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http://dx.doi.org/10.9728/dcs.2012.13.3.325

An Empirical Study on Forecasting Model of Popularity Rating for Drama Programs  

Lee, Won-Jae (한국방송공사)
Lee, Nam-Yong (숭실대학교 대학원)
Kim, Jong-Bae (숭실대학교 대학원)
Publication Information
Journal of Digital Contents Society / v.13, no.3, 2012 , pp. 325-334 More about this Journal
Abstract
Production of drama programs has been granted as a creative work. Thus Systematic approaches to improving quality of drama programs have hardly been tried. This research is for producing a statistical computing model that is capable of forecasting on popularity rating of drama programs produced by KBS, especially forecasting prior to the broadcasting. For the work, we traced various factors affecting on drama popularity ratings, found the relationships among the factors with a regression analysis work, and created the forecasting model on drama popularity ratings. The research result could be applied for finding proper scales of input factors necessary to drama program productions.
Keywords
Forecasting Model; Popularity Rating; Drama Program; Regression analysis;
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