by small business. Results - As a result of study 1, it is found that the small business who run the blogs have higher sales and visits than the small business who do not. However, there is no difference in the sales and the number of visiting customers between the stores that operate the online shopping malls and those that do not. Second, the higher the proportion of credit cards, the higher the sales and the number of visiting customers. In study 2, we analyzed the barriers to the expansion of online channels by in-depth interviews. Interviews show that barriers to access to online channels are limited by search neutrality, high commission burden, and low bargaining power. These problems are caused by the insufficiency of small business compared to online and mobile portal and O2O platform vendors. Conclusions - This study suggests that small business who have difficulty in establishing direct online channels need digital transformation of small business. In addition, when using such an external platform, we have identified the problems that small business face.

• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.1
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• pp.79-88
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• 2015

In this paper, it is investigated that the limitation due to the asymmetry of optical power and chromatic dispersion with respect to optical phase conjugator (OPC) for compensating optical signal distortion in WDM system is overcomed by using OPC position offset and optimal dispersion coefficients of fiber sections, which depend on OPC position offset. It is confirmed that overall WDM channels are efficiently compensated by applying the optimal parameter values obtained from the proposed method into 24 channels ${\times}40$ Gbps WDM system with non zero - dispersion shifted fiber (NZ-DSF) of 1, 000 km, such as power penalties of inter-channel are reduce to almost 3.5 dB from the infinite value. It is also confirmed that the flexible design of WDM system with OPC is possible by using the optimal parameters, in which OPC is placed at ${\pm}15km$ from 500 km for efficiently compensating overall channels. Thus, the methods proposed in this research will be expected to alternate with the method of making a symmetrical distribution of power and local dispersion in real optical link which generates a serious problem if it was not made but it is the condition in the case of applying the OPC into multi-channels WDM system.

• Proceedings of the Korean Society of Computer Information Conference
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• 2013.07a
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• pp.43-44
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• 2013

When content is presented within an appropriate context, that exposure for digital contents providers is most effective. We research on how DOI could increase the profitability of content distribution strategies. We examine traditional works of distribution channels and setup DOI-enabled scenarios.

• Journal of Distribution Science
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• v.14 no.2
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• pp.33-39
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• 2016

Purpose The purpose of this study is to investigate the impact of gender differences in DNA on consumer buying behavior both online and offline and other buying channels to find out effective sales promotion strategies of enterprises. Research design, data, and methodology - This study investigated the relation between chromosome and DNA, DNA and gene, and gene and human behavior of gender. The study shows generic characteristics have influence upon consumers' buying behavior and inclination, and examined the effects of genetic characteristics depending upon the difference of gender DNA upon consumers' buying behavior. Results - Precedent studies on genetics and ethology showed close relations between chromosome and DNA, DNA and gene, and gene and buying behavior of the gene. 'Hunting and protection', one of the genetic characteristics in men's DNA, had great influence upon the consumers' different buying behavior. Conclusion - Gender DNA difference in genetics and ethology disclosed fundamental reasons for the difference in buying behavior and inclination of men and women. It gives implications that marketing strategies of advertising and sales promotion should be made in different ways depending upon men and women.

• Journal of Distribution Science
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• v.21 no.3
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• pp.113-121
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• 2023

Purpose: Online distribution channel alludes to the many different digital channels utilized in marketing and distributing goods and services to end users. The present research aims to explore and provide various retail strategy for the success of the art market within online distribution channel. Research design, data and methodology: The current author has conducted and investigate the qualitative textual methodology to take a look at carefully the current and prior literature dataset to achieve the purpose of the present research so that the present author could obtain total 27 relevant prior studies. Results: According to the comprehensive literature investigation, this research has found that there are six kinds of retail strategy for the prosperity of the art market within online distribution channel as follows: (1) Blockchain Technology, (2) Artificial Intelligence (AI), (3) Virtual Reality (VR), (4) Online Market Places, (5) Social Media, and (6) Regulations. Conclusions: The results of this analysis of the relevant literature show that the art market industry needs to adjust to keep up with the quickly shifting landscape of the digital world. In addition, although these technologies can be helpful in addressing difficulties linked to authenticity and transparency, they cannot eliminate the hazards of fraud and misrepresentation.

• The Transactions of the Korean Institute of Electrical Engineers
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• v.35 no.2
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• pp.47-54
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• 1986

Hardware implementation of a 32-channel MFC digital receiver has not been easy and simple, because it requires real time processing of PCM data. In this paper, we introduce a method of designing an MFC digital receiver compactly by the channel distribution method. We have implemented the MFC digital receiver to process many cnannels by distributing channels of the TDM input data directly to the commercial digital signal processor chips(NEC uPD7720), and by carrying out the modified Goertzel Algorithm. The design of low cost, reliable, high speed, and compact MFC receiver will be shown.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.25 no.6A
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• pp.794-801
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• 2000

In this paper, the efficient new performance evaluation method for digital communication channels is suggested and verified its efficiency in terms of simulation run-tim for the digital satellite broadcasting satellite TV channel. In order to solve the difficulties of the existing Importance Sampling(IS) Technics, we adopted the discrete probability mass function(PMF) in the new method for estimating the statistical characteristics of received signals from the measured Nth order central moments. From the discrete probability mass function obtained with less number of the received signal than the one required in the IS technic, continuous cumulative probability function and its inverse function are exactly estimated by using interpolation and extrapolation technic. And the overall channel is simplified with encoding block, inner channel performance degra-dation modeing block which is modeled with the Uniform Random Number Generator (URNG) and concatenated Inverse Cummulative Pr bility Distribution function, and decoding block. With the simplified channel model, the overall performance evaluation can be done within a drastically reduced time. The simulation results applied to the nonlinear digital satellite broadcasting TV channel showed the great efficiency of the alogrithm in the sense of computer run time, and demonstrated that the existing problems of IS for the nonlinear satellite channels with coding and M-dimensional memory can be completely solved.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.4
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• pp.183-198
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• 2011

With the recent development of IT technology, the existing contents have been digitalized through various distribution channels. Accordingly, a lot of studies have been done in order to figure out the distribution and features of digital contents, In these studies, however, categorical characteristics of digital contents were not considered ; most of the previous researchers saw digital contents as only a single item or focused on some contents within particular part such as movie, music, etc. So, this study divides digital contents into movies, music and texts. I was going to study which factors affect Customer Satisfaction in relation with the kind of contents. With SERVQUAL as independent variables, which affect the Customer satisfaction, I used five factors :Design Quality, Information Quality, Security Quality, Communication Quality and Transaction Quality. As for the detailed items, I corrected them with Open-End Question and Pre Survey Research, which are more fit into the features of digital contents. This research conducted Principle Component Analysis, Reliability Test, Correlation Analysis and Regression Analysis. I verified that each factor of Service Qualities has a positive effect on Customer Satisfaction. Moreover, the factors of the effect are different according to the kind of digital contents. This paper was added Exploratory Study to find the best distribute channel. For the study, I search the possible distribute channel in each digital contents and their characteristic.