• Title/Summary/Keyword: Diffusion of Innovation Theory

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Do Women's Attitudes Matter in Acceptance of Islamic Microfinance? Evidence from Malaysia

  • Md Amirul Islam;Muhammad Salah Uddin;Seethaletchumy Thambiah;Elsadig Musa Ahmed;Md Abdur Rauf
    • East Asian Economic Review
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    • v.27 no.1
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    • pp.61-85
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    • 2023
  • The study aims to investigate the factors pursuing the women entrepreneurs to accept Islamic microfinance (IMF) in urban and rural areas of Malaysia. For this purpose, the study applies the Theory of Planned Behavior (TPB) and Innovation and Diffusion Theory to explain Islamic microfinance adoption. Using the structural equation model (SEM) with primary data collected from 384-woman entrepreneurs in Malaysia, the current study uses a 5-point Likert scale. On the basis of theory and collected data, the seven hypotheses are developed. All hypotheses are validated by both directly and indirectly, as well as through a mediating factor. Among the factors, knowledge about IMF and subjective norms significantly influence the acceptance of IMF. On the other hand, the perceived complexity does not show any substantial relationship to the acceptance of IMF. This outcome will be helpful in supporting policymakers, academics, and future studies and must take into account the supported factors. Therefore, the study contributes to develop an innovative framework, to create self-employment for women entrepreneurs.

Comparison of the ICT Adoption Pattern;In the Case of Korea and the U.S.

  • Yang, Kyung-Hoon;Lee, Sang-Gun
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.545-550
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    • 2007
  • The aim of this paper is to find out whether there is a difference in adopting and/or diffusing the information and communication technology (ICT) between countries. If there is, what are the primary factors that keep some countries from adopting and diffusing ICT while others do? To analyze the above problem, we adopted the Unified Theory of Acceptance and Use of Technology (UTAUT) suggested by Venkatesh et al. (2003), which consists of effort expectancy, performance expectancy and social influence. We also use the innovation diffusion functions, which are known to have the S-shape and are made up of the introduction, growth, maturity and decline phases. We do not, however, consider the decline phase, because the ICT that we are considering is not believed to be in that phase. Therefore, we researched how the three factors affect adoption in the three phases. We selected the cellular phone as the ICT, because it is considered to be the most popularly used ICT and its technology has been developing rapidly. We surveyed the cellular phone adopters in Korea, and the U.S. for 15 years from 1989 to 2003. Korea, and the U.S. represent newly developed and developed countries, respectively. For the data analysis, a survival analysis was used, as it could explain the characteristics of the potential adopters or non-adopters. We found that the ICT diffusion patterns, as well as the ICT diffusion factors, of the two countries were different. Therefore, we believe that the results of our research can be used in building strategies on reducing the digital divide gaps between countries.

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An Empirical Study on Mobile Technology Adoption based on the Technology Acceptance Model and Theory of Planned Behavior (기술수용모델(TAM)과 계획된 행동이론(TPB)를 바탕으로 한 모바일 기술수용에 대한 실증적 연구)

  • Lee, Sang-Gun
    • Information Systems Review
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    • v.7 no.2
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    • pp.61-84
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    • 2005
  • Previous studies indicate that information and communication technology (ICT) adoption is affected by innovation influence such as usefulness, ease of use and self-efficacy. Most of these studies, how-ever, bypassed imitation influence such as subjective norms, word-of-mouth, and advertising, specifically, interactive innovation having critical mass in technology acceptance research. Thus, this study focuses to investigate imitation influence in individual adoption of mobile communication technology. The purpose of this study is to empirically examine the causal relationships between initial acceptance and the intention to use in terms of a holistic approach. The results of this study show that there is an imitation influence including word-of-mouth and subjective norms, from the prior adopters to potential adopters, and mass advertising through TV or news-paper commercials in the ICT diffusion process. In addition, this imitation influence also stimulates innovation influence such as perceived usefulness. Finally, this study provides a set of guidelines to mobile communication equipment manufacturers and ICT vendors in developing effective strategies for technology diffusion.

A Study on Faculty's Adoption of Institutional Repositories(IRs) Based on the Diffusion of Innovations Theory (교수들의 기관 레포지터리 수용에 관한 연구: 혁신확산이론을 바탕으로)

  • Kim, Ji-Hyun
    • Journal of the Korean Society for information Management
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    • v.28 no.4
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    • pp.141-160
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    • 2011
  • This study examined perceptions of 109 professors at doctorate-granting universities in the U.S. who have self-archived in Institutional Repositories(IRs), predicated on the Diffusion of Innovations Theory. The majority of the faculty learned about IRs through the contact from IR staff or their presentations. Relating to five characteristics of an innovation, digital preservation and usage statistics of an IR were considered to be its relative advantage. The principle of Open Access(OA) was found to have compatibility with the values that professors ultimately pursued. The trialability of an IR was determined by the fact that IRs were adopted by faculty through the participation of pilot projects. Professors who gained positive and visible results from IR adoption seemed more strongly support the repository. In addition, it is necessary for IRs to provide stable and effective services that support the continued adoption of IRs.

Trends in Sex Ratio at Birth according to Parental Social Positions: Results from Vital Statistics Birth, 1981-2004 in Korea (부모의 사회경제적 위치에 따른 자녀의 출생 성비 추이: 1981년부터 2004년까지)

  • Chun, Hee-Ran;Kim, Il-Ho;Khang, Young-Ho
    • Journal of Preventive Medicine and Public Health
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    • v.42 no.2
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    • pp.143-150
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    • 2009
  • Objectives : South Korea has experienced unprecedented ups and downs in the sex ratio at birth(SRB), which has been a unique phenomenon in the last two decades. However, little is known about socioeconomic factors that influence the SRB. Employing the diffusion theory by Rogers, this study was undertaken to examine the trends in social variations in the SRB from 1981 to 2004 in Korea. Methods : The data was taken from Vital Birth Statistics for the period from 1981-2004. We computed the annual male proportion of live births according to the parental education(university, middle/high school, primary) and occupation(non-manual, manual, others). Logistic regression analysis was employed to estimate the odds ratios of male birth according to social position for the equidistant three time periods(1981-1984, 1991-1994, and 2001-2004). Results : An increased SRB was detected among parents with higher social position before the mid 1980s. Since then, however, a greater SRB was found for the less educated and manual jobholders. The inverse social gradient for the SRB was most prominent in early 1990s, but the gap has narrowed since the late 1990s. The mother's socioeconomic position could be a sensitive indicator of the social variations in the sex ratio at birth. Conclusions : Changes in the relationship of parental social position with the SRB were detected during the 1980-2004 in Korea. This Korean experience may well be explained by diffusion theory, suggesting there have been socioeconomic differences in the adoption and spread of sex-detection technology.

Forecasting methodology of future demand market (미래 수요시장의 예측 방법론)

  • Oh, Sang-young
    • Journal of Digital Convergence
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    • v.18 no.2
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    • pp.205-211
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    • 2020
  • The method of predicting the future may be predicted by technical characteristics or technical performance. Therefore, technology prediction is used in the field of strategic research that can produce economic and social benefits. In this study, we predicted the future market through the study of how to predict the future with these technical characteristics. The future prediction method was studied through the prediction of the time when the market occupied according to the demand of special product. For forecasting market demand, we proposed the future forecasting model through comparison of representative quantitative analysis methods such as CAGR model, BASS model, Logistic model and Gompertz Growth Curve. This study combines Rogers' theory of innovation diffusion to predict when products will spread to the market. As a result of the research, we developed a methodology to predict when a particular product will mature in the future market through the spread of various factors for the special product to occupy the market. However, there are limitations in reducing errors in expert judgment to predict the market.

A Study on the Change of Competition Factors According to Diffusion Stage - Focusing on the Case of Tablet and Notebook PCs (확산단계에 따른 경쟁요인 변화 연구:Tablet과 노트북 사례를 중심으로)

  • Seo, Young-Il;Jang, Joon-Kyu;Lee, Zoon-Ky
    • The Journal of the Korea Contents Association
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    • v.15 no.7
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    • pp.128-137
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    • 2015
  • Going through rapid changes, the field of information technology (IT) has launched many innovative products. Some of those products have spread, forming a stable market, whereas others have disappeared. The purpose of the study is to purpose a theoretical model to show changes in the importance of competition factors over the three stages. Our study applied the innovation adoption stage model of the Innovation Diffusion Theory (IDT) to the industry life cycle of the Industry Life Cycle (ILC) Theory resulting in three stage of introduction, growth, and maturity, and defined a model of market characteristics according to time. By using the model, we analyzed the case of notebook computers and tablet and checked the fitness of the model. Results show that five competition factors worked differently according to time. In the introduction stage, relative functionality and relative playfulness are important competition factors. In the growth stage, compatibility is added to those two factors. In the last maturity stage, compatibility, complexity, and cost level are important competition factors.

Factors Affecting HR Analytics Adoption: A Systematic Review Using Literature Weighted Scoring Approach

  • Suchittra Pongpisutsopa;Sotarat Thammaboosadee;Rojjalak Chuckpaiwong
    • Asia pacific journal of information systems
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    • v.30 no.4
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    • pp.847-878
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    • 2020
  • In the era of disruptive change, a data-driven approach is vital to Human Resource Management (HRM) of any leading organization, for it is used to gain a competitive advantage. HR analytics (HRA) has emerged as innovative technologies since advanced analytics, i.e., predictive or prescriptive analytics, were widely used in the High Performing Organizations (HPOs). Therefore, many organizations elevate themselves to become HPOs through Data Science on the "people side." This paper proposes a systematic literature review using the Literature Weighted Scoring (LWS) to develop a conceptual framework based on three adoption theories, which are the Technology-Organization-Environment (TOE), Diffusion of Innovation (DOI), and Unified Theory of Acceptance and Use of Technology (UTAUT). The results show that a total of 13 theory-derived factors are determined as influential factors affecting HRA adoption, and the top three factors are "Quantitative Self-Efficacy," "Top Management Support," and "Data Availability." The conceptual framework with hypotheses is proposed to provide a foundation for further studies on organizational HRA adoption.

Customer Perspective Analysis on Ubiquitous Healthcare Services

  • Lee, Yun-Mi;Han, Hyeon-Su
    • 한국경영정보학회:학술대회논문집
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    • 2008.06a
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    • pp.114-120
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    • 2008
  • While ubiquitous healthcare (u-health) services were expected to propagate along with conventional healthcare services, recent progress indicated rather limited market acceptance. In this paper, we investigated the fundamental causes of why the consumer acceptance level of u-health services has been low. We draw upon innovation adoption theories to analyze the consumer readiness of the typical u-health services. The comparative analysis between innovative u-health services and conventional services was performed using analytic hierarchy process (AHP). Subsequently, policy and business implications including technological breakthrough insights were discussed based on the customer perspective comparative adoption analysis. The propositions captured through this study provide useful insight to further studies on u-health services.

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A Study on the Factors Influencing the Social Adoption Diffusion of Innovative Technology - Focuse on Smart Molility - (혁신 기술의 사회적 수용에 대한 영향요인의 탐색 - 스마트 모빌리티(Smart Mobility)를 중심으로 -)

  • Park, Sang Do;Sung, Bong-Suk
    • Management & Information Systems Review
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    • v.36 no.2
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    • pp.239-260
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    • 2017
  • This study is to explore the factors that may affect the social adoption diffusion of innovative technology, focusing on smart mobility. It reviewed the literature on theory of social acceptance-diffusion and technology adoption model of innovative products, set up structural equation model that includes the causes and effects of perceived usefulness(the nexus among influences, perceived usefulness and purchase intention) and empirically tested the relationship. The survey, covering 534 non-users, was conducted from August 1, 2016 through August 12, 2016. The results show that compatibility and relative advantage significantly positively affect adoption intention through perceived usefulness, and that communication significantly negatively affect. However, complexity and service quality do not have significant positive effects on perceived intention and purchase intention. Some implications to promote social acceptance of smart mobility based on the results of the study are offered.

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