• Title/Summary/Keyword: Digital contents

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The Effect of consumer characteristics on purchasing Creating Shared Value products : Focusing on social-psychological variables and value congruency in the decision-making of cosmetics purchases (소비자의 특성이 공유가치창출 제품 구매에 미치는 영향 : 화장품 구매의사결정에 미치는 사회심리학적 변인과 가치일치성을 중심으로)

  • Kang, Yoon Ji;Yoo, Gilsang;Park, Sunkyung
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.21-32
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    • 2021
  • This study focuses on the individual characteristics of consumers and creating shared value in relation to recent increasing value consumption. Specifically, it was intended to verify what socio-psychological variables of consumers affect value congruency and product purchase intentions in relation to cosmetics products based on creating shared value activities. In order to verify hypothesis, an online survey was conducted, and the main and mediate effects of the variables were verified through SPSS' Process Macro method. As a result of empirical analysis, the higher the ethical identity, altruism, and consumer effectiveness, the higher the value congruency. Altruism and consumer effectiveness had a positive impact on purchase intentions. We also find that value congruency has a significant mediating effect on the effect of socio-psychological variables on purchase intention. The results of this study provide practical values and implications for companies' need to emphasize consumers' consumption behavior as it can have a significant positive impact on society. It also suggests the importance of finding out what values consumers seek. In other words, this study can provide strategic implications for public relations plans when performing marketing activities by utilizing the values pursued by CSV in companies. Future research will provide strategic implications for promotional measures when marketing is carried out if the consumer's segment is further refined to verify the effectiveness of creating shared value.

Recognition and use of health information for preliminary elderly and elderly people (예비고령층과 고령층의 건강정보 경로별 인식과 활용)

  • Jung, Woo Sik;Kang, Hyung Gon;Han, Semi;Kim, Eunhye
    • Journal of Digital Convergence
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    • v.19 no.6
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    • pp.419-427
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    • 2021
  • The purpose of this study is to identify the recognition and utilization of health information by acquisition channels for preliminary and elderly people. For the survey data of 200 people aged 55 to 64 and 200 seniors aged 65 or older, the chi-square test and Fisher's precision test were performed using MINITAB17. Although the two age groups were similar in obtaining health information through health professionals, preliminary elderly were more likely to obtain health information through mass media and Internet sites. In particular, the collection of health information through internet sites was more than four times higher than that of the elderly. While the preliminary people focused on searching the information on the health care and prevention, older people explored comprehensive information on health, including disease prevention and treatment, through each channel. Both groups showed positive recognition about the acquired health information. The results of this study confirmed that all channels, including internet sites, can be usefully used in the delivery of health-related information to the elderly in the future. In addition, it is suggested to consider age characteristics and health information utilized by each channel in the development of various contents for the improvement of self-health management of the elderly.

Investigating the perception of instructors on the use of virtual reality education (가상현실 교육적 활용에 대한 교수자의 인식조사)

  • Kim, Ji-Hyo;Park, Seong-Man;Lee, Young-Lim;Joo, Mee-Ran;Park, Eun-Seo;Park, Jong-Tae
    • Journal of Digital Convergence
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    • v.19 no.7
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    • pp.11-19
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    • 2021
  • The purpose of the study is to explore a plan for effective education using virtual reality in English education. In order to achieve the purpose of the study, the perception of English education using virtual reality was comprehensively investigated and analyzed for teachers(n=20) in the field of English education. The results of the study reveal the followings: 1) Teachers are positively aware of the necessity of English education using virtual reality, but most teachers complained of a psychological burden on education using virtual reality; 2) negative responses were somewhat higher than positive responses to the expectation that virtual reality-based English content would be practical in the educational field; 3) In order to increase the effectiveness of English education using virtual reality, it is necessary to share experiences for educational experience of virtual reality and need to provide various virtual reality contents; and 4) For virtual reality educational application, there is a high demand for teaching and learning method education and training using virtual reality and provision of guidelines for education using virtual reality.

Influences on Time and Spatial Characteristics of Soccer Pass Success Rate: A Case Study of the 2018 World Cup in Russia (시간과 공간적 특성에 따른 축구 패스 성공률 분석: 2018 러시아 월드컵 대회 자료를 중심으로)

  • Lee, Seung-Hun;Kim, Young-Hoon
    • Journal of Digital Convergence
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    • v.19 no.1
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    • pp.475-483
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    • 2021
  • The purpose of this study is to identify the temporal and spatial characteristics of pass accuracy by utilizing the second processing data and official records collected from the 2018 FIFA World Cup Russia video data. For a total of 128 games, the success rate of passes based on the results of the game, passing time, and passing position was two-way ANOVA with repeated measure. The results showed no difference between winning and losing groups, and no interaction effects were found for passing time and location. The difference in passing time was high in the first half, with the highest success rate in the middle of the first half (79.2%) and the middle of the second half (77.9%) in the 15~30 minutes and the 60~75 minutes. Pass success rates were in the order of defense-midfield area (83.9%), midfield-attack area (81.7%), defense area (70.6%) and attack area (61.1%). In conclusion, there was no difference in the passing success rate of the winning and losing teams depending on the characteristics of the relative competitive strength of the World Cup games, and it is believed that follow-up research is needed to analyze the game contents rather than the factors of the winning and losing in the future.

The impact of Covid-19 on the Performing Arts Sector and the responses needed (코로나19로 본 공연예술계 충격과 그 대응 방안)

  • Lee, Soo-Young
    • Journal of Digital Convergence
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    • v.19 no.3
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    • pp.453-463
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    • 2021
  • The purpose of this study is to establish the most severe impacts of Covid-19 in the field of the performing arts and to explore countermeasures taken both at home and abroad. This study has been conducted through literature surveys. The conclusion is as follows. First, since the outbreak of Covid-19, theater venues around the world have actively taken part in uploading recorded performances to streaming services. Secondly, these performance visualizings are generally considered as being complimentary goods rather than a substitute for live performance. Thirdly, although more audiences are tuning into watch on-line performances, consumption is concentrated on a few theaters which have a worldwide reputation and a broad range of content. Fourthly, to tackle the impact that Covid-19, the UK government announced a series of job protection schemes in the field of the Arts. In addition, Arts Council England prepared an emergency response package. In Korea, some countermeasures such as government support for artists and cultural establishments have also been implemented. Lastly, some suggestions for the sector. I conclude that there is an need for domestic companies to secure core contents of significant quality and to make strategic alliances with leading overseas performance companies so that they may cooperate together.

An Analysis and Implications Exploration of Media and Information Literacy (MIL) Curriculum in the Philippines (필리핀의 미디어정보 리터러시 교육과정 분석과 시사점 탐색)

  • Park, Juhyeon
    • Journal of Korean Library and Information Science Society
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    • v.52 no.2
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    • pp.331-355
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    • 2021
  • The purpose of this study is to derive the implications of operating the Media and Information Literacy (MIL) curriculum in Korea through analysis of MIL curriculum and guidance in the Philippines. The Philippine Ministry of Education runs the MIL as a core subject that high school students in grades 2-3 had to complete. MIL in the Philippines is a tool curriculum that integrates information, media, and digital literacy. In the MIL curriculum, a total of 17 units are designed to be operated for a total of 80 hours, 20 weeks in a semester. And it presents two content criteria, two achievement criteria and 58 learning competencies. The implications drawn from the research results are as follows. First, the chapter presented in the MIL curriculum can be composed only of the knowledge of a higher category or core concept of subject content. Second, it is necessary to present the concept of the term used in the MIL curriculum and specific examples according to the concept. Third, it is necessary to specify the contents necessary for practice in the MIL textbook and to strengthen the competence for the function. MIL, proposed by UNESCO and designated and operated as a subject in the Philippines, needs to be designated as a subject in Korea and operated as a curriculum.

Composition of Phenolic Acids and Flavonoids and Skin Care Cosmetic Antioxidant Activity of Akebia quinata Fruit Extracts (연복자 추출물의 Phenolic acids와 Flavonoids의 조성 및 화장품 항산화 활성)

  • Jang, Ah-Ram
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.365-371
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    • 2021
  • In order to verify the effect of using functional cosmetic ingredients for skin beauty, the composition and content of some phenolic acid and flavonoids in the hot water and 80% methanol extract of Akebia quinata fruit pericarp and seeds were analyzed, and the skin care antioxidant activity was investigated. The results are as follows. Total polyphenol and flavonoid contents were found to be higher in pericarp extract than seed extract in both hot water and 80% methanol extract. In the analysis of the composition and content of phenolic acid and flavonoids, two kinds of phenolic acids were identified in the hot water extract of pericarp, 6 kinds of phenolic acids were identified in the 80% methanol extract, and one kind of flavonoid. Two types of phenolic acids were identified in the hot water and 80% methanol extract of seeds, respectively. DPPH and ABTS radical scavenging activities tended to increase in proportion to the treatment concentration in both hot water and 80% methanol extracts, and antioxidant activity was found to be high. Therefore, from the above results, it was found that the hot water and 80% methanol extract of Akebia quinata fruit pericarp and seeds contained various kinds of phenolic acid and flavonoids, and the antioxidant activity was also high. It is believed to be of value as a natural antioxidant in skin care cosmetic ingredients.

A Study on the Education Needs for Health Promotion and Chronic Disease Management for Well-Aging (웰에이징을 위한 건강증진 및 만성질환 관리 교육요구도 조사)

  • Lim, HyoNam;Kim, Yong-Ha;Lee, Chong-Hyung;Song, Hyeon-Dong;Hwang, Hey-Jeong;Kim, Kwang-Hwan
    • Journal of Digital Convergence
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    • v.19 no.4
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    • pp.205-215
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    • 2021
  • This study was conducted to provide basic data to establish health promotion and chronic disease management education programs and educational plans for well-aging by investigating the educational needs for health promotion and chronic disease management by life cycle. This is a descriptive correlation research study, and collected and analyzed through a structured questionnaire targeting 330 adults over 19 years of age registered at Gallup Korea. The results of the study were perceived health status 3.11 points (SD=.72), health promotion behavior 2.27 points (SD=.47), and health-related quality of life 0.92 points (SD=.10). Health-related quality of life was found to have a positive correlation with perceived health status (r=.472, p<.001) and health promotion behavior (r=.122, p<.026). The priority of educational needs and contents for health promotion and chronic disease management was the highest in chronic disease management. There was a significant difference according to the life cycle (p=0.001), and it was found that the mature stage was more likely to be aware of the level of knowledge, the need for education, and the willingness to participate in education compared to the youth. Through the results of this study, it is necessary to develop a comprehensive customized program that is subdivided according to the life cycle when developing health promotion and chronic disease management education programs for well-aging.

Alternatives to Improving the Curriculum of Teacher Training Institutions to Enhance Future Responsiveness (미래 대응력 제고를 위한 교원양성기관의 교육과정 개선 방안)

  • Shin, Min-Hye;Kim, Seung-Yong
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.447-454
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    • 2022
  • The purpose of this study was to strengthen the practicality of preliminary teachers in preparation for future education, to respond to structural changes in the teacher training system due to a decrease in the school-age population, and to seek a future-oriented direction for the curriculum of teacher training institutions. To this end, we analyzed the competency diagnosis items of the teacher training institutes in the 5th cycle from 2019 to 2020, and based on the proposal for the development plan for the teacher training system announced by the Ministry of Education in July 2021 and the contents of the 4 discussions, content was presented. The results were as follows. First, to nurture creative and convergence-type talents, teacher training institutions need to develop multi-curricular competency and reorganize the curriculum into a future-oriented curriculum. Second, in order to foster the competence of teachers and preliminary teachers in teacher training institutions, it is essential to strengthen the competence of teachers through the introduction of the metaverse, general teaching methods, and ICT-using teaching methods. Third, teachers' training institutions will introduce and strengthen the 'education practice teacher homeroom system' to strengthen school field-oriented practical competencies, 'dedicated mentor-mentee' centered on seniors and juniors, 'monitoring system' led by university professors, and 'probationary teacher system'

NextAuction: A DID-based Robust Auction Service for Digital Contents

  • Lee, Young-Eun;Kim, Hye-Won;Lee, Myung-Joon
    • Journal of the Korea Society of Computer and Information
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    • v.27 no.2
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    • pp.115-124
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    • 2022
  • In this paper, we present an NFT auction service for the next generation, named NextAuction, which can reliably trade ownership of individual content using DID technology. Recently, as the types and sizes of tradable digital assets have expanded, the number of NFT transactions has also increased, and a significant number of marketplaces are being operated. But, the current user authentication methods of NFT marketplaces are done only through the associated blockchain wallets. It is desirable that ownership transfer through NFT transactions be transparently managed based on a more reliable identity authentication service. NextAuction increases the reliability of auction service participants by transparently and consistently providing identity authentication for users of auction services based on the DID technique using the Klaytn blockchain. In addition, in preparation for server failure that may occur during the auction of individual content, it provides users with a robust auction service using the BR2K technique that continuously provides consistent service through the replication of a target service. The NextAuction service is developed by extending BCON, a blockchain-based content management service.