• Title/Summary/Keyword: Digital commerce

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Data Science and Machine Learning Approach to Improve E-Commerce Sales Performance on Social Web

  • Hussain Saleem;Khalid Bin Muhammad;Altaf H. Nizamani;Samina Saleem;M. Khawaja Shaiq Uddin;Syed Habib-ur-Rehman;Amin Lalani;Ali Muhammad Aslam
    • International Journal of Computer Science & Network Security
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    • v.23 no.8
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    • pp.137-145
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    • 2023
  • E-Commerce is a buzzword well known for electronic commerce activities including but not limited to the online shopping, digital payment transactions, and B2B online trading. In today's digital age, e-commerce has been playing a very important and vital role in areas such as retail shopping, sales automation, supply chain management, marketing and advertisement, and payment services. With a huge amount of data been collected from various e-commerce services available, there are multiple opportunities to use that data to analyze graphs and trends. Strategize profitable activities, and forecast future trade. This paper explains a contemporary approach for collecting key data metrics and implementing cost-effective automation that will support in improving conversion rates and sales performance of the e-commerce websites resulting in increased profitability.

A Study on the Comparison of the Basic Law on Electronic Commerce and the UETA (전자거래기본법과 통일전자거래법(UETA)의 비교)

  • Jeon, Soon-Hwan
    • The Journal of Information Technology
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    • v.8 no.2
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    • pp.135-148
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    • 2005
  • The purpose of this article is to study on the Comparison of the Basic Law on Electronic Commerce and the Uniform Electronic Transactions Act(UETA). The purpose of th Basic Law on Electronic Commerce is to contribute to the national economy by clarifying the legal effect of transactions by means of electronic messages so as to ensure the security and reliability thereof and to secure fair trade, and further by establishing sound and orderly transactions, and promoting electronic commerce. It is important to understand that the purpose of the UETA is to remove barriers to electronic commerce by validating and effectuating electronic records and signatures. It is not a general contracting-the substantive rules of contracts remain unaffected by UETA. Nor is a digital signature statute. To the extent that a State has a Digital Signature Law, the UETA is designed to support and compliment that statute.

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Current Status and Issues in Digital Trade Agreements: Focusing on Cross-border Data Flows and Data Protection (디지털 통상의 국제규범화 현황과 쟁점: 국경 간 데이터 이동 및 데이터 보호를 중심으로)

  • Joo Hyoung Lee;Jeongmeen Suh;Jaeyoun Roh
    • Korea Trade Review
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    • v.46 no.3
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    • pp.99-117
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    • 2021
  • Korea's FTA e-commerce regulations are evolving into a standardized norm. However, "location of computing facilities", which was not covered by Korea's existing FTA, was newly established in Korea's first Mega FTA, RCEP. China, a member of RCEP, restricts data movement and requires data localization through its Cybersecurity law. These facts have led to start this study with interest in data-related regulations. It examined country-specific and regulatory characteristics in the process of forming digital trade norms, using the TAPED established by Burri et al. (2020). It also analyzed the current status of introducing norms related to 'data flow', 'data localization' and 'data protection' of the EU, USA and China, which are leading the formation of e-commerce trade norms. Finally, the legal review was conducted to compare the exact meaning of the wording expressed in each agreement for the six recently enacted Mega FTAs and Digital Economic Agreements. These findings are meaningful in that they provided implications for the effectiveness of RCEP and the direction of negotiations on Korea's digital trade norms.

Factors Affecting Intent to Use of T-Commerce in Enhanced TV Programs in Case of e-Commerce Users - The Moderating Effect of User Innovativeness (e-Commerce 경험자의 프로그램 연동형 T-Commerce 이용 의도에 영향을 미치는 요인 실증연구 - 혁신성의 조절효과를 중심으로)

  • Suh Hyunju;Moon Nam-Mee
    • Journal of Broadcast Engineering
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    • v.10 no.4 s.29
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    • pp.610-620
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    • 2005
  • The current study investigates factors affecting intent to use of T-Commerce in enhanced TV programs. from the perspective of e-commerce users who have experienced terrestrial data broadcasting services. The research model hypothesizes the relationship among independent variables such as perceived usefulness, perceived ease of use, and the dependent variable, intent to use of T-Commerce. In addition, the moderating effect of user innovativeness is also analyzed. The results reveal the significant and positive relationship between perceived usefulness of e-commerce and intent to use of T-Commerce. Besides, the moderating role of user innovativeness is confined to the effect of the perceived usefulness on intent of use of T-Commerce. The findings of this study provide an implication that customer attracting strategies for potential T-Commerce users have to be differentiated based on the status in the T-Commerce development process.

A Performance Measuring Framework for Electronic Commerce Businesses

  • Oh Chi Jae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2002.05a
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    • pp.355-362
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    • 2002
  • As electronic commerce under the digital economy environment evolves rapidly affecting the structure of our economy and individual life styles, the need for metrics system to evaluate the performance of electronic commerce activities remarkably increases. Reviewing the characteristics of electronic commerce and some issues related to its measurement, this paper proposes a framework to measure the performance of electronic commerce business activities. the proposed framework customizes the balanced scorecard method for electronic commerce practices and can be applied effectively to electronic commerce businesses as an appropriate measure.

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Legal Issues of Electronic Commerce Chapters of the Korea·US FTA and Tasks of the Digital Contents Industry (한·미 FTA 전자상거래 협정문의 주요쟁점과 디지털콘텐츠 산업의 활성화 과제)

  • Kwon, Soon-Koog
    • Journal of Digital Convergence
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    • v.13 no.5
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    • pp.21-29
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    • 2015
  • The emergence of the internet causes the electronic trade of movies, music, software and other digital content products to be an eminent share of international commerce. The purpose of this study is to examine legal issues of electronic commerce chapters of the Korea US FTA and tasks of the digital contents industry. Results of the study show that several implications based on the industry are offered. The Korean government needs to do the following: settle of classification issue in digital contents, settle of customs issue in digital contents, settle of issue of non-discrimination principle in digital contents, settle of exclusion issue in audiovisual services, improve of global competitiveness, unify of export support system, establish of overseas expansion strategy in genre and regional contents, train of global experts and protect of intellectual property in digital contents.

A Comparative Study on the Evolution Stage of E-Commerce & Smart Commerce Service Focused on the Extended Spiral Evolution Model (E-커머스, 스마트 커머스의 단계별 진화에 따른 비교 연구 - 나선형 진화 모형의 확장을 중심으로)

  • Lee, Sang-Ok;Lee, Sang-Ho
    • Journal of Digital Contents Society
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    • v.18 no.7
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    • pp.1281-1291
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    • 2017
  • This study examines the evolution of e-commerce industry over the past 20 years until the emergence of a new type of commerce, smart commerce, focused on Facebook. The researcher explained the evolutionary process step by step, focusing on the evolution of business model, evolution of platform, evolution of customer service value, analysis and evaluation, applying spiral evolution theory, Based on the axes, we applied the exploration and exploitation theory from the viewpoint of the operator and the user, analysis of innovative technology and customer feedback, and proposed an innovative business model. And researchers expect that theoretical and practical contribution of e-commerce industries and policies, through study of industry evolution.

A Study on Digital Music Industry (음원의 디지털화에 따른 음악 시장의 변화에 관한 연구)

  • Chun, Byung-June
    • International Commerce and Information Review
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    • v.7 no.4
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    • pp.3-21
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    • 2005
  • Music industry confronts turbulent change through the explosive usage of internet in downloading music files by consumers. Internet substitutes traditional music distributional channel and develops new digital music market. This study examines what change has been brought to music industry in both domestic market and global market by the usage of internet. The study also discusses some cases and legal issues in digital music industry.

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Some Measures for Improving the Electronic Commerce of Digital Goods (디지털상품의 전자상거래 활성화 방안)

  • Park, Moon-Suh
    • International Commerce and Information Review
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    • v.3 no.2
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    • pp.49-70
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    • 2001
  • 정보화의 진전, 디지털경제시대 내지 지식기반사회의 도래 등으로 디지털상품의 전자상거래는 더욱 활성화될 전망이다. 그러나 경제주체들이 디지털상품의 온라인 거래에 대하여는 상거래 경험이 많지 않은 편이므로 유의해야 할 점들이 많다. 디지털상품에는 기존 상품들과는 상이한 특성들이 잠재되어 있으므로 디지털상품을 정확히 이해하고, 예상가능한 문제들을 찾아 그 대안을 마련하는 일은 무한경쟁의 정보화 세계화 시대를 지혜롭게 극복해 나가야 할 우리들의 몫이다. 이에 본 연구는 디지털상품을 정확히 이해하고, 전자상거래에 관련된 주요 문제들을 찾아 개선책을 마련하여 거래 활성화를 도모하는 데에 목표를 두었다.

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