• Title/Summary/Keyword: Digital Drama

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An Educational Program against Digital Drama using Artificial Intelligence

  • Choi, Eunsun;Park, Namje
    • International Journal of Advanced Culture Technology
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    • v.10 no.1
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    • pp.36-41
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    • 2022
  • Cyberbullying and digital drama are on the rise among students. Therefore, this paper proposes an educational program that can enhance students' ability to use artificial intelligence(AI) technology and develop the power to respond to digital drama. In order to understand the effect of the proposed education program, this education was applied on a trial basis to 205 middle school students residing in South Korea. Moreover, the change of coping ability to the digital drama was observed before and after education. After applying for the educational program, the students' empathy(t=-5.506, p<0.001), peer conflict resolution(t=-3.842, p<0.01), and peer mediation(t=-4.213, p<0.001) improved, and did not significantly affect their anger control ability(t=-0.272, p>0.05). The educational program proposed in this paper uses AI to make it more attractive for students familiar with digital devices to participate in education and increase their educational concentration. This paper has its limitations as it is a study only for middle school students in South Korea. However, it is significant that the educational program proposed in this paper prevented the recently increased digital drama and led to a crucial change in coping ability.

An Empirical Study on Forecasting Model of Popularity Rating for Drama Programs (드라마 시청률 예측모델에 대한 실증적 연구)

  • Lee, Won-Jae;Lee, Nam-Yong;Kim, Jong-Bae
    • Journal of Digital Contents Society
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    • v.13 no.3
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    • pp.325-334
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    • 2012
  • Production of drama programs has been granted as a creative work. Thus Systematic approaches to improving quality of drama programs have hardly been tried. This research is for producing a statistical computing model that is capable of forecasting on popularity rating of drama programs produced by KBS, especially forecasting prior to the broadcasting. For the work, we traced various factors affecting on drama popularity ratings, found the relationships among the factors with a regression analysis work, and created the forecasting model on drama popularity ratings. The research result could be applied for finding proper scales of input factors necessary to drama program productions.

A study on the digital media adaptation figures Creation (Digital media의 순응형 인물창조 연구)

  • Kang, Hong Gue
    • Journal of Digital Convergence
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    • v.10 no.11
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    • pp.595-601
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    • 2012
  • Narrative art is primarily narrative fiction realistic possibility for human figures into the contents of the work to build the core structure of the narrative, and the most important factor. Constitute the narrative structure of the story, while leading configuration is the subject of the act. Portrait of the artist's work presented in this perspective is the default attitude that gives the order to the drama itself, because it is the drama of aesthetic structure will eventually work through the people in the know. Mixture of aesthetic pleasure and aesthetic understanding of the regular drama is when you think that consciousness is through characters in his works is a shortcut to identify the writers think about the narrative structure.

A Drama Bound Data Service Providing the Updated Information on Characters based on Scenes (장면 별 등장인물의 업데이트 정보를 제공하는 드라마 연동 데이터 서비스 설계)

  • Ko, Kwangil
    • Journal of Digital Contents Society
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    • v.18 no.2
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    • pp.311-317
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    • 2017
  • A drama, generally composed of dozens of times, is one of the most popular broadcasting program genres, and it has the characteristics that the status and interrelationships of characters are changing as time goes on and important acts affecting the story occur sporadically. Therefore, when viewers missed some times in the middle of a drama, it is difficult to understand the drama without the changed information on the characters and notable actions. This paper proposes a data service which provides the updated information of the characters and important acts based on the drama scene. The data service has the characteristics that it provides the information on the characters shown in the current drama scene, and the information about the people mentioned in the dialogue in the scene. This paper includes a general introduction to the data services, the formal definition of the drama scene identification and character information, and an DVB-SI-based method for transmitting the information to the data service.

A Study on the Effect of Web Drama PPL Advertising -Focus on Actor Awareness and Perceived Fit (웹드라마 PPL 효과에 관한 연구 -웹드라마와 브랜드의 지각된 적합성과 배우 인지도와의 상호작용 효과를 중심으로)

  • Bae, Kyung Yoon;Han, Eun-Kyoung
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.411-418
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    • 2020
  • The purpose of this study was to examine the influence of actor awareness on advertising effect, and to find out whether there is a moderation effect between actor awareness and perceived fit of PPL brand and drama. For this purpose, this research conducted an experimental study through the treatments. A total of 452 participants attended to the experimental study and responded to the questionnaire. As a result, the awareness of the actor did not affect the ad attitude, but it influenced the brand attitude significantly. The perceived fit between PPL brand and drama influenced both the ad attitude and brand attitude significantly. The interaction of actor awareness and perceived fit was significant in ad attitude but not in brand attitude. In addition, purchase intention increased as the attitude toward ad and brand was positive. The purpose of this study is to contribute to establishing a PPL profit strategy for web dramas by examining the relationship between actor awareness and advertising effects, and the moderating effect of perceived fit between PPL brand and drama.

Representation of Drinking in Cultural Contents: Analysis of Television Drama Texts (지상파 TV 콘텐츠에 나타난 음주 : 황금시간대 고시청률 드라마 분석과 수용자 인식조사)

  • Yang, Jung-Hye
    • Journal of Digital Contents Society
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    • v.11 no.2
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    • pp.253-264
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    • 2010
  • This study aimed to 1) analyze television drama text to examines how Korean television dramas represent alcohol drinking; 2) interview the actual drama audience to examine how they perceive drinking and whether or not their perception is influenced by the drama text. The author analyzed 60 drama episodes from 12 prime time shows that reached over 20% rating from 2008 to 2010. The result shows that drinking in dramas are portrayed as a solution to various kinds of personal and business problems, medium of romance, a tool for interpersonal communication that facilitates understanding and positive relationship. Female drinkers are prominent but their drinking is taking place under the patronage of male characters, which lead to the maintenance of patriarchal social relations. Interview findings show that the audience have strong motivation to imitate the glamourous lifestyles of leading characters in dramas. The findings strongly suggest observational learning was taking place, especially in the area where the viewers have no direct experience.

The Role of the Medical Person in the Drama (드라마 <태양의 후예>를 통해 본 의료인의 역할)

  • Kim, Doo Ree;Kim, Kwang-Hwan
    • Journal of Digital Convergence
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    • v.15 no.6
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    • pp.345-352
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    • 2017
  • The purpose of this study is to examine the role of medical practitioner in the medical field during the drama 'Descendants of the Sun'. The research design is a qualitative research to analyze the role of medical staff in medical field through drama. To collect this study data, we selected the communication scenes in the medical field in the 'Dawn of the Sun'. The collected data were analyzed by content analysis method. The study results are classified into four categories; 'decision making in emergency situations', 'cooperation among medical teams', 'support for patients', 'responsibility as a medical person / ethical dilemma'. This study has limitations in analyzing the role of medical staff by analyzing a drama. However, it is meaningful that the drama explored the role of the medical staff from the third party 's standpoint.

Exploring the Convergence and Innovation of AI Technology in Short Dramas Production

  • Jiayuan Liang;Xinyi Shan;Jeanhun Chung
    • International journal of advanced smart convergence
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    • v.13 no.3
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    • pp.199-204
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    • 2024
  • In the context of exploring how Artificial Intelligence(AI) can revolutionize the entertainment industry, more and more film and television productions have begun to try to intervene AI technology in various aspects of content creation. However, despite the fact that AI can generate a large amount of textual content and dynamic visual effects, it still faces challenges in terms of plot expression and delivery. This thesis explores the strengths and weaknesses, innovations, and future developments of AI technology in plot production by analyzing existing film and television productions and production practices generated using AI technology. The study proves that as AI technology continues to improve, its use in short-form production will become more and more prevalent in the future, helping human creators become more efficient and even able to produce Short Dramas in full flow.

Effectiveness Analysis of Computer Science Textbooks focusing on Digital Therapeutics

  • Eunsun Choi;Namje Park
    • Journal of Internet Computing and Services
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    • v.25 no.3
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    • pp.9-18
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    • 2024
  • Digital therapy has emerged as a novel treatment modality, propelled by advancements in information and communication technology. In the last five years, there has been a substantial surge in research publications addressing digital therapeutics (DTx) interventions, signaling a sustained upward trajectory in this field. The dynamic nature of computer science, marked by continuous innovation and development, underscores the need for agile adaptation to rapid changes. Consequently, computer science education is compelled to offer students insights into the latest trends. This research endeavors to contribute to the evolving landscape by developing textbooks that impart knowledge about DTx, an integration of information technology. The study focuses on the application of these textbooks to elementary and middle school students in South Korea. The instructional materials have been carefully organized to enable students to learn about the principle of Attention Deficit Hyperactivity Disorder (ADHD) DTx at the elementary level and the DTx that can prevent and address the digital drama at the middle school level. Based on the application of the textbook, students who received instruction using the textbook showed statistically significant improvements in all subcategories of creative problem-solving ability, including idea modification, visualization, task focus, analogy, idea generation, and elaboration (p<.01). Additionally, there were statistically significant changes in students' self-efficacy before and after using the textbook, with negative efficacy decreasing, and positive efficacy and social efficacy increasing (p<.001).

A Study on SNS Applications in Broadcasting Based on Analysis on KBS' Reaches on Facebook

  • Lee, Jong-su;Pyo, Man-seok;Kwon, Soon-chul;Lee, Seung-hyun
    • International Journal of Internet, Broadcasting and Communication
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    • v.9 no.3
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    • pp.27-34
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    • 2017
  • According to the material about the analysis of digital consumers' lifestyle in Korea published at the end of 2016, 100% had experienced a smartphone before, and 91% had joined in digital communications. Among digital contents, 85.5% had experienced music, and 78.6% had used TV contents before. Also, SNS utility rate equaled 83.3%, and the Facebook utility rate of those in the 10's and 20's exceeded 80%. It means that it is necessary to conduct research on SNS utility in broadcasts. Based on the results of operating KBS Facebook accounts, this paper aims to compare the reaches of entertainment, drama, and culture genres and analyze correlation between the reaches and 'like' friends on Facebook and also correlation between the reaches and ratings.To address the goal, among the Facebook mentions operated within a year, 2016, this researcher analyzed 2,526 mentions to publicize entertainment, drama, and culture genres and the results of 834 million reaches and also used the data of original broadcasts' ratings. To analyze the data, this study employed SPSS Ver. 18.0 to perform the independent sample t-test and Pearson's correlation analysis. The conference interval is set as 95%, and p<0.05 is regarded to be statistically significant. According to the results, more reaches are found in entertainment, drama, and culture genres in order, and it is found to have strongly positive correlation with the frequency of 'like's. The reaches and ratings have no correlation, and there is no statistical significance found in it. It is expected that the results of this study can be applied to publicize programs efficiently for broadcasting.