• The Journal of Asian Finance, Economics and Business
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• v.8 no.8
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• pp.205-215
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• 2021

The purpose of the study is to investigate the effect of digital literacy, perceived usefulness, and perceived ease of use on Internet users' online purchase intention in Palestine, as well to examine the moderating effect of Internet users' socioeconomic characteristics - age and gender on the relationships between digital literacy and online purchase intention. An extended technology acceptance model (TAM) by including digital literacy was applied in this research. The study applied a quantitative method, where 400 respondents participated in a questionnaire. The collected data was tested against the research framework using the partial least squares (SEM-PLS) method. The findings indicate that digital literacy has a significant effect on perceived usefulness, perceived ease of use, and online purchase intention; there is a significant effect of perceived usefulness on online purchase intention, but not perceived ease of use. On the other hand, socioeconomic variables demonstrate that neither age nor gender moderates the relationship between digital literacy and online purchase intention; in short, age and gender do not condition the intention of the Internet user.

• Journal of Distribution Science
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• v.20 no.6
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• pp.99-108
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• 2022

Purpose: This study aims to provide a further research challenge in digital marketing distribution and co-creation from relevant literature. The concept of digital marketing and co-creation has been known to impact the business sector positively, but it has not been utilized much in the government sector. Therefore, further research is needed to identify the role of digital marketing distribution and co-creation in increasing non-tax state revenue services of government institutions in Indonesia. Research design, data, and methodology: This study is based on a systematic literature review. The stages are (1) research scope review, (2) article extraction from journals, (3) article quality assessment, (4) article analysis, and (5) comprehensive report. Fifty articles published from 2011 to 2021 were collected from the Google Scholar website. Result: This study provides a proposed model that depicts all of the potential connections between digital marketing, co-creation, and non-tax state revenue. In addition, we also identify that the customer experience influences non-tax state revenue. Conclusions: This study attributes the use of the digital marketing distribution and co-creation concept in the government sector and its benefits for state organizations, which have not been investigated in previous studies.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.8
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• pp.950-958
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• 2019

Digital Social Innovation, social innovation utilizing digital technology, is gaining attenntion as an innovative new way of solving pressing social problems such as ageing, traffic, unemployment etc. while some raise concerns as to the negative impact of digital technology on society associated with Share-the-Scraps-economy and On-demand-economy. The paper aims to address these concerns by examining the nature and source of business values generated in digital social innovation. Donation, cooperation/solidarity and sharing are identified as sources of business value from social innovation. Digitization, Platform may present infrastructure upon which efficiency of economic transaction can be elevated. The participation of consumers/users in the value chain and value network enabled by digital technology is identified and discussed as the critical source of business value in digital social innovation. The business model of Docksan-dong Happy Parking Street living lab project is analysed to illuminate the realization of business vaules in real life setting. Policy recommendations and future research directions are suggested.

• International Journal of Computer Science & Network Security
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• v.21 no.4
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• pp.186-198
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• 2021

The introduction of digital technologies affects most socio-economic processes and activities in the economy, from agriculture to public services. Even though the world is currently only in the early stages of digital transformation, the digital economy is growing rapidly, especially in developing countries. Shortly, digital platforms will be able to replace the "invisible hand" of the market and turn it into digital. Some digital platforms have already reached global reach in some sectors of the economy. The growing value of data and artificial intelligence is reflected in the high capitalization of these enterprises. Their growing role has far-reaching consequences for the organization of economic activity and integration into the field of e-business. However, their importance and level of development in different countries differ significantly. The main purpose of this article is an assessment of the level and trends of the digital economy in the world and the identification of homogeneous groups of states following the main trends in the development of its components from among the EU countries. The methodology of the conducted research is based on the use of general scientific research methods in the analysis of secondary sources and the application of statistical methods of correlation-regression and cluster analysis. Macroeconomic indicators and components of DESI (Digital Economy and Society Index) were used for the analysis. Results. Based on the analysis established that most developed countries have a medium level of digitalization of the business environment and a high level of digitalization of socially oriented public services, while countries with lower GDP focus their policies on building digital infrastructure and training qualified personnel. The study summarizes and analyzes current trends in digital technology, analyzes the level and dynamics of integration of digital technologies of the studied EU countries, the level of development of e-business and e-commerce. The conceptualization of mechanisms of creation of added value in the digital economy is offered and the possible consequences of digitalization of the economy of developing countries are generalized.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.141-151
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• 2022

This exploratory study was conducted to derive the components of digital entrepreneurship by targeting the experts related to Information and Communication Technology (ICT). Through the review of previous studies and Delphi analysis, the major components of digital entrepreneurship were derived into the 'digital entrepreneurial orientation area' and the 'digital technology competency area'. The components of digital entrepreneurship are innovativeness, proactiveness, risk-taking, desire for achievement, ability to identify digital business opportunities, digital technology utilization capability, digital operation process establishment capability, digital technology development capability, digital technology acceptance, information exchange, and cooperation network establishment, digital-based customer acquisition and management was presented. The importance and execution of success factors were measured through IPA analysis. The first quadrant(keep up the good work) includes proactiveness, ability to identify digital business opportunities, and ability to establish digital business processes. The second quadrant(concentrate here) includes innovativeness, digital technology development capability, and digital technology acceptance. The third quadrant(low priority) includes risk-taking, desire for achievement, digital technology utilization capacity, and digital-based customer acquisition and management. The fourth quadrant(possible overkill) includes information exchange and cooperation network establishment. This study is meaningful in that it presents the concept and components of digital entrepreneurship for digital entrepreneurs that can be applied in Korea.

• Journal of Digital Convergence
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• v.20 no.2
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• pp.225-239
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• 2022

This study investigated the effect of digital agriculturalization factors on business performance with the use of financial support as a moderating variable for agricultural firm workers. The factors of digital agriculture were divided into digital technology innovation orientation, administration innovation orientation, healthiness of ecosystem and entrepreneurship orientation, and business performance was set as a dependent variable. 212 questionnaires collected from workers in agricultural businesses located across the country were used for empirical analysis. Analysis results using SPSS v22.0 and Process macro v3.4 are as follows: First, digital technology innovation orientation, administration innovation orientation, and entrepreneurship orientation have a significant effect on business performance, and the effect of ecosystem health on business performance is appeared to be insignificant. Second, the use of financial support was found to significantly moderating the relationship between digital technology innovation orientation and business performance, entrepreneurship orientation and business performance. On the other hand, it was found that the relationship between operational innovation orientation, business performance, and healthiness of ecosystem and business performance were not significantly moderated In addition, as a follow-up study, a study on the mediation model formed by the discovery of mediators and a study for a moderated mediation analysis through a conditional process model with additional mediators are required.

• The Journal of Economics, Marketing and Management
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• v.12 no.4
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• pp.51-64
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• 2024

Recent studies have introduced that digital transformation positively impacts firm performance. However, research on the relationship between organizational capabilities or attitudes as antecedents or situational variables for successfully driving digital transformation remains limited. Therefore, this study aims to systematically analyze how dynamic digital capabilities and the mutual relationships between organizational members' digital acceptance influence firm performance throughout the process of driving and achieving digital transformation. Research design, data, and methodology: This study developed the concepts and measurement items for each variable based on prior research. A survey was conducted with 258 companies participating in mini clusters within industrial complexes across the county. The data was analyzed using a structural equation model with the AMOS software package. Results: Based on existing literature, hypotheses were formulated regarding the causal relationships among variables, and analysis was conducted. The results indicate that digital transformation and employees' technological acceptance play a mediating role in the relationship between dynamic digital capabilities and firm performance. Specifically, the organization's dynamic digital capabilities enhance both digital transformation and technological acceptance. Moreover, digital transformation leads to higher firm performance when technological acceptance is high. Conclusions: This study has shown the importance of enhancing dynamic digital capabilities as a prerequisite for driving digital transformation and highlighted the significance of organizational members' perceptions and attitudes toward information technology. Particularly, through detailed causal analysis among the specific items of each variable, insights were gained for both academic and practical applications.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.12
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• pp.509-518
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• 2021

Amid the Covid pandemic surge last year, customers and businesses started embracing digital transactions. Digital banking, as an answer to the cash-less-contact-less way of doing financial transactions, was highly convenient during the pandemic, especially in the Philippines. This position examines the Gen Y and Gen Z in the Philippine case and its willingness to encourage digitalization of the financial sector. This study aimed at evaluating the intention to use digital banking services using the factors (1) ease of use; (2) perceived usefulness; (3) perceived risk; (4) trust; (5) convenience. A total of 226 respondents were selected by random sampling method and linear regression was used to analyse the collected data. Analysis of the results show that the components (1) perceived ease of use; (2) perceived usefulness; (3) perceived risk; (4) trust; (5) convenience had a significant effect on intention to use digital banking while the demographics - gender, age, monthly income, and educational attainment do not have any significance on the intention to use digital banking. The relevance of the study can be used for marketing and financial strategies to increase the intention to use digital banking and to contribute to the enhancement of technology acceptance concerning digital banking.

• Journal of Digital Convergence
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• v.16 no.11
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• pp.441-446
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• 2018

The purpose of this study is to investigate the digital media strategies for small business branding. To understand the effective strategies for promoting small business through digital content marketing, we conducted in-depth interview with small business managers. The results of in-depth interview revealed that it is critical for small businesses to start creating and including video marketing as part of their entire content strategy. Especially, small business managers considered that video that provides rich media content can boost consumer engagement and increase the time spent on a branded contents. From a managerial perspective, this study provides guide on what small businesses should consider when developing and implementing digital strategies. For future research, this study provides the guide to investigate the effects of digital contents on the brand equity of small business.

• Information Systems Review
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• v.25 no.1
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• pp.189-212
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• 2023

This study uses various methods, including media analysis, expert interviews, and large-scale surveys, to derive notable digital business trends in 2023. Most trend studies have yet to deal with digital business trends in Korea. They also often have limitations in the objectivity of the results using unclear methods. On the other hand, this study emphasizes the validity of the results by collecting opinions from Korean digital business experts in various fields. First, Korean IT news articles were collected and analyzed through topic modeling analysis. Then, based on the results, interviews were conducted with 13 academic and industrial experts to derive 16 IT business trend candidates. Then, a survey was conducted on 210 experts to finalize the list of Korean IT business trends. Finally, to compare overseas and domestic views, we conducted an additional survey using the items developed by the Society for Information Management, SIM. This study is meaningful in that it drew prospects for digital business trends in consideration of the domestic business environment by scientifically converging various opinions of Korean digital business leaders. Our study contributes to developing strategies for IT technology and IT service business markets.