• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.8
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• pp.1128-1140
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• 2002

As consumers' alternatives in fashion store selection increase, they select different store types to purchase different product types. Therefore, the probability of patronage mix behavior according to product type increases. Understanding consumers patronage mix behavior, finding out the determinant attributes of fashion stores for each product type are important to retailers and marketers for building a successful merchandising and marketing strategies. Most of the previous researches in store selection and patronage assume consumer behavior as single store patronage, and thus relatively little is known about patronage mix behavior. Also, little attention has been given to product characteristics as an important variable in store patronage behavior. The purposes of this study were to determine the effects of product characteristics in consumers patronage mix behavior. In this study, a theoretical model including product characteristics as an intervening variable between store attributes and patronage behavior was developed. A Questionnaire was developed and data were collected form 464 adult women living in Seoul area in Korea. Factor analysis, paired t-test, ANOVA, Duncan test and discriminant analysis were employed to analyze the data. As a result, the suggested model was partially verified. First, the product characteristic was found to have an effect on perceived importance of store attributes and on determinant attributes of stores. Consumers were found to use different evaluative criteria for store attributes when they purchase different product types. Second, the perceived importance of store attributes was determined by consumer characteristics as well as product characteristics. Third, the determinant attributes in store selection were affected not only by the perceived importance of store attributes but also by the type of product to be purchased.

• Journal of Information Technology Applications and Management
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• v.13 no.1
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• pp.39-66
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• 2006

In a few years, a variety of mobile devices are expected to be utilized as a necessity for business as well as personal communications. Thus it is needed to conduct a comprehensive study on the acceptance of mobile devices in the mature market like Korea. This paper develops an extended technology acceptance model by including functional attributes of cellular phone and examines the determinant factors causing accepting cellular phones. Our empirical analysis through the internet survey shows that 1) among the determinant factors, perceived usefulness, perceived enjoyment or fun, and social pressure have positive direct impacts on the intention of accepting cellular phone, and 2) functional attributes of cellular phone affect the determinant factors differently.

• Korean Journal of Organic Agriculture
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• v.18 no.1
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• pp.41-53
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• 2010

The objectives of this study were to find out determinant attributes of selecting Environment-Friendly Agricultural Products (EFAP) and to analyze the degree of consumer's satisfaction by using factor analysis. To identify determinant attributes of EFAP, a series of household surveys were conducted on housewives residing in Seoul. The sample size of the survey is 247 respectively. The main results of this study are summarized as follows. Firstly, the degree of consumer's satisfaction and loyalty is higher than before. Secondly, the consumers recognized that the most important attributes in selecting EFAP is a 'taste'. Thirdly, 'price policy', 'diversity of purchasing items' and 'package design' will continuously speed up the development of EFAP in order to improve the consumer's satisfaction.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.9
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• pp.301-311
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• 2021

Most leadership styles are generally designed to enhance the cognitive and behavioral skills of leaders with the implicit assumption that this would ultimately translate into high performance. As we are moving towards Industry 4.0, organizations must employ leadership styles that will help the organization succeed. Thus, the objective of this paper is to confirm the determinant factors for Fourth Industrial Revolution (4IR) leadership attributes in Malaysian manufacturing companies. Stratified sampling was used to select the sample. Data was collected using the online survey method, where the response rate was 43 percent. The respondents consisted of respondents aged from 31-40 years old, with 69 respondents. In terms of race, the highest number of respondents are the Malays. Questionnaires were distributed to middle and top-level managers from manufacturing companies which were listed in the Federation of Malaysian Manufacturers (FMM). Confirmatory Factor Analysis (CFA) was used to confirm the reliability and validity of the construct. Based on the analysis, 66 items could be used to measure the 4IR leadership attributes. The validation of 4IR leadership can also provide predictive implications on improving leaders' performance, given the different attributes confirmed by the findings.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.7 no.4
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• pp.149-157
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• 2012

This article aims to identify the selection attributes for developing korean-style industrial tourism. Evaluating attributes is the most important stage in consumer decision-making process and culture has a significant influence on this stage. This study is to analyze in the evaluation of selection attributes with the theory of industrial tourism and come up with developing tourism. a survey was conducted to the staff of travel agency in korea. Through factor analysis and multiple regression analysis, authors identified five factors(i.e. business, conveniences, tourism attraction, hospitality, property) were amenable to the industrial tourism, found that the most important attributes had the strongest influence on satisfaction level. According to the results of this study, author suggests that nationality of industrial tourism have an effect on evaluating selection attributes of the korean-style industrial tourism. therefore, nationality could be the basis of target marketing strategy.

• Culinary science and hospitality research
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• v.6 no.2
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• pp.157-173
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• 2000

The purpose of this study is to identify important selection attributes for customers dining at family restaurants in Seoul, and the determinant and predicting factors in customers' intentions to return. A closed-ended questionnaire was used, and a systematic sampling approach was employed to survey a sample of customers in family restaurants. The data were analyzed using factor and multiple regression analysis. A four-dimensional structure was established from 14 selection attributes. The results of the study indicated four dimensions that were significantly related to the likelihood of customers returning to the same restaurants, as follows: Food and Environment, Service and Courtesy, Price and value, and Location and promotion. The findings from this study have both theoretical and practical implications. Implications of these findings are discussed.

• Journal of the Korean Society of Food Culture
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• v.17 no.1
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• pp.16-29
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• 2002

This study had two major purposes: 1) to establish a quantitative measure of the overall restaurant attractiveness for each of the selected restaurants. 2) to examine the implications of the findings from the above concerning the operating initiatives necessary to improve the restaurant attractiveness. A multi attribute model was employed to obtain a numerical index of the attractiveness for each of the three fast food restaurants. It was found that certain of the attributes selected were clearly established as determinant variables(p<0.05). The research plotted the location of Attributes on a graph where the axes are the salience and importance scores to indicate approximate positions in four cells. Finally, the implications of these findings concering marketing and develpment initiatives to improve the perceptual attractiveness of the three fast food restaurant1.s are discussed.

• Korean journal of food and cookery science
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• v.19 no.3
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• pp.363-373
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• 2003

The purpose of this study was to identify university students' attitude to the foodservice attributes in their contribution to the selection or a fast food restaurant. Among 300 subjects, 214 were used in the analysis. The frequencies, Descriptives, ANOVA and t-test were used for the statistical analyses in this study. The findings from this study were as follows: firstly, there were no significant differences in the importance (or salience) of the foodservice attributes between the three different types of fast food restaurant. Secondly, there were no significant differences in the foodservice attributes between the means of the importance and salience for each of the selected fast food restaurants. Thirdly, there were no significant differences in the foodservice attributes in determining between the three types of fast food restaurant. Fourthly, there were no significant differences for the foodservice attributes between the mean importance (or salience) and universal mean for each of the selected fast food restaurants. Finally, the results of this study could provide some insight into the type of marketing strategies that may be successfully used by marketers who manage fast food restaurants.

• Asia pacific journal of information systems
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• v.30 no.1
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• pp.94-119
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• 2020

Digital platforms characterized by network effects enable provisioning of various types of services and provide a mechanism for linking producers and consumers. Identifying the key Quality of Service attributes of such platforms is vital for their continued success and growth. In this paper, a set of quality attributes for platforms is first extracted from different extant quality models. Then actual user feedback data from three platform providers are analysed and mapped against the set of quality attributes to determine the key attributes that are relevant. These findings are corroborated with qualitative data from interviews of different stakeholders. The results show that service quality characteristics are important to the success of platforms. Functional characteristics of platforms assume importance where the digital contributions of the platform is higher. Apart from these, 'fitness for use' as a major determinant of quality is also important in digital platforms.

• Proceedings of the Korean Society for Quality Management Conference
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• 1998.11a
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• pp.31-36
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• 1998

250 winning products from 1985 to 1997 in the Korean market were examined in order to find that what kind of product attributes have been major determinants of commercial success in the market. The major determinants are different with product categories. For example, function has been the most important determinant in electric home appliances, while portability has been the most important in telecommunication products. The results will be a cue to the future direction of new product development.