• Title/Summary/Keyword: Differentiation Advantage

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A Study on the Cases of the R & D of the Apparel industry - Focus on Brand Developments in the Japanese Apparel Corporation - (어패럴 산업(産業)의 브랜드 개발(開發)에 관(關)한 사례연구(事例硏究) - 일본(日本) 어패럴 기업(企業)을 중심(中心)으로 -)

  • Shin, Jae-Yong;Chun, Tae-Yoo
    • Journal of Fashion Business
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    • v.6 no.5
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    • pp.112-124
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    • 2002
  • Japanese apparel industries have deployed the activities of plannings, production & sellings by brand marketings. Owing to it, they satisfied customers and accomplished the goal of corporation objective market advantage. All through this process it is very essential to establish the concept of product Through the analysis of the brand development in Japanese total apparel corporation; 1) it accesses synthetically to acquire sales and target benefit by active marketing based on the analysis of market environment; 2) on relation with customer, it comes close to customer in the process of buying and consuming product and provides a customer satisfaction in the process of those. All the way of the process above and the precedent, it is to complete the goal of corporation. The development of the brand in Japanese apparel corporation depends on the corporate's customeroriented marketing. Due to it, Japanese apparel corporation perceives the differentiation that the consuming pattern of customer is its life style so that Japanese apparel corporation provides the product that can satisfy customer needs.

A Study of Cyber University Core Competence: The Consumer's Perception about Off-line Base University (사이버대학교의 핵심역량에 관한 연구 : 오프라인 기반 대학에 대한 소비자 지각을 중심으로)

  • Lim, Yang Whan;Kwon, Soon Hong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.4 no.4
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    • pp.127-138
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    • 2008
  • To study about core capability which becomes the kernel of sustainable competitive advantage (SCA) in cyber university which confronts competition-deepening circumstance, the value and importance of brand and educational services of cyber universities which stand on the basis of offline university were examined. Moreover, core capability based on the importance of cyber university service was searched, and its strategic course were suggested. Within research processes, competition environment of cyber university was forecasted, and importance to build up its core capability was examined. Moreover, conjoint analysis was carried out for three offline cyber universities. As a result of survey analysis, effectiveness of cyber university brand showed greater influence than other characteristics in terms of the influence which affects consumer preference for cyber university. Therefore, to overcome weaknesses of brand asset in low brand power cyber university, establishment of strong core capability which reflects consumer preference is needed to carry out differentiation strategy or concentration strategy, and it is necessary to consider the introduction of new competitiveness structure.

Transcriptome analysis and promoter sequence studies on early adipogenesis in 3T3-L1 cells

  • Kim, Su-Jong;Lee, Ki-Hwan;Lee, Yong-Sung;Mun, Eun-Gyeng;Kwon, Dae-Young;Cha, Youn-Soo
    • Nutrition Research and Practice
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    • v.1 no.1
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    • pp.19-28
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    • 2007
  • To identify regulatory molecules which play key roles in the development of obesity, we investigated the transcriptional profiles in 3T3-L1 cells at early stage of differentiation and analyzed the promoter sequences of differentially regulated genes. One hundred and sixty-one (161) genes were found to have significant changes in expression at the 2nd day following treatment with differentiation cocktail. Among them, 86 transcripts were up-regulated and 75 transcripts were down-regulated. The 161 transcripts were classified into 10 categories according to their functional roles; cytoskeleton, cell adhesion, immune, defense response, metabolism, protein modification, protein metabolism, regulation of transcription, signal transduction and transporter. To identify transcription factors likely involved in regulating these differentially expressed genes, we analyzed the promoter sequences of up- or - down regulated genes for the presence of transcription factor binding sites (TFBSs). Based on coincidence of regulatory sites, we have identified candidate transcription factors (TFs), which include those previously known to be involved in adipogenesis (CREB, OCT-1 and c-Myc). Among them, c-Myc was also identified by our microarray data. Our approach to take advantage of the resource of the human genome sequences and the results from our microarray experiments should be validated by further studies of promoter occupancy and TF perturbation.

Differentiation of Signature Traits $vis-\grave{a}-vis$ Mobile- and Table-Based Digitizers

  • Elliott, Stephen J.
    • ETRI Journal
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    • v.26 no.6
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    • pp.641-646
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    • 2004
  • As the use of signatures for identification purposes is pervasive in society and has a long history in business, dynamic signature verification (DSV) could be an answer to authenticating a document signed electronically and establishing the identity of that document in a dispute. DSV has the advantage in that traits of the signature can be collected on a digitizer. The research question of this paper is to understand how the individual variables vary across devices. In applied applications, this is important because if the signature variables change across the digitizers this will impact performance and the ability to use those variable. Understanding which traits are consistent across devices will aid dynamic signature algorithm designers to create more robust algorithms.

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A Study on the Comparative Analysis of Difference between Korean and Japanese University(Graduate) Student Consumers on Service Affiliate Program Satisfaction (서비스 제휴 프로그램 만족도의 한.일 대학(원)생 소비자 비교 분석에 관한 연구)

  • Choi, Heung-Sub;Kong, Hee-Sook
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.291-322
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    • 2010
  • Many companies make active use of loyalty programs to improve their customers' loyalty to the company. Loyalty programs are widely used in various industries and sectors, including oil, telecommunications, credit card, department stores, and internet shopping malls; their performance seems to be successful in building a positive relationship with customers. This study emphasizes the role of affiliate programs in creating loyalty, thereby helping companies to maintain their competitive advantage. To objectives of this study are to investigate which antecedent variables(affiliate program benefit, service company characteristic , consumer characteristic) have significant effects on consumer perceived affiliate program satisfaction and to examine whether these factors have differences between Korean and Japanese consumers. The useful results will provide marketing strategy for marketers of service companies. The results also show that affiliate program is very important in order to maintain relationship with customers in service companies.

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Hotel Preference Attributes and Ubiquitous Tourism Information Systems (호텔선택속성이 유비쿼터스 관광정보서비스만족도에 미치는 영향: 호텔 종사자를 대상으로)

  • Seo, Chang-Gab;Park, Hyun-Jee
    • The Journal of Information Systems
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    • v.20 no.2
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    • pp.37-55
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    • 2011
  • Ubiquitous tourism information systems are more and more required to provide cultural contents comprising material heritage, performing art, folk tradition, handicraft or customs of everyday life, along with traditional tourist information about hotel facilities and infrastructure. This study attempts to investigate the effect of tourists' hotel preference attributes in terms of their satisfaction with ubiquitous tourism service. In so doing, 145 questionnaires were used to analyze the satisfaction of u-tourism service and the hotel preference attributes through the field survey. The questionnaires were collected from hotel employees who had experienced the ubiquitous tourism service. It is found that some of hotel-preference attributes positively influence u-tourism satisfaction but not all of them did. Service and differentiation attributes had an impact to u-tour and u-hotel function. And beverage attributes, to u-tour function, and convenience attributes, to u-hotel function. These findings mean that the hotel built u-tourism infrastructure gain a competitive advantage than the otherwise hotel.

제품 다양화가 시장 점유율에 미치는 영향

  • Lee Ho Chang
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2003.05a
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    • pp.548-555
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    • 2003
  • Customer satisfaction level is usually measured in terms of price, quality, customization, after-sale-service, product variety etc. Each finn sets up a distinctive production/marketing strategy to gain competitive advantage by prioritizing the customer satisfaction measures. The market differentiation strategy directly results in supply chain performance such as lead time, inventory, customer fill rate and market share. Product proliferation desirable in customization sense often conflicts the economies of scale effect in production side. This paper focuses the relationship between product variety and market share. Specifically, we investigate how introduction of new product affects the current market share, i.e.,) formation of customer preference and provide some insight into the optimal range of product variety.

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Analysis of Catenary-Pantograph Motion by Green's Function (그린 함수를 이용한 가선-판토그래프 계의 운동해석)

  • 임진수
    • Transactions of the Korean Society of Mechanical Engineers
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    • v.16 no.8
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    • pp.1438-1445
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    • 1992
  • A new and efficient method is presented to evaluate contact force and motion of an electric railway simple catenary-pantograph system. Overhead lines are regarded as simple strings, and hangers connected to the strings are replaced with concentrated forces acting on them. The displacement of strings due to concentrated forces caused by hangers and pantograph is expressed using Green's function. A system of linear algebraic equations in terms of unknown forces is derived based upon the compatibility requirement at the location of hangers and pantograph. This procedure is more analytic in formulation compared to the existing methods such as finite difference method or normal modes method, and it is expected to be more accurate. Present method has additional advantage that it requires neither numerical differentiation nor system eigenvalues.

Effect of Product Variety on Market Share (제품 다양화가 시장 점유율에 미치는 영향)

  • 이호창
    • Journal of the Korean Operations Research and Management Science Society
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    • v.29 no.1
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    • pp.101-112
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    • 2004
  • Customer satisfaction level is usually measured in terms of price, qualify, customization, after-sale-service, product variety etc. Each firm sets up a distinctive production/marketing strategy to gain competitive advantage by Prioritizing the customer satisfaction measures. The market differentiation strategy directly results in supply chain performance such as lead time, inventory, customer fill rate and market share. Product proliferation desirable in customization sense often conflicts the economies of scale effect in production side. This paper focuses the relationship between product variety and market share. Specifically, we investigate how introduction of new product affects the current market share, i.e., formation of customer preference and provide some insight into the optimal range of product variety.

Differentiation of Glycan Diversity with Serial Affinity Column Set (SACS)

  • Shin, Jihoon;Cho, Wonryeon
    • Mass Spectrometry Letters
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    • v.7 no.3
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    • pp.74-78
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    • 2016
  • Targeted glycoproteomics is an effective way to discover disease-associated glycoproteins in proteomics and serial affinity chromatography (SAC) using lectin and glycan-targeting antibodies shows glycan diversity on the captured glycoproteins. This study suggests a way to determine glycan heterogeneity and structural analysis on the post-translationally modified proteins through serial affinity column set (SACS) using four Lycopersicon esculentum lectin (LEL) columns. The great advantage of this method is that it differentiates between glycoproteins on the basis of their binding affinity. Through this study, some proteins were identified to have glycoforms with different affinity on a single glycoprotein. It will be particularly useful in determining biomarkers in which the disease-specific feature is a unique glycan, or a group of glycans.