• 디지털융복합연구
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• 제17권9호
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• pp.321-326
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• 2019

본 연구는 공공서비스디자인을 위한 국민 참여의 실현 방법에 대해 살펴보고자 한다. 먼저, 공공서비스 개발프로세스 개선의 배경, 공공서비스디자인과 국민 참여의 개념을 이해한 후, 국민디자인단을 중심으로 공공서비스디자인을 위한 국민 참여의 실현 방법과 지향하는 바를 요약한다. 국민디자인단은 국민 참여를 실현하기 위해 국민의 직접적인 참여와 서비스디자인 활용에 기반 한 국민 참여 중심의 프로세스, 방법론을 채택했다. 이는 높은 수준의 국민 개입과 정부-국민 간 소통을 지향하는 것임을 발견하였다. 본 연구는 국민 참여 중심의 공공서비스디자인을 위한 국민 참여의 구체적인 실현방법을 탐색하거나, 본질적으로 지향해야 할 요소를 발굴하는데 유용하게 활용 될 것이다.

• 디지털융복합연구
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• 제12권4호
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• pp.171-182
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• 2014

사회의 여러 가지 공공문제가 부각될수록 공익광고의 중요성이 증대되고 있다. 또한 각 국가의 정치, 경제, 사회, 문화의 특성에 따라 공익광고의 주제가 다르며, 독특한 공익광고 운영체제를 갖추게 되었다. 본 연구는 한국과 중국의 정치, 사회, 문화 등의 차이로 인해 공익광고의 운영체제가 다를 것이라는 가정을 하게 되었다. 따라서 한국과 중국의 공익광고 운영 주체인 KOBACO와 CCTV에서 이루어지고 있는 공익광고 운영체제를 3가지 범주(공익광고 운영현황과 공익광고의 주제 및 공익광고 관리감독)로 구분하여 비교하였다. 문헌분석과 전문가 심층면접을 통해 자료를 수집하고 분석하였다. 이 자료에 근거하여 5가지 공익광고 발전정책을 제안하였다. 본 연구결과는 향후 한국과 중국의 공익광고 제작전략과 제도적 발전에 기여할 것이다.

• Agribusiness and Information Management
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• 제10권1호
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• pp.26-34
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• 2018

Development, availability and users' participation in the information service of agricultural food sector is slower than that of other sectors in Korea. This phenomenon comes from the lack of development strategies and comparative analyses with other sectors, as well as the agricultural food industry's own characteristics which is developed based on the offline market. In this research, we will discuss about how to improve the public information service of agricultural food sector based on the example of establishing service improvement strategy by the most representative Okdab. In this research, we have drawn the following implications for development strategy of Okdab service based on three core keywords derived from benchmarking KOSIS. Three core subjects for upgrading public information service are 'analysis information with expertise and differentiation,' 'user cooperation-oriented platform,' and 'intuitive nd effective UX,' and to strength B.I. as an integrated information service of agricultural food sector, we need to identify the users' satisfaction and needs for the existing service, establish an optimized operating strategy on a short-term, mid-term and long term bases, and implement them in a positive way. Based on this positive action, it can become a trustworthy information service for the users, and we can expect the improvement of the users' recognition for its consistent usability and efficiency.

• 한국IT서비스학회지
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• 제22권2호
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• pp.71-92
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• 2023

Globally, under the leadership of advanced ICT countries, the private sector is promoting various policies to promote the digital transformation of public services. Looking at the research trend, design of public service indicators, development of evaluation system, and empirical research are being carried out steadily, but there are insufficient research cases on models in which the private sector participates in the planning, development, and operation of public services. In this study, Private-centric digital public service suitability evaluation indicators were discovered through interviews with experts in various fields, and weights for each indicator were analyzed through AHP evaluation. In addition, by applying the analysis results to 18 digital public services on a trial basis, the importance and priority of evaluation indicators for each service were derived, and at the same time, the evaluation framework was designed and applied to diagnose implications. As a result of the study, 'social utility', 'corporate acceptability', and 'public acceptability' were selected as the top three indicators of suitability evaluation. At this time, it was analyzed that the weight of the 'company acceptability' index, which includes sub-indices such as 'service profitability', 'service scalability', and 'private initiative possibility', was the highest among the three top indicators. As a result of the demonstration for public services, "IoT facility unmanned remote monitoring service", "blockchain real estate transaction service", and "digital twin disaster prediction service" were evaluated as the most suitable public services for the transition to the private sector.

• 한국IT서비스학회지
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• 제12권2호
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• pp.387-410
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• 2013

Due to the development of information technology, Convergence and Creative Economy became hot issues. For example, products become more intelligent and services are likely to be connected and integrated around core services or provided as bundle solution. Meanwhile products and services are integrated in the context of mutual supplementation, which leads to Servitization of Products and Productization of Services in many industries. Previous studies have addressed Convergence with different terms and definitions such as Convergent, Multicategory Multifunctional Product, Clouding Service, Bundle and so on from one perspective such as consumers, suppliers or technology according to a wide range of academic approaches. Thus, this study attempted to suggest the most typical convergence products released in the convergence environment and categorize those products. Furthermore, this study has pointed out the problems in the New Product Development Framework discussed in the studies on marketing by taking the situation of the public sector into account and then suggested "New Service Development Framework in the Public Sector" that are different from traditional e-Gov. approach basically and will enable the government to create public information service and provide them to enterprises or citizens. It also emphasized the importance of Business Conceptualization Stage in the framework; argued that there is a necessity of an integrative study from the perspective of technology on the basis of the approach from the perspective of marketing and Policy such as a study of consumer behaviors, design and marketing channel and Policy Integration for the development and dissipation; and furthermore suggested the cases-the development/Diffusion of Transportation Card Service in Seoul and CFC (Call for Collaboration) in Singapore-in order to verify the framework. There is a need to supplement New Service Development Framework so it is able to reflect the distinct characteristics of the public sector from the academic perspective and be used as practical guidelines for SI (System Integration) business to shift into IT Service business. Last but not the least, this study has suggested the limitations and the directions for the future studies.

• The Journal of Asian Finance, Economics and Business
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• 제7권9호
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• pp.241-249
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• 2020

This study aims to empirically examine the effect of foreign direct investment (FDI) and corruption on the development of public-service sectors in 10 ASEAN countries. It then investigates whether this relationship is different between two FDI compositions including greenfield FDI and FDI in the form of cross-border merger and acquisitions (M&As). Using a panel database of 10 ASEAN countries during the period 1996-2015 from various sources including the World Development Indicators of the World Bank and UNCTAD, we first find that FDI strongly and positively contributes to the development of the public-service sectors in the recipient nations, except for the electricity sector. However, we show that this relationship is dependent on the type of FDI modes of entry. Specifically, while greenfield investment exerts a beneficial influence on the development of telecommunication and transportation sectors, cross-border M&A has no effect on these sectors, perhaps because of the distinct differences among three public service sectors. Finally, we found that in a highly corrupt environment, aggregate FDI might have no influence on all three public-service sectors, possibly because the two contradictory influences of the interaction terms between corruption and two FDI sub-types seem to cancel each other out.

• 디지털융복합연구
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• 제4권1호
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• pp.55-71
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• 2006

The Public Service Charter is one of the administrative reform programs introduced to promote customer oriented administration. It's main purpose is to achieve citizens' confidence in the government by satisfying them with elevated quality of the public services. This study focuses on analyzing current conditions and achievements of the Public Service Charter in the Republic of Korea and proposing it's development plan. Since it was introduced to Korea in 1998, the Public Service Charter has been disseminated and contributed to the spreading of the citizens' understandings of the government's initiatives for customer satisfaction plans. Still, it has several problems as follows; A lot of public servants and citizens lack in understandings of this program. CEOs don't have enough concern in it. Evaluation is not organically connected to performance management. The correction and compensation procedure are not well operated. To solve these problems, the government needs to set up an institutional foundation establishing a legal base, uplifting CFO' concerns, and building a department with full responsibility, and to promote employees and citizens' participation through education and PR. It's also important to enhance post management by efficient evaluation and performance management, substantial correction and compensation procedure.

• 한국학교ㆍ지역보건교육학회지
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• 제16권1호
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• pp.93-105
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• 2015

Objectives: This study is for understanding the perceived job training of the public health promotion program officials and analysis the educational needs in order to serve as the basis for the development of the future educational programs. Methods: To this end, we have developed a survey based on references and consultations with experts. We had explained the purpose and the intent of the survey to nationwide public health directors in advance and an online questionnaire was conducted for health promotion program and service providing personnel; the results from a total of 763 survey respondents were used in the final analysis. Collected data were analyzed through SPSS Win 21.0. Results: The results shows that the tasks of public health promotion personnel are 'business practices,' 'planning and evaluation related work' and so on in order of importance while the duties of service providing personnel are 'counseling,' 'education' and so on. One of the factors affecting field applications of education is 'awareness of the connection between education and career development' which accounts for 33% of explanatory power; the selected six other factors constitute 41.7%. Necessary educational contents for public officials are 'public health service planning,' 'report writing skills' and 'project evaluation methods.' On the other hand, for service providers, the contents are 'counseling methods,' 'development of educational materials,' 'monitoring health status' and so on. Conclusions: In order for trained service personnel to accord with the changed health promotion environment and the demand of local residents, Public Health Promotion officials should increase educational opportunities based on the competencies for each job, provide continuous learning opportunities and information even after the training, and finally, create a system that can link to career development.

• 한국안전학회지
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• 제31권4호
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• pp.150-155
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• 2016

This study is to suggest legislation and criteria for public service drones for disaster safety in order to enhance the research and development of the drones by helping setting right direction of the R&D. Many foreign governments are now conducting research and development on using drones as public service for disaster safety. Although there are also some efforts to using drones for public service in Korea, domestic laws and performance criteria for the drones for the purpose have not prepared yet. To set a right direction of the R&D, the laws and criteria shall be legislated and established immediately and then we can enhance the efforts to develop related technology for the drone. So this study proposed a performance criteria to fit various circumstances and situations by analyzing the aviation law in overseas. We hope this study can help R&D on the public service drones for disaster safety.

• 한국도서관정보학회지
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• 제37권3호
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• pp.131-150
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• 2006

본 연구에서는 미국의 P 공공도서관과 그 이웃한 몇몇 도서관들의 서비스 사례를 개관하고 이를 참고로 우리나라 공공도서관에 도입할 필요가 있다고 판단되는 서비스들을 제안하였다. 우리나라 공공도서관이 본질적 역할을 감당하고 지역 주민의 지원을 확보할 수 있기 위해 1) 정보사회의 환경에 상응하는 정보제공 서비스. 2) 학교 교육과 평생교육을 지원할 수 있는 서비스. 3) 주민들의 문화와 예술적 욕구를 충족시켜줄 수 있는 서비스의 개발을 제시하였다.