A Performance Measuring Framework for Electronic Commerce Businesses

As electronic commerce under the digital economy environment evolves rapidly affecting the structure of our economy and individual life styles, the need for metrics system to evaluate the performance of electronic commerce activities remarkably increases. Reviewing the characteristics of electronic commerce and some issues related to its measurement, this paper proposes a framework to measure the performance of electronic commerce business activities. the proposed framework customizes the balanced scorecard method for electronic commerce practices and can be applied effectively to electronic commerce businesses as an appropriate measure.