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http://dx.doi.org/10.17662/ksdim.2011.7.4.183

An Exploration of Factor's of Service Quality influencing at User's Satisfaction and Distribution Channel of the Digital Contents  

Suh, Jung Han (한양대학교)
Bae, Soonh Han (한양대학교)
Kim, Young Gook (오픈타이드 코리아)
Choi, Jae Young (부천대학교 e-비즈니스과)
Publication Information
Journal of Korea Society of Digital Industry and Information Management / v.7, no.4, 2011 , pp. 183-198 More about this Journal
Abstract
With the recent development of IT technology, the existing contents have been digitalized through various distribution channels. Accordingly, a lot of studies have been done in order to figure out the distribution and features of digital contents, In these studies, however, categorical characteristics of digital contents were not considered ; most of the previous researchers saw digital contents as only a single item or focused on some contents within particular part such as movie, music, etc. So, this study divides digital contents into movies, music and texts. I was going to study which factors affect Customer Satisfaction in relation with the kind of contents. With SERVQUAL as independent variables, which affect the Customer satisfaction, I used five factors :Design Quality, Information Quality, Security Quality, Communication Quality and Transaction Quality. As for the detailed items, I corrected them with Open-End Question and Pre Survey Research, which are more fit into the features of digital contents. This research conducted Principle Component Analysis, Reliability Test, Correlation Analysis and Regression Analysis. I verified that each factor of Service Qualities has a positive effect on Customer Satisfaction. Moreover, the factors of the effect are different according to the kind of digital contents. This paper was added Exploratory Study to find the best distribute channel. For the study, I search the possible distribute channel in each digital contents and their characteristic.
Keywords
Venture Capital; Financing of Venture 4Business; Financial performance;
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