• Title/Summary/Keyword: Digital Business

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A Study on the Effects of Solely Operated Beauty Salon's Relational Benefits on Recommendation and Defection Intentions: Mediating Effects of Customer Satisfaction (1인 미용실의 관계혜택이 추천의도와 이탈의도에 미치는 영향에 관한 연구 : 고객만족의 매개효과)

  • Jeon, Seon-Bok
    • Journal of Digital Convergence
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    • v.14 no.1
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    • pp.413-425
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    • 2016
  • This study investigated what effects the relational benefits perceived by the customers of solely operated beauty salons have on customer satisfaction, recommendation intention, and defection intention through the convergence of cosmetology and business management. For this, a total of 322 customers of solely operated beauty salons were chosen as final valid samples. For data analysis, frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis were performed using SPSS 15.0 and AMOS 18. For a hypothesis test, lastly, path analysis was conducted using structural equation modeling. The study results found the following: First, among the relational benefits perceived by the customers of solely operated beauty salons, confidence benefits and social benefits had a positive effect on customer satisfaction. Second, the relational benefits perceived by the customers of solely operated beauty salons had a positive effect on recommendation intention. Third, confidence benefits and social benefits had a negative effect on defection intention. Fourth, customer satisfaction had a positive effect on recommendation intention. Fifth, customer satisfaction had a negative effect on defection intention. Sixth, in relationship between the relational benefits perceived by the customers of solely operated beauty salons and recommendation/defection intention, customer satisfaction revealed partial mediating effects.

Analysis of Characteristics about the Location environment of Industrial Complex and Migration Company (산업단지 입지환경과 입주기업의 특성 분석)

  • Lee, Jae-Buem;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.193-199
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    • 2016
  • The aim of this study is to determine factors that affect the competitiveness and the move-in environment of migration companies according to the recent change of location conditions of industrial complexes. The results of analysis show that productive factor and economic factor are related to the main factors that determine the location environment. The resident companies have a strong link to the economic characteristics factors, which seems to be related to the expectation and satisfaction for public support facilities, hospitals, educational institutions, and administrative agencies to be placed in the complex, encouraging companies to be located in the complex. In other words, if the existing economic factors and public support facilities were complemented, it can be inferred that the industrial complex promotion policies will be more effectively planned. Also, transportation and infrastructure facilities are analyzed as successful factors for resident companies. In addition, the economic and productive environments turn out to affect public support facilities and environmental factors of infrastructure as major factors. The results of this study are expected to be a useful guideline in determining the resident policy or external factors for the future industrial complex.

A Study on Trade Structure Analysis between Korea and GCC(Gulf Cooperation Council) Countries (한국과 걸프협력회의(GCC)국가 간의 교역구조분석에 관한 연구)

  • Chung, Tae-Won
    • Journal of Digital Convergence
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    • v.14 no.11
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    • pp.135-142
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    • 2016
  • Although growth potential of trade between Korea and the GCC region has existed in various fields through economic and business cooperation, few data and practical study related with trade structure and cooperation between Korea and GCC region have been found and the potential for further economic expansion has not been extensively explored. In this sense, this study is to analyze trade flows between Korea and GCC region countries(Saudi Arabia, Unites Arab Emirates, Qatar) using trade intensity index, trade complementarity index and special country bias index, identify potential for further expansion of Korea's trade into the GCC region and further propose the implication of FTA between mutual countries. Our analysis of trade flows also demonstrates that there is a high level of trade complementarity between Korea and GCC region. It means that increase of trade complementarity and special country bias come from removing not only trade barrier and increasing but also capital movement. Especially, the study reveals that there is an untapped potential for Korea to increase its exports to Saudi, based on the highest complementarities. Export expansion between Korea and Saudi through FTA will create new opportunity in near future.

The Impact of C.E.O's social responsibility and labor relations attitude on job performance (경영자의 사회적책임과 노사관계태도가 직무수행에 미치는 영향)

  • Choi, Seung-Il;Kim, Dong-Il
    • Journal of Digital Convergence
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    • v.15 no.1
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    • pp.143-149
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    • 2017
  • The company strives constantly to prepare for the current crisis and uncertainty of the future and to strengthen its competitiveness. At times, it strives to strengthen its competitiveness through continuous innovation, as well as securing technological innovation and talented personnel. However, even if the company makes such a hard effort, the sustainable growth of the enterprise will not be guaranteed unless smooth communication and efforts among the internal resources are supported. The social responsibility of management and the attitude of labor-management relations are important factors for the smooth coordination of labor-management relations. Therefore, this study empirically analyzed the relationship between manager 's social responsibility, labor relations attitude and job performance. The results of this study showed that the social responsibility of managers affects job satisfaction and job commitment. In addition, managers' attitudes toward labor relations have an effect on job satisfaction and job commitment. Also, job satisfaction has a positive effect on job commitment. The result of this study can be used as a practical application data for establishing new labor - management relations among the managers of the enterprise in the future.

A Study on the Factors Influencing SMEs' internet marketing Adoption (중소기업 인터넷마케팅 도입 영향요인에 관한 연구)

  • Won, Dongjun;Jo, Hyungrae
    • Journal of Digital Contents Society
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    • v.15 no.6
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    • pp.683-699
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    • 2014
  • This study examines the key factors which influence the strategic consideration and intention of adoption of internet marketing of small-and-medium sized companies, based on theoretical consideration of innovation diffusion theory and previous studies related. The result of analysis shows that the degree of market competitiveness, customer dependency, the level of internet marketing knowledge and experience have significant effects on both of strategic consideration and adoption intention for internet marketing. Also, learning commitment has negative influence on strategic consideration only, while environmental dynamism does on adoption intention. Comprehensively, the findings implies that firms consider selection of internet marketing to reduce the severity of competitiveness and that firms which has more knowledge or experience about internet marketing seems to consider selection of internet marketing through the perception of the effects of internet marketing or possible access to internet marketing. Based on the findings that the level of internet marketing knowledge and experience have much significant effects on both of strategic consideration.

A Study on the socio-economic impact of 3D Printing (3D프린팅이 사회·경제에 미치는 영향에 관한 연구)

  • Kim, Hyeon-Chang
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.23-31
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    • 2015
  • With the expiration of main patent of printing method, public interest now has shifted to 3D printing. In this, it needs to shine a light on the negative effects, particularly in the socio-economic aspect of 3D printing. By analyzing the existing research findings, policy reports and press releases, the negative effects of 3D printing and its countermeasures were derived. The main drawbacks of 3D printing includes the following: It might cause 3D printing-related crimes(e.g. printed weapons, intellectual property infringement, etc.) and it poses a big threat to other related business sectors.(e.g. potential job loss in molding and medical equipments manufacturing industries) What's more, the nature of 3D printing that it is easy to operate attracts lots of people, which then leads to serious social and environmental problems-product liability, ethical issues, environmental pollution, and finally government's blindly excessive investment in 3D printing. To avoid such potential risks, the government should establish and enforce the institutional law, and guidelines. Government's rational investment decision is also inevitable for the short-term and long-term sustainability of 3D printing.

The Effects of CEO's Transformational Leadership on Members' Innovative Behavior and Organizational Citizenship Behavior in the ICT Industry: The Mediating Effects of Self-Efficacy (ICT 산업 CEO의 변혁적 리더십이 구성원의 혁신행동과 조직시민행동에 미치는 영향 : 자기효능감의 매개효과)

  • Hwang, Kyu-Ha;Park, Hyeon-Suk
    • Journal of Digital Convergence
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    • v.13 no.7
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    • pp.147-161
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    • 2015
  • CEO's leadership is considered most important to cope with the rapidly changing ICT industry environment. Thus, this study attempted to investigate the impacts of the CEO's transformational leadership (referred to as "TL") on the organizational members' innovative/organizational citizenship behavior("IB/OCB") in the domestic ICT businesses. For this, this study conducted an on-line survey with the employees of businesses that belonged to the ICT industry, and received 417 valid responses. The analysis results by SPSS & Amos showed that the ICT business CEO's TL had a significantly positive impact on the members' self-efficacy; the members' self-efficacy not only had a positive impact on their own IB/OCB, but also had a mediating roles in the relationship between CEO's TL and IB/OCB. The Results indicated that the TL should be a CEO's core competency to arouse the members' IB/OCB through members' self-efficacy in the ICT industry.

A Study on the Factors Affecting the Intention to Adapt PMO in Public Sectors (공공부문 PMO도입 의도에 영향을 미치는 요인에 관한 연구)

  • Suh, Bai-Sun;Hwang, Gee-Hyun;Kim, Sung-Kun
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.159-169
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    • 2014
  • The purpose of PMO (Project Management Office) systems implementation in public sectors is to prevent the potential risks of IT projects with the project management for the electronic government, and to improve the quality of the project. As a leading country in software areas, PMO systems will play an important role to lead the best smart electronic government in the global world. This study suggested an operating model of PMO systems in public sectors in advance to use the PMO systems in public sectors by conducting a research investigating the key organizational role as the major factor which affects the behavioral intention of PMO systems implementation. We tested a hypothesis that Effort Expectancy factors and Facilitating Condition among the interested party groups will influence the Behavioral Intention of PMO systems implementation, and the result have given no difference to the Control Effect among the interested party groups. This study have shown that the interested party groups have common recognition about the Behavioral Intention of PMO systems implementation in the public sectors.

Analysis of KOSPI·Apartment Prices in Seoul·HPPCI·CLI's Correlation and Precedence (종합주가지수·서울지역아파트가격·전국주택매매가격지수·경기선행지수의 상관관계와 선행성 분석)

  • Choi, Jeong-Il;Lee, Ok-Dong
    • Journal of Digital Convergence
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    • v.12 no.5
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    • pp.89-99
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    • 2014
  • Correlation of KOSPI from stock market and Apartment Prices in Seoul HPPCI from real estate market has been found from this research. Furthermore, from the comparison of those indicators' flows, certain precedence was found as well. The purpose of this research is to analyze correlation and precedence among KOSPI, Apartment price in Seoul, HPPCI and CLI. As for predicting KOSPI of stock market and real estate market, it is necessary to find out preceding indices and analyzing their progresses first. For 27 years from the January 1987 to December 2013, KOSPI has been grown by 687%, while CLI showed 443%, Apartment of Seoul showed 391%, HPPCI showed 263% of growth rate in order. As the result of correlation analysis among Apartment of Seoul, CLI, KOSPI and HPPCI, KOSPI and HPPCI showed high correlation coefficient of 0.877, and Apartment of Seoul and CLI showed that of 0.956 which is even higher. Result from the analysis, CLI shows high correlation with stock and real estate market, it is a good option to watch how CLI flows to predict stock and real estate market.

Deposition Process Load Balancing Analysis through Improved Sequence Control using the Internet of Things (사물인터넷을 이용한 증착 공정의 개선된 순서제어의 부하 균등의 해석)

  • Jo, Sung-Euy;Kim, Jeong-Ho;Yang, Jung-Mo
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.323-331
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    • 2017
  • In this paper, four types of deposition control processes such as temperature, pressure, input/output(I/O), and gas were replaced by the Internet of Things(IoT) to analyze the data load and sequence procedure before and after the application of it. Through this analysis, we designed the load balancing in the sensing area of the deposition process by creating the sequence diagram of the deposition process. In order to do this, we were modeling of the sensor I/O according to the arrival process and derived the result of measuring the load of CPU and memory. As a result, it was confirmed that the reliability on the deposition processes were improved through performing some functions of the equipment controllers by the IoT. As confirmed through this paper, by applying the IoT to the deposition process, it is expected that the stability of the equipment will be improved by minimizing the load on the equipment controller even when the equipment is expanded.