• 한국컴퓨터정보학회논문지
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• 제6권3호
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• pp.102-112
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• 2001

본 연구에서는 중소기업의 경쟁력 제고를 위한 투자 전략 방안을 제시하고자 한다. 이를 위하여 다음과 같은 가설을 설정하여 검증하고자 한다. 1) 우리나라 중소 제조기업의 업종 집단 간에 경영성과 및 경영자원상 차이가 존재하지 않는다. 2) 우리나라 중소 제조기업의 업종 집단 간에 경영성과에 유의한 영향을 미치는 경영자원상에 차이가 존재하지 않는다. 3) 우리나라 중소 제조기업의 업종 집단별로 경영성과가 높은 집단과 낮은 집단간경영자원상에 차이가 존재하지 않는다. 이러한 가설에 대한 실증적 검정을 위하여 우리나라제조업 분야에 속하는 1,338개 중소기업에 관한 자료를 분석하여 실증적 검증을 시행하였다. 연구결과에 의하면 1) 업종간 경영자원의 규모나 경영성과에 있어 유의적인 차이가 존재하며 2) 업종에 따라 경영성과에 유의한 영향을 미치는 경영자원에 있어 차이가 존재하며 3) 몇몇 업종에 있어서는 경영성과가 우수한 기업군과 열등한 기업군간에 경영자원의 특성에 유의한 차이가 존재하는 것으로 나타났다.

• 유통과학연구
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• 제17권10호
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• pp.107-114
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• 2019

Purpose - This is longitudinal research which aims to investigate the meaning of greenness to consumers' behavior. Consumers adopt green marketing as a new factor in product buying and consumption and more and more consumers prefer green product and services. Consumers' green buying behavior can be different from other purchasing experiences. There would be changes in the meaning of green as time passed and it can be different from countries to other countries. This study examines focus group studies with several groups. There is a ten-year gap between 2010 focus group and 2019 focus group interviews. With this ten-year gap, we can find the change of greenness to consumers. Research design, data, and methodology - The data were collected from Turkish, Korean, Kazakhstan people. This is a cross-sectional study and focus group interview was designed. We can gain information relevant to the research problem with using focus group study and get some insights into basic needs and attitudes of green marketing. The subjects for green purchase interviewee were confined to under 40 years old's shoppers regardless of gender. The first study was investigated with several groups in 2010 and the second interview were conducted in 2019. Results - Results show that the meaning of greenness for consumer has changed over time in accordance with the growing accordance of environmental sustainability. Basically, green marketing still means valuable, natural, recycle-able, good for health, clean, smart behavior, essential benefit. The concept of greenness significantly evolved since it was investigated in 2010. It moves away from focusing on specific environmental issues to considering global sustainability issues. Especially we found that greenness can be related with globalization, higher education, social status at the 2019 interview. Conclusions - This paper attempted to confirm the green marketing is essential and expands its meaning to various aspect. Usually, we can think green marketing is everywhere, therefore, people don't care about green issues in real. But consumers are adopting green marketing more and more, it can be a means to attract potential consumers. Therefore, companies should provide enough greenness information for people and they might apply greenness communication to attract potential customers.

• 산업경영시스템학회지
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• 제19권40호
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• pp.119-136
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• 1996

With new competitive environments, innovation is more necessary to survive severe competitions than ever. However, most Small and Medium(SM) businesses are used to be short of professional staffs, money and equipments for performing various innovations(ie., technological or administrative innovation, product development or Process development, and radical or incremental innovation). Many students have suggested that incremental innovation is more adequate than radical innovation in SM business. The purpose of this paper is to find antecedent factors In promote employees' Incremental Innovation Activities(IIA), In analyse moderating effects of ability and attitudes, and to test the difference of IIA-level by ability(or attitudes) and 11 independent factors. Each IIA-level by 5 variables of 11 independent variables-job variety, importance, identity, communication, performance dependency-is found to be significantly different in high-ability group affirmative-attitude group.

• Asia pacific journal of information systems
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• 제6권1호
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• pp.39-74
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• 1996

Most of the research on a group decision support system [GDSS] has focused on directly examining its effect on the decision outcomes. Under this research framework, however, the role of group interaction process is largely ignored. This study focuses on the effect of the group interaction process on decision-making performance when a GDSS is used as the only medium for group interaction. Specifically, this study sought to determine whether significant relationships exist between the quality of the decision and the decision functions, contingent phases, and different decision paths. Natural interaction processes of decision -making groups was simulated in an experimental setting in which volunteer subjects from several business classes were assigned to dispersed three-person groups undertook the experimental task via a decision network. A baseline GDSS was developed for this setting. The results of this study confirmed earlier studies in a non - GDSS setting to suggest significant effects of decision functions and contingent phases on the quality of decision but no significant relationship between decision path and the quality of group decision.

• 패션비즈니스
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• 제17권6호
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• pp.18-27
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• 2013

This study is being conducted in order to confirm the effects of inhaling method for aromatherapy on cortisol which is a stress hormone by the saliva test method. An attempt is being made to dertermine if there are any differences between the effect of lavender and rosemary when concidering their effects on the cortisolsl. The test shows a statistically significant decrease in the cortisol levesl(Table 4), and as far as the comparison of the effects between lavender(N=10) and rosemary(N=10) is concerned, the lavender group show a p-value of .005 which means that there are no statistical significances; while the rosemary group show p-values of .081 meaning that there is a decrease in cortisol levels, which is statistically significant(Table 5). It has been proven that the saliva test method is a practical and scientific method when confirming the effects of aromatherapy and also a convenient method for both of the test coordinator and the subjects. Results of all 20 subjects showed similar results obtained by means of conventional blood tests. However, the rosemary group shows statistically significant decrease in cortisol level compared to the lavender group, thus proving that the test method for studying the effect of aromatherapy on stress is valid. Further studies should be conducted in order to investigate the differences in the effects of the cortisol level at different concentrations of the aroma.

• 패션비즈니스
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• 제9권6호
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• pp.126-140
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• 2005

The main purpose of this research was to examine what were the factors of shopping value that consumers perceived, if there is any difference between male and female, and if male and female consumer group were divided into different groups according to the pursuing shopping value type. Data were solicited from convenience sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. The statistical methods used for this study are factor analysis and cluster analysis and Scheffe test using a SPSS 10.00 GLM. The main findings are as follows: First, four dimensions of clothing shopping values were identified as pleasure, planned, leisure, and convenience value. For male, it appeared in the order of pleasure, leisure, planned, and convenience shopping value and for female, it appeared in the order of pleasure, planned, leisure, and convenience shopping value. The most important subdimension of clothing shopping value was 'pursuing pleasure' and the least important one was 'convenience' regardless of gender. Second, three types of consumer groups for male & female were identified. For male consumers, it appeared as planned, leisure/convenience, and pleasure pursuing group. For female consumers, it appeared as pleasure, convenience, and leisure shopping pursuing group. Here, pleasure is a common factors to affect shopping itself free from gender, but male does shopping with plan and female with pleasure.

• 한국경영과학회지
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• 제13권2호
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• pp.72-77
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• 1988

Subjective scoring by different groups on different status of morbidity are compared to objective data obtained from legal awards. A power law is tested between subjective and objective scores. Regression analysis by means of a power function provides a measure of consistency in its regression coefficient. Power functions fitting also leads to a justified use of geometric averaging of individual scores into group scores.

• 한국산업정보학회논문지
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• 제6권3호
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• pp.87-94
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• 2001

세계화, 정보화, 개방화 등으로 대변되는 오늘날의 불확실하고 변화 무방한 경영환경은 규모나 업종에 관계없이 모든 기업들로 하여금 과거와는 다른 경쟁무기를 강구할 것을 강요하고 있다. 이러한 흐름에 발맞추어 기업들은 인터넷, 특히 World Wide Web (WWW)의 활용에 지대한 관심을 기울이고 있다. 기업들이 WWW의 활용에 관심을 기울이는 목적은 여러 가지가 있을 수 있다. 본 연구에서는 기업들의 이러한 활동을 분석해 보기 위하여 미국의 대기업, 미국이외 지역의 대기업, 그리고 대형 Website들에 있어서 7가지 마케팅 활동을 위한 WWW의 활용도에 초점을 맞추었다. 본 연구의 결과에 의하면, 미국의 대기업과 미국이외 지역의 대기업은 주로 기업의 홍보(Public Relation)에, 대형 Website들은 주로 사용자들의 site 방문을 장려(Encouragement)하는데 WWW을 활용하는 것으로 나타났다. 또한, 본 연구는 미국의 대기업들은 대화형 안내책자 (Interactive Brochure)에도 WWW을 적극 활용하고 있으며, 대형 Website들과 미국이외 지역의 대기업들은 직접판매와 고객화 (Direct Sales and Customization)를 위한 WWW의 활용측면에서 상당히 다른 형태를 보여주고 있음을 보여주고 있다.

• 한국정보시스템학회:학술대회논문집
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• 한국정보시스템학회 2001년도 추계학술대회 발표논문집:차세대 전상거래 시대의 비즈니스전략
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• pp.438-450
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• 2001

This study is to classify the typology of e-business model based on the practical strategic model for successful e-business implementation. For that purpose, we review the conceptual framework of e-business and collected the data from 127 companies implementing e-business. The study is conducted in three phases as follows. First, six factors consisted of 22 items are derived through factor analysis. Second, Cluster analysis is employed to group the firms into different strategic patterns. A five-cluster solution is found to maximize the distances between cluster means across the six factor patterns. The models are named as 'ascendancy and convergence', 'expansion and moderate price', 'expansion and improvement of quality', 'ascendancy and process', and 'improvement of quality' respectively. Third, ANOVA is used to examine the impact on the performance differences attributable to the models. The results of the study are; (1) the 'ascendancy and process', 'expansion and improvement of quality' and 'expansion and moderate price' models were associated with significantly higher performance levels than the 'improvement of quality' model, and (2) the hybrid strategies are needed to implement e-business successfully based on the 'ascendancy and process' model.

• 한국경영과학회지
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• 제23권4호
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• pp.171-186
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• 1998

While one main stream of research in GDSS (Group Decision Support System) is to investigate how GDSS affects decision-making performances of groups according to task types, support features, meeting facilitation modes and meeting environments. little study h3s been done about how group characteristics affect group decision processes and outcomes depending upon GDSS is provided or not. So far, most GDSS research has considered group characteristics (e.g. personality homogeneity) as given and did not include it as control variables in experiments. Therefore, the objective of this study is to investigate how members of two different groups perceive the use of GDSS in group meetings through lab experiments. The two groups are homogeneous and heterogeneous groups in terms of members' personality mix. This research found that the effect of GDSS is a function of groups' personality homogeneity in regards of the satisfaction on decision process and the communication thoroughness. The support of GDSS and the group homogeneity are proved to influence participant's perception about some dependent variables such as satisfaction on decision process.