• 대한가정학회지
• /
• 제44권2호
• /
• pp.153-161
• /
• 2006

The purpose of this study was 1) to examine the current situation of traditional fashion markets, 2) to compare the perceptions toward remodeling traditional retail markets between retail merchants and consumers, and 3) to provide the new remodeling renovation of traditional fashion retail markets. The study subjects comprised 127 merchants and 128 consumers. Both the merchants and consumers tended to have a negative perception of future fashion traditional markets. Consumers tended to have a higher perception of fashion store service, such as A/S and salesperson's service, than merchants. In addition, there were significant differences in perceptions toward remodeling renovation of traditional markets between retail merchants and consumers. Based on these results, a fashion marketing strategy regarding digital network is suggested.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권4호
• /
• pp.155-162
• /
• 2020

The paper aims to examine the association between information and communication technology (ICT), economic growth and population health based on health production model in Malaysia. This theoretical health production function is represented as follows: where the output is an individual health outcome, and the inputs are determinants of health, such as income, education, health care costs, medical facilities, the environment, and lifestyle. The development of information and communication technologies are represented as of mobile cellular subscriptions (per 100) and fixed telephone subscriptions (100) using time series data from 1993-2017 from the World Bank database. Using the bound testing technique of cointegration, this study finds that ICT affects population health significantly and positively in the long- and short-run. This is because ICT inclusion improves human health and longevity. Whereas, economic growth has no significant impact on the population's health both in the short- and long-run. The findings indicate that a weak global economy affects Malaysia's economic growth and reduces the health expenditure per capita. The results of this study suggest that policymakers must develop policies that improves public health by increasing health literacy, disseminating health information and facilitating medical facilities. This study also suggests that health care systems should to concentrate on digital inclusion.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권8호
• /
• pp.409-419
• /
• 2021

The study examines the effects of digital accounting on financial reporting quality, accounting information usefulness, and strategic decision effectiveness of listed firms in Thailand through digital transformation as the moderating variable. A total of 313 listed firms in Thailand were selected as the sample for the study. Structural equation model and multiple regression analysis are applied to test the research relationships. The results of the study show that digital accounting has a significant effect on financial reporting quality, accounting information usefulness, and strategic decision effectiveness. Financial reporting quality significantly affects both accounting information usefulness and strategic decision effectiveness while accounting information usefulness has a significant effect on strategic decision effectiveness. Both financial reporting quality and accounting information usefulness mediate the digital accounting-strategic decision effectiveness relationship. In addition, digital transformation moderates the digital accounting-financial reporting quality relationship and the digital accounting-accounting information usefulness relationship, but it does not moderate other relationships. Accordingly, digital accounting plays a significant role in determining and explaining firms' goal achievement. Executives are suggested to learn, invest and utilize the digital accounting system in the organization to ensure goal achievement and enhance organizational sustainability.

• The Journal of Asian Finance, Economics and Business
• /
• 제5권1호
• /
• pp.17-27
• /
• 2018

In 21^st Century business world, services are carried out in multifaceted, competitive and rationality manner that are characterized by evolving many factors, which are often unpredictable. On-the-go banking is a product in financial sector. However, it faces serious pitfalls being it riskiness. Bank customers compete for time-saving options. On contrary, PCBs compete for marginalizing its operating costs for enhancing its revenues. On strategic tactics, PCBs targets city customers in multi-facets including offering incentives for enhanced usages of on-the-go banking. Influencing customer's intention, attitude and behavior in banking, PCBs also offers incentive under market system along with often informational asymmetry. However, it causes exploitation. In most cases customers don't read terms & conditions of services. They don't save contract-copy. These weaknesses cause abuses. Customer faces hidden charges, extra fees, account hacked. Addressing the issue, Voluntary Insurance Option is proposed where PCBs will introduce it as a product of bank-services. Transferring risk away from customer will benefit both PCBs and bank-customers. This product can attract new customers who were on the brink using digital banking but just felt it was too risky. This model can facilitate the parties involved for increasing usage of on-the-go banking-services while customers can maintain optimal utility of usages.

• 유통과학연구
• /
• 제22권5호
• /
• pp.11-26
• /
• 2024

Purpose: The concept of News-finds-me Perception (NFMP) is gaining increasing scholarly interest due to its wide-ranging findings and implications in digital communications and marketing. From the retail marketing and communication approaches, social media is an effective tool to effectively communicate and persuade customers and stakeholders. Nevertheless, a scarcity of systematic review studies that systematically assemble prior research in the field is recognized. Consequently, this research investigated the Scopus database for articles pertaining to NFMP. Research design, data and methodology: The search was conducted on August 24, 2023, retrieving 46 documents. Following a data-cleaning process, 31 documents remained, providing evidence of the subject area's five-year development. The data was refined with OpenRefine and analyzed with VosViewer. Results: An overview of the subject's expansion is presented, which comprises the most cited documents, authors, organizations, journals, and countries. Furthermore, the investigation examines the influential studies that furnished scientists with essential knowledge and identify the current research trend of the research subject. Conclusions: Based on the results, the study proposes theoretical and practical implications, encouraging academics to further integrate the concept with various communication and marketing theories, as well as the retail marketing context, to gain a better understanding of its complex impacts.

• 한국가정과교육학회지
• /
• 제35권1호
• /
• pp.139-155
• /
• 2023

본 연구의 목적은 메타버스 플랫폼 활용 가정과 수업을 설계하고 적용하여 예비 가정과교사들의 디지털 리터러시를 향상시키는데 있다. 이를 위해 예비 가정과교사를 위한 '가정교재연구 및 지도법' 수업 중 6차시를 메타버스 플랫폼을 활용한 수업으로 설계하여 적용하여 효과성을 분석하였다. 먼저 분석단계에서는 메타버스 플랫폼과 연계한 수업 가능성을 탐색하고, 대학에서 적용가능한 메타버스 플랫폼 활용수업 사례를 분석하였다. 설계와 개발 단계에서는 다양한 메타버스 플랫폼에서 가정교재연구 및 지도법 수업의 TBL, 토의수업, 문제해결수업을 운영하였다. 평가 단계에서는 수업만족도에 대한 설문조사 결과를 실시하여 사전 조사와 비교분석하였다. 연구 결과, 대부분의 학습자가 메타버스 플랫폼 활용 수업에 대해 수업 만족도가 높았고, 학습자-교수자 간 상호작용과 실제 수업사례의 실재감 부분에서 수업의 효과성이 나타났다. 이와 같은 결과를 토대로 다양한 메타버스 플랫폼을 활용한 가정과 수업이 개발되고 학교현장에서 적용되어 수업의 실재성을 높일 수 있는 기회로 확산되길 기대한다.

• Human Ecology Research
• /
• 제56권2호
• /
• pp.195-203
• /
• 2018

Online game digital hanbok has an aesthetic value in a digital culture and is useful for developing a digital hanbok design for online games as well as other industries. This thesis analyzes its attire and design composition elements to design a 3D digital hanbok by utilizing its formative characteristics. The literature review defines them as transmutability, virtuality, fictionality, reality and playfulness based on the characteristics of digital media, late digital generation and online games. We analyzed 471 images from 50 online games. Sonmaep was used for making 3D digital hanboks. Its attire was grouped into jogori pants, jogori chima, po and armor. Its design composition elements were classified as pleat, layering mu or hemline, mu sub gyeopmagi mitbadae, vent, git dongjung and decoration elements. The results feature 8 digital hanbok designs. Reality designs are replicas of jogori daegugo for men and po for women in the period of the Three States. Virtuality designs are slightly changed shapes of yoseoncheolrik for men and white jogori yellow chima for women in the Koryo Dynasty. Fictionality designs are casual fusion armors for men and women as a hyperbolic form. Playfulness designs are doll costumes for men and jogori chima for women as a kitsch and childish style. The concept of online game digital hanbok escapes from conceptual limitations of traditional hanboks. This result can be used for designing digital hanbok contents in various industrial parts.

• The Journal of Asian Finance, Economics and Business
• /
• 제8권5호
• /
• pp.455-463
• /
• 2021

The main objective of this research was to analyze the influence of digital marketing on purchasing decisions. The research was guided by specific aims; to evaluate numerous digital marketing platforms in Jordan that can affect the purchasing decisions and identify product categories purchased by customers on digital media platforms. Furthermore, questionnaires were given based on a simple sampling technique and acquired in the Jordanian market. 300 questionnaires were distributed, and 220 available samples were gathered, except for incomplete questionnaires, resulting in a 73% response rate to all those who selected to participate. Descriptive analysis, reliability test, correlation test, and multiple regressions were used in this research. Moreover, this study's results demonstrated that digital marketing, such as social media marketing and mobile marketing, has a profound impact on consumer purchasing decisions. However, hypothesis testing demonstrated that there are many patronized digital media platforms in Jordan that affect student behavior. Jordanian students buy various product categories on digital media platforms, and digital marketing affects student decision-making. Finally, the results of this study suggest that firms should adopt strategies to leverage the digital world and technology, increase brand awareness through digital platforms to continue competing in today's commercial environment.

• 디지털융복합연구
• /
• 제14권3호
• /
• pp.419-425
• /
• 2016

본 연구는 거주자들이 지각하는 주거의 다면적 구성요소, 즉 물리적, 안전적, 경제적, 교육적 요소 등과 사생활보장에 대한 인식수준을 파악하고, 이러한 다면적 요소들이 삶의 만족에 미치는 영향을 확인하고자 하였다. 주거의 다면적 구성요소를 독립변인으로, 삶의 만족을 종속변인으로 설정하여 검증하였다. 2015년 9월에서 11월까지 디지털대학의 재학생을 대상으로 조사하였고, 최종적으로 298부의 설문이 결과분석에 사용되었다. 본 연구의 주요 결과는, 첫째, 응답자들은 주거의 각각의 특성들에 대해 대체로 보통 수준으로 인식하고 있었으나 그 중 사생활 보장 수준을 중간보다 상당히 높은 수준으로 지각하였다. 둘째, 주거의 사생활 보호 및 경제성이 삶의 만족에 영향을 미치는 유의미한 변인이었다. 셋째, 건강 및 월평균소득이 삶의 만족에 유의미하게 나타났다. 결론적으로, 다면적 주거 환경 구성요소 중 주거의 사생활 보호 및 경제성이 삶의 만족에 유의미한 변인임을 알 수 있다.

• 디지털융복합연구
• /
• 제17권4호
• /
• pp.249-254
• /
• 2019

기상이변 및 미세먼지 현상이 대두되면서 발생 가능한 문제의 대안으로 사용자들은 모바일 날씨 어플리케이션을 찾는다. 그러나 발전된 기술을 기반으로 정보를 제공하는 어플리케이션이 있음에도 불구하고 예측오류 및 날씨로 인해 발생되고 있는 환경, 경제 등의 문제들은 기대한 만큼 줄어들지 않고 있다. 따라서 본 연구의 목적은 사용자가 모바일 어플리케이션을 통해 변덕스러운 날씨에 대비를 철저히 할 수 있는 요소를 모바일로부터 찾는 것이다. 연구방법으로는 UX 전문가를 중심으로 닐슨의 휴리스틱 사용성 평가를 진행하여 '원기날씨'와 '케이웨더'사례를 평가 분석한 뒤 취약한 점을 도출했다. 분석 결과 제품은 다양한 기능과 제공하는 정보를 제공하고 있지만 사용자에게 접근성이 낮았으며, '정보전달'에 주 초점을 두고 있어 딱딱한 느낌주고 있었다. 본 연구는 향후 날씨 앱 실증연구시 사용자를 움직이는 적용방법의 효용성에 대한 단서를 얻는데 중요한 기초가 될 수 있으며, 모바일 어플리케이션 사용성 결과를 행동경제학 이론이라는 신선한 접근으로 분석했다는 점에서 의의가 있다.