• 제목/요약/키워드: Development Strategy

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한일 김산업의 발전과정 분석과 당면과제 연구 (The Research on the Development Steps and Facing Problems of Korean and Japanese Laver Industry)

  • 옥영수
    • 수산경영론집
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    • 제42권2호
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    • pp.113-130
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    • 2011
  • The laver has been cultivated long time ago by Korea and Japan. Korean Laver Industry has been influenced by Japan on the many factors since 20th. Nevertheless now the both country showed widening disparities across the aspect of total Laver Industry each other. The development steps of Korea and Japan Laver Industry have been advanced differently. That is, we can keep the Laver Industry development steps of both countries separate by 4 steps. But insignificant of every step against both countries has been dissimilar. We can separate from 4 steps in Korea, 1 step is origin period from beginning of laver cultivation to 1961. Next step is First Development period from 1962 to 1978. This period come out production increase from about 10,000 tons early 1960 to 50,000 tons late 1970. Next step is Second Development period from 1979 to 2000. This period come out eminent production increase from about 50,000 tons early 1980 to 200,000 tons late 1990. Next step is Stabilization period from 2001 to now. This period come out production control the size of its production and enlargement of Laver Export. We can also separate from 4 steps in Japan, 1 step is origin period from beginning of laver cultivation to 1944. Next step is Development period from 1945 to 1975. This period come out production increase from about 4 billion sheets early 1960 to 8.5 billion sheets 1975. Next step is Peak period from 1976 to 1982. This period come out sustainable production peak by 6~8 billion sheets and high price. Next step is Decline period from 1983 to now. This period come out production control the size of its production and sustainable price down. These differences showed out facing problems of Korean and Japanese Laver Industry differently. In case of Korea, the facing problems show out 3. First is structural problem, for example, trouble between original laver producer and the finished producer by dry laver products. Second is Insufficiency of Plants Protection System. Third is low quality of Laver. In case of Japan, the facing problems also show out 3. First is sustainable decrease of laver consumption. Second is change of mind against laver, for example, the change of the propensity to consume, and decrease of brand power. Third is Influence of global system. The difference of development steps of Korea and Japan Laver Industry show out 2 point of view to us. First we need consider positive strategy against laver production system of enlargement. Second, we need consider separate strategy against high quality laver and low quality laver.

유비쿼터스 도시 건설을 위한 인력양성방안 현황 및 정책방향 연구 (A Study on the Training Strategy of Human Resources for the u-City Construction)

  • 이재용;안종욱;신동빈;김정훈
    • 한국공간정보시스템학회 논문지
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    • 제10권4호
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    • pp.67-75
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    • 2008
  • 본 연구에서는 u-City 인력양성 현황을 토대로 국토해양부의 u-City 관련 인력양성에 대한 실천 계획이 효율적으로 실행될 수 있는 방안을 제시하였다. u-City를 추진하는 지자체, 개발사업자마다 공통적으로 제기하는 문제점은 u-City 관련 고급 및 산업 인력의 절대적인 부족이다. u-City 전문 인력은 u-City건설의 특성상 도시계획.개발, 정보통신망, IT 등 다양한 분야에 대한 전문지식을 갖추어야하나 이러한 고급인력이 배출되고 있지 않다. 따라서 본 연구에서는 인력양성방안의 목표를 'u-City의 성공적인 추진에 부합하는 전문 인력 양성'으로 설정하였으며, 수요자 중심의 교육, 지역 균형적인 전문 인력 양성, u-City 관련분야의 융.복합교육, u-City 관련 교육인프라 구축을 추진전략으로 수립하였다. u-City 인력양성의 추진목표 및 전략을 실행하기 위한 중점추진과제로는 'u-City건설 전문 인력 교육 관련 수요전망', '지역별 거점대학 선정을 통한 전문 인력의 양성', 'u-City 인력양성센터 건립추진', '교육포탈을 통한 온라인 교육', '교육인프라 구축' 등 5개를 선정하였다. u-City 인력양성을 위한 추진전략의 성공적 실행을 위해서는 중점 추진과제들 간의 유기적인 연계가 필수적이다.

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Marketing strategy and the current status of Global SPA Brands

  • Kim, Mi-Kyung
    • 패션비즈니스
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    • 제14권3호
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    • pp.35-51
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    • 2010
  • This study aims at providing data for establishing a marketing strategy which can enhance the competitiveness of Korea domestic SPA(Specialty Store Retailer of Private Label Apparel) Brands by suggesting countermeasure strategy through the observation and analysis for SPA Brands, under the current circumstance in which the systematic and scholastic discussion for the matter, is lack, despite the diastrophism in fashion industry is prospected according to the rapid growth of Global SPA Brands. For this purpose, the characteristic and current status of Global SPA Brands is examined, and the main cause of growth is analyzed by approaching to their marketing characteristic, in this study. In relation with this situation, this study suggests the provisions as below, which are drawn from the analysis on Global SPA Brands' marketing strategy, so that Korea domestic SPA Brands could achieve successive performance under fierce competition. First, to be a competitive SPA Brands a business should be able to supply products with frequent product turnover by an interval level of one week or so, the existent product planning by seasons, as a business obtains various swift informations on consumers' demand with R&D center foundation. Secondly, SPA Brands should establish a strategy that a business can create high net profit by inventory management which enables lowering inventory ratio remarkably, and a strategy for innovative product supply by small quantity batch production, along with founding a high technological logistics system. Third, SPA Brands should establish a strategy for primary cost reduction by overseas dispersed outsourcing in order to enable diverse product development and rational price setting. Fourth, fashion marketers should establish also a strategy for communication by which brand image can be delivered effectively, by firming the brand identity and by informing product characteristic and customer service totally, with the method of VMD and flagship store. Additionary, fashion marketers also should establish a strategy by developing mobile application which can provide brand image and diverse other fashion related information.

제품구조와 생산기술간의 적합성에 관한 실증적 연구 - 우리나라 전기 . 전자산업을 중심으로 - (An Empirical Study on the Fitness between Manufacturing Technology Strategy and product Structure - Based on Korean Electric and Electronic Industry -)

  • 이경환;임재화
    • 기술경영경제학회:학술대회논문집
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    • 기술경영경제학회 1992년도 제2회 학술발표회
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    • pp.119-155
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    • 1992
  • Traditionally, the target of manufaturing technology strategy was derived in a efficiency, cost and productivity. So most activities of the manufacturing brought focus into the engineering technology, equipments and research and improvement of new products to maximize the efficiency. As a resell of this legacy, most of the activities of manufacturing has been executed on the method of quality improvement, development of new equipment to incense the efficiency and the research of materials for new products. Those trends, however overlook the operation management activities which is very important as a assets in competitive strategy. But the market enviornment of morden manufacturing companies faced to the uncertainty and complexity. So they need capability of competition which requires new concept of manufacturing technology strategy to grasp the competitive advantages. In this point of view, this paper deal with the empirical study in korean manufacturing technology strategy of the electic and electronic industry. For the empirical study, check list was made to survey the 98 manufacturing companies. The analysis procedures are as below. First, identify the manufacturing technology group an product structure group by each variable. Second manufacturing technology variables are segmented into product technology and vertical integration, suborder and infrastructure, to analyse the decision making pattern which derive the strategy groups. Third, by the fitness analysis between product structure group and manufacturing technology group, the economic results of a growth rate of sale and a profit rate of sale are tested. In this approach, fitness analysis between product structure group and manufacturing technology group show, as a whole, the no significant values in economic results of the company. But investigating the statistical values shows the trend that econmic result of the complany is somewhat higher when the degree of fitness of manufacturing technology strategy by product structure has high value. Concluding the remarks, the competitive advantages of company lies not in the efficiency of manufacturing systems but in the way of the structure and decision making pattern of the manufacturing system. And the cons i stoney between strategy target and manufacturing technology strategy, and the consistency of manufacturing technology strategy and product structure are the term of competitive advantages.

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패스트 패션(Fast Fashion)에 대한 고찰(제1보) - 마케팅 전략을 중심으로 - (A Study on the Fast Fashion(Part I) - Focusing on Marketing Strategy -)

  • 김선희
    • 복식문화연구
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    • 제15권5호
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    • pp.875-887
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    • 2007
  • The purpose of this study is to provide the fashion industry in Korea with materials that could enhance its international competitiveness by suggesting marketing strategies for fast fashion brands after taking product, price, place, and promotion into consideration. The product strategy should focus on developing products that accurately reflect the general market trend and consumer demand, selecting optimal materials, and pursuing internal production. This, coupled with strategic cooperation with designers, will ensure reliable quality and enhance the brand image. The pricing strategy should place greater emphasis on reducing production costs. Diverse task outsourcing and design competition, for instance, can lower the cost of design development. The place strategy should be set according to the operation of a systematic and efficient distribution system based on SPA, an automatic delivery system, sales or return system, speed control system, and a value chain that consists of horizontal business alliances. The promotion strategy should be run under the central control of the headquarters using various unique VMDs. Furthermore, online marketing campaigns, spectacular fashion shows, design competitions, catalogue marketing campaigns, and other new sales promotion schemes could all be introduced.

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진공적층 시뮬레이션을 이용한 FRP 선체 적층 전략 연구 (Study of Laminating Strategy for FRP Hull Using Resin Infusion Simulation)

  • 정진욱;이병성;강병윤;한갑수;서성부
    • 한국해양공학회지
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    • 제23권2호
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    • pp.98-103
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    • 2009
  • The resin infusion method is the latest technology of FRP laminating and cleaning to improve FRP hull quality. This method is focused on how to arrange infusion channels for the laminiating strategy. The laminating strategy using the resin infusion method has been utilized to complete the infusion work and remove the cavities on the FRP surface within the curing time. It is resulting from the arrangement of infusion and vacuum channels, the resin property, and the combination of FRP. This strategy has been depended on the field experience for manufacturing FRP without the resin infusion simulation. This study can help to improve the efficiency of FRP fabrication with the laminating strategy including the resin infusion simulation instead of the field experience.

클라우드 컴퓨팅 성장에 따른 반도체 기업들의 미래 전략 (The Future Strategy of Semiconductor Companies with the Growth of Cloud Computing)

  • 정의영;이기백;조항정
    • 디지털산업정보학회논문지
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    • 제10권3호
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    • pp.71-85
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    • 2014
  • This study proposes the future strategy of semiconductor companies corresponding to the growth of cloud computing. Cloud computing is the delivery of IT resources such as hardware and software as a service rather than a product, and it is expected to significantly change the IT market. By employing the scenario planning method, this study develops a total of eight scenario cases, and presents the three possible scenarios including the best market, the worst market, and the neutral market scenario. This study suggests the future strategy of semiconductor companies based on the best market scenario (increasing firms' IT expenditure, increasing the complexity and performance of devices, the frequent replacement of devices). The suggested future strategy of semiconductor includes that the semiconductor companies need to strengthen their price competitiveness, secure the next generation technologies, and develop the better capability for market prediction with the growth of cloud computing. This study will help semiconductor companies set up the strategy direction of technology development, and understand the connections between cloud computing and the memory semiconductor industry. This study has practical implications for semiconductor industry to prepare for the future of cloud computing.

유기농산물 직거래전략 개발에 관한 연구 (A Study on the Development of Direct Marketing Strategy for Organic Agricultural Products)

  • 유덕기
    • 한국유기농업학회지
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    • 제19권4호
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    • pp.475-500
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    • 2011
  • One of the first important strategic decisions when a starting an organic marketing initiative (OMI) is to plan the right strategy for distributing products. This decision depends to a large extent on whether the OMI has chosen a quality-premium product strategy or a price-quantity strategy. All distribution decisions interact strongly with other aspects of the marketing mix. Where and how a product is distributed objectives, its chosen strategy and the availability of human and capital resources. To select a market channel, frequent contact and discussions with possible partner are important. Generally, a distribution is made between the direct and indirect physical distribution of organic products to consumers. The longer the supply chain, the lower the chances that an OMI can steer the market through its own marketing measures and convince consumers through its own promotion activities. Generally speaking, the shorter the chain between OMI products and the final consumer, the less dependent the OMI will be on the success of other market actors. Direct selling activities to the retail or food industries also requires an OMI to undertake additional processing and marketing activities. For example, retailers often expect products to have been packed and labelled ready for sale. To conclude, distribution channels should be chosen in accordance with the product and price policy as well as the management capacity of the OMI.

혁신목적과 혁신전략이 서비스 기업의 성과에 미치는 영향에 관한 연구 (The aims of innovation and innovation strategy as the determinants of firm performance in the service sector)

  • 박다현;박상욱
    • 품질경영학회지
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    • 제38권3호
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    • pp.363-377
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    • 2010
  • Although the importance of the service sector has been highlighted recently, service innovation remain under-researched by scholars. Innovation research based on manufacturing sector suggests that innovation strategy varies according to the objectives of innovation and has a positive influence on firm performance. To investigate the path that links the objectives of innovation, innovation strategy used and firm performance, this study develops a conceptual model of service innovation from the literature and tests the Structural Equation Model(SEM) using STEPI (Korea's Science and Technology Policy Institute) data. We could identify the causal relationships both between the objectives of innovation and innovation strategy and between innovation strategy and firm performance in service as in manufacturing, but we also found that the results of the empirical study for the service industry, in particular, the empirical results on the relationship between the aims of innovation and innovation strategy used, are quite different from those for manufacturing.