• Title/Summary/Keyword: Digital Business Strategy

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UK's Digital Policies: Focusing on Strategies of AI and International Provisions (영국의 디지털 정책: AI와 국제규범 전략을 중심으로)

  • J.Y., Lee
    • Electronics and Telecommunications Trends
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    • v.37 no.6
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    • pp.11-22
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    • 2022
  • The UK is a service superpower with solid and well-developed financial and insurance services, including FinTech. Much of the UK's service industry is digital and becoming increasingly so. Primary sources constituting the UK's comparative advantage in services could be factored in business conditions driving innovation in the digital age and world-leading digital competitiveness. Therefore, this study examined the UK's digital policies. This research's focal strands were the UK's digital strategy, national artificial intelligence strategy, and digital trade objectives. As an essential insight for policymakers and other stakeholders, this study proposes that government policies in response to the digital economy are inextricably linked, leading to a critical driver for the UK's digital competitiveness.

Development of Market Distribution through Digital Marketing Transformation Trends to Maximize Sales Turnover for Traditional Beverage Products

  • Basrowi;Pertiwi UTAMI
    • Journal of Distribution Science
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    • v.21 no.8
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    • pp.57-68
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    • 2023
  • Purpose: The research aims to investigate the development of market distribution through digital marketing transformation trends with the support of universities. This development strategy is to maximize sales turnover of limited liability companies' typical traditional beverage products. Research design, data, and methodology: The research design uses descriptive qualitative methods. Data were obtained by participatory observation, in-depth interviews, FGDs, and documentation. Results: The result shows that the partner's traditional product market distribution strategy has been carried out by adopting science and technology and expertise possessed by partner universities. Universities that are Partners have benefited from the implementation of the Independent Campus program. Conclusions: The conclusion from the findings is that business actors must collaborate with universities through the Kedaireka Matchmaking Fund Program. The collaboration will create the right strategy development for the business. The government needs to provide more access to finance in the future. The hope is that the traditional beverage industry and higher education can realize the ease of synergy contributing to national development and the vision of the Indonesian Ministry of Education and Culture's independent campus.

Critical Analysis of ITV Digital in UK (영국 ITV Digital의 실패에 관한 연구)

  • Kim, Seung-Soo
    • Korean journal of communication and information
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    • v.20
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    • pp.7-32
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    • 2003
  • This essay provides a critical introduction to some of the major issues relating to ITV Digital. The demise of ITV Digital has hit the economics of broadcasting industry in UK. ITV Digital's failure is seen as digital nightmare. This study approaches to three dimensions of the failed ITV Digital. There are the failure of policy, business strategy, technological debacle. As I have discussed, competitive environment of digital broadcasting squeezed ITV Digital into financial trouble. In order to examine current development of digital terrestrial television, three questions have been raised. First, What is the government of digital broadcasting? Second, What is the business strategy of ITV Digital? In particular, the failure of business model deserved careful watching. Third, What is the failure of digital technology?

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Success Factors of Digital Contents Distribution Websites (디지털콘텐츠 유통 웹사이트의 성공요인(에 관한 연구))

  • Choi, Yong-Soek;Kwon, Hyeog-In
    • Journal of Information Technology Applications and Management
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    • v.13 no.4
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    • pp.215-235
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    • 2006
  • Recently, Development of IT and digital-tech, and this is becoming factor of digital contents industry development. But, problem that is more suitable e-business model's necessity and quality enemy of distribution web-site to digital contents as transaction this firm dispute by transaction special quality and Payment-system increase of digital contents increases rapidly was risen. In this study, Digital Contents qualify estimation very important persons of digital contents as sequence of study that investigate from target's viewpoint which is serviced through web-site that digital contents is not factors of web-site service method whether digital contents distribution web-site factors effect that is some in customer satisfaction from general viewpoint of actuality digital contents distribution and is the actual proof enemy. This paper's goal that these study finding leads as digital contents industry discusses individual enterprise's success and failure as field of business in quickening period yet but domestic digital contents industry field will be roared and may can have competitive power by enterprises which wish to already started business or inaugurate an enterprise enter in field with successful beginning and direction and develop continuously.

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Digital Manufacturing - a Strategy for Engineering Collaboration

  • Noh Sang Do
    • Journal of Ship and Ocean Technology
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    • v.8 no.4
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    • pp.45-55
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    • 2004
  • How to achieve engineering collaboration among diverse engineering activities is one of the key topics in manufacturing fields nowadays. The infrastructure for collaborative engineering is essential, and it can be realized by information technologies and intelligent engineering applications in digital environments. Digital Manufacturing is a technology to facilitate effective product developments and agile productions by computer models representing the physical and logical schema and the behavior of real manufacturing systems including products, processes and factories. A digital factory as a well-designed and integrated digital environment is incorporated in it. In this paper, digital manufacturing is recommended as a good strategy for collaborative engineering, especially in product developments and productions. By business process analysis and some case studies, we suggested sophisticated digital models are very useful to concurrent and collaborative engineering. It is expected that digital manufacturing is a very good strategy for achieving dramatic time and cost savings in many engineering activities of many manufacturing industries, including machinery, automotive and shipbuilding.

Study of the Change of Business Competence as the Evolution of Digital Ecosystem (디지털생태계의 진화와 사업역량 변화에 관한 연구)

  • Lee, Kae Soo;Yoon, Heon-Deok
    • Journal of Korea Multimedia Society
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    • v.18 no.9
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    • pp.1105-1117
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    • 2015
  • During the last decade, the business infrastructure has become digital with increased interconnections among products, processes, and services. Across many firms spanning different industries and sectors, digital technologies are fundanmentally transforming business stratiges, business processes, firm capabilities, productes and services, and key interfirm relationships in extended business networks. With the emergence of smartphones, the paradigm of the ICT industry is rapidly changing as the line between global and local markets are being blurred. In the changing global environment, although some game companies are accelerating the improvement of their global competitiveness and cases of successes of venture enterprises by developing biosimilar technology are being discovered, majority of ICT companies are focusing on limited marketing activities to get subcontracts or projects from large companies. Thus the aim of this study is to find out how digital ecosystems evolve and how business models and strategies have changed of individual companies according to the evolution of the digital ecosystems.

Development and Study of Digital Literacy Indicators(Checklist) for Micro Business Owners for Continuous Digital Transformation: Focusing on the Tertiary Industry (지속적인 디지털 전환을 위한 소상공인 디지털 리터러시 측정지표 개발 연구: 3차 산업(숙박 및 음식점업, 도·소매업, 서비스업)을 중심으로)

  • Jungmoon Choi;Junghoon Lee;Jiwon Kim
    • Journal of Information Technology Applications and Management
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    • v.30 no.1
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    • pp.81-95
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    • 2023
  • As the DT of micro businesses emerges as an important task, the government is also promoting support projects such as policy establishment and micro business education. This study aims to develop a new index (checklist) that can objectively measure the level of digital literacy required for DT in the tertiary industry, which accounts for the largest share of micro business owners. In this study, indicators were derived through review of existing studies and FGI, and the validity and reliability of Likert 5 were measured for decision makers in the tertiary industry. In the field of digital literacy for micro business owners, a total of 22 indicators were developed, largely composed of basic technology environment competency, information utilization competency, information dissemination and production capability, and mind recognition capability. This study has academic significance in that it can contribute to accurately understanding the digital capabilities of micro business owners by developing a digital literacy index for micro business owners, a specific group lacking in research.

Gemas: Enhancing the Distribution of Integrated Eco-Friendly Marketing Strategies towards Digital Transformation and Global Competitiveness

  • Diana AQMALA;Febrianur Ibnu Fitroh Sukono PUTRA
    • Journal of Distribution Science
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    • v.22 no.5
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    • pp.39-57
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    • 2024
  • Purpose: Various policies continue to be strengthened to develop Micro, Small and Medium Enterprises (MSMEs), which have a strategic role in the economy through the pillars of corporatization, capacity and financing to support strong and inclusive economic growth. Efforts to transform MSMEs marketing strategies are undertaken through eco-friendly digitalization to increase resilience and more productive and innovative capacity. Research design, data and methodology: This research is an exploratory qualitative approach taken to investigate the transformation of eco-friendly marketing strategies for MSMEs to increase competitiveness at the global level. The samples obtained were 425 MSMEs assisted by the DKI Jakarta, Bali, Java, Borneo, and Sumatera. The data collection technique used non-probability sampling (snowball sampling). Data is analyzed through collection, reduction, analysis, validity testing, presentation and conclusion. Results: This research shows the transformation of eco-friendly digital-based MSME marketing strategies occurred through four stages, namely production and institutional activities, expanding market share, digitalization and financing, and export market access. Conclusions: Eco-friendly digital transformation allows MSMEs competencies to be refined to improve business processes and business competitiveness at the international level. The contribution of this marketing strategy transformation is expanding MSMEs access to financial institutions (fintech), marketplaces, and QRIS (QR Code Indonesian Standard) digital payments.

A Study on the Effect of Aligning with Management Strategy and Strategic Performance Management on Firm's Performance in Medium and Small Firms (중소제조기업의 경영전략과 전략적 성과관리시스템의 연계성이 경영성과에 미치는 영향)

  • Lee, Gapsoo;Lee, Jonghwan;Kim, Cheoseok;Wie, Do-Young
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.101-113
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    • 2014
  • The purpose of this study is to whether management strategy types are archived improving the business performance and strategic performance management system makes a significant influence on the business performance. Another objective is to identify whether the interaction between management strategy types and strategic performance management system makes a significant influence on the business performance. The results of this study indicate that diversity performance measures(strategy types) are effect partially presented on the firm's performances. And, firms which have the higher using diversity performance measures(strategy types) are achieve the higher firm's performances than lower using firm's(strategy types). And, the interaction of Management strategy types and diversity performance measures are effect partially presented on the firm's performances.

가치혁신 전략을 적용한 디지털콘텐츠 평가에 관한 연구;구글과 네이버의 검색 서비스를 중심으로

  • No, Mi-Jeong;Mun, Hyeong-Nam
    • Proceedings of the Korea Inteligent Information System Society Conference
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    • 2007.05a
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    • pp.229-238
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    • 2007
  • This study was intended to point out the limit of existing digital content-centered studies, or approaches from the viewpoint of the supplier and in the aspect of business profit model and find ways to assess the quality of digital content, considering the characteristics of digital content. For this, the study is to apply value innovation strategy to digital content assessment, to analyze the applicability, and to propose a new and practical framework for digital content assessment method. To this end, this study selected the global No. 1 search service provider Google and local portal site Naver search service. The study on assessment factors by value innovation strategy was based on existing literature, while user-value elements in that respect were confined to information quality, interactivity, communication, interactive storytelling, and usability. This study objectified the relation with the value innovation strategic analysis, through qualitative and quantitative analyses on value elements of search service users.

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